{"title":"Fujifilm save 10% 8\/6-17\/6","description":null,"products":[{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR","description":"\u003cp\u003eOffering a broad field of view within a compact form factor, the \u003cstrong\u003eFUJIFILM GF 30mm f\/3.5 R WR\u003c\/strong\u003e is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realise a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle prime lens offers a 24mm equivalent focal length to realise a broad field of view for working with a variety of subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44573939073301,"sku":"74374","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1593477925_1560693.jpg?v=1680155808"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"fujifilm-gf-1-4x-tc-wr-teleconverter","title":"FUJIFILM GF 1.4X TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM GF 1.4X TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eExtend the reach of your GF 250mm f\/4 R LM OIS WR lens with the \u003cstrong\u003eGF 1.4x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/lens-accessories\/teleconverters\" title=\"lens accessories\"\u003eteleconverter\u003c\/a\u003e is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e1.4x teleconverter extends the reach of the GF 250mm f\/4 R LM OIS WR lens by 40%, for a 350mm effective focal length, with only a one-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eThe advanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eGF 250mm f\/4 R LM OIS WR\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574420238613,"sku":"74288","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1523493941_1402065.jpg?v=1680166276"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 8-16mm f\/2.8 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eCapture the world with this ultra-wide-angle \u003cstrong\u003eXF 8-16mm f\/2.8 R LM WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. With four aspherical and six ED lens elements, including three super ED elements that specifically target lateral chromatic aberration, this lens offers exceptional control over fringing. A Nano-GI coating on the front two lens elements helps reduce ghosting and flare. Also in the lens is a field curvature correction element that can adjust position depending on the zoom. This element helps retain sharpness and reduces optical distortion that is normally found in ultra-wide angle lenses. Autofocus is powered by an internal linear motor that provides quick, quiet, and accurate focus. The lens is also weather sealed at 11 points and can withstand temperatures as cold as 14°F for use in adverse conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eA bright maximum aperture of f\/2.8 provides exceptional depth of field control and excellent performance in low-light scenarios.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical lenses, three ED lenses and three super ED lenses minimise distortion and chromatic and spherical aberrations. Nano-GI coating on the front elements reduce ghosting and flare.\u003c\/li\u003e\r\n\t\u003cli\u003eThe field curvature correction lens corrects the field curvature commonly found in ultra-wide-angle lenses.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor provides reliable focusing quickly and quietly.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574498783509,"sku":"74344","price":2699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1532082311_1424733.jpg?v=1680168624"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/2 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eOffering a normal perspective in a compact package, the black \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500520213,"sku":"74106","price":479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1572436836_img_1268672.jpg?v=1754458223"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eOffering a normal perspective in a compact package, the silver \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. Along with this, it has a fast f\/2 maximum aperture, useful for creating images with a shallow depth-of-field and working in low-light conditions. Ensuring optimal image quality is a 9 element in 6 group design that incorporates two ED and two aspherical elements that work to minimise aberrations and distortion for crisp, clean imagery. Also, the lens has the Nano-GI coating which dramatically limits the effects of ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor operation, the lens is equipped with a physical aperture ring for tactile control when desired. It also has a fast internally focusing AF system that can lock onto a subject in just 0.08 seconds. Further benefiting usage is a weather-resistant construction with eight seals throughout the lens barrel. Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500618517,"sku":"74121","price":479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1445434524_1192471.jpg?v=1680168817"},{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-ois-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM OIS WR","description":"\u003cp\u003edd a medium telephoto zoom to your medium-format system with the\u003cstrong\u003e GF 100-200mm f\/5.6 R LM OIS WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e\n\u003cli\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, colour fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR","description":"\u003cp\u003eCharacterized by its especially slim design, the \u003cstrong\u003eGF 50mm f\/3.5 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFUJIFILM \u003c\/strong\u003eis a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround, everyday shooting, and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting.\u003c\/li\u003e \t\u003cli\u003eThe nine elements, six groups optical design incorporates one aspherical element to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575116230933,"sku":"74251","price":1469.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74251_0_4.jpg?v=1680174452"},{"product_id":"fujifilm-gf-120mm-f-4-macro-r-lm-ois-wr-lens","title":"FUJIFILM GF 120mm f\/4 Macro R LM OIS WR","description":"\u003cp\u003eDesigned for working with close-up subjects, the \u003cstrong\u003eGF 120mm f\/4 Macro R LM OIS WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 1.5feet minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still lifes. Its optical design incorporates three extra-low dispersion elements to reduce color fringing and chromatic aberrations for improved clarity and color accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/p\u003e  \u003cp\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 1.5feet to 3feet range, a 3feet to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 1.5feet to infinity.\u003c\/li\u003e \t\u003cli\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/li\u003e \t\u003cli\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eFocus range limiter lets you choose between a 1.5-3feet focusing range, 3feet to infinity range, or full range depending on the subject being photographed.