{"title":"FUJIFILM Save 15% 23\/9-4\/10","description":null,"products":[{"product_id":"fujifilm-xf-50mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 50mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eA sleek short telephoto prime for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-series mirrorless cameras, the silver \u003cstrong\u003eXF 50mm f\/2 R WR Lens\u003c\/strong\u003e offers a 76mm equivalent focal length to suit a variety of applications, including portraiture and still lifes. The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. Autofocus is fast, precise, and near-silent to suit both photo and video shooting, and the lens is also weather-sealed and is rated to work in temperatures as low as 14°F. Additionally, a Super EBC (Electron Beam Coating) coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eProviding a 76mm equivalent focal length, this portrait-length prime is well-suited for a wide variety of shooting applications.\u003c\/li\u003e \t\u003cli\u003eBright f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eAutofocus performance is both fast and near silent to suit both photo and video applications.\u003c\/li\u003e \t\u003cli\u003eA Super Electron Beam Coating (EBC) has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e \t\u003cli\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575144182037,"sku":"74225","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74225_0_3.jpg?v=1680174966"},{"product_id":"fujifilm-xc-50-230mm-f-4-5-6-7-ois-ii-lens","title":"FUJIFILM XC 50-230mm f\/4.5-6.7 OIS II Lens","description":"\u003cp\u003eCovering portrait-length to telephoto focal lengths, the \u003cstrong\u003eXC 50-230mm f\/4.5-6.7 OIS II Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eprovides a 76-350mm equivalent focal length range and is designed for use on their APS-C-format X-series mirrorless digital cameras. The extensive telephoto zoom range is complemented by optical image stabilization, which minimises the appearance of camera shake to render sharper imagery at longer focal lengths. Additionally, this lens also features a precision stepping AF motor that delivers smooth, near-silent focus performance to benefit both still and movie recording applications.\u003c\/p\u003e\u003cp\u003eThe optical design of the lens features one aspherical element and one extra-low dispersion element to help minimise chromatic aberrations and distortions throughout the zoom range for clearer, more colour-accurate results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTelephoto zoom lens provides a 76-350mm equivalent focal length range, making it suitable for portrait applications and distant subjects.\u003c\/li\u003e\n\u003cli\u003eOptical image stabilization works to reduce the appearance of camera shake by up to 3.5 stops to suit working in low-light conditions throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003eHigh-speed precision stepping autofocus motor offers smooth, precise, and quiet focusing performance to benefit stills and video recording.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element and one extra-low dispersion element minimise chromatic aberrations throughout the zoom range and contribute to overall image sharpness, clarity, and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eA rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality when working with selective focus and shallow depth of field techniques. The aperture range is divided into 1\/3 EV steps, with 17 steps total throughout the aperture range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579005923605,"sku":"74321","price":345.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1474384843_1113032.jpg?v=1680229429"},{"product_id":"fujifilm-xf-33mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 33mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eThe XF33mmF1.4 is a highly versatile standard prime lens with the focal length equivalent to 50mm in the 35mm film format, making it an essential new-generation lens for all X series owners. The X Mount format, since its original introduction in 2021, had undergone continuous development of new products and devices in pursuit of advanced image quality. This lens has been designed to support camera sensors of even greater resolution to be developed in the future, offering exceptional image sharpness and advanced image-resolving performance even when wide open. It also offers impressive mobility and is equipped with a silent, fast and highly accurate AF system driven by a linear motor, enabling tack-sharp focus in stills and smooth focusing in video recording. The dust- and moisture-resistant design comes in X Mount's signature portability, weighting approximately 360g and measuring 73.5mm in length and 58mm filter thread. The XF33F1.4 is a new generation large-aperture standard prime designed with superior image resolution, mobility and durability to drive the evolution of the X Series for the next decade and beyond, setting a new benchmark for interchangeable X Mount lenses. \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eOffering a natural perspective along with a fast maximum aperture, the XF 33mm f\/1.4 R LM WR from FUJIFILM is a 50mm-equivalent lens characterized by its bright f\/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. The optical design employs two aspherical elements, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. Three ED elements are also featured, which reduce flare and ghosting for improved contrast and color accuracy. This ensures unmatched resolution and fresh, vibrant color.