{"title":"CE Birthday 55 Fujifilm X Lenses","description":null,"products":[{"product_id":"fujifilm-xf-23mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 23mm f\/2 R WR Lens (Silver)","description":"\u003ch2\u003eFUJIFILM XF 23mm f\/2 R WR Lens (Silver)\u003c\/h2\u003e\r\n\u003cp\u003eCompact, fast, and weather resistant, this silver wide-angle\u003cstrong\u003e XF 23mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 10-element-in-6-group design includes two aspherical elements to minimise spherical aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 9inch allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44573942513941,"sku":"74151","price":619.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1472086256_1275474_1.jpg?v=1680155926"},{"product_id":"fujifilm-xf-23mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 23mm f\/2 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 23mm f\/2 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eCompact, fast, and weather resistant, this black wide-angle \u003cstrong\u003eXF 23mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 10-element-in-6-group design includes two aspherical elements to minimise spherical aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 9inch allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44573945561365,"sku":"74147","price":569.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1472086256_1275473_1.jpg?v=1680155955"},{"product_id":"fujifilm-xf-2x-tc-wr-teleconverter","title":"FUJIFILM XF 2x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 2x TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eDouble the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the\u003cstrong\u003e XF 2x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The X mount converter magnifies the image by 2x and retains full communication between the lens and body; enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e2x teleconverter doubles the reach of select X-mount lenses with a two-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eAdvanced design maintains the original quality of lenses while fully supporting exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eXF 50-140mm f\/2.8 R LM OIS WR; compatible with cameras' phase and contrast-detection autofocus systems\u003c\/li\u003e\r\n\t\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens; compatible with cameras' contrast-detection autofocus systems\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574420599061,"sku":"74190","price":569.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1463660196_img_632087.jpg?v=1680166285"},{"product_id":"fujifilm-xf-1-4x-tc-wr-teleconverter","title":"FUJIFILM XF 1.4x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 1.4x TC WR Teleconverter\u003c\/h2\u003e\n\u003cp\u003eExtend the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the XF 1.4x TC WR Teleconverter from FUJIFILM. The X mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of EXIF data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire FUJIFILM system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.4x teleconverter extends the reach of select X-mount lenses by 40% with only a one-stop loss in exposure.\u003c\/li\u003e\n\u003cli\u003eAdvanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilization capabilities.\u003c\/li\u003e\n\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eXF 50-140 f\/2.8 R LM OIS WR\u003c\/li\u003e\n\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/li\u003e\n\u003cli\u003eXF 80mm f\/2.8 R LM OIS WR Macro\u003c\/li\u003e\n\u003cli\u003eXF 70-300mm f\/4-5.6 R LM OIS WR\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574420828437,"sku":"74131","price":569.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1445859043_img_546248.jpg?v=1680166294"},{"product_id":"fujifilm-xf-10-24mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 10-24mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF10 Lens\u003c\/h2\u003e\r\n\u003cp\u003eFujifilm XF10-24mmF4 R OIS WR is an ultra-wide zoom lens covering focal lengths from 10mm to 24mm (equivalent to 15mm – 36mm in the 35mm format). It utilises the same optical design as the original Fujifilm XF10-24mm OIS lens to provide similar image-resolving performance and a similar maximum aperture of F4.0 across the zoom lens’ entire focal length range.\u003cbr\u003e\r\n\u003cbr\u003e\r\nUpdated with an f-stop scale on its aperture ring, an Auto-position lock and a new weather-resistant structure, the Fujifilm XF10-24mmF4 R OIS WR is sure to be a top choice among landscape and nature photographers who need an ultra-wide angle lens to withstand the elements. Additionally, the internal structure has also been redesigned to make the focus and zoom rings slimmer, which reduces the lens’ overall weight by 25g (88 oz). Lastly, Optical Image Stabilisation has also been improved by 1 stop, bringing the total stabilisation effect to 3.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eKey features of Fujifilm XF10-24mmF4 R OIS WR include:\u003c\/strong\u003e\u003cbr\u003e\r\n(1) A new weather-resistant design and some usability updates\u003c\/p\u003e\r\n\r\n\u003col\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eUpdated aperture ring with f-stop scale and Auto-position lock\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe aperture ring has been updated with an f-stop scale to allow photographers to visually check what aperture the lens is set to, eliminating the need to check through the camera’s EVF or LCD Display. The ring also features an Auto-position lock, similar to that on GF lenses, which prevents unexpected aperture ring movements, ultimately making use more efficient.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eAdded weather-resistance\u003c\/strong\u003e\u003cbr\u003e\r\n\tFujifilm XF10-24mmF4 R OIS WR is both dust and moisture resistant and is able to operate in temperatures as low as -10 degrees Celsius (14°F). It also weighs 25 g less than the previous model, despite the new weather-resistance feature.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eImproved optical image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe XF10-24mmF4 R OIS WR uses a new, sophisticated gyro sensor that improves image stabilisation by 1.0 stop from the previous model to 3.5 stops. When used with a more current X Series camera, like the FUJIFILM X-T4, the lens and camera work together to achieve approximately 6.5 stops of 5-axis image stabilisation.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eA slimmer and more stylish design\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe focus ring and the zoom ring have been reduced by 3mm and 2mm respectively compared to the previous model, creating a more compact and stylish design.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003cp\u003e(2) Optical design that delivers advanced image resolving performance\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe Fujifilm XF10 F4 R OIS WR consists of 14 lens elements, including four aspherical elements and four extra-low dispersion elements in 10 groups. The aspherical elements reduce spherical aberration, field curvature and distortion, while the extra-low dispersion elements correct chromatic aberration to deliver enhanced edge-to-edge sharpness. Despite its\u003cbr\u003e\r\ncompact form, the lens can maintain a maximum aperture of F4.0 across its focal length range from the ultra-wide-angle 10mm to wide-angle 24mm (equivalent to 15mm – 36mm in the 35mm format), while still allowing users to keep a constant f-stop value at any focal length.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThe front lens element is carefully coated to minimise ghosting in images, which tends to occur with the extremely concave elements normally found on an ultra-wide-angle zoom lens, and provides better image sharpness and clarity.\u003cbr\u003e\r\n\u003cbr\u003e\r\nWith a minimum working distance of just 24cm (9.5in), the Fujifilm XF10-24mmF4 R OIS WR is also suitable for macro-style photography. Users can take advantage of the lens to close in on a subject, while also including the background in full via the ultra-wide-angle focal length to create powerful images.\u003cbr\u003e\r\n\u003cbr\u003e\r\n(3) Fast and near-silent autofocus\u003cbr\u003e\r\n\u003cbr\u003e\r\nFujifilm XF10-24mm F4 R OIS WR uses an internal focus system to achieve high-speed autofocusing capabilities. The use of lightweight focusing elements and a high-precision motor allows for fast and near-silent AF, even when paired with an X Series camera’s Face \/ Eye AF functions.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574498226453,"sku":"74415","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/revised_xf10-24mmf4_r_ois_wr_front.jpg?v=1680168545"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 8-16mm f\/2.8 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eCapture the world with this ultra-wide-angle \u003cstrong\u003eXF 8-16mm f\/2.8 R LM WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. With four aspherical and six ED lens elements, including three super ED elements that specifically target lateral chromatic aberration, this lens offers exceptional control over fringing. A Nano-GI coating on the front two lens elements helps reduce ghosting and flare. Also in the lens is a field curvature correction element that can adjust position depending on the zoom. This element helps retain sharpness and reduces optical distortion that is normally found in ultra-wide angle lenses. Autofocus is powered by an internal linear motor that provides quick, quiet, and accurate focus. The lens is also weather sealed at 11 points and can withstand temperatures as cold as 14°F for use in adverse conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eA bright maximum aperture of f\/2.8 provides exceptional depth of field control and excellent performance in low-light scenarios.