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575118262549,"sku":"74223","price":3749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74223_0_4.jpg?v=1680174486"},{"product_id":"fujifilm-gf-23mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 23mm f\/4 R LM WR","description":"\u003cp\u003ePresenting a super wide field of view, the \u003cstrong\u003eGF 23mm f\/4 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis an ultra-wide 18mm-equivalent prime designed for the G-mount GFX camera system. Ideally suited for architecture and interior photography, the lens's design employs a pair of aspherical elements to control distortion and spherical aberrations for accurate rendering, and a series of low dispersion elements are also featured for improved colour accuracy and clarity. Additionally, a Nano GI coating has been applied to suppress lens flare and ghosting for improved contrast and colour. Balancing the optical attributes, the lens also utilizes a linear AF motor with an internal focusing design for quick and quiet focusing performance, and a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust-, freeze-, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeally suited for architectural, landscape, and interior photography, this wide-angle prime lens offers an 18mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eThe 15 elements in 12 groups optical design incorporates a pair of aspherical elements to reduce spherical aberrations and distortions for cleaner, more realistic rendering and sharper image quality.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are also featured to control colour fringing and chromatic aberrations for improved colour fidelity and clarity.\u003c\/li\u003e\n\u003cli\u003eA Nano GI coating has been applied to individual elements to suppress surface reflections, flare, and ghosting for improved contrast and colour accuracy when working in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575121768725,"sku":"74255","price":3699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74255_0_4.jpg?v=1680174543"},{"product_id":"fujifilm-gf-45mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 45mm f\/2.8 R WR","description":"\u003cp\u003eOffering a versatile wide-angle perspective, the \u003cstrong\u003eGF 45mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 36mm equivalent lens for the G-mount GFX camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f\/2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity. A Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and color accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eGeneral wide-angle prime lens offers a 36mm equivalent focal length to realize a comfortable field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element reduces distortion and spherical aberrations for improved sharpness and clear rendering.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements suppress chromatic aberrations and color fringing for greater color accuracy and clarity.\u003c\/li\u003e \t\u003cli\u003eNano GI coating minimizes lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn internal focusing mechanism affords quick autofocus performance, maintains the overall length of the lens during operation, and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eBrass lens mount is durable and rigid for long-lasting use and mounting accuracy.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575124259093,"sku":"74264","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74264_0_4.jpg?v=1680174576"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"FUJIFILM GF 110mm f\/2 R LM WR","description":"\u003cp\u003eAn ideal lens for portraiture, the \u003cstrong\u003eGF 110mm f\/2 R LM WR \u003c\/strong\u003efrom \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a short telephoto, 87mm-equivalent prime for the G-mount GFX camera system. Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens is also dust-, freeze-, and weather-resistant and features a manual aperture ring for intuitive exposure adjustment as well as a Command position for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort telephoto prime lens offers an 87mm equivalent focal length realize a slightly narrow field of view to suit portraiture and other mid-length shooting applications.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates four extra-low dispersion elements to reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575125209365,"sku":"74254","price":4125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74254_0_4.jpg?v=1680174599"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eDesigned for the \u003cstrong\u003eFujifilm \u003c\/strong\u003eG-mount GFX camera system, this \u003cstrong\u003eGF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f\/4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Balancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle to normal-length zoom offers a 25-51mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture affords consistent performance throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements are featured in the optical design to control spherical aberrations for improved sharpness with minimal distortion. Also, one extra-low dispersion element and a super extra-low dispersion element are also used to reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity.\u003c\/li\u003e\n\u003cli\u003eAn internal focusing mechanism is controlled by a linear AF motor for smooth, silent, and fast focusing performance.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575126061333,"sku":"74222","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74222_0_3.jpg?v=1680174625"},{"product_id":"fujifilm-xf-18mm-f-2-r-lens","title":"FUJIFILM XF 18mm f\/2 R Lens","description":"\u003cp\u003eDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this \u003cstrong\u003eFujifilm 18mm f\/2.0 XF R Lens\u003c\/strong\u003e is a lightweight, compact wide-angle \"pancake\" lens equivalent to 27mm in 35mm format. The very fast, bright f\/2.0 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design. This is a terrific lens for street photography, landscapes, and interiors.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. The final lens element, positioned as close to the sensor as possible, makes the incidence angle of the light reaching the sensor smaller, and thus reduces vignetting and color shading, while helping to keep the lens's overall size small. This lens has a maximum magnification of 0.14x, and the aperture ring has 1\/3-stop click stops for more precise exposures.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eLightweight wide-angle 27mm (equivalent in 35mm format) \"pancake\" lens that focuses to 7.08inch\u003c\/li\u003e \t\u003cli\u003eAspheric and ED elements to combat field curvature and chromatic aberration\u003c\/li\u003e \t\u003cli\u003eVery bright f\/2.0 maximum aperture for low-light work, interiors, and interiors, with pleasing out-of-focus backgrounds\u003c\/li\u003e \t\u003cli\u003eMagnification of 0.14x\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44575143428373,"sku":"74001","price":779.