{"title":"CE Birthday 55 Hoya","description":null,"products":[{"product_id":"hoya-55mm-hd-circular-polariser-filter","title":"Hoya 55mm HD Circular Polariser Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55mm HD Circular Polariser Filter\u003c\/strong\u003e helps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface. The light from the sun naturally becomes partially polarised due to reflecting off electrons in air molecules, causing the light to scatter into what appears as haze. A polarising filter arranges, and filters, this directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of this light. This results in a noticeable reduction of glare and reflections from non-metallic surfaces and an increase in the saturation of skies and foliage.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA circular polarise only differs from a linear polarise in that it contains a quarter wave plane in addition to the linear polarising filter. The addition of this quarter wave plane is to circularly polarise the linearly polarised light for the use of auto focus and exposure functions. Due to how the light is broken down and filtered with a linear polarise, auto focus and exposure accuracy become skewed during use. When the light becomes circularly polarised, it permits the use of these functions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eTo prevent internal ghosting and reflections, the glass surface includes an 8-layer anti-reflective HD Multi-Coating. This offers further protection to the filter substrate and makes it water and oil repellent as well as scratch and stain resistant. This filter features a thin filter ring to minimise the potential for vignetting while enhancing durability and jamming prevention and has 37mm front filter threads. Additionally, it comes with a protective case.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eHelps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface.\u003c\/li\u003e\r\n\t\u003cli\u003ePolarising filters arrange, and filter, directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of the light.\u003c\/li\u003e\r\n\t\u003cli\u003eClears up haze in distant landscapes and provides more saturated, vivid colours.\u003c\/li\u003e\r\n\t\u003cli\u003eStrongest effect when used at a 90° angle from the sun.\u003c\/li\u003e\r\n\t\u003cli\u003eCircular polarise are ideal for use with digital cameras and autofocus lenses where a linear polarise will often disrupt auto exposure and focus features.\u003c\/li\u003e\r\n\t\u003cli\u003eEight-layer HD Multi-Coating to prevent internal ghosting and reflections. Also, it is water and oil repellent as well as scratch and stain resistant.\u003c\/li\u003e\r\n\t\u003cli\u003eGlass is mounted with High Pressure Press Technology to ensure glass does not loosen up over time.\u003c\/li\u003e\r\n\t\u003cli\u003ePlastic filter case for storage and transport.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44573962109205,"sku":"C553955","price":89.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_25_2.jpg?v=1680156388"},{"product_id":"hoya-62mm-circular-polariser-filter","title":"Hoya 62mm Circular-Polariser Filter","description":"\u003cp\u003e\u003cstrong\u003eCircular Polariser\u003c\/strong\u003e - Light rays which are reflected become polarised. Polarising filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colours providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Circular polarisers are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems and video cameras without problems).\u003c\/p\u003e\u003cp\u003eThis filter eliminates ultraviolet rays to remove haze from outdoor shots as well as polarising the light to remove reflections and increase colour saturation, without affecting the overall colour balance.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575982321941,"sku":"024066620194","price":37.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_30.jpg?v=1680188947"},{"product_id":"hoya-62mm-center-neutral-density-nd-2x-hmc-multi-coated-filter","title":"Hoya 62mm Center Neutral Density ND (2x) (HMC) Multi-Coated Filter","description":"\u003cp\u003e\u003cstrong\u003eHoya Centre Neutral Density ND\u003c\/strong\u003e - This filter combines two curved optics, one of which is neutral density and the other is clear. This gives the effect of a gradual fade towards the edges, with a difference of 1 stop from centre to edge.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eMulticoated to minimise reflection at the filter surfaces which reduces flare and ghosting.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575982977301,"sku":"492062","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/492062.jpg?v=1680188956"},{"product_id":"hoya-49mm-pro-nd1000-10-stop-filter","title":"Hoya 49mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 49mm ProND1000 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575983730965,"sku":"49PND1000","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_31.jpg?v=1680188965"},{"product_id":"hoya-49mm-pro-nd4-filter","title":"Hoya 49mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 49mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575984255253,"sku":"49PND4","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_32.jpg?v=1680188975"},{"product_id":"hoya-52mm-pro-nd100-filter","title":"Hoya 52mm Pro ND100 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm Pro ND 100 Filter\u003c\/strong\u003e absorbs the light entering the lens evenly across the visible spectrum and reduces the amount of light entering the lens by up to 6 2\/3 f\/stops without affecting the colour balance. Reducing the amount of light allows the use of wider apertures and slower shutter speeds for creative and dramatic effects. ND filters are widely used by landscape photographers who want to capture smooth, flowing waterfalls or seascapes but still retain the correct exposure throughout the whole photograph.