{"title":"CE Birthday 55 Sony Lenses","description":null,"products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2159.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de-facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOptimised for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilisation for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilisation that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.15ft minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polariser and variable NDs.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573933732117,"sku":"SEL70200GM","price":2693.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222776_1.jpg?v=1680155773"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilisation for outstanding performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22ft as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimise size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574019944725,"sku":"SEL100400GM","price":3303.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1492603626_1333230.jpg?v=1680158404"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterised by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo customisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022304021,"sku":"SEL135F18GM","price":2298.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1551177473_1462821.jpg?v=1680158471"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favoured wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022598933,"sku":"SEL24F14GM","price":1643.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1537457807_1435887.jpg?v=1680158516"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, this \u003cstrong\u003eFE 400mm f\/2.8 GM OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximising performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\r\n\t\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\r\n\t\u003cli\u003eThree fluorite elements help reduce colour fringing and chromatic aberrations for increased quality and colour accuracy\u003c\/li\u003e\r\n\t\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\r\n\t\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot Stabilisation provides 5-axis image stabilisation when paired with a camera that features in-body image stabilisation\u003c\/li\u003e\r\n\t\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\r\n\t\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027481365,"sku":"SEL400F28GM","price":16528.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1530093975_1369634.jpg?v=1680158533"},{"product_id":"sony-fe-600mm-f-4-0-gm-oss-lens","title":"Sony FE 600mm f\/4.0 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, the \u003cstrong\u003eFE 600mm f\/4 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis designed for their E-mount cameras and is ideal for sports, news, wildlife, and nature photographers. The f\/4 aperture and eleven-blade circular diaphragm provide great depth of field control for isolating subjects, as well as maximising performance for low-light shooting situations. Three fluorite elements and one XA (extreme aspherical) element reduce chromatic aberration and colour bleeding, while two ED (extra-low dispersion) elements and a Nano AR lens coating further increase performance and image quality by reducing flare, ghosting, and spherical aberrations while shooting in harsh conditions. The front element is further protected by a fluorine coating that helps prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.71 pounds, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back to make it less front heavy, making tracking subjects and panning easier whether you're shooting handheld or on a monopod. Complementing that is Sony's XD (Extreme Dynamic) Linear Motor autofocus system, which is driven by two motors to quickly and quietly track subjects across the frame, even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find Power Focus functionality, which provides smooth, even focus while shooting movies. The magnesium alloy body of this lens is also dust- and moisture-resistant for protection while shooting in adverse conditions. A fixed tripod collar employs bearings to ensure smooth rotation, with a switch to engage or disengage click stops. When engaged, users can switch between horizontal and vertical orientations in 90° increments as required. The click stops can be disengaged when smooth, low-resistance operations are required.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLight 600mm f\/4 Super Telephoto Lens\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing in at 6.71 pounds, the light weight and balance of the FE 600mm f\/4 GM OSS lens is achieved through an optical design that includes a large XA (extreme aspherical) element, three fluorite elements, and two ED glass elements, as well as the use of durable magnesium alloy components. The improved design of this well-balanced lens reduces the number of elements deployed at the front of the barrel, resulting in faster, more precise panning, whether shooting handheld or on a monopod.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eXD (Extreme Dynamic) Linear Motors for Fast, Precise Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens' focus group is driven by two XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver improved levels of fast, precise, and quiet autofocus operation, and also contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, an algorithm developed specifically for the XD motors improves their response, minimising lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSuperlative G Master Quality\u003c\/strong\u003e\u003cbr\u003e\r\nAll lenses bearing the G Master brand are designed to high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimise axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony's original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eThree Fluorite Elements and Two ED Glass Elements Reduce Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nBased on an optical design that conforms to stringent G Master standards, the FE 600mm f\/4 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimised to create a strong balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve these characteristics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eWide f\/4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nThe wide f\/4 maximum aperture maintains exposure and depth of field, while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with the circular aperture blades used in this lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e11-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nComplementing the wide f\/4 aperture is the 11-blade circular aperture that results in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, this lens overcomes this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, this lens is tested and adjusted during manufacturing to achieve the high-quality bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eOptical SteadyShot Image Stabilisation Reduces Blur\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-performance Optical SteadyShot image stabilisation is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated 'Mode 3' algorithm is optimised for the smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilisation becomes available when used with Alpha-series cameras that feature built-in image stabilisation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e4x Customisable Multi-Function Focus Hold Buttons and Function Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in virtually any shooting situation. Once you've adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera body menu, allowing them to be assigned to a different function selected by the user, such as Eye AF.