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74001_0_3.jpg?v=1680174940"},{"product_id":"fujifilm-xc-50-230mm-f-4-5-6-7-ois-ii-lens","title":"FUJIFILM XC 50-230mm f\/4.5-6.7 OIS II Lens","description":"\u003cp\u003eCovering portrait-length to telephoto focal lengths, the \u003cstrong\u003eXC 50-230mm f\/4.5-6.7 OIS II Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eprovides a 76-350mm equivalent focal length range and is designed for use on their APS-C-format X-series mirrorless digital cameras. The extensive telephoto zoom range is complemented by optical image stabilization, which minimises the appearance of camera shake to render sharper imagery at longer focal lengths. Additionally, this lens also features a precision stepping AF motor that delivers smooth, near-silent focus performance to benefit both still and movie recording applications.\u003c\/p\u003e\u003cp\u003eThe optical design of the lens features one aspherical element and one extra-low dispersion element to help minimise chromatic aberrations and distortions throughout the zoom range for clearer, more colour-accurate results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTelephoto zoom lens provides a 76-350mm equivalent focal length range, making it suitable for portrait applications and distant subjects.\u003c\/li\u003e\n\u003cli\u003eOptical image stabilization works to reduce the appearance of camera shake by up to 3.5 stops to suit working in low-light conditions throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eHigh-speed precision stepping autofocus motor offers smooth, precise, and quiet focusing performance to benefit stills and video recording.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element and one extra-low dispersion element minimise chromatic aberrations throughout the zoom range and contribute to overall image sharpness, clarity, and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eA rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality when working with selective focus and shallow depth of field techniques. The aperture range is divided into 1\/3 EV steps, with 17 steps total throughout the aperture range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579005923605,"sku":"74321","price":345.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1474384843_1113032.jpg?v=1680229429"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 80mm f\/1.7 R WR","description":"\u003ch2\u003eOptically designed for limitless creativity\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 R WR features nine rounded diaphragm blades. These can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, and astounding separation between a subject and its background from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh so aesthetically pleasing that it most likely cannot be reproduced by any other Large Format lens.\u003c\/p\u003e\r\n\u003cp\u003eThe use of ultra high-precision glass moulding technology means both surfaces of the aspherical lens element can be manufactured within a tolerance of 1\/100,000th of a millimetre. This is five times more accurate than regular moulding and reduces the onion-ring effect caused by slight defects in the lens surface on its out-of-focus regions.\u003c\/p\u003e\r\n\u003ch2\u003eThe world’s first F1.7 lens with autofocus for a large format digital system\u003c\/h2\u003e\r\n\u003cp\u003eGF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements to deliver accurate and reliable autofocus even when the lens is wide-open at F1.7 and depth of field is extremely shallow. The lens also supports the Face \/ Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eye even when they are moving within the frame.\u003c\/p\u003e\r\n\u003cp\u003eGF80mmF1.7 brings a half-a-stop of improvement to GFX100’s AF scene luminance limit. Moving from EV-5.0 to EV-5.5, GFX100’s autofocus is now even more capable in low-light situations.\u003c\/p\u003e\r\n\u003ch2\u003eCompact and practical size\u003c\/h2\u003e\r\n\u003cp\u003eMeasuring at 99.2mm long and weighing just 795g, with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.\u003c\/p\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures of down to -10°C. The front lens element is also coated with fluorine to repel dirt for an added layer of protection.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579736289557,"sku":"74404","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf80mm_lensfront.jpg?v=1680245891"},{"product_id":"fujifilm-xc-35mm-f-2-lens","title":"FUJIFILM XC 35mm f\/2 Lens","description":"\u003cp\u003eAn especially sleek and lightweight prime, the FUJIFILM XC 35mm f\/2 is a 53mm-equivalent lens offering a natural, normal-length field of view with an especially portable design. The lens incorporates a pair of aspherical elements to reduce spherical aberrations and distortion in order to achieve high sharpness and accurate rendering. A stepping motor autofocus system promotes quick, quiet, and accurate focusing performance and the rounded nine-blade diaphragm contributes a pleasing bokeh. This simple feature-set fits perfectly with the lens's petite design that makes it an ideal every day, walkaround lens.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 53mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eStepping motor autofocus system is fast, near-silent, and precise, making it suitable for both stills and video applications. It also uses an internal focusing design to maintain the overall length of the lens during use and to promote quicker focusing response.\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579941155093,"sku":"74396","price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1594388368_img_1304975.jpg?v=1680250905"},{"product_id":"fujifilm-gf-35-70mm-f-4-5-5-6-wr-lens","title":"FUJIFILM GF 35-70mm f\/4.5-5.6 WR","description":"\u003cp\u003eDesigned for the FUJIFILM G-mount GFX camera system, this GF 35-70mm f\/4.5-5.6 WR Lens is a wide-angle zoom offering a 28-55mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications. Weighing less than a pound and offering a closed length of under 3\", this compact and portable lens is engineered to produce images or video with incredible detail and minimal focus breathing, providing the perfect gateway to the capabilities and possibilities of the large format GFX System. Expansive landscapes, delicate portraits, and gritty documentaries are all within reach in the hands of the right storyteller. Additionally, the lens also features a dust-, freeze-, and weather-resistant design for use in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWide-angle to normal-length zoom offers a 28-55mm equivalent focal length to suit working in a variety of situations.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 13.8\" to suit working with close-up subjects.\u003c\/li\u003e\r\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003cli\u003eWeighs under 1 lb with a closed length of 2.9\".\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44580401414421,"sku":"74194","price":1479.