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical lenses, three ED lenses and three super ED lenses minimise distortion and chromatic and spherical aberrations. Nano-GI coating on the front elements reduce ghosting and flare.\u003c\/li\u003e\r\n\t\u003cli\u003eThe field curvature correction lens corrects the field curvature commonly found in ultra-wide-angle lenses.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor provides reliable focusing quickly and quietly.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574498783509,"sku":"74344","price":2699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1532082311_1424733.jpg?v=1680168624"},{"product_id":"fujifilm-xf-16-80mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 16-80mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16-80mm f\/4 R OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eWell-suited for a wide variety of shooting situations, the \u003cstrong\u003eFujifilm XF 16-80mm f\/4 R OIS WR Lens\u003c\/strong\u003e is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f\/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefiting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilisation system that minimises the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eStandard zoom is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 24-120mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion aspherical element is used greatly reduce colour fringing and chromatic aberrations in order to produce high clarity and colour fidelity throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realise more accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super EBC (Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater contrast and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eQuick and quiet autofocus performance benefits both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced Optical Image Stabilisation system minimises the appearance of camera shake by up to six stops to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-sealed lens body protects against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574499143957,"sku":"74341","price":1129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1563443132_img_1212138.jpg?v=1680168637"},{"product_id":"fujifilm-xf-16mm-f-2-8-r-wr-lens-black","title":"FUJIFILM XF 16mm f\/2.8 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 16mm f\/2.8 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eContinuing \u003cstrong\u003eFujifilm's \u003c\/strong\u003eseries of compact, portable primes, the black \u003cstrong\u003eXF 16mm f\/2.8 R WR\u003c\/strong\u003e is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. Its f\/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePrime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 24mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eModerately bright f\/2.8 maximum aperture suits working in available light conditions and also helps to maintain a compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements limit distortion and spherical aberration in order to realise greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eStepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574499242261,"sku":"74369","price":569.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1550138439_img_1139533.jpg?v=1680168652"},{"product_id":"fujifilm-xf-16mm-f-1-4-r-wr-lens","title":"FUJIFILM XF 16mm f\/1.4 R WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16mm f\/1.4 R WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eFast and wide, the \u003cstrong\u003eXF 16mm f\/1.4 R WR Lens\u003c\/strong\u003e is a 24mm equivalent wide-angle lens designed specifically for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimise chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination. A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6inch for photographing close-up subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, the lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefited by the inclusion of a depth of field scale for presetting focus.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. 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The lens construction incorporates three extra-low dispersion elements to minimise chromatic aberrations and distortion and a Super EBC coating has been applied to control flare and ghosting for increased contrast and colour fidelity. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures. Benefiting handling and fast-paced shooting, this 90mm f\/2 also incorporates a Quad Linear Motor for quick, quiet, and precise autofocus performance. As a mid-length prime telephoto, this lens is especially well-suited to a variety of shooting applications, most notably portraiture, where the intuitive handling, fast performance, and ability to control your focus are paramount.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length range of 137mm, this prime telephoto is ideal for working with distant subjects and portraiture applications.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 11-element-in-8-group design includes three extra-low dispersion elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super EBC coating has been applied to the surface of each element, for controlling ghosting and flare, for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Quad Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas. Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven distinct weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA minimum focusing distance of 2feet pairs with a 0.2x maximum magnification (0.3x equivalent) to benefit working with close-up subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574499963157,"sku":"74584","price":1119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1431910090_1149216.jpg?v=1680168726"},{"product_id":"fujifilm-xf-18-135mm-f-3-5-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/strong\u003e is a wide-angle to telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, where it provides a 35mm-equivalent focal length range of 27-206mm. Its optical system comprises 16 elements in 12 groups and includes four aspherical elements and two extra-low dispersion glass elements to maintain an overall compact form factor as well as reduce chromatic aberrations and distortions throughout the zoom range. An HT-EBC multi-layer coating has also been applied to lens elements to suppress lens flare and ghosting to realise contrast-rich, color-neutral imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBenefiting this lens' use in difficult lighting conditions, an enhanced optical image stabilisation system compensates for up to five effective stops of camera shake to produce sharper imagery with slower shutter speeds. For working in fast-paced situations, an inner focusing system, coupled with a linear AF motor, produces smooth and quiet focusing with a max AF speed of just 0.1 seconds.\u003c\/p\u003e\r\n\r\n\u003cp\u003eProtecting the lens in inclement weather, the barrel features 20 distinct seals and an internal ventilator offers smooth zoom adjustment while preventing dust and moisture from entering the lens.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e18-135mm f\/3.5-5.6 zoom lens provides a 35mm-equivalent focal length of 27-206mm, covering wide-angle to telephoto perspectives to suit working in a wide variety of shooting situations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe optical design incorporates four aspherical elements and two extra-low dispersion elements to minimise chromatic aberrations and distortions throughout the zoom range while also lessening the overall size and weight of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC multi-layer coating has been applied to lens elements to reduce lens flare and ghosting for greater image clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel features 20 distinct seals across its design to resist dust and moisture from entering the lens. Additionally, further contributing to effective weather resistance, an internal ventilator ensures smooth zoom adjustment and prevents dust particles and moisture from reaching the interior of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eAn enhanced optical image stabilisation system, which includes dedicated OIS Unit Lenses with a wide range of corrective movements, compensates for the appearance of camera shake by an effective five stops to benefit working in low-light conditions and with slower shutter speeds. This enhanced OIS system employs a redeveloped algorithm, which checks for camera shake 8000 times per second and controls the optical system at a rate of 16,000 times per second, to correct for the slightest amount of camera shake. Two high-precision gyro sensors with quartz oscillators also work to detect both high and low frequency shakes in order to compensate for a wide range of camera movement types.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing design maintains the overall lens length during use and helps to achieve quick focusing speeds as short as 0.1 seconds. Additionally, a linear AF motor contributes to smooth and near-silent focusing performance to suit video recording.