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDust- and Moisture-Resistant for Robust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLightweight Lens\u003c\/strong\u003e\u003cbr\u003e\r\nA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components. This provides the tough durability that demanding professional applications require, while minimising the overall weight. The FE 600mm f\/4 GM OSS weighs in at 6.71 pounds.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e1.4x and 2.0x Tele-Converter Support\u003c\/strong\u003e\u003cbr\u003e\r\nOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to a 1200mm focal length, or up to an 1800mm equivalent on APS-C bodies. Outstanding imaging performance and fast, precise AF operations are maintained when either of these tele-converters are used, ensuring that the lens' G Master image quality is not compromised. Maximum aperture with the 1.4x and 2.0x tele-converters is f\/5.6 and f\/8, respectively.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes focusing faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFull-Time DMF\u003c\/strong\u003e\u003cbr\u003e\r\nDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF, since you'll then be able to fine tune your focus point using the manual focus ring. When the Full-Time DMF switch is on, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 49-15' \/ 15-4.5m, and Infinity-49' \/ 15m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDrop-In Filter Slot\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a filter slot that accepts 40.5mm filters, as well as the optional VF-DCPL1 drop-in circular polarising filter. The VF-DCPL1 can be rotated to achieve the desired polarisation while installed in the lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eHigh-Speed, Accurate Tracking at f\/22\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-speed, accurate AF tracking for continuous shooting at the minimum aperture of f\/22 (a9 software must be updated to the latest version). This is an important advantage, allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eStrong, Lightweight Carbon Fiber Lens Hood\u003c\/strong\u003e\u003cbr\u003e\r\nThe supplied lens hood is made of strong, lightweight carbon fibre to minimise added weight. The interior of the hood is lined with flocking to minimise reflections for better light control.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eIncreased Mount Strength and Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nWhile conventional lenses use four mount attachment screws, the FE 600mm f\/4 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will withstand professional use.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eVersatile High-Durability Tripod Mount\u003c\/strong\u003e\u003cbr\u003e\r\nThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allow the user to switch between horizontal and vertical camera orientations in 90° click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Hard Carrying Case\u003c\/strong\u003e\u003cbr\u003e\r\nA dedicated trunk-style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFunction Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a function ring with a switch that lets you select Preset (preset focus), Function, and Off positions. When in the Preset position, the Set button is initially used to memorise the desired focus point, and moving the function ring in either direction will immediately set focus to the memorised point. This can be an advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the Function position, functions can be assigned to the Function mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\r\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027546901,"sku":"SEL600F40GM","price":18428.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248128_img_1198249.jpg?v=1680158547"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the \u003cstrong\u003eFE 1.4x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.​\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574421811477,"sku":"SEL14TC","price":695.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222777.jpg?v=1680166340"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the FE\u003cstrong\u003e 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574422008085,"sku":"SEL20TC","price":695.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222778.jpg?v=1680166350"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony FE 12-24mm f\/4 G","description":"\u003cp\u003eUltra wide and versatile, the \u003cstrong\u003eFE 12-24mm f\/4 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterised by its constant f\/4 maximum aperture. Benefiting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and colour fidelity when working in bright, backlit situations.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIn addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design to control spherical aberrations in order to produce a high degree of sharpness while also limiting distortion.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Super ED and three ED elements are used to suppress chromatic aberrations and colour fringing for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574425547029,"sku":"SEL1224G","price":2249.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1495023744_1338517.jpg?v=1680166514"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":1999.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1229.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1167.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eDo it all with the \u003cstrong\u003eSony FE 24-240mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefiting use is built-in Optical SteadyShot image stabilisation that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimise aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a wide-angle perspective, this compact 28mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 42mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eA fast f\/2 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574429610261,"sku":"SEL28F20","price":547.