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1630576160_1659384.jpg?v=1680263937"},{"product_id":"fujifilm-gf-20-35mm-f-4-r-wr-lens","title":"FUJIFILM GF 20-35mm f\/4 R WR","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM GF 20-35mm f\/4 R WR Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR is a zoom lens covering the focal length range from the ultra wide-angle (UWA) 20mm to the wide-angle 35mm {equivalent to 16mm- 28mm in the 35mm format). The UWA coverage captures information dense subject matter such as wide expanses of landscapes or cityscapes with precise details in high resolution. The wide angle of view, which is far broader than the human field of view, can photograph a subject at a close distance to the camera. The convenience of having the constant F4 open aperture across the zoom range is coupled with the\u003cbr\u003ecompactness and lightweight of the lens design. It is perfect for users who travel for many hours in search of vast expanses of wilderness, as well as for shooting a full view of a small room.\u003c\/p\u003e\r\n\u003cp\u003eThe Fujifilm GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherical elements, one ED aspherical element and three ED elements, effectively controlling various types of aberrations to provide advanced image resolving performance. The new \u003ca title=\"Fujifilm Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-fujifilm\"\u003efujifilm lens\u003c\/a\u003e is applied with the Nano Gl {Gradient Index) coating that effectively controls angled incident rays to minimise ghosting and lens flair, thus achieving greater image clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR's ultimate compact design means it weighs just 725g despite being a constant F4 UWA zoom lens. UWA lenses tend to be huge, but Fujifilm has designed this lens compact to make it more comfortable for landscape photographers who spend many hours outdoors.\u003c\/p\u003e\r\n\u003cp\u003e1 Product features\u003cbr\u003e(1) UWA zoom lens that extends the wide angle region of GF lens lineup in pursuit of premium image quality\u003c\/p\u003e\r\n\u003cp\u003eThe new lens covers focal lengths from the UWA 20mm to wide angle 35mm (eq uivalent to 16-28mm in the 35mm format), that is the widest in the lin eup of FUJINON'S GF lenses to capture information dense subject matter in a wide expanse of landscape or cityscape and to take advantage of the unique perspective of a wide angle lens.\u003c\/p\u003e\r\n\u003cp\u003eThe GF20-35mmF4 R WR consists of 14 elements in 10 groups, including three aspherica l elements, one ED aspherical element and three ED elements, effectively controlling distortion and chromatic aberration to achieve advanced image-resolving performance. This is why the lens can present, in superior precision, all information of subject matter recorded w ithin the wide angle of view.\u003c\/p\u003e\r\n\u003cp\u003eThe lens is app li ed with Fujifilm's unique Nano Gl Coating technology. It seamlessly changes incoming light's refractive index as it enters the lens to mitigate li ght reflection, thereby effectively reducing ghosting and lens Flair even when there are angled incident ray.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584351990037,"sku":"74447","price":3799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf20-35mm_lens_top.jpg?v=1680315203"},{"product_id":"fujifilm-xf-30mm-f-2-8-r-lm-wr-macro-lens","title":"FUJIFILM XF 30mm f\/2.8 R LM WR Macro Lens","description":"\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM XF 30 mm Macro Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Compared to conventional standard lenses, this product has a substantially reduced minimum working distance and greatly improved close-up performance, capable of \u003ca title=\"Photography\" href=\"https:\/\/www.cameraelectronic.com.au\"\u003emacro photography\u003c\/a\u003e at a 1:1 magnification ratio. Despite being a highly versatile standard lens, it has virtually no constraint in terms of working distance from subject matter. The ability to shoot dynamic true 1:1 macro photography means users can enjoy getting up close to a subject in limited spaces, as well as a wide range of categories including portraiture and snapshots that take advantage of natural perspectives. The lens' compact design makes it possible to take maximum advantage of X Series' portability, offering unconstrained photographic expenences.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe \u003ca title=\"Fujifilm XF10 Lens\" href=\"https:\/\/www.cameraelectronic.com.au\/fujifilm-xf-10-24mm-f-4-r-ois-wr-lens\"\u003eFujifilm XF\u003c\/a\u003e 30mmF2.8 R LM WR Macro, which consists of 11 elements in nine groups including three aspherical elements and two ED elements, is a standard prime lens capable of 1:1 magnification macro photography at the minimum shooting distance of just 1 Ocm., despite its compact design. Due to the X Series' use of APS-C image sensor, a subject is photographed 1.5 times larger than its full-frame equivalent. The lens also uses the Inner Focus system, in which a linear motor drives the focusing group of elements, to deliver fast and highly accurate AF. The focusing operation is quiet and smooth even for close-ups, which involves large movement of focusing elements. Furthermore, the compact design, weighing just 195g, enables advanced versatility and mobility, required as a standard lens with applications in diverse situations.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eEnabling macro photography to expand the standard lens' scope of applications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens' design, consists of 11 elements in nine groups including three aspherical elements and two ED elements that control various forms of aberration including chromatic aberration, spherical aberration and field curvature to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the field of view for humans, makes it an ideal choice for portraiture and snapshots in natural perspectives.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe minimum working distance of 10cm and the macimum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) means users are liberated from distance constraints of the subject matter. Enjoy photographic expressions such as close-up snapshots, and tabletop photography taken in limited space. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eUse of a Linear Motor and a compact lightweight desgin to achive fast and accurate autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens ises the Inner Focus system, in which a compat and lightweight focusing lens group is driven by a linear motor to attain accurate focus in as fast as 0.02 seconds. The Inner Focus system generally involves a large number of elements. The 69.5mm, thanks to the optimised placement and shape of aspherical elements. The system ensures that the standard lens captures a decisive photo moment in a variety of situations. The linear motor's advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth of field.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe optimisation of optical desing and production processes has reduced barrel parts in the lens mechanism to successfully achieve a compact form factor. Metal is used for parts that come in contact with a user during lens operation to add a touch of elegance, while other components have been reviewed thoroughly to reduce weight. The result is a compact and lightweight lens weighting 195g and measuring 69.5mm in length with the filter thread size of 43mm. It can be left attached to a camera as a standard walkaround lens as it causes minimum strain to users, making their photographic experience more comforatable than ever before. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eDust and weather resistant structure capable of operating at low temperatures for advanced practical usability\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens barrel is weather-sealed in nine places so that it is dust and weather resistant and can be used in temperatures as low as -10 degrees. This lens can be kept mounted on a camera as a standard lens with peace of mind, allowing users to continue shooting even in outdoors in light rain or dusty environments. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584578875669,"sku":"74460","price":949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf30mmmacro_lensfront.jpg?v=1680321612"},{"product_id":"fujifilm-gf-63mm-f-2-8-r-wr-lens","title":"FUJIFILM GF 63mm f\/2.8 R WR","description":"\u003cp\u003eA sleek and versatile normal-length prime, the\u003cstrong\u003e GF 63mm f\/2.8 R WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 50mm equivalent lens for the G-mount GFX camera system. Its 10 elements, eight groups optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing for improved clarity and color accuracy throughout the aperture range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eStandard-length prime lens offers a 50mm equivalent focal length to realize a normal field of view for working with a variety of subjects.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 maximum aperture benefits working in low-light conditions as well as enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one extra-low dispersion element to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eThe front optical group is used for focusing to minimize aberrations and distortions throughout the focusing range.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44975205220629,"sku":"74221","price":2169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74221_0_4.webp?v=1686205727"},{"product_id":"fujifilm-gf-250mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 250mm f\/4 R LM OIS WR","description":"\u003cp\u003eA medium telephoto prime characterized by its sophisticated optical design, the \u003cstrong\u003eGF 250mm f\/4 R LM OIS WR\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f\/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.\u003c\/p\u003e  \u003cp\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eMedium telephoto prime lens offers a 197.5mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications.\u003c\/li\u003e \t\u003cli\u003eRelatively bright f\/4 maximum aperture enables a high degree of control over depth of field.\u003c\/li\u003e \t\u003cli\u003eThe optical design incorporates one Super ED element and two extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e \t\u003cli\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e \t\u003cli\u003eFocus Preset function button allows you to recall saved focusing positions for quick switching between focusing distances.\u003c\/li\u003e \t\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e \t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e \t\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e \t\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e \t\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 350mm for even greater reach.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44975214231829,"sku":"74287","price":4599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74287_0_3.webp?v=1686205943"},{"product_id":"fujifilm-fujinon-gf-55mm-f1-7-r-wr-lens","title":"FUJIFILM GF 55mm f\/1.7 R WR","description":"\u003cp\u003eSetting the Standard\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMeet the new standard for the GFX System. GF55mmF1.7 R WR combines a versatile focal length with a fast maximum aperture to deliver exceptional, high resolution images for a broad range of applications. \u003cbr\u003e\u003cbr\u003eFrom street to portraiture, landscapes to travel, this highly portable optic delivers a natural perspective making it an essential partner on your GFX journey. Expect uncompromising image quality, impeccable handling, responsive autofocus and rugged durability. \u003cbr\u003e\u003cbr\u003eExpect a lens that goes beyond expectations.\u003cbr\u003eThe Natural Angle of View\u003cbr\u003eMatching GF55mmF1.7 R WR's focal length with the diagonal measurement of a GFX System camera's imaging sensor creates an angle of view that is very similar to the human eye. \u003cbr\u003e\u003cbr\u003eThis unlocks an abundance of detail within each image, especially when it is combined with the system's native 4:3 aspect ratio. Amidst the vast sea of visual perspectives, GF55mmF1.7 is truly a wonderful, all-around solution for any visual style.\"\u003cbr\u003eDelivering the DetailGF55mmF1.7 R WR delivers high-resolution images packed with punchy contrast, beautiful colors and exquisite tones.\u003cbr\u003e\u003cbr\u003eIt utilizes two aspherical lenses and two ED lenses to suppress axial chromatic aberration. Aaperture adjustments are also coordinated with the front and rear lens groups, which maintains consistent levels of aberration correction regardless of the focus position. \u003cbr\u003e\u003cbr\u003eGo For Bokeh!\u003cbr\u003eCombining a fast maximum aperture with a large format sensor is the perfect recipe for sumptuous bokeh and GF55mmF1.7 R WR does not disappoint. It is the first GF Lens to feature 11 diaphragm blades, resulting in a near-perfect circular aperture, even at F4 or F5.6. The result is images with outstanding bokeh, distorton-free highlights and minimal aberrations. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOptimized Autofocus\u003cbr\u003eOn top of exceptional image quality, GF55mmF1.7 R WR delivers impeccable autofocusing. Its near-silent, vibration-free DC motor produces a fast, flawless performance that ensures no moment is missed, however fleeting. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReady for Every Day\u003cbr\u003eLightweight and durable, GF55mmF1.7 R WR is ideal for every occasion. Its weather-resistant design confidently repels water, dust and low temperatures, while its modest dimensions and 780g (27.5oz) weight make it comfortable to carry all day long. \u003cbr\u003e\u003cbr\u003eIt’s simply the perfect lens to make a part of your everyday creative life.\u003cbr\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46262036627733,"sku":"74473","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF55mmF1_7_lensFrontFUKAN.jpg?v=1694159652"},{"product_id":"fujifilm-fujinon-gf-30mm-f5-6-tilt-shift-lens","title":"FUJIFILM GF 30mm f\/5.6 Tilt Shift","description":"GF30mmF5.6 T\/S \u003cbr data-mce-fragment=\"1\"\u003eA new optical dawn rises for the GFX System. The uncompromising image quality, exacting colors and outstanding detail of GF Lenses moves to a specialist field with GF30mmF5.6 T\/S.\u003cbr data-mce-fragment=\"1\"\u003eThis wide-angle tilt-shift lens offers unprecedented control to produce distortion and aberration-free images of buildings, interiors, landscapes and more.\u003cbr data-mce-fragment=\"1\"\u003eCombining image quality and functionality in a compact form, it's the perfect lens for exacting professionals who demand ultimate results.