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens is compatible with all Fujifilm X-mount mirrorless digital cameras that have been updated with the most recent version of firmware.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500061461,"sku":"74049","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_109.jpg?v=1680168743"},{"product_id":"fujifilm-xf-14mm-f-2-8-r-ultra-wide-angle-lens","title":"FUJIFILM XF 14mm f\/2.8 R","description":"\u003ch2\u003eFUJIFILM XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe\u003cstrong\u003e XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis designed for the X mount on their X-series interchangeable lens digital cameras. This is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimised distortion that this lens offers. Light is evenly distributed from the centre to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f\/2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. Focus distance and depth-of-field scales are printed on the focus ring to aid composition when emphasising depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe XF 14mm f\/2.8 lens offers high-quality optics and an extreme wide-angle perspective to explore your creativity with the Fujifilm X-series digital cameras.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide angle perspective with 21mm focal length equivalency\u003c\/li\u003e\r\n\t\u003cli\u003eHigh resolution from the centre of the image to its periphery\u003c\/li\u003e\r\n\t\u003cli\u003eMoulded aperture blades and rounded diaphragm opening create pleasing bokeh\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500192533,"sku":"74029","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1348046702_883533.jpg?v=1680168757"},{"product_id":"fujifilm-xf-50-140mm-f-2-8-r-lm-ois-wr-lens","title":"FUJIFILM XF 50-140mm f\/2.8 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 50-140mm f\/2.8 R LM OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eA telephoto zoom designed for use in trying conditions, \u003cstrong\u003eFujifilm's XF 50-140mm f\/2.8 R LM OIS WR Lens\u003c\/strong\u003e is a weather-sealed optic spanning the popular 76-213mm equivalent focal length range and featuring a constant f\/2.8 maximum aperture. Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilisation system, and a Triple Linear Motor AF system for refined performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and colour fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimise surface reflections and prevent lens flare and ghosting. This lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimise chromatic aberrations and distortions throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilisation system minimises the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/li\u003e\r\n\t\u003cli\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eWhen used with an X-series camera that features a Lens Modulation Optimiser (LMO) function, the lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500290837,"sku":"75468","price":2129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1480357405_1080892.jpg?v=1680168775"},{"product_id":"fujifilm-xf-35mm-f-1-4-r-lens","title":"FUJIFILM XF 35mm f\/1.4 R Lens","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/1.4 R Lens\u003c\/h2\u003e\r\nDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm 35mm f\/1.4 XF R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. The exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits. This is a terrific all-in-one lens for everyday use.To take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimising the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved centre-to-edge resolution and brightness free from chromatic aberration. This lens has a maximum magnification of 0.17x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\"Normal\" 53mm (equivalent in 35mm format) lens that focuses to 11\"Aspheric and ED elements to combat field curvature and chromatic aberrationVery bright f\/1.4 maximum aperture for low-light work, portraits, pleasing out-of-focus backgroundsMagnification of 0.17x","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500454677,"sku":"74002","price":769.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_112.jpg?v=1680168791"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/2 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eOffering a normal perspective in a compact package, the black \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500520213,"sku":"74106","price":479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1572436836_img_1268672.jpg?v=1754458223"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eOffering a normal perspective in a compact package, the silver \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. 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Taking advantage of technologies synonymous with FUJINON lenses, this new telephoto lens boasts exceptional image clarity with the ability to produce beautiful bokeh, making it the perfect choice for shooting sports and wildlife.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eOffering Outstanding Performance \u0026amp; Beautiful Bokeh\u003c\/strong\u003e\u003cbr\u003e The lens is made of 19 elements in 14 groups, including one large-diameter super ED lens element and two large-diameter ED lens elements to minimize chromatic aberration. High-precision polishing technology, developed for broadcast lenses, has been used to prepare the large-diameter lens elements to achieve outstanding image-resolving performance and creamy bokeh. This element is produced with an accuracy of less than 0.1μm High-speed AF is made possible thanks to the lightweight focus lens group and the use of linear motors.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePowerful Image Stabilization Performance\u003c\/strong\u003e\u003cbr\u003e The lens offers 5.0-stop image stabilization performance in accordance with CIPA. 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The front lens element is coated with fluorine to repel water and dirt, adding extra durability so that the lens can be used outdoors with peace of mind. The matte silver color reduces the risk of the lens overheating under intense summer temperatures. 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Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to minimize the appearance of camera shake. Further benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/p\u003e  \u003cp\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super extra-low dispersion element, which reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity and color fidelity. 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The fast, bright f\/2.4 maximum aperture makes shooting in low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 9-blade aperture design--ideal for dramatic portraits.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. 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It offers a 35mm focal length equivalency of 84-305mm, providing portrait length to super telephoto capabilities. The minimum focus distance is 3.6feet at all focal lengths, enabling telephoto close-ups.  With OIS Image Stabilization, it provides up to 4.5 stops of shake correction for sharp imaging in low light situations or when utilizing its longest focal lengths. Two linear motors facilitate high speed auto focus (0.28 seconds) as well as smooth and quiet operation, which is important for stability at long focal lengths, and when shooting video.\u003c\/p\u003e  \u003cp\u003eThe lens configuration includes one aspherical element, two ED (Extra-low Dispersion) lens elements, and one Super ED element to minimize chromatic aberration and provide corner to corner sharpness throughout the zoom range. 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The very fast, bright f\/2.0 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design. This is a terrific lens for street photography, landscapes, and interiors.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. The final lens element, positioned as close to the sensor as possible, makes the incidence angle of the light reaching the sensor smaller, and thus reduces vignetting and color shading, while helping to keep the lens's overall size small. 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The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. Autofocus is fast, precise, and near-silent to suit both photo and video shooting, and the lens is also weather-sealed and is rated to work in temperatures as low as 14°F. 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The extensive telephoto zoom range is complemented by optical image stabilization, which minimises the appearance of camera shake to render sharper imagery at longer focal lengths. 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The aperture ring also features the A (Auto) Position Lock1, which locks the lens into the A-Position to prevent unintentional adjustments to the lens’s aperture while it is being used.\u003c\/p\u003e\n\u003ch2\u003eWeather-resistant construction\u003c\/h2\u003e\n\u003cp\u003eWeather-resistance is applied at seven locations on the XF27mmF2.8 to protect it against water and dust, and allow it to fully operate in temperatures down to -10°C.