Camera Electronic Service Company has a whole raft of new equipment heading to Perth. In the next few months you will be able to enhance your photography with:

The new SONY digital SLR outfits have arrived in Camera Electronics and have taken up pride of place in our center cabinet. There are bodies to suit every need and every purse and more than enough lenses to capture any image. Intro Prices till end of March. Come in and have a look at:

• SONY Alpha 900 camera - FULL frame at $4,499.00 for a fully professional image, with a huge 24.6MP sensor...........RRP $5,299.00
• SONY Alpha 700 camera - enthusiast's favourite at $1,699.00..........RRP $1,799.00
• SONY Alpha 350 camera - Fast action response at $1,199.00..........RRP $1,349.00
• SONY Alpha 200 camera kit - Start off right with a zoom lens for only $899.00..........RRP $1,049.00

Okay, that's the bodies - now look at these prime lenses:

• 50mm f.1.4 - $699.00..........RRP $799.00
• 16mm f.2.8 - $1,599.00 - amazing perspective...........RRP $1,699.00
• 20mm f.2.8 - $1,099.00..........RRP $1,249.00

Now the zoom lenses - value to match any on the market:

• 75-300mm f. 4.5-5.6 - $399.00...........RRP $499.00
• 24-70mm f.2.8..........Carl Zeiss Lens - $3,199.00..........RRP $3,799.00
• 70-200mm f.2.8 - $3,499.00..........RRP $4,099.00
• 11-18mm f.4.5 - $1,249.00..........RRP $1,499.00

Those last three lenses are real money-earners for the dedicated professional. And remember there are dedicated flashes and accessories to suit every application.

The new D3x has arrived in force. CESCO recently held a day's exposition of this marvelous new camera - it raises the mega-pixel count to 24.6 for a camera that can serve as the prime mover of any studio. Advertising, fashion, architecture - there is no-thing that this camera cannot tackle - and with the great low light performance of the D3 series it can cope with any natural light. This camera is available for inspection right now so bring in some memory and take home the best images you have ever taken. Your clients will thank you.

The Student Season is open - bag limit is two per day....no,just kidding. CESCO fully supports our new photographers with a full range of ILFORD film, paper, and chemistry. ILFORD works and works well - always has done - and students can buy with confidence knowing that their results will be consistent.

A lot of photographers use a reflector in their field work to throw useful light into the shadows left by harsh Australian sunlight. They also use them to shade faces and figures when the light is too directional. Up to now the standard round reflector has been held by light stands, tripods, and harried assistants. Now it can be managed by the photographer alone - no need to shout out instructions as you try to frame the shot.

The LASTOLITE TRIFLIP incorporates a sturdy handle at the apex of rounded triangle - you use it like a giant paddle to manage your light. Like all LASTOLITE items it fold into a tidy round bag. Come in and try one.

Camera Electronics is now an EPSON pro graphic stockist. We will be supplying the wide format 4880 and 3800 printers as well as compatible inks and papers. If you need a portable media reader or storage device come in and see the new EPSON P6000 and 7000 in stock. The screen displays are brilliant.

IN STORE NOW.....

These are really light cubes - mini studios that let you evenly light small - or not so small - products in a controlled manner. Three sizes - the 40cm, 80cm, and 120cm cubes allow jewellery, models, china, fashion items, wine, and many other products to be illustrated smoothly with little setup time needed. In the case of these tents you just unzip them and stand back as they pop open. There are accessory coloured background cloths included with each kit. Prices are low - $70.00 - $120.00 - $210.00. Just the answer for the busy illustrator.

Grabba FUJI compact this month and head for your holiday! The two good lookers are the Z200fd at $399.00 and the Z20fd at $249.00. The latter comes in a variety of fashion colours.

For all those photographers who have wanted to go down to the sea in ships, or down to the beach in bathers...and have wanted to take their expensive DSLR's with them...we have the answer. DICAPAC have produced a waterproof camera case that fits even large DSLR's (and we have seen one swallow a Canon 1Ds Mk111) and proofs them down to 5 metres. This is also great if your camera has to work in a moist atmosphere or has to be wiped clean before use. All normal controls are accessible. And at $149.00 we can all go to the beach.

If we are going to take our compact digital camera the DICAPAC compact bag at $69.00 is just the thing. SAme 5 meters, smaller pac.

And we cannot forget that PENTAX has also produced a dedicated waterproof compact - the W60. Fear no beach. Sand will no longer signal the end to your camera! $449.00

The new stand of SLIK tripods in CESCO has proved very popular with those photographers out to steady the camera without breaking the bank. For a good sturdy set of legs look at the 300DX in metal - $199.00 - or the carbon fiber PRO814CF at only $450.00. There a full range of SLIK heads on the rack as well at attractive prices.

Our senior technician would like to remind our customers that they can get better service and longer life out of the ball heads and three-way heads on their tripods if they take it easy - do not over-tighten these items. The threads on the heads and the ball surfaces can be damaged by excessive pressure. Just tighten enough to secure the camera - don't try for stone-like rigidity!

The answer to RAW processing on a large scale. Call in and ask Catherine to explain the marvels of this program. Alternately, she can come to visit you for training on your computer. Just give her a call and arrange an appointment.

Our stocks of TAMRAC bags and packs are stored on a very high shelf and sometimes they tip over and fall on the shop assistant's heads. You can help to prevent this by purchasing our run-out specials:

1. CYBERPACK EXPRESS
2. CYBERPACK 9
3. CYBERPRO FLYER
4. EXPEDITION 8....RRP $299.00 but you can get one for $199.00 if you mention this newsletter!

Please buy one of the 8's. Magnificently built but they really hurt when they hit....

Did you know that the MANFROTTO people make a great MBAG80P to hold their tripods? The great part is the shape of the bag at the head end is flared out and reinforced so as to accommodate even their 3-way heads. You don't have to haul your tripod in a Woollies plastic bag or let it get beat to pieces on the floor of the car - you can carry it like a professional.

Well, they do. And they have. If you want to buy something SONY or NIKON now is the time.

Do yourself a favour - buy now. Your images and your bank balance will thank you...and so will we.

PLEASE NOTE! We have just a few extra NIKON D700 camera bodies - they are being held at $3,600.00 for a short period of time. The new RRP is $4,450.00 so this is your chance to save yourself $850.00! Hurry.....

Light Fantastic 2009 is shaping up to be bigger and better than 2008 and will be held on 21st & 22nd February in Fremantle – Notre Dame Lecture Theatre, 38 Henry Street, (next to the Moores Building). Nick Melidonis and Dale Neill in collaboration with UWA Extension, the City of Fremantle, Camera Electronic and the WA Camera Clubs will present a fascinating line-up of photographic talent including Lonely Planet Images' Richard I'Anson. For a detailed program and map please select from the downloads below:

Light Fantastic 2009 Info Programme
Light Fantastic 2009 Parking Map

Following the 2009 Light Fantastic Photo Expo in Fremantle is an exciting one day seminar on Monday February 23rd.

LEGENDS OF TRAVEL (follow this link for full details and bookings) features world renowned travel photographer Richard I'Anson from Lonely Planet Images together with Australia’s current Landscape Photographer of the Year and passionate traveler, Nick Melidonis. They will share their journeys and approach to capturing stunning travel, people and landscapes and will be a one-off event not to be missed. Cost for this seminar is $99.00 which includes all day tea and coffee, lunch and GST. This is a separate event from Light Fantastic and is booked only through Nick Melidonis nickphoto@iinet.net.au

Ask about our $900.00 Kevin kash Specials....