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126139.jpg?v=1680166638"},{"product_id":"sony-sonnar-t-fe-35mm-f-2-8-za-lens","title":"Sony Zeiss FE 35mm f\/2.8 ZA Lens","description":"\u003cp\u003e\u003cstrong\u003eSony \u003c\/strong\u003ehas managed to squeeze exceptional quality into the extraordinarily compact \u003cstrong\u003eSonnar T* FE 35mm f\/2.8 ZA Lens\u003c\/strong\u003e, making it a near perfect match for full-frame E-mount cameras. It benefits greatly from Zeiss's optical technology, as it utilises a Sonnar design with three double-sided aspherical to provide the relatively fast f\/2.8 aperture with minimal aberrations. The lens is also equipped with Zeiss' T* anti-reflective coating to effectively eliminate flare and ghosting. Taking things up a notch is the linear autofocus motor and internal focusing design, resulting in fast, quiet, and responsive performance in stills and video as well providing a minimum focus distance of 13.8\". On top of all this, the lens uses a seven-blade circular diaphragm for smooth bokeh and has a dust- and moisture-resistant construction that ensure it will keep functioning in less-than-ideal weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/2.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA wide-angle prime designed for full-frame E-mount cameras, this 35mm lens will provide a excellent perspective for street photography, environmental portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 52.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/2.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree double-sided aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eIncluded with the lens is a dedicated cap-style lens hood that is extremely compact and prevents flare. 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The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimise spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise chromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. 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The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimised through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAngle of view variations while focusing (breathing) and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with advanced multi-coating technology to minimise distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIndependent control rings for zoom, focus, and iris (aperture) are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All three control rings have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefiting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilisation, which works to minimise the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\r\n\t\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\r\n\t\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\r\n\t\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. 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Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":400.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":786.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefiting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433214741,"sku":"SEL70300G","price":1565.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242614.jpg?v=1680166795"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's \u003c\/strong\u003eE-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialised elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimising the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilisation for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433902869,"sku":"SEL90M28G","price":983.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126140.jpg?v=1750315026"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cstrong\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e \t\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575568068885,"sku":"SEL70350G","price":999.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel70350g_0_1.jpg?v=1680182315"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the\u003cstrong\u003e E 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eVersatile zoom designed for APS-C-format E-mount mirrorless cameras, this 18-135mm lens provides a 27-202.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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Additionally, a dedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance of 1.5' along with a maximum magnification of 0.29x benefit working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575569019157,"sku":"SEL18135","price":497.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel18135_0_3.jpg?v=1680182349"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. 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Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. 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It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format cameras, this compact 35mm lens will provide a \"normal\" 52.5mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eA maximum aperture of f\/1.8 offers excellent low-light imaging capabilities along with the ability to create images with a shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575577178389,"sku":"SEL35F18","price":492.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel35f18_0_3.jpg?v=1680182640"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the \u003cstrong\u003eE 20mm f\/2.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9inches. Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.8inch from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eOptimized for APS-C-format cameras, this compact 20mm lens offers a wide-angle 30mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses a rear focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 7.9inches.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575586320661,"sku":"SEL20F28","price":398.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel20f28_0_3.jpg?v=1680182839"},{"product_id":"sony-e-50mm-f-1-8-oss-lens-black","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"\u003cp\u003eEnjoy a near perfect portrait-length perspective on your APS-C E-mount camera with this black \u003cstrong\u003eE 50mm f\/1.8 OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e, which provides a 75mm equivalent focal length. It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3ft.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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With an optical design using two extra-low dispersion elements and two aspherical elements users will enjoy images with minimal aberrations. Also, thanks to Optical SteadyShot image stabilization, camera shake will be dramatically reduced, resulting in sharper images. An internal focus design enables fast, responsive AF and a minimum focus distance of 3.3ft. Additionally, it has a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format cameras, this 55-210mm lens perfectly complements many kit zooms by providing an 82.5-315mm equivalent focal length range for telephoto applications.\u003c\/li\u003e \t\u003cli\u003eA variable f\/4.5-6.3 maximum aperture helps keep overall lens size and weight to a minimum.