\u003c\/p\u003e\n\u003ch2\u003eLens hood included\u003c\/h2\u003e\n\u003cp\u003eIn addition to the standard lens cap, XF27mmF2.8 comes equipped with a dome-shaped lens hood (LH-XF27) and a hood cap (LHCP-27) to provide options that protect the lens, and is suitable for users who prefer the convenience of using low-profile hoods over lens caps.\u003c\/p\u003e\n\u003ch2\u003eThin and lightweight design combined with advanced image quality\u003c\/h2\u003e\n\u003cp\u003eThe diameter of the image circle needed to cover the APS-C sensor is 28.4mm, which is very close in size to the dimension of the XF27mmF2.8’s focal length. 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This creates a compact and lightweight body that only has a diameter of 75mm.\u003c\/p\u003e\r\n\u003cp\u003ePaired with the popular FUJINON XF16-80mmF4 R OIS WR, image-makers can maximise portability and maintain versatility with just two lenses, effectively covering the 35mm equivalent focal\r\nlengths between 24mm and 457mm at a fraction of the size and weight.\u003c\/p\u003e\r\n\u003ch2\u003eCompatible with 1.4x and 2x teleconverters\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 R LM OIS WR is compatible with the FUJINON XF1.4X TC WR and FUJINON XF2X TC WR teleconverters, making it possible to achieve a maximum 35mm equivalent focal length of up to 914mm with only two stops of stop-loss when it is paired with XF2X TC WR. Alternatively, using XF1.4X TC WR with the lens will provide a maximum 35mm equivalent focal length of 630mm with slightly less stop-loss.\u003c\/p\u003e\r\n\u003cp\u003eWith either teleconverter attached phase detection AF continues to work, with no reduction in performance.\u003c\/p\u003e\r\n\u003ch2\u003ePowerful 5.5-stop image stabilisation\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 offers 5.5-stops of Optical Image Stabilisation (OIS) to help reduce the effects of camera shake, especially at longer focal lengths. Additionally, the lens’s OIS capabilities can also be combined with the In-Body Image Stabilisation (IBIS) systems found in FUJIFILM X-T4 and FUJIFILM X-S10 to add five-axis stabilisation, which can help reduce shake caused by linear shift.\u003c\/p\u003e\r\n\u003ch2\u003eFast and silent AF drive\u003c\/h2\u003e\r\n\u003cp\u003eThe use of the linear-motor drive system in XF70-300mF4-5.6 enables fast and near-silent autofocusing, which allows users to fully leverage and make use of the advanced AF system found in X Series cameras.\u003c\/p\u003e\r\n\u003ch2\u003eMaximum magnification of 0.33x or equivalent of 0.5x in the 35mm film format for 1:2 closeups\u003c\/h2\u003e\r\n\u003cp\u003eWith a minimum focus distance of 83cm and magnification of 0.33x, which is a 35mm equivalent of 0.5x, XF70-300mmF4-5.6 can be used to create dynamic close-up photography, making smaller objects, like flowers, fill the entire frame. When attached to the XF2X TC WR teleconverter, maximum magnification is extended to 0.66x, which is the 35mm equivalent of 1:1 magnification and a necessary requirement to achieve results most desired from macro photography.\u003c\/p\u003e\r\n\u003ch2\u003eDust and weather-resistant structure and low-temperature operability\u003c\/h2\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied at 10 locations along the XF70-300mmF4-5.6 barrel to protect it against dust and moisture, while also giving it the ability to operate at temperatures of \r\ndown to -10°C\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579745562901,"sku":"74423","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf70-300mm_lensfront.jpg?v=1680245943"},{"product_id":"fujifilm-xf-18mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 18mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eMeasuring 7.56cm in length and weighing just 370g, the XF18mmF1.4 has a filter size of 62mm and a minimum focusing distance of 20cm. This makes it an ideal lens for capturing everything from landscapes and cityscapes to portraits and weddings. The lens’ wide F1.4 aperture offers the ability to shoot in dimly lit environments and also produces incredibly smooth bokeh.\u003cbr\u003eKeeping to the X Series philosophy of creating lightweight and compact imaging solutions that produce outstanding image quality, the XF18mmF1.4 provides incredible optical performance without being heavy or bulky. The XF18mmF1.4 is an easy choice among many photographers compared to other lenses that have a similar angle of view and aperture. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eExceptional optical performance, even at F1.4\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 utilises three aspherical lenses and one ED lens among its 15 lens elements, spread across 9 groups, to minimise chromatic and comatic aberration. This means the finest details of an image will be reproduced with high levels of detail and sharpness.\u003c\/li\u003e\r\n\u003cli\u003eTo deliver consistent sharpness the focus group, made up of six lens elements, move in unison to reduce aberration fluctuations that can occur when focusing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eDesigned for versatility\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 35mm equivalent focal length of 27mm and can achieve Minimum Focus Distance on subjects as close as 11cm from the front element of the lens (MOD 20cm). This gives it a broad range of applications from being used to capture images of everyday moments to sweeping landscapes.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eFast, accurate, and near-silent autofocus\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 uses an internal autofocus (AF) system, driven by a powerful linear motor, to provide fast, accurate, and near-silent AF. From the lens’ minimum object distance (MOD) of 20cm the focusing group of lens elements moves 2.5mm. This means focus can be achieved in as quickly as 0.04 seconds*1.\u003c\/li\u003e\r\n\u003cli\u003eFocus can be achieved from MOD to infinity in as quickly as 0.25 seconds.\u003cbr\u003eAll components in the manual focusing ring have been designed to deliver precise control when manual focus is in use.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eCompact, lightweight and weather-resistant\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 62mm filter thread that measures 7.56cm in length, and weighs just 370g. This makes it incredibly lightweight and portable. While the lens barrel is made from metal, it is designed to weigh as little as possible without compromising its overall strength.\u003c\/li\u003e\r\n\u003cli\u003eThe lens has weather-resistant seals at eight locations along the lens barrel, making it resistant to dust, moisture, and temperatures as low as -10°C.\u003c\/li\u003e\r\n\u003cli\u003eThe new aperture ring design with an ‘A’ position lock prevents accidental movement of the aperture ring from the Automatic setting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579909665045,"sku":"74073","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf18mmf1.4_front_top.jpg?v=1680250213"},{"product_id":"fujifilm-xc-35mm-f-2-lens","title":"FUJIFILM XC 35mm f\/2 Lens","description":"\u003cp\u003eAn especially sleek and lightweight prime, the FUJIFILM XC 35mm f\/2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579941155093,"sku":"74396","price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1594388368_img_1304975.jpg?v=1680250905"},{"product_id":"fujifilm-xf-23mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 23mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eDistinguished by its fast design, the XF 23mm f\/1.4 R LM WR from FUJIFILM is a general wide-angle prime offering a 35mm equivalent focal length. Ideally suited to discerning street, wedding, editorial, and documentary photographers, the lens's bright f\/1.4 maximum aperture suits working in difficult lighting conditions and enables greater control over depth of field for isolating subject matter. The optical design incorporates two aspherical elements, which helps to reduce distortion and spherical aberrations, and three ED elements have also been applied to produce a superior image with high contrast and sharpness. Additionally, a rounded nine-blade diaphragm is featured, and contributes a smooth bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003c\/li\u003e\r\n\u003cli\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise focus down to a minimum focusing distance of 7.5\".\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003cli\u003eWeather-resistant construction built to withstand dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44580401447189,"sku":"74196","price":1279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_110.jpg?v=1680263953"},{"product_id":"fujifilm-xf-33mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 33mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eThe XF33mmF1.4 is a highly versatile standard prime lens with the focal length equivalent to 50mm in the 35mm film format, making it an essential new-generation lens for all X series owners. The X Mount format, since its original introduction in 2021, had undergone continuous development of new products and devices in pursuit of advanced image quality. This lens has been designed to support camera sensors of even greater resolution to be developed in the future, offering exceptional image sharpness and advanced image-resolving performance even when wide open. It also offers impressive mobility and is equipped with a silent, fast and highly accurate AF system driven by a linear motor, enabling tack-sharp focus in stills and smooth focusing in video recording. The dust- and moisture-resistant design comes in X Mount's signature portability, weighting approximately 360g and measuring 73.5mm in length and 58mm filter thread. The XF33F1.4 is a new generation large-aperture standard prime designed with superior image resolution, mobility and durability to drive the evolution of the X Series for the next decade and beyond, setting a new benchmark for interchangeable X Mount lenses. \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eOffering a natural perspective along with a fast maximum aperture, the XF 33mm f\/1.4 R LM WR from FUJIFILM is a 50mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. The optical design employs two aspherical elements, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. Three ED elements are also featured, which reduce flare and ghosting for improved contrast and color accuracy. This ensures unmatched resolution and fresh, vibrant color.