\u003c\/p\u003e\u003cp\u003eAlternatively, ND filters can be used to reduce the depth of field and enable the use of wider apertures to ensure your subject is crisp while the background becomes a soft blur - great for portraiture. ND filters also allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575986221333,"sku":"52PND100","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_34.jpg?v=1680188992"},{"product_id":"hoya-52mm-pro-nd1000-10-stop-filter","title":"Hoya 52mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm ProND1000 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575986843925,"sku":"52PND1000","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_35.jpg?v=1680189000"},{"product_id":"hoya-52mm-pro-nd16-filter","title":"Hoya 52mm Pro ND16 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm Pro ND16 Filter\u003c\/strong\u003e has a 4-stop light reduction equal to a ND optical density of 1.2. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575987597589,"sku":"52PND16","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_229_9.jpg?v=1680189010"},{"product_id":"hoya-52mm-pro-nd4-filter","title":"Hoya 52mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575988580629,"sku":"52PND4","price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_37.jpg?v=1680189019"},{"product_id":"hoya-52mm-pro-nd64-6-stop-filter","title":"Hoya 52mm Pro ND64 6-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm ProND64 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6-stop increase in exposure. This 1.8 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6-stop reduction, this filter allows you to control depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575989072149,"sku":"52PND64","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_38.jpg?v=1680189028"},{"product_id":"hoya-62mm-clear-protection-hd-glass-filter","title":"Hoya 62mm Clear Protection HD Glass Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 62mm HD Protector Filter\u003c\/strong\u003e is a simple, clear filter with a 1x filter factor and is designed to provide general protection for your lens. This optically clear filter does not affect overall image quality while helping to prevent dust, scratches, moisture, and other substances from reaching or damaging your lens's front element. To prevent internal ghosting and reflections, eight layers of anti-reflection coatings are applied to each side. This total of 16 coatings offers a high degree of protection to the filter substrate and helps it to stay clean for longer than uncoated filters. The coating formula associated with HD Protector filters also promotes effective cleaning with regard to water, oil, and stains.\u003c\/p\u003e\u003cp\u003eConstructed from chemically-hardened optical glass, the Hoya 62mm HD Protector Filter's resistance to scratches is enhanced while providing clarity and colour fidelity. It also features a thin, lightweight, aluminium-alloy filter ring to minimise the potential for vignetting.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear filter offers general protection for your lens.\u003c\/li\u003e\n\u003cli\u003eDoes not require adjustments to exposure while in use.\u003c\/li\u003e\n\u003cli\u003eEight-layers of multi-coating on each side to prevent internal ghosting and reflections.\u003c\/li\u003e\n\u003cli\u003eMulti-coatings promote effective cleaning with regard to water, oil, and stains.\u003c\/li\u003e\n\u003cli\u003eCreates no additional colouration or contrast.\u003c\/li\u003e\n\u003cli\u003eGeneral protection filter reduces dust, moisture, and scratches from reaching lens elements.\u003c\/li\u003e\n\u003cli\u003eThin, lightweight aluminium-alloy filter ring helps to prevent vignetting.\u003c\/li\u003e\n\u003cli\u003eKnurled front edges provide a more textured grip when mounting or removing it from a lens.\u003c\/li\u003e\n\u003cli\u003e62mm front filter threads allow for use with other filters.\u003c\/li\u003e\n\u003cli\u003ePlastic case for storage and transport.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575989367061,"sku":"553462","price":57.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_41.jpg?v=1680189037"},{"product_id":"hoya-55mm-pro-nd1000-10-stop-filter","title":"Hoya 55mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55mm Pro ND1000 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575990907157,"sku":"55PND1000","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_40.jpg?v=1680189045"},{"product_id":"hoya-55mm-pro-nd16-filter","title":"Hoya 55mm Pro ND16 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55mm Pro ND16 Filter\u003c\/strong\u003e has a 4-stop light reduction equal to a ND optical density of 1.2. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575991562517,"sku":"55PND16","price":80.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_42.jpg?v=1680189054"},{"product_id":"hoya-55mm-pro-nd4-filter","title":"Hoya 55mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575992414485,"sku":"55PND4","price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_43.jpg?v=1680189062"},{"product_id":"hoya-55mm-pro-nd64-6-stop-filter","title":"Hoya 55mm Pro ND64 6-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55mm ProND64 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6-stop increase in exposure. This 1.8 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575992709397,"sku":"55PND64","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_44.jpg?v=1680189070"},{"product_id":"hoya-58mm-pro-nd1000-10-stop-filter","title":"Hoya 58mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 58mm ProND1000 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575993561365,"sku":"58PND1000","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_45.jpg?v=1680189078"},{"product_id":"hoya-58mm-prond16-1-2-filter-4-stop","title":"Hoya 58mm ProND16 1.2 Filter (4-Stop)","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 58mm ProND16 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 4-stop increase in exposure. This 1.2 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminum filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.2 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 4-stop reduction, this filter allows you to control depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminum ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575994151189,"sku":"58PND16","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_46.jpg?v=1680189087"},{"product_id":"hoya-58mm-prond4-0-6-filter-2-stop","title":"Hoya 58mm ProND4 0.6 Filter (2-Stop)","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 58mm ProND4 0.6 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction.\u003c\/p\u003e\u003cp\u003eThe Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575994577173,"sku":"58PND4","price":92.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_333_47.jpg?v=1680189096"},{"product_id":"hoya-62mm-pro-nd1000-10-stop-filter","title":"Hoya 62mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 62mm ProND1000\u003c\/strong\u003e Filter is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575996477717,"sku":"62PND1000","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_1.jpg?v=1680189112"},{"product_id":"hoya-62mm-pro-nd16-filter","title":"Hoya 62mm Pro ND16 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 62mm Pro ND16 Filter\u003c\/strong\u003e has a 4-stop light reduction equal to a ND optical density of 1.2. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575996772629,"sku":"62PND16","price":109.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_2.jpg?v=1680189121"},{"product_id":"hoya-62mm-prond4-0-6-filter-2-stop","title":"Hoya 62mm ProND4 0.6 Filter (2-Stop)","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 62mm ProND4 0.6 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction.\u003c\/p\u003e\u003cp\u003eThe Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575997853973,"sku":"62PND4","price":105.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_3.jpg?v=1680189129"},{"product_id":"hoya-62mm-pro-nd64-6-stop-filter","title":"Hoya 62mm Pro ND64 6-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 67mm ProND64 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6-stop increase in exposure. This 1.8 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44575998247189,"sku":"62PND64","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_4.jpg?v=1680189138"},{"product_id":"hoya-67mm-pro-nd4-filter","title":"Hoya 67mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 67mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576000868629,"sku":"67PND4","price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_6.jpg?v=1680189163"},{"product_id":"hoya-67mm-pro-nd64-6-stop-filter","title":"Hoya 67mm Pro ND64 6-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 67mm ProND64 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6-stop increase in exposure. This 1.8 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576001622293,"sku":"67PND64","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_7.jpg?v=1680189172"},{"product_id":"hoya-72mm-pro-nd16-filter","title":"Hoya 72mm Pro ND16 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 72mm Pro ND16 Filter\u003c\/strong\u003e has a 4-stop light reduction equal to a ND optical density of 1.2. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576002867477,"sku":"72PND16","price":139.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_9.jpg?v=1680189190"},{"product_id":"hoya-72mm-pro-nd4-filter","title":"Hoya 72mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 72mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576003096853,"sku":"72PND4","price":135.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_229_12.jpg?v=1680189199"},{"product_id":"hoya-72mm-pro-nd64-6-stop-filter","title":"Hoya 72mm Pro ND64 6-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 72mm ProND64 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6-stop increase in exposure. This 1.8 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576003260693,"sku":"72PND64","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_11.jpg?v=1680189208"},{"product_id":"hoya-77mm-pro-nd-100-filter","title":"Hoya 77mm Pro ND 100 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 77mm ProND100 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 6.6-stop increase in exposure. This 2.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 6.6-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576003653909,"sku":"77PND100","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_12.jpg?v=1680189216"},{"product_id":"hoya-77mm-pro-nd1000-10-stop-filter","title":"Hoya 77mm Pro ND1000 10-Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya PRO ND1000 ND Filter\u003c\/strong\u003e is an important tool for controlling light reduction. This ND filter permits less depth of field under bright lighting since the aperture has to be larger and, in addition, it permits long time exposures in bright sunlight.\u003c\/p\u003e\u003cp\u003eThe ACCU-ND technology in the Hoya PRO ND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PRO ND series is aimed at the still photography and HDSLR video markets. The Hoya PRO ND1000 ND Filter reduces light entering the camera lens by the equivalent of 10 stops.\u003c\/p\u003e\u003cp\u003eThe Metallic ACCU-ND coating on the PRO ND1000 ND filters does not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PRO ND filters use Hoya_†_s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density effect.\u003c\/p\u003e\u003cp\u003eThe Hoya PRO ND1000 ND Filter is an extremely dark neutral density filter with a filter factor 1000. This filter factor converts to a 10 stops reduction on the amount of light entering the lens. With this extreme filter, a motion is greatly blurred or depending on the speed some moving subjects will disappear altogether. With an ND filter as strong as the PRO ND1000 shutter speeds as slow as 16 seconds or more are possible in daylight.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExtremely dark neutral density filter with a filter factor 1000 (10 stops)\u003c\/li\u003e\n\u003cli\u003eGrey filter that has no effect on colour balance thanks to Hoya_†_s ACCU-ND technology\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating to minimise reflection at the filter surfaces which reduces flare and ghosting\u003c\/li\u003e\n\u003cli\u003eEnables slow shutter speeds to be used to record movement in subjects such as waterfalls, clouds, cars, etc.