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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Equipped with a power zoom mechanism that can be set to different speeds, users will enjoy smooth, precise zooms during their videos. Designed for APS-C-format E-mount cameras, shooters will be able to make good use of the lens' vast zoom range, which is equivalent to 27-300mm. Also, it has a variable f\/3.5-6.3 aperture to keep the overall size to a minimum and uses extra-low dispersion and aspherical elements to combat aberrations.\u003c\/p\u003e  \u003cp\u003eEnsuring sharp images at all focal lengths is built-in Optical SteadyShot image stabilization to reduce the effects of camera shake. Also, it has an internal focus design which prevents the lens from changing length during focusing. Additionally, it is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format E-mount cameras, this 18-200mm offers users a vast wide-angle to super telephoto range equivalent to 27-300mm.\u003c\/li\u003e \t\u003cli\u003eA variable f\/3.5-6.3 maximum aperture helps keep the lens' overall size and weight to a minimum.\u003c\/li\u003e \t\u003cli\u003eExtra-low dispersion glass is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eAspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. This lens also offers an Active Mode which provides stabilization, even at the wide end, when shooting movies.\u003c\/li\u003e \t\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which can have its speed adjusted to suit different styles and needs.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8in, and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575627772181,"sku":"SELP18200","price":1575.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/selp18200_0_3.jpg?v=1680183090"},{"product_id":"sony-fe-c-16-35mm-t3-1-g-e-mount-cinema-lens","title":"Sony FE PZ C 16-35mm T3.1 G Cine Lens","description":"\u003cp\u003eIf you're looking for a fast and flexible wide-angle cine zoom for your full-frame cinema camera, the flagship FE C 16-35mm T3.1 G E-Mount Lens from Sony features a constant T3.1 aperture with consistent performance throughout its 16 to 35mm zoom range and provides high-quality imagery in low-light conditions. You can operate the zoom manually or use the detachable servo unit to help create dramatic fast or slow zooms with ease. It can also be controlled by the camera's handle or an optional external grip zoom. The FE C 16-35 features a true cine design with its 0.8 MOD gear and 114mm lens diameter to fit standard cine follow focus and matte box rigs.\u003c\/p\u003e\n\n\u003cp\u003eThe optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eComplementing the optical assets, this lens includes an 11-blade iris to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, you can quickly change between AF and MF with a switch. A linear response manual focus allows for responsive, lag-free control for smooth operation. The focus ring provides 120° rotation with fine control, and distance is marked in feet. The switch also features a setting for click stops so you can use tactile feel when focusing. The Enhanced Hybrid autofocus supports phase and contrast detection, and the lens also supports autoexposure as supported on a Sony Cine camera such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eWide-angle zoom designed for full-frame E-mount cine cameras, this lens is also compatible with full-frame cinema cameras such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eThe included detachable servo unit provides comfortable fingertip control for smooth, gradual zooms suitable for a slow-moving drama or promotional video. Servo and manual control are switchable by the button on the lens unit, and while set to servo you can control zoom via camera's handle or grip zoom.\u003c\/li\u003e\n\t\u003cli\u003eConstant T3.1 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eLinear response manual focus and Enhanced Hybrid autofocus offer quick, quiet, and precise focusing performance to suit cine applications.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575882445077,"sku":"SELC1635G","price":9167.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1587393964_img_1344902.jpg?v=1753620818"},{"product_id":"sony-21mm-ultra-wide-conversion-lens-for-fe-28mm-f-2-lens","title":"Sony 21mm Ultra-Wide Conversion Lens for FE 28mm f\/2 Lens","description":"\u003cp\u003eThe \u003cstrong\u003e21mm Ultra-Wide Conversion Lens for FE 28mm f\/2 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ebroadens the angle-of-view of the 28mm f\/2 lens to 92º for an ultra wide focal length equivalence of 21mm when used with full-frame cameras. As this converter lens is uniquely compatible with the FE 28mm f\/2 lens, it transmits EXIF data through the host lens to the camera. The optical design of the converter lens is comprised of 4 elements in 4 groups and when on the 28mm lens, it provides a maximum aperture of f\/2.8 and a minimum manual focus distance of 7.9 inch. When the lens is used with an APS-C E-Mount camera, the converter lens provides a 68° angle of view and a 31.5mm focal length equivalent. It is a compact addition to the 28mm lens with a bayonet mount and features a built-in petal-type lens hood.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579405365525,"sku":"SEL075UWC","price":293.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126141.jpg?v=1680238459"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f\/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. 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This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579708993813,"sku":"SEL35F14GM","price":1690.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1610533223_1613424.jpg?v=1680245739"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"\u003cp\u003eImpressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003c\/li\u003e\r\n\u003cli\u003eRetractable design maintains an especially compact profile when not in use.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579833020693,"sku":"SEL2860","price":430.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1600125622_1592780.jpg?v=1680247593"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2174.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eA classic wide-angle prime, the FE 24mm f\/2.8 G Lens from Sony is characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858514197,"sku":"SEL24F28G","price":587.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616494580_img_1508101.jpg?v=1680249140"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":696.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eA classic normal focal length prime lens, the FE 50mm f\/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579859136789,"sku":"SEL50F25G","price":695.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508123.jpg?v=1680249173"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eA dynamic ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 21mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn XD Linear Motor system uses two separate motors, along with an internal focusing design, to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579918938389,"sku":"SEL14F18GM","price":1557.