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 50mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003c\/li\u003e\r\n\u003cli\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise manual focus down to a minimum focusing\u003c\/li\u003e\r\n\u003cli\u003edistance of 11.8\".\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003cli\u003eAll metal lens barrel construction built to withstand dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExceptional image sharpness even at the maximum aperture \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe lens consists of 15 lens elements, including two aspherical elements and three ED elements, in 20 groups to effectively minimise chromatic and spherical aberration, delivering edge-to-edge sharpness even when wide open. The focusing group in the missile includes two ED elements and one aspherical element to reduce fluctuation of aberration caused by the movement of focusing elements, securing superior image quality across the focusing range. \u003c\/li\u003e\r\n\u003cli\u003eBoasting the maximum aperture of F1.4, the lens allows users to produce high-quality pictures with minimal camera shake and digital noise even in low light conditions such as poorly lit interiors and nightscapes. At F1.4, the lens provides a shallow depth-of-field to render background out-of-focus for creamy bokeh, adding a clear contrast and three-dimensional definition to the sharply-focused main subject matter. Chromatic aberration is also well-controlled to capture small light sources as round points, avoiding colour casts in the background bokeh. 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The broad shooting range is also complemented by its advanced close-up capability with the minimal working distance of just 30cm and the maximum magnification of 0.15x. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSilent, fast and highly-accurate AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF33F1.4's AF system is driven with a linear motor thanks to its lightweight design attributable to the use of smaller focusing elements, resulting in silent, fast and highly-accurate autofocus. AF is achieved by the Inner Focus system, that keeps the range of movements for the focusing lens group small while precisely controlling the amount of required within the range. Focus is attained in as fast as 0.04 seconds, usuring that users do not miss a decisive photo opportunity. (compliant with the CIPA guidelines, when mounted on the mirrorless digital camera \"Fujifilm X-T4\" with phase detection AF activated and the High Performance Mode turned ON. \u003c\/li\u003e\r\n\u003cli\u003eThe Use of the linear motor for fast and precise autofocus means the focus can be maintained accurately even in the AF-C mode, mainly used for video recording. In addition, the lens is optically designed to minimize changes in the angle of view, caused by focus breathing, making it an ideal choice for full-fledged video production \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced mobility based on compact, lightweight and durable construction \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF33F1.4 is compact and lightweight, weighing approximately 360g and measuring 73.5mm long with the filer thread size of 58mm. The external diameter of the focusing lens group is kept small to accommodate a linear motor in the space created to achieve a slimline and stylish design.\u003c\/li\u003e\r\n\u003cli\u003eThe lens battel is weather-sealed at 11 locations so that it is dust and weather resistant and can be used in temperatures as low as -10C, accommodating snapshots in rain or astrophotography during cold winter nights for reliable performance in all shooting conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe focus ring has improved control resolution, ideal for manual focusing at a shallow depth of field. The gear pitch inside the focus ring is carefully designed for advanced movement detection, enabling linear focusing that responds precisely to the subtlest of fingertip movement.\u003c\/li\u003e\r\n\u003cli\u003eThe A (auto) Position Lock offers reliable operation, locking the aperture ring in place to avoid any unintentional adjustment during shooting. \u003c\/li\u003e\r\n\u003cli\u003eThe shape of knurling on the focus ring is carefully designed to make it easy to remove dirt stuck in grooves. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptional accessories \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eLens hood \"LH-XF23 II\" designed for the XF33F1.4 R LM WR and XF23mmF1.4 R LM WR \u003c\/li\u003e\r\n\u003cli\u003eRectangular shaped lens hood to reduce flare and ghosting. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44580402659605,"sku":"74195","price":1195.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_111.jpg?v=1680263966"},{"product_id":"fujifilm-xf-18-120mm-f-4-lm-pz-wr-lens","title":"FUJIFILM XF 18-120mm f\/4 LM PZ WR Lens","description":"\u003cp\u003e\u003cstrong\u003eVersatile Zoom for Content Creators\u003c\/strong\u003e\u003cbr\u003eA standard zoom purpose-built for content creators and image-makers with a penchant for motion, the FUJIFILM XF 18-120mm f\/4 LM PZ WR covers a versatile focal length range and features an inspired design for intuitive control over zoom, focus, and aperture adjustment from the camera body. 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This mechanism can be controlled by a newly designed zoom lever, which offers variable zoom speeds.\u003c\/li\u003e\n\u003cli\u003eConventional focus ring allows direct and intuitive manual focus control and the lens offers seamless switching between continuous autofocus and manual focus. Requiring a camera firmware update, this unique control method opens up the possibilities for making creative focus transitions and control the focal point whenever required.\u003c\/li\u003e\n\u003cli\u003eTwo custom function buttons can be used to preset a constant zoom speed, focal length, or focus point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible Zoom and Advanced Optics\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpanning a useful wide-angle to mid-telephoto range, this zoom offers a 27-183mm equivalent focal length range to serve as a viable single lens solution for everyday shooting.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture offers consistent illumination throughout the zoom range, which pairs well with the constant nature of the focusing, AF, and zoom controls.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements control distortions and spherical aberrations in order to produce sharper imagery with more accurate rendering.\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements greatly reduce chromatic aberrations and color fringing throughout the zoom range for a high degree of clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a smooth, circular bokeh quality when using shallow depth of field and selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Handling and Robust Construction\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBenefitting its use on gimbal stabilization devices, this lens's internal zoom and internal focusing design helps to maintain consistent balance and overall lens length during use.\u003c\/li\u003e\n\u003cli\u003eDespite the inclusion of a power zoom mechanism and a broad focal length range, this lens still weighs in at just about 1 lb, making for a lightweight design that helps maintain compatibility with a variety of stabilization tools.\u003c\/li\u003e\n\u003cli\u003eWeather-resistant design protects against dust and moisture and cold temperatures down to 14°F.\u003c\/li\u003e\n\u003cli\u003eFront fluorine coating protects against water, grease, dirt, and smudging, and also makes it easier to clean the front element.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eX-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e27-183mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Control from Camera\u003c\/li\u003e\n\u003cli\u003eStepless Control from Select Cameras\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003ePower Zoom Mechanism; Internal Zoom\u003c\/li\u003e\n\u003cli\u003eAspherical and ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eWeather-Sealed \u0026amp; Front Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44583399653653,"sku":"74445","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf18-120mmf4_frontfukan.jpg?v=1680298307"},{"product_id":"fujifilm-xf-150-600mm-f-5-6-8-r-lm-ois-wr-lens","title":"FUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR Lens","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA super-telephoto zoom built for nature and wildlife image-makers, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003estrikes a unique balance between immense reach and a relatively portable design, making for an ideal lens to capture the most remote and distant adventures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eStability and Speed\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful optical image stabilization compensates for up to five stops of camera shake, making it easier to achieve sharp imagery when shooting handheld, especially under lower lighting conditions.