\u003c\/li\u003e\n\u003cli\u003eHelps decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576004145429,"sku":"77PND1000","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/77pnd1000.jpg?v=1680189225"},{"product_id":"hoya-77mm-prond16-1-2-filter-4-stop","title":"Hoya 77mm ProND16 1.2 Filter (4-Stop)","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 77mm ProND16 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 4-stop increase in exposure. This 1.2 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminum filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1.2 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 4-stop reduction, this filter allows you to control depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminum ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576004866325,"sku":"77PND16","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_13.jpg?v=1680189233"},{"product_id":"hoya-77mm-pro-nd4-filter","title":"Hoya 77mm Pro ND4 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 77mm ProND4 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 2-stop increase in exposure. This 0.6 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e0.6 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 2-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576004964629,"sku":"77PND4","price":150.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_334_14.jpg?v=1680189241"},{"product_id":"hoya-82mm-pro-nd1000-10-stop-filter","title":"Hoya 82mm Pro ND1000 10 Stop Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 82mm ProND1000 Filter\u003c\/strong\u003e is a solid neutral density filter that enables a 10-stop increase in exposure. This 3.0 density creates a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed than normally required. By slowing your exposure time or increasing your aperture, you are able to control the depth of field and convey movement more easily.\u003c\/p\u003e\u003cp\u003eThis filter employs Hoya's metallic ACCU-ND coating on both sides of the substrate to create the neutral density effect and ensure maintained colour neutrality between filter grades. It is constructed from high-quality clear optical glass for notable image clarity and is set within a durable one-piece aluminium filter ring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required.\u003c\/li\u003e\n\u003cli\u003eProviding a 10-stop reduction, this filter allows you to control the depth of field and convey movement more easily.\u003c\/li\u003e\n\u003cli\u003eMetallic ACCU-ND coating ensures colour accuracy and consistency between different ProND filter grades.\u003c\/li\u003e\n\u003cli\u003eOne-piece aluminium ring adds durability and rigidity for assured use and helps to prevent filter jamming.\u003c\/li\u003e\n\u003cli\u003eConstructed from clear optical glass for maintained image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576006144277,"sku":"82PND1000","price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335.jpg?v=1680189258"},{"product_id":"hoya-82mm-pro-nd16-filter","title":"Hoya 82mm Pro ND16 Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 82mm Pro ND16 Filter\u003c\/strong\u003e has a 4-stop light reduction equal to a ND optical density of 1.2. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576006766869,"sku":"82PND16","price":199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335_1.jpg?v=1680189267"},{"product_id":"hoya-82mm-pro-1-digital-neutral-density-32x-filter","title":"Hoya 82mm Pro 1 Digital Neutral Density 32x Filter","description":"\u003cp\u003eThe\u003cstrong\u003e 82mm Pro 1 Digital Neutral Density 32x Filter\u003c\/strong\u003e from \u003cstrong\u003eHoya \u003c\/strong\u003eis an ultra thin filter that permits you to shoot and create images that would not ordinarily be possible to capture. This filter effectively reduces your ISO by 1\/32 (5 stops). This means a shot normally taken at 1\/500 @ f\/11 can be shot at 1\/15th second at the same aperture. Designed with the outdoor shooter in mind, this filter helps reduce the amount of light entering the lens. This translates into the use of wider apertures and, thereby, permits the photographer to have more control over his depth of field. This is especially useful when shooting outdoor portraits when you wish to establish more of a separation between subject and background. The result will be a sharp, clear subject with a soft background. The ultimate value of this filter is its ability to allow you to use high speed ISOs under bright light conditions.\u003c\/p\u003e\u003cp\u003eThis effect can be used to create even more exciting images such as the \"whooshing\" effect of a mountain stream or the chaos of city traffic where one car appears to blend into the other. The operative effect is to enhance movement within the shot.\u003c\/p\u003e\u003cp\u003eIn order to provide the photo industry with a better made filter, Hoya created their multi-coated line of filters. These filters have a minimum of 3-layer coating system (front and back) that minimises reflections off the filter's glass with the average being about 1-2%. In other words, Hoya states that approximately 98-99% of the light striking the filter will pass through the glass, and depending on the type of filter, into the camera lens and onto the film or digital sensor. During the manufacturing process these layers of anti-reflective coating are bonded to the surface of the glass in a furnace at a temperature of up to 800°F.\u003c\/p\u003e\u003cp\u003eThe almite filter ring is special manufactured to withstand the effects of corrosion. Hoya prefers to use aluminium filter rings since they believe that aluminium will \"give\" a bit if your lens accidentally bangs into another object and not, as with brass rings, remain completely rigid and transfer the brunt of the impact to the optic itself. The ring itself is knurled to make it easier to install and remove the filter from your lens - a clever innovation. As an added benefit, the plastic storage case that the filter is packed in has been UV protected. This will help extend the life of the filter.