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PRODUCT HIGHLIGHTS

  • 12.2MP Full-Frame Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Internal UHD 4K30 & 1080p120 Recording
  • S-Log3 Gamma and Display Assist Function
  • 5-Axis SteadyShot INSIDE Stabilization
  • 0.5" 2.36m-Dot XGA OLED Tru-Finder EVF
  • 3.0" 1,228,800-Dot Tilting LCD Monitor
  • Up to 5 fps Shooting and ISO 409600
  • Fast Intelligent AF, 169 AF Points
  • Built-In Wi-Fi with NFC
$2,988.00

SKU: ILCE7SM2B


PRODUCT HIGHLIGHTS

  • 18.2MP BSI Exmor R CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar 30x Optical Zoom Lens
  • 24-720mm (35mm Equivalent)
  • 638k-Dot OLED Electronic Viewfinder
  • 3.0in 921k-Dot LCD
  • Full HD 1080/60p AVCHD/XAVC S Video
  • Built-in Wi-Fi and GPS
  • Optical SteadyShot Image Stabilization
$449.00

SKU: DSCHX90V


PRODUCT HIGHLIGHTS

  • 20.1MP 1" Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
  • 24-600mm (35mm Equivalent)
  • 2.36m-Dot OLED Tru-Finder EVF
  • 3.0" 1.228m-Dot Tilting Xtra Fine LCD
  • UHD 4K30 Video, Full HD 1080p at 960 fps
  • Built-In Wi-Fi with NFC
  • ISO 12800 and 14 fps Continuous Shooting
  • Optical SteadyShot Image Stabilization
$1,898.00

SKU: DSCRX10M3


PRODUCT FEATURES

  • 20.1MP 1in Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
  • 24-600mm (35mm Equivalent)
  • 2.36m-Dot OLED Tru-Finder EVF
  • 3.0in 1.44m-Dot Tilting Touchscreen LCD
  • UHD 4K30 Video, Full HD 1080p at 960 fps
  • Fast Hybrid AF System with 315 Points
  • ISO 12800 and 24 fps Continuous Shooting
  • Built-In Wi-Fi and Bluetooth
$2,198.00

WAS $2,298 SAVE $100

Sale Until 12:00 AM 25/12/18

SKU: DSCRX10M4

PRODUCT HIGHLIGHTS

  • 20.1MP 1in Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
  • 24-70mm (35mm Equivalent)
  • 1440k-Dot OLED Tru-Finder Pop-Up EVF
  • 3.0in 1229k-Dot Multi-Angle Xtra Fine LCD
  • Full HD Video in XAVC S, Clean HDMI Out
  • Built-In Wi-Fi Connectivity with NFC
  • ISO 12800 and 10 fps Continuous Shooting
  • Manual Control Ring & Built-In ND Filter
$768.00

Bonus FREE Battery

Offer details

Bonus offer ends 31/01/19

SKU: DSCRX100M3


PRODUCT HIGHLIGHTS

  • 20.1 MP 1in Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor
  • Internal UHD 4K Video & S-Log2 Gamma
  • Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
  • 24-70mm (35mm Equivalent)
  • 2359k-Dot OLED Tru-Finder Pop-Up EVF
  • 3.0in 1229k-Dot Multi-Angle Xtra Fine LCD
  • Slow Motion Video at 960 fps
  • Built-In Wi-Fi Connectivity with NFC
  • ISO 12800 and 16 fps Continuous Shooting
$1,077.00

WAS $1,098 SAVE $21

Bonus FREE Battery

Offer details

Sale Until 12:00 AM 25/12/18

Bonus offer ends 31/01/19

SKU: DSCRX100M4


PRODUCT HIGHLIGHTS

  • 20.1MP 1" Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • Internal UHD 4K Video & S-Log2 Gamma
  • Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
  • 24-70mm (35mm Equivalent)
  • Fast Hybrid AF System with 315 Points
  • HFR Mode for Full HD Video up to 960 fps
  • 0.39" 2.36m-Dot OLED Pop-Up EVF
  • 3.0" 1.23m-Dot 180° Tilting LCD
  • ISO 12800 and 24 fps Continuous Shooting
$1,298.00

WAS $1,348 SAVE $50

Bonus FREE Battery

Offer details

Sale Until 12:00 AM 25/12/18

Bonus offer ends 31/01/19

SKU: DSCRX100M5A


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to 16
  • One AA & Three Aspherical Elements
  • Zeiss T* Anti-Reflective Coating
  • Direct Drive Super Sonic Wave AF System
  • Physical Aperture Ring Can Be De-Clicked
  • Minimum Focus Distance: 12in
  • Dust and Moisture Resistant
  • Filter Diameter: 72mm
  • Circular 9-Blade Diaphragm
$2,189.00

SKU: SEL35F14Z


PRODUCT HIGHLIGHTS

  • APS-C/Super35 E-Mount Lens
  • Aperture Range: f/4 to f/22
  • One Aspherical & Two ED Elements
  • Smooth Motion Optics
  • No Focus Shift or Lens Breathing
  • Switchable Manual and Servo Zoom
  • Internal Focus
  • Optical SteadyShot Image Stabilization
  • Control Rings for Focus, Zoom, and Iris
  • Removable Tripod Foot
$5,288.00