\u003c\/li\u003e\n\u003cli\u003eQuick and reliable autofocus performance thanks to a linear motor system, which also enables smooth and silent focusing performance that benefits both stills and video applications. This focusing system also helps to greatly reduce focus breathing.\u003c\/li\u003e\n\u003cli\u003eInternal zooming and internal focusing design maintains the overall length and balance during use, making it more natural to use when mounted to a gimbal head and tripod or even when shooting handheld.\u003c\/li\u003e\n\u003cli\u003eOn-lens focusing controls for immediate, tactile adjustment over focusing settings: focus range limiter switch, AF-ON, and AF-L buttons.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptics and Super-Telephoto Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFour Super ED and three ED elements are featured, which greatly reduce chromatic aberrations and colour fringing throughout the zoom range for a high degree of clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eModest f\/5.6-8 maximum aperture helps maintain a relatively portable form factor, meaning this lens can be used handheld and packed for easier use on location and for subjects that don't require the utmost speed.\u003c\/li\u003e\n\u003cli\u003eOffering a 229-914mm equivalent focal length range, this super-tele zoom is suitable for a wide range of distant subjects. It's also compatible with the optional XF 1.4x and 2x WR Teleconverters, which can extend the lens to a further effective 1828mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a smooth, circular bokeh quality when using shallow depth of field and selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDurable Design, Intuitive Handling\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAs a lens built for the great outdoors, naturally it has extensive weather sealing to protect against moisture, dust, and cold temperatures down to 14°F.\u003c\/li\u003e\n\u003cli\u003eFront fluorine coating protects against water, grease, dirt, and smudging, and also makes it easier to clean the front element.\u003c\/li\u003e\n\u003cli\u003eRotating tripod collar, with a removable foot, for greater stability when shooting atop a tripod or monopod.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a window for easier adjustment of rotating filter types when attached to the lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44583406764309,"sku":"74446","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf150-600mm_frontfukan.jpg?v=1680298362"},{"product_id":"fujifilm-xf-56mm-f-1-2-r-wr-lens","title":"FUJIFILM XF 56mm f\/1.2 R WR Lens","description":"\u003cp\u003eThe XF56mmF1.2 R WR is a fast prime lens with the mid-telephoto focal length of 56mm (equivalent to 85mm in the 35mm format). It succeeds the popular F1.2 open aperture of its predecessor (FUJINON XF56mmF1.2 R; the \"previous model\") with significant improvement in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. Areas in focus show every detail in high resolution, while its open aperture can produce beautiful bokeh in the background to make the subject stand out, giving added definition to the image. The previous model was popular for portrait photography due to its F1.2 open aperture and midtelephoto characteristics. With the new lens minimum focusing distance is improved to facilitate table-top photography and can also cater to a wide variety of shooting situations in cluding street photography.\u003c\/p\u003e\n\u003cp\u003e\"With an ultra fast F1.2 aperture and high image quality with gorgeous bokeh and excellent autofocus capabilities, the XF56mmF1.2 R WR truly delivers for portrait photographers whilst being compact and lightweight for easy handling\" says Mr Ryuichi Matoba, the new CEO of FUJFILM Australia. \"Our FUJI NON lens technology continues to evolve, and we are pleased to be launching an improved version of such an iconic model',' says Shaun Mah, General Manager of Electronic Imaging and Optical Devices at FUJI FILM Australia. The XF56mmF1.2 R WR consists of 13 elements in eight groups including one ED element and two aspherical elements to achieve improved image-resolving performance over the previous model. Eight elements are used in the focusing group to minimize chromatic aberration, spherical aberration and comatic aberration to produce advanced image-resolving capability from MOD to infinity. The minimum focus ring distance is reduced to just 50cm from the sensor surface, 20cm shorter than the previous model.\u003c\/p\u003e\n\u003cp\u003e1 Product features\u003cbr\u003e(1) Outstanding image-resolving performance and stunning bokeh Metal moulds used to manufacture the aspherical elements are polished to within one-hundred thousandth of a millimetre, that are capable of reducing the onion-ring effect in boke h. The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth background bokeh. \u003c\/p\u003e\n\u003cp\u003eThe lens also uses three highly refractive elements, as part of the focusing group of eight elements to minimise chromatic aberration and comatic aberration. The result is advanced image resolution from MOD to infinity.\u003c\/p\u003e\n\u003cp\u003eThis is the first Fujifilm lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture*1 , with the previous model featuring seven. The new model provides a near-perfect circle even when the lens is stopped down only slightly from being wide open to create beautiful bokeh in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e(2) Unrestrained photographic approach with the fast mid-telephoto lens\u003cbr\u003eThe new lens is a perfect choice for portraiture as it gives clear separation to the subject from its background. In addition, the minimum focusing distance has been reduced to just 50cm*2 \u003cbr\u003e, 20cm shorter than the previous model, thanks to its improved resolving capability at MOD. The appeal of this fast mid-telephoto prime is its suitability for a great variety of situations beyond portrait photography.\u003c\/p\u003e\n\u003cp\u003e(3) AF function driven by an evolved DC motor for fast and accurate autofocus\u003cbr\u003eA DC motor is used to drive the focusing group of eight elements and aperture unit for precise autofocusing. The lens can attain focus quickly and accurately to seize a decisive photo opportunity even when shooting with a shallow depth-of-field, in which accurate focusing is essential. The use of a bearing mechanism has successfully reduced friction that arises when the DC motor is driving lens elements. The reduction of lens-driving friction means minimal motor noise.\u003c\/p\u003e\n\u003cp\u003e(4) Advanced practical usability with dust and weather resistance and capability of operating at temperatures as low as -10°C\u003cbr\u003eThe lens is designed to take maximum advantage of the compact and lightweight X Mount System, weighing just 445g and measuring 76mm despite being a fast prime lens with the open aperture of Fl2. The lens barrel is weather sealed in 9 places to ensure dust and weather resistance as well as the ability to operate at temperatures as low as -10°C. The front lens element is applied with fluorine coating to repel water and offer protection against stains. Users can enjoy the lens with peace of mind to take photos outdoors in rainy or dusty conditions.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584351727893,"sku":"74444","price":1459.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf56mmf1.2_r_wr_lens_top.jpg?v=1680315179"},{"product_id":"fujifilm-xf-30mm-f-2-8-r-lm-wr-macro-lens","title":"FUJIFILM XF 30mm f\/2.8 R LM WR Macro Lens","description":"\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM XF 30 mm Macro Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Compared to conventional standard lenses, this product has a substantially reduced minimum working distance and greatly improved close-up performance, capable of \u003ca title=\"Photography\" href=\"https:\/\/www.cameraelectronic.com.au\"\u003emacro photography\u003c\/a\u003e at a 1:1 magnification ratio. Despite being a highly versatile standard lens, it has virtually no constraint in terms of working distance from subject matter. The ability to shoot dynamic true 1:1 macro photography means users can enjoy getting up close to a subject in limited spaces, as well as a wide range of categories including portraiture and snapshots that take advantage of natural perspectives. The lens' compact design makes it possible to take maximum advantage of X Series' portability, offering unconstrained photographic expenences.