\u003c\/p\u003e\u003cp\u003eHoya optical glass has been around since 1941 and is world recognised for its superiority in the fields of not only photography but advanced optics such as electro-optics, photonics, vision care, health care and crystal products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDigital Multi-Coated\u003c\/strong\u003e\u003cbr\u003eDigital multi-coating greatly reduces the appearance of lens flare and ghosting caused by reflections\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlack Almite Frame\u003c\/strong\u003e\u003cbr\u003eFilter features a black matte aluminium satin finish almite frame which reduces reflections. The almite frame is manufactured to minimise any corrosion\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlack Rimmed Glass\u003c\/strong\u003e\u003cbr\u003eThis filter is equipped with black rimmed glass to reduce the chance of light reflecting off the edge\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLow Profile Frame\u003c\/strong\u003e\u003cbr\u003eUltra thin filter frame to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKnurling Edge Frame\u003c\/strong\u003e\u003cbr\u003eThis filter is equipped with a straight knurling edge for non-slip, easy attachment and removal\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUV Protected Case\u003c\/strong\u003e\u003cbr\u003eFilter case is UV protected to further lengthen the life of the filter\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNeutral Density Filters Have Four Main Uses\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTo enable slow shutter speeds to be used, especially with high speed ISOs, to record movement in subjects such as waterfalls, clouds, or cars\u003c\/li\u003e\n\u003cli\u003eTo decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background\u003c\/li\u003e\n\u003cli\u003eTo decrease the effective ISO of high speed ISOs (above ISO 400) and allow it to be used outdoors in bright situation\u003c\/li\u003e\n\u003cli\u003eTo allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576007454997,"sku":"82PND32","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335_2.jpg?v=1680189277"},{"product_id":"hoya-82mm-pro-nd4-filter","title":"Hoya 82mm Pro ND4 Filter","description":"\u003cp\u003eThe\u003cstrong\u003e Hoya 82mm Pro ND4 Filter\u003c\/strong\u003e has a 2-stop light reduction equal to a ND optical density of 0.6. The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 10 filters from one stop to 10 stop light reduction. The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.\u003c\/p\u003e\u003cp\u003eThe PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.\u003c\/p\u003e\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576008634645,"sku":"82PND4","price":169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335_3.jpg?v=1680189287"},{"product_id":"hoya-52mm-circular-polarising-filter","title":"Hoya 52mm Circular-Polarising Filter","description":"\u003cp\u003eLight reflected off surfaces becomes polarised which reduces contrast when viewed through a camera. \u003cstrong\u003eHoya 52mm Circular-Polarising Filter\u003c\/strong\u003e allows the photographer to select which light rays enter the camera removing unwanted reflections off surfaces such as water, glass, even roof tiles.\u003c\/p\u003e\u003cp\u003eLight rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, but it is important that you choose the correct version for your camera.\u003c\/p\u003e\u003cp\u003eThey allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColour and contrast enhancement\u003c\/strong\u003e\u003cbr\u003eLight rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReduce Glare and Reflections with the CIRCULAR PL\u003c\/strong\u003e\u003cbr\u003eUsing the CIRCULAR PL filter, reflections and glare can be reduced significantly from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576009486613,"sku":"C490952","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335_5.jpg?v=1680189304"},{"product_id":"hoya-58mm-circular-polariser-filter","title":"Hoya 58mm Circular-Polariser Filter","description":"\u003cp\u003eLight reflected off surfaces becomes polarised which reduces contrast when viewed through a camera. \u003cstrong\u003eHoya 58mm Circular Polariser Filter\u003c\/strong\u003e allows the photographer to select which light rays enter the camera removing unwanted reflections off surfaces such as water, glass, even roof tiles.\u003c\/p\u003e\u003cp\u003eLight rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, but it is important that you choose the correct version for your camera.\u003c\/p\u003e\u003cp\u003eThey allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColour and contrast enhancement\u003c\/strong\u003e\u003cbr\u003eLight rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReduce Glare and Reflections with the CIRCULAR PL\u003c\/strong\u003e\u003cbr\u003eUsing the CIRCULAR PL filter, reflections and glare can be reduced significantly from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576010469653,"sku":"C490958","price":90.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_335_6.jpg?v=1680189325"},{"product_id":"hoya-37mm-circular-polariser-hd-glass-filter","title":"Hoya 37mm Circular-Polariser HD Glass Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 37mm HD Circular Polariser Filter\u003c\/strong\u003e helps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface. The light from the sun naturally becomes partially polarised due to reflecting off electrons in air molecules, causing the light to scatter into what appears as haze. A polarising filter arranges, and filters, this directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of this light. This results in a noticeable reduction of glare and reflections from non-metallic surfaces and an increase in the saturation of skies and foliage.\u003c\/p\u003e\u003cp\u003eA circular polariser only differs from a linear polariser in that it contains a quarter wave plane in addition to the linear polarising filter. The addition of this quarter wave plane is to circularly polarise the linearly polarised light for the use of auto focus and exposure functions. Due to how the light is broken down and filtered with a linear polariser, auto focus and exposure accuracy become skewed during use. When the light becomes circularly polarised, it permits the use of these functions.