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 50mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003c\/li\u003e\r\n\u003cli\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise manual focus down to a minimum focusing\u003c\/li\u003e\r\n\u003cli\u003edistance of 11.8\".\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003cli\u003eAll metal lens barrel construction built to withstand dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExceptional image sharpness even at the maximum aperture \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe lens consists of 15 lens elements, including two aspherical elements and three ED elements, in 20 groups to effectively minimise chromatic and spherical aberration, delivering edge-to-edge sharpness even when wide open. The focusing group in the missile includes two ED elements and one aspherical element to reduce fluctuation of aberration caused by the movement of focusing elements, securing superior image quality across the focusing range. \u003c\/li\u003e\r\n\u003cli\u003eBoasting the maximum aperture of F1.4, the lens allows users to produce high-quality pictures with minimal camera shake and digital noise even in low light conditions such as poorly lit interiors and nightscapes. At F1.4, the lens provides a shallow depth-of-field to render background out-of-focus for creamy bokeh, adding a clear contrast and three-dimensional definition to the sharply-focused main subject matter. Chromatic aberration is also well-controlled to capture small light sources as round points, avoiding colour casts in the background bokeh. The use of nine aperture blades ensures a nearly round shape bokeh even around the maximum aperture.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eStandard focal length and broad shooting range\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF33F1.4 offers the most popular and standard focal length of 33mm (equivalent to 50mm in the 35mm film format). The focal length provides the angle of view closest to that of the human eye, creating a natural-looking perspective. It covers a wide range of shooting situations from portraiture to creating a natural-looking perspective. It covers a wide range of shooting situations from portraiture to snap shop and landscape photography, presenting them in versatile styles with the use of correct shooting techniques. The broad shooting range is also complemented by its advanced close-up capability with the minimal working distance of just 30cm and the maximum magnification of 0.15x. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSilent, fast and highly-accurate AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF33F1.4's AF system is driven with a linear motor thanks to its lightweight design attributable to the use of smaller focusing elements, resulting in silent, fast and highly-accurate autofocus. AF is achieved by the Inner Focus system, that keeps the range of movements for the focusing lens group small while precisely controlling the amount of required within the range. Focus is attained in as fast as 0.04 seconds, usuring that users do not miss a decisive photo opportunity. (compliant with the CIPA guidelines, when mounted on the mirrorless digital camera \"Fujifilm X-T4\" with phase detection AF activated and the High Performance Mode turned ON. \u003c\/li\u003e\r\n\u003cli\u003eThe Use of the linear motor for fast and precise autofocus means the focus can be maintained accurately even in the AF-C mode, mainly used for video recording. In addition, the lens is optically designed to minimize changes in the angle of view, caused by focus breathing, making it an ideal choice for full-fledged video production \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced mobility based on compact, lightweight and durable construction \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF33F1.4 is compact and lightweight, weighing approximately 360g and measuring 73.5mm long with the filer thread size of 58mm. The external diameter of the focusing lens group is kept small to accommodate a linear motor in the space created to achieve a slimline and stylish design.\u003c\/li\u003e\r\n\u003cli\u003eThe lens battel is weather-sealed at 11 locations so that it is dust and weather resistant and can be used in temperatures as low as -10C, accommodating snapshots in rain or astrophotography during cold winter nights for reliable performance in all shooting conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe focus ring has improved control resolution, ideal for manual focusing at a shallow depth of field. The gear pitch inside the focus ring is carefully designed for advanced movement detection, enabling linear focusing that responds precisely to the subtlest of fingertip movement.\u003c\/li\u003e\r\n\u003cli\u003eThe A (auto) Position Lock offers reliable operation, locking the aperture ring in place to avoid any unintentional adjustment during shooting. \u003c\/li\u003e\r\n\u003cli\u003eThe shape of knurling on the focus ring is carefully designed to make it easy to remove dirt stuck in grooves. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptional accessories \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eLens hood \"LH-XF23 II\" designed for the XF33F1.4 R LM WR and XF23mmF1.4 R LM WR \u003c\/li\u003e\r\n\u003cli\u003eRectangular shaped lens hood to reduce flare and ghosting. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44580402659605,"sku":"74195","price":1195.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_111.jpg?v=1680263966"},{"product_id":"fujifilm-xf-150-600mm-f-5-6-8-r-lm-ois-wr-lens","title":"FUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR Lens","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA super-telephoto zoom built for nature and wildlife image-makers, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM XF 150-600mm f\/5.6-8 R LM OIS WR\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003estrikes a unique balance between immense reach and a relatively portable design, making for an ideal lens to capture the most remote and distant adventures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eStability and Speed\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful optical image stabilization compensates for up to five stops of camera shake, making it easier to achieve sharp imagery when shooting handheld, especially under lower lighting conditions.\u003c\/li\u003e\n\u003cli\u003eQuick and reliable autofocus performance thanks to a linear motor system, which also enables smooth and silent focusing performance that benefits both stills and video applications. This focusing system also helps to greatly reduce focus breathing.\u003c\/li\u003e\n\u003cli\u003eInternal zooming and internal focusing design maintains the overall length and balance during use, making it more natural to use when mounted to a gimbal head and tripod or even when shooting handheld.\u003c\/li\u003e\n\u003cli\u003eOn-lens focusing controls for immediate, tactile adjustment over focusing settings: focus range limiter switch, AF-ON, and AF-L buttons.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptics and Super-Telephoto Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFour Super ED and three ED elements are featured, which greatly reduce chromatic aberrations and colour fringing throughout the zoom range for a high degree of clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eModest f\/5.6-8 maximum aperture helps maintain a relatively portable form factor, meaning this lens can be used handheld and packed for easier use on location and for subjects that don't require the utmost speed.\u003c\/li\u003e\n\u003cli\u003eOffering a 229-914mm equivalent focal length range, this super-tele zoom is suitable for a wide range of distant subjects. It's also compatible with the optional XF 1.4x and 2x WR Teleconverters, which can extend the lens to a further effective 1828mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a smooth, circular bokeh quality when using shallow depth of field and selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDurable Design, Intuitive Handling\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAs a lens built for the great outdoors, naturally it has extensive weather sealing to protect against moisture, dust, and cold temperatures down to 14°F.\u003c\/li\u003e\n\u003cli\u003eFront fluorine coating protects against water, grease, dirt, and smudging, and also makes it easier to clean the front element.\u003c\/li\u003e\n\u003cli\u003eRotating tripod collar, with a removable foot, for greater stability when shooting atop a tripod or monopod.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a window for easier adjustment of rotating filter types when attached to the lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44583406764309,"sku":"74446","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf150-600mm_frontfukan.jpg?v=1680298362"},{"product_id":"fujifilm-x-t50-mirrorless-camera-black-body-only","title":"FUJIFILM X-T50 Black","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286615470357,"sku":"74490","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_black.jpg?v=1715739460"},{"product_id":"fujifilm-x-t50-mirrorless-camera-silver-body-only","title":"FUJIFILM X-T50 Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286618878229,"sku":"74491","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_silver.jpg?v=1715739768"},{"product_id":"fujifilm-x-t50-mirrorless-camera-charcoal-silver-body-only","title":"FUJIFILM X-T50 Charcoal Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48286621368597,"sku":"74492","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_charcoal.jpg?v=1715739900"},{"product_id":"fujifilm-xf-500mm-f-5-6-lm-ois-wr-lens","title":"FUJIFILM XF 500mm f\/5.6 LM OIS WR Lens","description":"\u003cp\u003eThe XF500mmF5.6 R LM OIS WR is a super telephoto prime lens offering an impressive 500mm focal length (equivalent to 762mm in 35mm format) with an aperture of F5.6. This lens represents the pinnacle of optical performance in the XF lens lineup. It delivers exceptional reach by leveraging the advantage of the APS-C format, which provides a 1.5x crop factor equivalent. Despite being a super-telephoto lens, it maintains a lightweight and compact design, weighing approximately 1,335g*1.\u003cbr\u003e\u003cbr\u003eThis lens is particularly well suited for shooting birds, wildlife, sport, and aircraft, offering outstanding portability that redefines the conventions of super telephoto lenses. Its superior resolving power and form factor makes high-quality telephoto photography more accessible than ever. When combined with a teleconverter, the XF500mmF5.6 R LM OIS WR offers even greater flexibility in focal length. Using the FUJINON Teleconverter XF1.4X TC WR, the lens extends to a maximum focal length of 700mm (equivalent to 1067mm in 35mm format). With the FUJINON Teleconverter XF2.0X TC WR, it reaches a maximum focal length of 1000mm (equivalent to 1524mm in 35mm format).