\"\u003cbr data-mce-fragment=\"1\"\u003eHigh Image Quality・High Resolution \"Make no mistake, GF30mmF5.6 T\/S is built with pure GFX System DNA, offering a resolving power of more than 100 megapixels without needing electronic correction for distortion or lateral chromatic aberration. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePlus, Fujifilm’s unique Nano GI coating technology reduces ghosting and flare to deliver sharp, detail-packed results.\"\u003cbr data-mce-fragment=\"1\"\u003eOutstanding Image Quality, Right to the Corners Designed for use in situations where image quality is paramount, GF30mmF5.6 T\/S strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used.\u003cbr data-mce-fragment=\"1\"\u003eShift Adjustment up to ±15mm Offering uncompromised versatility, GF30mmF5.6 T\/S provides shift adjustments of up to ±15mm for more dynamic control of perspective.\u003cbr data-mce-fragment=\"1\"\u003eThe Freedom of Movement \"T\/S adjustments are achieved by combining manual adjustments across the len's two mechanisms.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBasic Tilt\/ Shift Adjustment:Alters the direction of tilt and shift functionality by ±90°.\u003cbr data-mce-fragment=\"1\"\u003eRotating Tilt\/ Shift Adjustment:Allows the movement direction of the tilt and shift functionality to be set from orthogonal to parallel at 0°, 30°, 60°, and 90°. \"\u003cbr data-mce-fragment=\"1\"\u003eShift and Rotation Sensor \"For every image made with GF30mmF5.6 T\/S, a built-in sensor detects and records the amount of shift and rotation dialled in. \u003cbr data-mce-fragment=\"1\"\u003eThis essential information can be recalled instantly when processing RAW files for a seamless post-production workflow.*\"\u003cbr data-mce-fragment=\"1\"\u003eDedicated Lens Tripod Mount A specially designed lens tripod mount is included with GF30mmF5.6 T\/S. It helps maintain a consistent nodal point when adjusting the tilt and shift functions on the lens for multi-photo composites.\u003cbr data-mce-fragment=\"1\"\u003eFocus Control Creating with the tilt function controls depth-of-field, allowing the entire frame – or only a tiny part of it – to be in focus.\u003cbr data-mce-fragment=\"1\"\u003ePerspective Control Control perspective and correct for subject distortion using keystone adjustments that will help keep lines straight and images looking great.\u003cbr data-mce-fragment=\"1\"\u003eCase study1 \"Joseph Goh (Singapore)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOutstanding optical performance\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis lens' outstanding optical performance is one of its most distinctive qualities. Landscapes, architecture, and even environmental portraits are perfect subjects for the GF 30mm focal length since it maintains an excellent balance between wide-angle coverage and a natural perspective. \"\u003cbr data-mce-fragment=\"1\"\u003eCase study2 \"Serkan Gunes (Sweden)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe best lense I have ever used\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is one of the best lenses I have ever used. Everything is good from the corner sharpness to the contrast of the lens. And also, that the lens is really well designed in terms of that I can use it with bigger gloves and still turn the knobs on the lens. \"\u003cbr data-mce-fragment=\"1\"\u003eCase Study3 \"Massimo Listri(Italy)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePerfect image quality\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eI must say that the image quality is perfect, identical even in the corners, in every part of the image. I was pleasantly surprised. This GF30mmF5.6 T\/S lens is perfect for me and for my job.\"\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46262140993813,"sku":"74471","price":6249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF30mm_F5_6_TS_front_backTATE.jpg?v=1694160884"},{"product_id":"fujifilm-gf-110mm-f5-6-t-s-macro-lens","title":"FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro","description":"\u003cp\u003eGF110mmF5.6 T\/S Macro offers the tilt function of tilting their optical axis and the shift function of moving their optical axis in parallel to alter how the optical axis relates to the imaging plane and intentionally manipulate areas in focus and perspective. This caters to the needs of professional photographers who want to explore composition and shooting positions freely in architecture, landscape, and commercial photography. The tilt shift lenses feature optical design that secures approx. 85mm image circle to cover the range of shift adjustment up to ±15mm. The revolving operation of changing tilting and shifting directions is combined with the T\/S revolving operation, in which the tilting mechanism is revolved to adjust the tilting and shifting directions to any angle from perpendicular to parallel, to enable the specialised shooting style while preserving the superior image quality of the GFX System.\u003c\/p\u003e\n\u003cp\u003eThe GF110mmF5.6 T\/S Macro is a mid-telephoto tilt shift macro lens with the focal length of 110mm (equivalent to 87mm in the 35mm film format) and maximum reproduction rate of 0.5x. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. The focal position of a subject in close-up can be controlled freely to meet the needs of commercial photography.\u003c\/p\u003e\n\u003cp\u003eCoinciding the announcement of these products, Fujifilm has also unveiled the development roadmap for GF lenses, featuring new additions including a highly requested ultra-telephoto prime lens and a power zoom lens that can broaden the scope of video expressions.\u003cbr\u003e“The new Tilt Shift lenses embodies our commitment to our users. No longer do photographers and videographers have to seek out third party solutions for perspective control solutions for the GFX System.” said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia.\u003cbr\u003e*1 An image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor.\u003c\/p\u003e\n\u003cp\u003eOptical design that produces incredible image sharpness • This lens consists of 11 lens elements in nine groups including one aspherical element and two ED elements. The aspherical element controls comatic aberration and field curvature while the ED elements minimise axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction.\u003cbr\u003e• This lens achieves the maximum magnification ratio of 0.5x for close-up photography. Users can enjoy free focal control by tilting up close to the subject, a feature useful in commercial photography for subjects such as still life.\u003cbr\u003eTilting and shifting mechanisms that make most of the benefits of the large format sensor • Tilting of ±10°and shifting of up to ±15mm control the focal plane and perspective of the subject. The revolving operation of changing tilting and shifting directions within ±90° is combined with the T\/S revolving operation, where the angle of tilting and shifting direction can be adjusted from perpendicular to parallel within 0°- 90° to give a high level of shooting freedom. • The lens has a built-in sensor that detects the degree of shifting and revolving movements. This data can be checked in Live View and is recorded into image data so that it can be used during RAW processing*2.