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1618916741_1635847_1.jpg?v=1680250409"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003cbr\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003cbr\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580598153493,"sku":"SEL70200GM2","price":2933.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8026_left_angle.jpg?v=1680269392"},{"product_id":"sony-fe-16-35mm-f-4-pz-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003eThe SELP1635G packs Sony’s vast experience and expertise in lens design into the world’s lightest full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The advanced design of this compact, lightweight lens achieves imaging performance that has become the \u003ca title=\"Sony G Master Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003ehallmark Sony G lenses\u003c\/a\u003e. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAll-new Electronic Power Zoom\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α lens, zoom control is powered by the SELP1635G’s XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user’s intent is faithfully reproduced. Additionally, the maximum zoom speed across the lens’s full range is approximately twice that of previous models1. A zoom lever is mounted on the lens barrel for true power-zoom operability.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for AF and Zoom\u003c\/strong\u003e\u003cbr\u003eFor another first in an α lens, the SELP1635G uses six (6) XD Linear Motors to drive both zoom and autofocus, delivering exceptionally fast, responsive and reliable AF with quiet and low-vibration operation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWorld’s lightest2 F4 wide-angle PZ lens\u003c\/strong\u003e\u003cbr\u003eBenefiting from the very latest advances in design and manufacturing technology, the SELP1635G is the world’s lightest F4 wide-angle power-zoom lens. Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperior Mobility, control, and reliability\u003c\/strong\u003e\u003cbr\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44581939151125,"sku":"SELP1635G","price":1203.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8023_a.jpg?v=1750315057"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSmall Size, Huge Versatility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003ca title=\"Sony g master series lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003eG Master\u003c\/a\u003e Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\r\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\r\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. 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The addition of ED glass further suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding lens control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDespite its compact dimensions, the 11mm F1.8 offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. Dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Movie shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximising the speed potential of the camera body used to focus even on moving subjects. Sony’s latest lens technology greatly reduces focus breathing and angle-of-view variations are minimised for smooth, stable movie imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44751493103893,"sku":"SEL11F18","price":569.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/cx8028_a.webp?v=1683011601"},{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS","description":"\u003cp\u003eDelivering both smooth bokeh and fine sharpness, the \u003cstrong\u003eFE 100mm f\/2.8 STF GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a short-telephoto prime featuring a unique, yet sophisticated optical design. Separating itself from other portrait-length lenses, this 100mm f\/2.8 features Smooth Trans Focus (STF) technology, which uses an apodisation filter to realise notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background. Contributing to a high degree of sharpness and clarity, the lens also incorporates one aspherical element and one extra-low dispersion element to suppress both spherical and chromatic aberrations. Additionally, a Nano AR coating has also been applied to reduce lens flare and ghosting for greater contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics, this lens also sports a robust physical construction that is dust- and moisture-sealed for use in trying conditions. It is also an apt performer, and utilises a Direct Drive SSM to afford quick, quiet, and smooth autofocus performance. A macro switching ring permits selecting between two focusing ranges, including a dedicated close-up range for working with subjects as close as 1.9ft away with a 0.25x maximum magnification. Additionally, Optical SteadyShot image stabilisation further contributes to producing sharp images when shooting handheld by minimising the appearance of camera shake.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eShort telephoto prime designed for full-frame Sony E-mount mirrorless cameras, however it can also be used on APS-C models where it will provide a 150mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eOptical design incorporates an apodisation element that helps to improve the quality of bokeh. This element, which resembles a radially graduated ND filter that tapers from clear in the centre to denser around the edges, produces more circular out-of-focus highlights for more pleasing selective focus and shallow depth of field effects.\u003c\/li\u003e\n\t\u003cli\u003eAn aperture range of f\/2.8 to f\/20 is available, however the implementation of the apodisation filter renders this range as T5.6 to T22.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element reduces colour fringing and chromatic aberrations while one aspherical element controls spherical aberrations for improved clarity and sharpness.\u003c\/li\u003e\n\t\u003cli\u003eOptical layout has also been designed to reduce peripheral highlight distortion due to vignetting in order to achieve rounder out-of-focus highlights in both the foreground and background.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\t\u003cli\u003eA macro switching ring allows you to choose between two focusing ranges: 2.8ft to infinity or a closer range of 1.9-3.3ft, which also offers a 0.25x magnification at minimum focus for working with close-up details.\u003c\/li\u003e\n\t\u003cli\u003eCustomisable focus hold button on lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions.\u003c\/li\u003e\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\n\t\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eA rounded 11-blade diaphragm further contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974140915989,"sku":"SEL100F28GM","price":1995.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317561.jpg?v=1686189686"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/ce-birthday-55-sony-lenses.oembed?page=2","provider":"Camera Electronic","version":"1.0","type":"link"}