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe \u003ca title=\"Fujifilm XF10 Lens\" href=\"https:\/\/www.cameraelectronic.com.au\/fujifilm-xf-10-24mm-f-4-r-ois-wr-lens\"\u003eFujifilm XF\u003c\/a\u003e 30mmF2.8 R LM WR Macro, which consists of 11 elements in nine groups including three aspherical elements and two ED elements, is a standard prime lens capable of 1:1 magnification macro photography at the minimum shooting distance of just 1 Ocm., despite its compact design. Due to the X Series' use of APS-C image sensor, a subject is photographed 1.5 times larger than its full-frame equivalent. The lens also uses the Inner Focus system, in which a linear motor drives the focusing group of elements, to deliver fast and highly accurate AF. The focusing operation is quiet and smooth even for close-ups, which involves large movement of focusing elements. Furthermore, the compact design, weighing just 195g, enables advanced versatility and mobility, required as a standard lens with applications in diverse situations.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eEnabling macro photography to expand the standard lens' scope of applications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens' design, consists of 11 elements in nine groups including three aspherical elements and two ED elements that control various forms of aberration including chromatic aberration, spherical aberration and field curvature to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the field of view for humans, makes it an ideal choice for portraiture and snapshots in natural perspectives.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe minimum working distance of 10cm and the macimum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) means users are liberated from distance constraints of the subject matter. Enjoy photographic expressions such as close-up snapshots, and tabletop photography taken in limited space. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eUse of a Linear Motor and a compact lightweight desgin to achive fast and accurate autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens ises the Inner Focus system, in which a compat and lightweight focusing lens group is driven by a linear motor to attain accurate focus in as fast as 0.02 seconds. The Inner Focus system generally involves a large number of elements. The 69.5mm, thanks to the optimised placement and shape of aspherical elements. The system ensures that the standard lens captures a decisive photo moment in a variety of situations. The linear motor's advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth of field.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe optimisation of optical desing and production processes has reduced barrel parts in the lens mechanism to successfully achieve a compact form factor. Metal is used for parts that come in contact with a user during lens operation to add a touch of elegance, while other components have been reviewed thoroughly to reduce weight. The result is a compact and lightweight lens weighting 195g and measuring 69.5mm in length with the filter thread size of 43mm. It can be left attached to a camera as a standard walkaround lens as it causes minimum strain to users, making their photographic experience more comforatable than ever before. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eDust and weather resistant structure capable of operating at low temperatures for advanced practical usability\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens barrel is weather-sealed in nine places so that it is dust and weather resistant and can be used in temperatures as low as -10 degrees. This lens can be kept mounted on a camera as a standard lens with peace of mind, allowing users to continue shooting even in outdoors in light rain or dusty environments. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584578875669,"sku":"74460","price":949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf30mmmacro_lensfront.jpg?v=1680321612"},{"product_id":"fujifilm-xf-85mm-f-3-5-r-wr-lens","title":"FUJIFILM XF 8mm f\/3.5 R WR Lens","description":"\u003cspan\u003eExperience a new perspective with the FUJIFILM XF 8mm f\/3.5 R WR Lens. This wide-angle lens is designed to deliver exceptional image quality and versatility for Fujifilm X-series cameras. With its 8mm focal length and f\/3.5 aperture, it captures stunningly sharp and detailed images with a wide field of view. The lens features a robust weather-resistant construction, making it suitable for various outdoor shooting conditions. Its compact and lightweight design ensures easy portability, perfect for travel and on-the-go photography. Whether you're capturing landscapes, architecture, or creative perspectives, the XF 8mm f\/3.5 R WR Lens allows you to unleash your creativity and capture truly unique shots.\u003c\/span\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44837011259669,"sku":"74468","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF8mm_lensFront.jpg?v=1684733090"},{"product_id":"fujifilm-xf-50mm-f-1-0-r-wr-lens","title":"FUJIFILM XF 50mm f\/1.0 R WR Lens","description":"\u003ch2\u003eFUJIFILM XF 50mm f\/1.0 R WR Lens\u003c\/h2\u003e\n\u003cp\u003eIt's all about speed with the \u003cstrong\u003eFUJIFILM XF 50mm f\/1 R WR\u003c\/strong\u003e; a portrait-length prime lens featuring an impressive and unique f\/1 maximum aperture. This bright design benefits working in low-light conditions and, especially coupled with the short tele focal length, also affords immense control over depth of field for isolating subject matter with selective focus. Beyond just speed, the 50mm f\/1 is also characterised by an advanced optical system aspherical and extra-low dispersion elements to control a variety of aberrations. A Super EBC coating also suppresses flare and ghosting for greater contrast when working in bright and backlit conditions. Additionally, complementing the optics is a robust physical design that is weather-sealed to suit working in trying environmental conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 76mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eExceptionally bright f\/1 maximum aperture excels in difficult lighting conditions and also provides impressive control over depth of field for isolating subject matter using selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003eOne aspherical element limits distortion and spherical aberration in order to realise greater sharpness and accurate rendering\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements reduce colour fringing and chromatic aberrations in order to provide greater clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eSuper EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and colour fidelity when working in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eWeather-resistant design prevents dust and moisture from entering the lens and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44974918664469,"sku":"74380","price":2149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1599093947_1583635.jpg?v=1686202466"},{"product_id":"fujifilm-xf-16-50mm-f-2-8-4-8r-lm-wr-lens","title":"FUJIFILM XF 16-50mm f\/2.8-4.8R LM WR Lens","description":"\u003cp\u003eThe XF16-50mm F2.8-4.8 R LM WR is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It combines high resolution performance compatible with the 40.2 million pixels X-Trans™ CMOS 5 HR*1 sensor throughout the entire zoom range and the lightest*2 weight of approximately 240g among FUJINON XF lenses zoom lens. Furthermore, it offers high-speed and high-precision autofocus, magnification of 0.3x at the telephoto end*3 (equivalent to magnification of 0.45x in 35mm format), and a weather resistant -10°C low-temperature resistant construction, for versatile use in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe XF16-50mm F2.8-4.8 R LM WR covers a versatile focal length range, making it suitable for a wide range of applications, from wide-angle landscape and architectural photography on trips, to portrait photography utilising the mid-telephoto range. In addition to its high-resolution\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe New Standard of XF lens line up, combining high resolution performance with a compact and lightweight design, it excels in every shooting situation.\u003cbr\u003eperformance, it also has a close-up capability equivalent to half macro in 35mm format, making it effective for photographing food, crafts, plants, and various everyday scenes. It can be constantly attached to the camera, serving as a single lens that fulfills the roles of multiple lenses.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAlongside the release of the XF16-50mm F2.8-4.8 R LM WR, FUJIFILM plans to introduce lens kits with the Fujifilm X-T50, Fujifilm X-T5, and Fujifilm X-S20, which have In Body Image Stabilisation to maximise the lens' performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCovers a versatile shooting range and enables high-quality photography\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdopting a lens configuration of 9 groups and 11 elements, including 3 aspherical lenses and 3 ED lenses suppresses chromatic aberration and maintains high resolution performance throughout the zoom range.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCovering a versatile focal length range, from a wide-angle 16mm (equivalent to 24mm in 35mm format) which excels in landscape photography and group photos, to a mid-telephoto 50mm format (equivalent to 76mm in 35mm format) which is ideal for portrait photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAchieves a maximum shooting macro magnification of 0.3x at the telephoto end (equivalent to a maximum magnification of 0.45x in 35mm format). It allows you to get as close as 24cm in minimum focusing distance throughout the zoom range and as close as 15cm from the front of the lens to the subject.