\u003cbr\u003eCompact design that reduces burden during shooting • This lens measures 149mm and weighs 1,255g with the filter thread size of 72mm. It uses a focus system that extends out the front group in order to keep the overall lens size compact. • Close attention has been paid to designs of operation sections to achieve a highly functional design that reduces users’ burden during extended shooting.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46262180053269,"sku":"74472","price":5449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF110mm_F5_6_TS_front_mainFUKAN.jpg?v=1694161739"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-camera-body","title":"FUJIFILM GFX 100s II","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286655283477,"sku":"74476","price":8099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100S__front_CMOS.jpg?v=1763082277"},{"product_id":"fujifilm-gf-500mm-f-5-6r-lm-ois-wr-lens","title":"FUJIFILM GF 500mm f\/5.6 R LM OIS WR","description":"\u003cp\u003eThe GF 500mm f\/5.6 R LM OIS WR is a super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format), making it the longest in the lineup of FUJINON GF lenses. When combined with the FUJINON Teleconverter GF1.4X TC WR, which extends the lens' focal length, it achieves a maximum focal length of 700mm (equivalent to 554mm in 35mm format). Despite being a super telephoto lens, it weighs approximately 1,375g*3 and offers portability.\u003c\/p\u003e\n\u003cp\u003eThe combination of the powerful telephoto performance of the GF 500mm f\/5.6 R LM OIS WR and the high resolution that the GFX System work seamlessly together to capture the precise and fine details often missed. This lens can accurately capture the sweat flying from athletes during intense moments, the wrinkles on the skin of wild animals, and the individual feathers of birds, bringing out a level of realism and detail that cannot be perceived with the naked eye. By miniaturising a typically large and heavy super telephoto lens and achieving high-speed and high accuracy autofocus, the GFX System now brings super telephoto photography in sports, wildlife, and bird photography, where portability is required. Furthermore, with improved image stabilisation sensing accuracy and optimal mechanical design, it achieves a powerful image stabilisation mechanism with up to 6.0 stops*4 of vibration compensation. You can easily enjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur. By combining the GFX System with the GF 500mm f\/5.6 R LM OIS WR, which is commonly captured by 35mm Full Frame cameras, it opens up new possibilities and allows for unprecedented image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe longest telephoto prime lens in the \"GF lens\" lineup\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with a focal length of 500mm (equivalent to 396mm in 35mm format), making it the longest in the history of GF lenses and excelling in sports, wildlife, and bird photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBy combining it with the FUJINON Teleconverter GF1.4X TC WR that extends the lens' focal length, it achieves a maximum focal length equivalent to 700mm (equivalent to 554mm in 35mm format). Additionally, when using the \"35mm format mode\" that crops only the centre portion of the sensor, it allows for shooting at a focal length equivalent to 693mm in 35mm format*5.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdopts a state-of-the-art lens construction of 14 groups and 21 elements, including two Super ED lenses and five ED lenses, effectively suppressing chromatic aberration specific to super telephoto lenses and achieving high resolution performance. It accurately captures the level of detail beyond what the naked eye can see that is unique to super telephoto lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBy combining lightweight design and toughness, it makes all-day shooting in any scene possible\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThrough a redesign of the components with lightweight parts, it weighs approximately 1,375g, which will shift perceptions of large-format telephoto lenses. In addition to the lightweight design of each lens, the optimal arrangement of ED lenses and Super ED lenses minimises chromatic aberration, enabling both compact and lightweight construction and high resolution performance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDespite being a telephoto lens that tends to have a larger front element, it has a comfortable grip without feeling the weight of the front by optimising the lens element placements.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt adopts a weather resistant, and -10°C low-temperature resistant structure with sealing at 18 points in the lens barrel. Furthermore, the front element of the lens is coated with fluorine, providing water-repellent and anti-smudge capabilities. It can be used with peace of mind for all day shooting in adverse weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful 6.0-stop image stabilisation performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBy improving the sensing accuracy of camera shake and implementing optimal mechanism design, it achieves a powerful 6.0-stop image stabilisation mechanism. You can comfortably Commented [SV1]: Can this claim be substantiated? Commented [SV2]: I think this is a stretch. The specs don’t allow the lens out in any scene\/condition. Recommend editing or substituting for words that describe the lens within the specs, or “in adverse weather conditions” as further below.\u003cbr\u003eenjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and accurate autofocus with comfortable operation\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhile maintaining high resolution performance, it adopts an inner focus system that incorporates a smaller and lighter focus lens and drives the focus group using a linear motor. This enables a fast and silent autofocus (“AF”) with a minimum delay of approximately 0.31 seconds6. Even in super telephoto shooting where precise focusing is required, it allows you to capture your subject quickly and accurately.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Preset function is featured so that the focus can be shifted to a location pre-defined with the Focus Preset button*7. This reduces users’ operation workload as they don’t need to re-adjust focus on a targeted subject.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe lens also features the Focus Limiter*8, allowing users to restrict the lens’s AF range. This can shorten AF time when photographing a subject that is five meters away or more.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Focus Control button*7 is placed at the front edge of the lens barrel. Press this button to instantly recall a function you have assigned with the Focus Selector*7 for smooth AF operation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286656889109,"sku":"74405","price":5899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GF500mm_lens_side_leftDiagnal.jpg?v=1749394962"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-digital-camera-with-gf-55mm-f-1-7-lens-1","title":"FUJIFILM GFX 100S II Medium Format Digital Camera with GF 55mm f\/1.7 Lens","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49869984596245,"sku":"74476-55","price":11684.