\u003c\/p\u003e\u003cp\u003eTo prevent internal ghosting and reflections, the glass surface includes an 8-layer anti-reflective HD Multi-Coating. This offers further protection to the filter substrate and makes it water and oil repellent as well as scratch and stain resistant. This filter features a thin filter ring to minimise the potential for vignetting while enhancing durability and jamming prevention and has 37mm front filter threads. Additionally, it comes with a protective case.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface.\u003c\/li\u003e\n\u003cli\u003ePolarising filters arrange, and filter, directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of the light.\u003c\/li\u003e\n\u003cli\u003eClears up haze in distant landscapes and provides more saturated, vivid colours.\u003c\/li\u003e\n\u003cli\u003eStrongest effect when used at a 90° angle from the sun.\u003c\/li\u003e\n\u003cli\u003eCircular polarisers are ideal for use with digital cameras and autofocus lenses where a linear polariser will often disrupt auto exposure and focus features.\u003c\/li\u003e\n\u003cli\u003eEight-layer HD Multi-Coating to prevent internal ghosting and reflections. Also, it is water and oil repellent as well as scratch and stain resistant.\u003c\/li\u003e\n\u003cli\u003eGlass is mounted with High Pressure Press Technology to ensure glass does not loosen up over time.\u003c\/li\u003e\n\u003cli\u003ePlastic filter case for storage and transport.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576037863701,"sku":"C553937","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_336_4.jpg?v=1680189611"},{"product_id":"hoya-52mm-circular-polariser-hd-glass-filter","title":"Hoya 52mm Circular-Polariser HD Glass Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 52mm HD Circular Polariser Filter\u003c\/strong\u003e helps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface. The light from the sun naturally becomes partially polarised due to reflecting off electrons in air molecules, causing the light to scatter into what appears as haze. A polarising filter arranges, and filters, this directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of this light. This results in a noticeable reduction of glare and reflections from non-metallic surfaces and an increase in the saturation of skies and foliage.\u003c\/p\u003e\u003cp\u003eA circular polariser only differs from a linear polariser in that it contains a quarter wave plane in addition to the linear polarising filter. The addition of this quarter wave plane is to circularly polarise the linearly polarised light for the use of auto focus and exposure functions. Due to how the light is broken down and filtered with a linear polariser, auto focus and exposure accuracy become skewed during use. When the light becomes circularly polarised, it permits the use of these functions.\u003c\/p\u003e\u003cp\u003eTo prevent internal ghosting and reflections, the glass surface includes an 8-layer anti-reflective HD Multi-Coating. This offers further protection to the filter substrate and makes it water and oil repellent as well as scratch and stain resistant. This filter features a thin filter ring to minimise the potential for vignetting while enhancing durability and jamming prevention and has 37mm front filter threads. Additionally, it comes with a protective case.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps to reduce reflections and glare by filtering out light that has become polarised due to reflection from a non-metallic surface.\u003c\/li\u003e\n\u003cli\u003ePolarising filters arrange, and filter, directionally polarised light perpendicularly to the reflected light, allowing for the absorption of much of the light.\u003c\/li\u003e\n\u003cli\u003eClears up haze in distant landscapes and provides more saturated, vivid colours.\u003c\/li\u003e\n\u003cli\u003eStrongest effect when used at a 90° angle from the sun.\u003c\/li\u003e\n\u003cli\u003eCircular polarisers are ideal for use with digital cameras and autofocus lenses where a linear polariser will often disrupt auto exposure and focus features.\u003c\/li\u003e\n\u003cli\u003eEight-layer HD Multi-Coating to prevent internal ghosting and reflections. Also, it is water and oil repellent as well as scratch and stain resistant.\u003c\/li\u003e\n\u003cli\u003eGlass is mounted with High Pressure Press Technology to ensure glass does not loosen up over time.\u003c\/li\u003e\n\u003cli\u003ePlastic filter case for storage and transport.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576039567637,"sku":"C553952","price":76.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_336_6.jpg?v=1680189649"},{"product_id":"hoya-77mm-fusion-antistatic-circular-polariser-filter","title":"Hoya 77mm Fusion Antistatic Circular-Polariser Filter","description":"\u003cp\u003eThis \u003cstrong\u003eHoya 77mm Fusion Antistatic Circular Polariser Filter\u003c\/strong\u003e features a newly developed antistatic coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent, stain and scratch resistant, and cleans easily when smudges or fingerprints are introduced to the surface.\u003c\/p\u003e\u003cp\u003eHoya Fusion Antistatic Circular Polariser Filters allow photographers to achieve creative, in-camera, effects not possible after the image is created. A polarising filter simply filters out unwanted reflections from non-metallic surfaces such as water and glass in addition to light reflecting off moisture and pollution in the atmosphere. By rotating ultra-smooth filter you can select just the right amount of filtration needed to achieve the creative effect. This results in bluer skies, greener leaves, reduced or eliminated reflections, and greater clarity in your final image.\u003c\/p\u003e\u003cp\u003eHoya Fusion Antistatic Circular Polariser Filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. Hoya then uses extreme care and precision to apply the Improved 9-layer Super Multi-coating formula which greatly reduces or eliminates reflections on the surface of the glass and yields very high light transmission rates. This means the filter has virtually no effect on the colour balance, contrast, or clarity of the final image beyond its polarising effects.