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLight weight and portable design for all day shooting\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBy optimising the design of the lens, it achieves a weight of approximately 240g, making it the lightest zoom lens in the XF lens lineup while maintaining high resolution performance. The lightweight design allows for easy carrying and shooting convenience.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe constant length design, where the lens does not extend during zooming, provides a more consistent zoom operation..\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and accurate Auto Focus\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens adopts the inner focus method, which drives a compact and lightweight group of focus lenses with a linear motor. In addition, the high-speed and high-precision autofocus system, achieved through the miniaturisation of the focus lens group, ensures that you capture the decisive moments within approximately 0.015 seconds*4.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePractical use with weather resistant structure\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt includes a weather resistant and low-temperature (-10°C) design with weather-sealing applied to 13 areas of the lens barrel. You can use it with peace of mind in a wide range of shooting situations, from shooting in environments with light rain or dust, to capturing landscapes in snowy fields or by the seaside.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286650663189,"sku":"74499","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF16-50mm_lens_frontUp.jpg?v=1715741278"},{"product_id":"fujifilm-xf-500mm-f-5-6-lm-ois-wr-lens","title":"FUJIFILM XF 500mm f\/5.6 LM OIS WR Lens","description":"\u003cp\u003eThe XF500mmF5.6 R LM OIS WR is a super telephoto prime lens offering an impressive 500mm focal length (equivalent to 762mm in 35mm format) with an aperture of F5.6. This lens represents the pinnacle of optical performance in the XF lens lineup. It delivers exceptional reach by leveraging the advantage of the APS-C format, which provides a 1.5x crop factor equivalent. Despite being a super-telephoto lens, it maintains a lightweight and compact design, weighing approximately 1,335g*1.\u003cbr\u003e\u003cbr\u003eThis lens is particularly well suited for shooting birds, wildlife, sport, and aircraft, offering outstanding portability that redefines the conventions of super telephoto lenses. Its superior resolving power and form factor makes high-quality telephoto photography more accessible than ever. When combined with a teleconverter, the XF500mmF5.6 R LM OIS WR offers even greater flexibility in focal length. Using the FUJINON Teleconverter XF1.4X TC WR, the lens extends to a maximum focal length of 700mm (equivalent to 1067mm in 35mm format). With the FUJINON Teleconverter XF2.0X TC WR, it reaches a maximum focal length of 1000mm (equivalent to 1524mm in 35mm format).\u003cbr\u003e\u003cbr\u003eAdditionally, the enhanced precision in camera shake detection and optimal mechanical design contribute to a powerful 5.5 stop*2 optical image stabilisation system. This ensures sharp and stable images, even when combined with the FUJINON Teleconverters.\u003cbr\u003e*1 Weight excluding the lens cap, lens hood and tripod seat.\u003cbr\u003e*2 Compliant with CIPA in pitch \/ yaw directions.\u003cbr\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587316265237,"sku":"74511","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF500F5_6_lensFront.jpg?v=1728955690"},{"product_id":"fujifilm-xf-16-55mm-f-2-8-r-lm-wr-ii-lens","title":"FUJIFILM XF 16-55mm f\/2.8 R LM WR II Lens","description":"\u003cp\u003eThe XF16-55mmF2.8 R LM WR II lens is the successor to the popular large-aperture standard zoom lens, the FUJINON XF16-55mmF2.8 R LM WR, and represents the flagship model in the XF lens lineup. This new version has achieved an approximate 37% reduction in weight compared to its predecessor, offering outstanding portability despite its large aperture. The optimised lens configuration enhances imaging performance, delivering superior image quality across the zoom range. In addition, Fujifilm has introduced the \"Aperture Click Switch\" for the first time for the XF Lens lineup. This new feature allows for smooth brightness transitions during aperture adjustments, making video recording more natural and seamless.\u003cbr\u003e\u003cbr\u003eThe XF16-55mmF2.8 R LM WR II is a large aperture standard zoom lens that allows for bright F2.8 aperture shooting throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format). It supports a wide range of still photography genres, including nature, landscape, and portraits, leveraging its high resolution and beautiful, smooth bokeh. Thanks to its lightweight design, weighing approximately 410g, and newly incorporated video-friendly features, the XF16-55mmF2.8 R LM WR II expands the expressive possibilities of the XF lens lineup. The combination of high performance and portability broadens the scope of visual expression achievable with XF lenses for both photography and videography.\u003cbr\u003e\u003cbr\u003eApprox. 37% lighter than its predecessor while enhancing imaging performance and adding new video capabilities\u003c\/p\u003e\n\u003cp\u003e\"The new FUJINON XF16-55mmF2.8 R LM WR II is the successor to our extremely popular flagship standard zoom. The new lightweight design is approximately 410g which is 37% lighter than its predecessor”, said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia. “On top of the smaller form factor, we have introduced an aperture click switch, which will allow our users to choose between a stepped aperture control for still photography or a smooth adjustment for videography. All of this in a weather-sealed design with a 30cm minimum object distance through the entire zoom range, making this the ideal lens for almost any situation\", added Shaun.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. FUJINON XF16-55mmF2.8 R LM WR II Product Features\u003c\/strong\u003e\u003cbr\u003eLarge-aperture standard zoom lens with superior imaging performance\u003cbr\u003e\u003cbr\u003eCapable of shooting at a bright F2.8 aperture throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format).\u003cbr\u003e\u003cbr\u003eFeaturing an 11-group, 16-element configuration that includes 4 aspherical lenses, 1 Super ED lens, and 3 ED lenses. This design maintains high resolution from the centre to the edges while minimising chromatic aberrations, even when shooting with a large aperture.\u003cbr\u003e\u003cbr\u003eEnhanced ultra-precision manufacturing technology of aspherical lenses reduces ring patterns compared to previous models, resulting in smoother, more beautiful bokeh.\u003cbr\u003eAchieving a minimum focusing distance of 0.3m across the entire zoom range allows for close-up photography with a maximum magnification of 0.21x.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design for enhanced mobility\u003c\/strong\u003e\u003cbr\u003eUtilising the latest lens manufacturing technologies, the lens elements have been made thinner. This results in a reduction of the total lens length by approximately 11mm and a volume reduction by approximately 37.8% compared to the previous model. The weight has also been reduced by approximately 37.4% to about 410g, ensuring excellent portability.\u003cbr\u003e\u003cbr\u003eThe lens features a dust-resistant, weather-resistant, and low-temperature-resistant construction with 12 sealing points throughout the lens body, along with a fluorine coating on the front element for superior water and smudge resistance. When combined with Fujifilm's weather resistant digital cameras such as the Fujifilm X-H2S, it provides reliable performance even during extended shooting in adverse weather conditions.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced design for video recording\u003c\/strong\u003e\u003cbr\u003eThe introduction of the \"Aperture Click Switch\" allows users to toggle between a stepped aperture control for still photography and a smooth, continuous aperture control for video recording, ensuring seamless and intuitive operation*1. Minimises focus breathing to provide more consistent framing during focusing.\u003cbr\u003e\u003cbr\u003e*1 The \"Aperture Click Switch\" functionality requires a firmware update for compatible camera bodies. Future firmware updates are planned for current models including the Fujifilm X-H2S, Fujifilm X-H2, Fujifilm X-T5, Fujifilm X-S20, and Fujifilm X-T50.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed, high-precision AF with quiet operation\u003c\/strong\u003e\u003cbr\u003eThe adoption of an inner focusing system and lightweight focusing lens elements, combined with a high-speed linear motor, enables rapid and precise autofocus, achieving speeds as fast as 0.02 seconds*2. This ensures that users can capture decisive moments effortlessly.\u003cbr\u003e\u003cbr\u003e*2 Based on CIPA guidelines, measured internally using the Fujifilm X-T4 mirrorless digital camera in phase-detection AF mode with High-Performance Mode enabled, at the wide-angle end.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587318853909,"sku":"74512","price":2049.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF16-55mmF2_8II_lensFront.jpg?v=1728955977"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/ce-birthday-55-fujifilm-x-lenses.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}