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74476-55.png?v=1763082277"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-digital-camera-with-gf-110mm-f-2-lens-1","title":"FUJIFILM GFX 100S II Medium Format Digital Camera with GF 110mm f\/2 Lens","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49870003863829,"sku":"74476-110","price":12034.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74476-110.png?v=1763082114"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-digital-camera-with-gf-20-35mm-f-4-lens-1","title":"FUJIFILM GFX 100S II Medium Format Digital Camera with GF 20-35mm f\/4 Lens","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49870029750549,"sku":"74476-2035","price":11884.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74476-2035.png?v=1763082069"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-digital-camera-with-gf-45-100mm-f-4-lens-1","title":"FUJIFILM GFX 100S II Medium Format Digital Camera with GF 45-100mm f\/4 Lens","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49870046527765,"sku":"74476-45100","price":11284.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74476-45100.png?v=1763082208"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-digital-camera-with-gf-100-200mm-f-5-6-lens-1","title":"FUJIFILM GFX 100S II Medium Format Digital Camera with GF 100-200mm f\/5.6 Lens","description":"\u003cp\u003eThe GFX100S II is equipped with a newly developed 102MP high-speed sensor, the \"GFX 102MP CMOS II,\" and the latest high-speed image processing engine, the \"X-Processor 5,\" all housed within a compact body weighing approximately 883g*2, making it the lightest in the GFX System. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.\u003c\/p\u003e\n\u003cp\u003eThe GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the Large Format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor*3. With its fast and highly precise autofocus (“AF\") and improved continuous shooting speed of up to 7.0 frames per second*4, it can accurately capture moving subjects like never before.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Body Image Stabilisation function has also been improved, achieving a maximum of eight-stop*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K\/30P videos, for high-quality video production as well. The GFX100S II provides both professional photographers and hobbyists who want to explore the world of Large Format photography with immense image rendering capabilities and improved portability. It offers the joy and pleasure of photography to a wide range of users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a Large Format sensor with 102MP, it achieves an extraordinary level of image quality\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with the newly developed 102MP Large Format sensor \"GFX 102MP CMOS II\" and the latest high-speed image processing engine \"X-Processor 5\", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of colour reproduction technology refined over many years with photo film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImprovement to the pixel structure has boosted the new sensor’s saturated electrons, enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at higher dynamic range and lower noise than with the previous model*6.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, improving image quality and AF accuracy at the edges over the previous model.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with a total of 20 Film Simulation modes, including \"REALA ACE,\" which combines accurate colour reproduction and well-defined tonal expression, capable of expressing a wide range of colours. You can enjoy a diverse range of colour expressions by selecting the appropriate Film Simulation mode that matches your subject or scene, similar to choosing a roll of film.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II is equipped with the \"Pixel Shift Multi-Shot\" feature, which controls the In Body Image Stabilisation function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software \"Pixel Shift Combiner\" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the \"Real Colour\" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colours, in only one-fourth of the shooting time and data volume compared to the previous model.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilisation performance. You can comfortably capture shots even in low-light scenes without a tripod.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhile evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the GFX System models equipped with a 102 MP large format sensor.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II incorporates the texture \"BISHAMON-TEX\"*7, which improves the grip strength at various angles when holding the camera. The body shape when coupled with the BISHAMON-TEX grip, allows for comfortable handheld shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDon't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*8. With the ability to automatically track the intended subject while maintaining focus, you can concentrate on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, allowing it to handle high-speed motion tracking situations effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWith the new development of the 102 MP high-speed sensor, \"GFX 102MP CMOS II,\" and the improvement in readout speed along with a newly developed shutter mechanism, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEquipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt is equipped with 4K\/30P video recording capability, allowing for high-quality video production\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the new development of the \"GFX 102MP CMOS II\", the standard ISO100 is available in the video mode to deliver higher image quality in video footage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt is equipped with a tracking AF function during video recording. When using AF-C + Wide\/Tracking AF, you can easily capture and track the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCapture smooth 4K video recording at 30 frames per second. It is capable of recording in 4K\/30P 4:2:2 10bit on the camera's SD card. On top of this, it is possible to record using Apple ProRes*9 connecting an external SSD via a USB Type-C cable.*10\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe GFX100S II can record video in \"F-log2,\" which offers a wide dynamic range of 13+ stops*11 for recording, allowing for increased flexibility in post-production. It has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using \"F-log2\" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt supports Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49870056325397,"sku":"74476-100200","price":11024.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/74476-100200.png?v=1763081876"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/fujifilm-save-10-8-6-17-6.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}