\u003c\/p\u003e\u003cp\u003eThese filters features a lightweight, two-piece, very low-profile aluminium frame to house the glass. The low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAntistatic coating repels dust\u003c\/li\u003e\n\u003cli\u003eUltra-smooth filter rotation\u003c\/li\u003e\n\u003cli\u003eScratch resistant - hardened coating protects against everyday wear\u003c\/li\u003e\n\u003cli\u003eStain resistant - protects against exposure to ink, markers etc.\u003c\/li\u003e\n\u003cli\u003eWater repellent – water beads up and wipes away easily\u003c\/li\u003e\n\u003cli\u003eFingerprints and smudges wipe away cleanly\u003c\/li\u003e\n\u003cli\u003eHoya’s professional-grade optical glass\u003c\/li\u003e\n\u003cli\u003eTwo-piece, very low-profile filter frame with front filter threads\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576087671061,"sku":"F77CPL","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_336_23.jpg?v=1680189941"},{"product_id":"hoya-55-46mm-step-down-ring","title":"Hoya 55-46mm Step Down Ring","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 55-46mm Step Down Ring\u003c\/strong\u003e is a lightweight and reliable ring that is an essential accessory specifically for professional photography. It is constructed from aluminium-alloy that has a corrosion-resistant, durable and long lasting. The thin frame size minimises vignetting when attached to a lens and the black finish of the ring limits the chance of internal light reflections. You have a filter or other lens accessory which screws into a 55mm thread, but your lens is a 46mm thread. These rings provide a female thread which accepts your filter or accessory, and a male thread which screws into your lens. This allows you to mix filters and other accessories on various lenses which may have different size accessory threaded sizes.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44576091341077,"sku":"505546","price":6.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_336_28.jpg?v=1680189991"},{"product_id":"hoya-62mm-protector-hd-filter","title":"Hoya 62mm Protector HD Filter","description":"\u003cp\u003eThe \u003cstrong\u003eHoya 62mm HD Protector Filter\u003c\/strong\u003e is a simple, clear filter with a 1x filter factor and is designed to provide general protection for your lens. This optically clear filter does not affect overall image quality while helping to prevent dust, scratches, moisture, and other substances from reaching or damaging your lens's front element. To prevent internal ghosting and reflections, eight layers of anti-reflection coatings are applied to each side. This total of 16 coatings offers a high degree of protection to the filter substrate and helps it to stay clean for longer than uncoated filters. The coating formula associated with HD Protector filters also promotes effective cleaning with regard to water, oil, and stains.\u003c\/p\u003e\r\n\r\n\u003cp\u003eConstructed from chemically-hardened optical glass, the Hoya 62mm HD Protector Filter's resistance to scratches is enhanced while providing clarity and color fidelity. It also features a thin, lightweight, aluminium-alloy filter ring to minimise the potential for vignetting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eClear filter offers general protection for your lens.\u003c\/li\u003e\r\n\t\u003cli\u003eDoes not require adjustments to exposure while in use.\u003c\/li\u003e\r\n\t\u003cli\u003eEight-layers of multi-coating on each side to prevent internal ghosting and reflections.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti-coatings promote effective cleaning with regard to water, oil, and stains.\u003c\/li\u003e\r\n\t\u003cli\u003eCreates no additional coloration or contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eGeneral protection filter reduces dust, moisture, and scratches from reaching lens elements.\u003c\/li\u003e\r\n\t\u003cli\u003eThin, lightweight aluminium-alloy filter ring helps to prevent vignetting.\u003c\/li\u003e\r\n\t\u003cli\u003eKnurled front edges provide a more textured grip when mounting or removing it from a lens.\u003c\/li\u003e\r\n\t\u003cli\u003e62mm front filter threads allow for use with other filters.\u003c\/li\u003e\r\n\t\u003cli\u003ePlastic case for storage and transport.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580050764053,"sku":"C553462","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_402_13.jpg?v=1680254988"},{"product_id":"hoya-49mm-alpha-circular-polarizer-filter","title":"Hoya 52mm HD MKII Protector Filter","description":"\u003cp\u003eThis is the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580589207829,"sku":"52HDIIPRT","price":109.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/HDMKIIPR.png?v=1759849973"},{"product_id":"hoya-49mm-hd-protector-filter","title":"Hoya 49mm HD MKII Protector Filter","description":"\u003cul\u003e\r\n\u003cli\u003eThis is the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580589928725,"sku":"49HDIIPRT","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/HDMKIIPR.png?v=1759849973"},{"product_id":"hoya-55mm-hd-mkii-protector-filter","title":"Hoya 55mm HD MKII Protector Filter","description":"\u003cul\u003e\r\n\u003cli\u003eThis is the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580590223637,"sku":"55HDIIPRT","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/HDMKIIPR.png?v=1759849973"},{"product_id":"hoya-82mm-variable-density-ii-filter-accepts-86mm-caps","title":"Hoya 82mm Variable Density II Filter (Accepts 86mm Caps)","description":"\u003cp\u003eThe new design of the \u003cstrong\u003eHoya Variable Density II\u003c\/strong\u003e minimises the vignette effect often experienced when shooting on wide-angle lenses. Hoya engineers reconstructed the Variable Density frame, minimised the overall thickness and created a top frame that is one full size bigger than the original Variable Neutral Density Filter.