SKU: SELP18110G


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/4 to f/22
  • One AA Element, Four Aspherical Elements
  • Three ED Elements
  • Zeiss T* Anti-Reflective Coating
  • Linear Autofocus Motor; Internal Focus
  • Optical SteadyShot Image Stabilization
  • Filter Diameter: 72mm
  • Dust and Moisture-Resistant Construction
  • Seven-Blade Circular Diaphragm
$1,566.00

WAS $1,599 SAVE $33

Sale Until 12:00 AM 25/12/18

SKU: SEL1635Z


PRODUCT FEATURES

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA Element, Two Aspherical Elements
  • One ED Element, One Super ED Element
  • Nano AR Coating
  • Direct Drive SSM Focus System
  • Internal Focus Design
  • Focus Hold Button, AF/MF Switch
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm
$2,770.00

WAS $2,775 SAVE $5

Sale Until 12:00 AM 25/12/18

SKU: SEL2470GM

Sony FE 28mm f/2 Lens



PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2 to f/22
  • One AA Element & Two Aspherical Elements
  • Two ED Elements
  • Linear Autofocus Motor; Internal Focus
  • Filter Diameter: 49mm
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm
  • Optional Ultra-Wide & Fisheye Converters
$598.00

SKU: SEL28F20


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/16
  • One Extra-Low Dispersion Element
  • One Aspherical Element
  • Life-Size 1:1 Magnification
  • Minimum Focusing Distance: 6.3in
  • Focus Range Limiter & Focus Hold Button
  • Dust- & Moisture-Resistant Construction
  • Rounded 7-Blade Diaphragm
$788.00

SKU: SEL50M28


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/4 to f/22
  • Two ED Elements & One Super ED Element
  • Two AA Elements & One Aspherical Element
  • Nano AR Coating
  • Dual Linear AF Motors; Internal Focus
  • Optical SteadyShot Image Stabilization
  • Focus Hold Buttons; Focus Range Limiter
  • Dust and Moisture-Resistant Construction
  • Removable, Rotating Tripod Collar
$1,658.00

WAS $1,677 SAVE $19

Sale Until 12:00 AM 25/12/18

SKU: SEL70200G


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to 22
  • 1:1 Magnification Ratio; Internal Focus
  • Aspherical, ED and Super ED Elements
  • Nano AR Coating
  • Direct Drive Super Sonic Wave AF Motor
  • Optical SteadyShot Image Stabilization
  • Focus Hold Button & Range Limiter Switch
  • Sliding Focus Ring for AF/MF Selection
  • Minimum Focus Distance: 11in
$1,365.00

SKU: SEL90M28G


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/4 to f/22
  • Five Aspherical & Three ED Elements
  • Smooth Motion Optics Support 4K Video
  • No Focus Shift or Lens Breathing
  • Power Zoom with Super Sonic Wave Motor
  • Linear Autofocus Motor; Internal Focus
  • Optical SteadyShot Image Stabilization
  • Control Rings for Iris, Focus, and Zoom
  • Removable, Rotating Tripod Collar
$3,068.00

SKU: SELP28135G


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • One AA Element & One Aspherical Element
  • One Extra-Low Dispersion Element
  • Zeiss T* Anti-Reflective Coating
  • Ring Drive Super Sonic Wave Motor System
  • Physical Aperture Ring; De-Click Switch
  • AF/MF Switch; Internal Focus
  • Dust- & Moisture-Resistant Construction
  • Eleven-Blade Circular Diaphragm
$2,088.00

SKU: SEL50F14Z


PRODUCT HIGHLIGHTS

  • Sony E Mount Full-Frame
  • Aperture Range: f/2.8 to f/22
  • Three Double-Sided Aspherical Elements
  • Carl Zeiss T* Anti-Reflective Coating
  • Internal Focusing Mechanism
  • Seven-Blade Circular Diaphragm
  • Dust and Moisture-Resistant Construction
$755.00

SKU: SEL35F28Z


PRODUCT HIGHLIGHTS

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.8 to f/22
  • Three Aspherical Elements
  • Zeiss T* Anti-Reflective Coating
  • Linear Autofocus Motor; Internal Focus
  • Minimum Focus Distance: 1.6ft
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm
$1,098.00

SKU: SEL55F18Z


PRODUCT HIGHLIGHTS

  • Sony E-Mount
  • 24-105mm (35mm Equivalent)
  • Aperture Range: f/4 to f/22
  • Optical SteadyShot Image Stabilization
  • Four Aspherical Elements
  • Carl Zeiss T* Anti-Reflective Coating
  • Constant f/4 Maximum Aperture
  • Circular Aperture Design
  • Metal Lens Barrel
$1,098.00

SKU: SEL1670Z


PRODUCT HIGHLIGHTS

  • Sony E Mount Full-Frame
  • Aperture Range: f/4 to f/22
  • One ED and Five Aspherical Elements
  • Carl Zeiss T* Anti-Reflective Coating
  • Optical SteadyShot Image Stabilization
  • Dust and Moisture-Resistant Construction
$1,268.00

SKU: SEL2470Z