Your favourite online newsletter is back again - no, not the one from the dodgy political organisation in Canberra - the one from us, the Stirling Street photographic shop. We've got better ideas about how to save the nation and ours are a lot more fun!

Welcome to the March issue of THE CESCO TIMES. It is past the middle of the month and now we can concentrate on the real love of our lives: photography.

HASSELBLAD H4D-40 LAUNCH A WINNER:

Like what? How would you like to be able to focus on the big medium format viewfinder screen and then change your point of composition without sacrificing any of the critical sharpness of the central spot in the lens? HASSELBLAD has incorporated gyro sensors to decide how far you have moved away from critical focus and to bring it back. Significantly sharper images!

The launch of this new camera at the Hotel Northbridge on 18 March saw many of Perth's best photo pros. Note the happy winner of the HASSELBLAD Masters book. A great video presentation highlighted the use of the H4D-40 by noted photojournalists, commercial, and wedding photographers - their prints were on exhibition at a "mere" 1100mm x 1500mm and they were sharp.

Ring us up here at CESCO and ask about this new camera. From $24,995.00

WAPF Convention
April 9th - 11th April

Red Bull Air Race
April 17th - 18th

Rocco Ancora - Epic Seminars
April 27th, 28th and 29th

CESCO Workshop Events:

BreakOut 10
TBA

Canon Workshop 10
2nd May 2010

Leica Workshop 10
TBA

Nikon Workshop 10
1st August 2010

Pentax Workshop 10
TBA

Sony Workshop 10
TBA

Register interest in any of our workshops here

HASSELBLAD H4D-40 WA LAUNCH PICTURES:

HOCKING ON VIDEO - A FOTO FREO TREAT:

Greg Hocking has a photographic vision that - unlike many other stills photographers - was honed on moving images. Rumour has it that he is the cameraman figure seen running away in the historic footage of the HINDENBURG disaster - we have yet to confirm it.

Be that as it may he was able to help Perth photographers struggling with the new DSLR cameras that feature HD video as part of their specifications. Greg gave a talk on the pros and cons of this New field on 28th March at 1:30 PM at Kulcha Fremantle, 1st floor 13 South Terrace, Fremantle. It was very much appreciated by those who wished to know how to use the new cameras to their full potential.

Oh, the humanity...

The management is back in the country and the news is good. Saul, Howard, and Ernest have returned from the 2010 Photo Marketing Association with a suitcase load of samples and a shop-full of ideas. The variety of good things from small parts to complete imaging systems is staggering. Plans are already underway to import many new lines and to introduce them to Australia's photographers. Even the sales staff members have had a chance to see the samples and to predict whether they will be good sellers.

My favourite is a camera strap system ostensibly developed from a dragoon carbine sling. No more sore necks from giant DSLR's and the whole camera and lens combo swings up in a flash for use. I do hope we sell them...

To thrive and be successful in the world of photography, you need to not only be competitive but process an edge that differentiates you form being just another in the business.

Epic Seminars, is a practical, professional development seminar designed to enhance that artistic and commercial edge you need. Led by an internationally recognised and awarded professional in the field of photography, Rocco Ancora, you will discover practical and theoretical skills to assist you with developing your style and enhancing your creative abilities.

Rocco will openly share the techniques and approaches that have brought him multiple international and national awards.

A course designed for the professional who wants to achieve a real advantage in their image making and profitability. You will be guided towards unlocking the power of unrestricted wealth and creativity.

An intimate opportunity with Rocco ensures every participant will receive personal mentoring throughout this exclusive 3 day experience.

Numbers are limited. For more information/registration visit www.epicseminars.com.au

Alright, that one got you. Remember the lines in Orwell's ANIMAL FARM that said "Four legs good - two legs bad"? Well NOVOFLEX have introduced a new line for camera support that does better - it has one, two, three, or four legs available. The QuadroPod system features detachable long and short legs that take advantage of any surface to hold your camera steady. You can lean it against a wall, let it straddle the center console of your car, or hunker down on the table top as a mini tripod. Err…quadpod. Or bipod.

Darn near anything, and as it is NOVOFLEX it is styled and engineered superbly. Design and aesthetics really do mean something. Well built.

The fans of the big red C will rejoice to read that the 2010 CANON Workshop is now in the planning. Registration of interest is available through the Camera Electronic Sales and Service website - and this workshop will be held on the weekend of the 2nd of May. There'll be a super-pro CANON photographer from the eastern states - CANON trade and tech representatives - and CESCO staff to answer local questions (and take orders...please...). All at a great venue. Check out the photographers site www.suebryce.com

Go to our website - look out the Workshops section on the left-hand side - and scroll down on the page to find the registration form.

That's actually the genus of the video - GENUS is a firm that have accepted the challenges of today's new video capture - whether DSLR or conventional camcorder. They manufacture a very high quality range of matte boxes and accessories that can be fitted to a wide variety of cameras and tripods.

They have support bars, filter faders, matte boxes, French flags, and a number of other items to turn your camera into a professional unit. There is also a new prism viewfinder unit that lets you make full use of the live view facility even in distracting sunlight.

D-LITE 2 KITS DRAMATIC PRICE PLUNGE:

Price Slasher Strikes Store! Staff Run Screaming Into Stirling Street! Local Photographers Run Mad!

Sorry I can't make it more dramatic - they won't let me use the typeface that is reserved for declarations of war. But trust me the news is big.

We have sliced the top off the Elinchrom egg yet again and you can now get the D-Lite 2 kit complete with 2 heads, 2 stands, 2 soft boxes, and 2 carry cases for $ 799. This is the best small-studio deal in Perth. Indeed even big studios that would like some sweet little additional lights for boom arms or backdrops should rush in here and take advantage of the deal. Remember Elinchrom is Swiss -quality and all the light shapers fit.

Camera Electronic Sales and Service would like to welcome and congratulate a new photography group to the West Australian market.

Pilbara Shooters Photography Group has officially Launched and Camera Electronic is proud to support this new group.

For more details email admin@pilbarashooters.com.au or visit their website http://www.pilbarashooters.com.au/

Now that the ball is rolling here at CESCO we will be bringing news and ideas to you more often. We hope they will help you in your business and your art - we have a lot of fun trying them ourselves and sometimes we succeed!