\u003c\/p\u003e\r\n\u003cp\u003eVariable Neutral Density filters are helpful because:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThey save time; simply rotate the filter rather than switch it out\u003c\/li\u003e\r\n\u003cli\u003eThey save space; one filter takes up less room in the bag\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eHoya Variable Neutral Density II Filter \u003c\/strong\u003ecan be used in place of several fixed Neutral Density filters. The design of variable density filters allows you to rotate an outer frame to set the desired density the same way as a circular polariser. A cross X pattern will occur when rotating past the minimum or maximum density range of the filter.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eNOTE\u003c\/strong\u003e: The frame construction of the Variable Density II requires taking a lens cap that is one size bigger than the filter threads of your lens. For example, a 82mm filter would require an 86mm lens cap.\u003c\/p\u003e\r\n\u003cp\u003e**Lens Cap Not Provided\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580591436053,"sku":"82VARII","price":300.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/7_81_12.jpg?v=1680269000"},{"product_id":"hoya-77mm-variable-density-ii-filter","title":"Hoya 77mm Variable Density II Filter","description":"\u003cp\u003eThe new design of the \u003cstrong\u003eHoya Variable Density II \u003c\/strong\u003eminimises the vignette effect often experienced when shooting on wide-angle lenses. Hoya engineers reconstructed the Variable Density frame, minimised the overall thickness and created a top frame that is one full size bigger than the original Variable Neutral Density Filter.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580591567125,"sku":"77VARII","price":280.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/6_109_14.jpg?v=1680269016"},{"product_id":"hoya-77mm-hd2-circular-polarizer-filter","title":"Hoya 77mm HD MKII Circular Polarising Filter","description":"\u003cul\u003e\r\n\u003cli\u003eSince light reflected from non-metallic surfaces polarizes, the HOYA HD Mk II CIR-PL filter makes it possible to control which light enters the lens, giving you more creative avenues to improve your image.\u003c\/li\u003e\r\n\u003cli\u003eOne such avenue is the reduction of reflections, for example, on water surfaces. With the HOYA HD Mk II CIR-PL, you can greatly control and remove reflections, allowing you to show the natural colors and details of submerged objects.\u003c\/li\u003e\r\n\u003cli\u003eIt is also possible to reduce reflections from glass surfaces, allowing you to see through glass windows. This way, you can make out the interior of buildings.\u003c\/li\u003e\r\n\u003cli\u003eThis filter is not limited to surface light reflection control. Light waves reduce clarity and saturation of certain colors, making them appear hazed in the final photo.\u003c\/li\u003e\r\n\u003cli\u003eThe HOYA HD Mk II CIR-PL also filters these light waves, greatly enhancing color contrast, and making skies and green foliage look more defined through deeper and more natural color tones.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580591862037,"sku":"77HDIICPL","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/61129c972fea5_1_7.jpg?v=1767588105"},{"product_id":"hoya-72mm-hd2-circular-polarizer-filter","title":"Hoya 72mm HD MKII Circular Polarising Filter","description":"\u003cul\u003e\r\n\u003cli\u003eSince light reflected from non-metallic surfaces polarizes, the HOYA HD Mk II CIR-PL filter makes it possible to control which light enters the lens, giving you more creative avenues to improve your image.\u003c\/li\u003e\r\n\u003cli\u003eOne such avenue is the reduction of reflections, for example, on water surfaces. With the HOYA HD Mk II CIR-PL, you can greatly control and remove reflections, allowing you to show the natural colors and details of submerged objects.\u003c\/li\u003e\r\n\u003cli\u003eIt is also possible to reduce reflections from glass surfaces, allowing you to see through glass windows. This way, you can make out the interior of buildings.\u003c\/li\u003e\r\n\u003cli\u003eThis filter is not limited to surface light reflection control. Light waves reduce clarity and saturation of certain colors, making them appear hazed in the final photo.\u003c\/li\u003e\r\n\u003cli\u003eThe HOYA HD Mk II CIR-PL also filters these light waves, greatly enhancing color contrast, and making skies and green foliage look more defined through deeper and more natural color tones.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580592353557,"sku":"72HDIICPL","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/61129df230634_2_6.jpg?v=1680269042"},{"product_id":"hoya-67mm-hd2-circular-polarizer-filter","title":"Hoya 67mm HD MKII Circular Polarising Filter","description":"\u003cul\u003e\r\n\u003cli\u003eSince light reflected from non-metallic surfaces polarizes, the HOYA HD Mk II CIR-PL filter makes it possible to control which light enters the lens, giving you more creative avenues to improve your image.\u003c\/li\u003e\r\n\u003cli\u003eOne such avenue is the reduction of reflections, for example, on water surfaces. With the HOYA HD Mk II CIR-PL, you can greatly control and remove reflections, allowing you to show the natural colors and details of submerged objects.\u003c\/li\u003e\r\n\u003cli\u003eIt is also possible to reduce reflections from glass surfaces, allowing you to see through glass windows. This way, you can make out the interior of buildings.\u003c\/li\u003e\r\n\u003cli\u003eThis filter is not limited to surface light reflection control. Light waves reduce clarity and saturation of certain colors, making them appear hazed in the final photo.\u003c\/li\u003e\r\n\u003cli\u003eThe HOYA HD Mk II CIR-PL also filters these light waves, greatly enhancing color contrast, and making skies and green foliage look more defined through deeper and more natural color tones.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":44580592386325,"sku":"67HDIICPL","price":209.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/61129df230634_2_5.jpg?v=1680269056"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/ce-birthday-55-hoya.oembed?page=2","provider":"Camera Electronic","version":"1.0","type":"link"}