\u003cbr\u003e\u003cbr\u003eAdditionally, the enhanced precision in camera shake detection and optimal mechanical design contribute to a powerful 5.5 stop*2 optical image stabilisation system. This ensures sharp and stable images, even when combined with the FUJINON Teleconverters.\u003cbr\u003e*1 Weight excluding the lens cap, lens hood and tripod seat.\u003cbr\u003e*2 Compliant with CIPA in pitch \/ yaw directions.\u003cbr\u003e\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48587316265237,"sku":"74511","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF500F5_6_lensFront.jpg?v=1728955690"},{"product_id":"fujifilm-xf-16-55mm-f-2-8-r-lm-wr-ii-lens","title":"FUJIFILM XF 16-55mm f\/2.8 R LM WR II Lens","description":"\u003cp\u003eThe XF16-55mmF2.8 R LM WR II lens is the successor to the popular large-aperture standard zoom lens, the FUJINON XF16-55mmF2.8 R LM WR, and represents the flagship model in the XF lens lineup. This new version has achieved an approximate 37% reduction in weight compared to its predecessor, offering outstanding portability despite its large aperture. The optimised lens configuration enhances imaging performance, delivering superior image quality across the zoom range. In addition, Fujifilm has introduced the \"Aperture Click Switch\" for the first time for the XF Lens lineup. This new feature allows for smooth brightness transitions during aperture adjustments, making video recording more natural and seamless.\u003cbr\u003e\u003cbr\u003eThe XF16-55mmF2.8 R LM WR II is a large aperture standard zoom lens that allows for bright F2.8 aperture shooting throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format). It supports a wide range of still photography genres, including nature, landscape, and portraits, leveraging its high resolution and beautiful, smooth bokeh. Thanks to its lightweight design, weighing approximately 410g, and newly incorporated video-friendly features, the XF16-55mmF2.8 R LM WR II expands the expressive possibilities of the XF lens lineup. The combination of high performance and portability broadens the scope of visual expression achievable with XF lenses for both photography and videography.\u003cbr\u003e\u003cbr\u003eApprox. 37% lighter than its predecessor while enhancing imaging performance and adding new video capabilities\u003c\/p\u003e\n\u003cp\u003e\"The new FUJINON XF16-55mmF2.8 R LM WR II is the successor to our extremely popular flagship standard zoom. The new lightweight design is approximately 410g which is 37% lighter than its predecessor”, said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia. “On top of the smaller form factor, we have introduced an aperture click switch, which will allow our users to choose between a stepped aperture control for still photography or a smooth adjustment for videography. All of this in a weather-sealed design with a 30cm minimum object distance through the entire zoom range, making this the ideal lens for almost any situation\", added Shaun.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. FUJINON XF16-55mmF2.8 R LM WR II Product Features\u003c\/strong\u003e\u003cbr\u003eLarge-aperture standard zoom lens with superior imaging performance\u003cbr\u003e\u003cbr\u003eCapable of shooting at a bright F2.8 aperture throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format).\u003cbr\u003e\u003cbr\u003eFeaturing an 11-group, 16-element configuration that includes 4 aspherical lenses, 1 Super ED lens, and 3 ED lenses. This design maintains high resolution from the centre to the edges while minimising chromatic aberrations, even when shooting with a large aperture.\u003cbr\u003e\u003cbr\u003eEnhanced ultra-precision manufacturing technology of aspherical lenses reduces ring patterns compared to previous models, resulting in smoother, more beautiful bokeh.\u003cbr\u003eAchieving a minimum focusing distance of 0.3m across the entire zoom range allows for close-up photography with a maximum magnification of 0.21x.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design for enhanced mobility\u003c\/strong\u003e\u003cbr\u003eUtilising the latest lens manufacturing technologies, the lens elements have been made thinner. This results in a reduction of the total lens length by approximately 11mm and a volume reduction by approximately 37.8% compared to the previous model. The weight has also been reduced by approximately 37.4% to about 410g, ensuring excellent portability.\u003cbr\u003e\u003cbr\u003eThe lens features a dust-resistant, weather-resistant, and low-temperature-resistant construction with 12 sealing points throughout the lens body, along with a fluorine coating on the front element for superior water and smudge resistance. When combined with Fujifilm's weather resistant digital cameras such as the Fujifilm X-H2S, it provides reliable performance even during extended shooting in adverse weather conditions.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced design for video recording\u003c\/strong\u003e\u003cbr\u003eThe introduction of the \"Aperture Click Switch\" allows users to toggle between a stepped aperture control for still photography and a smooth, continuous aperture control for video recording, ensuring seamless and intuitive operation*1. Minimises focus breathing to provide more consistent framing during focusing.\u003cbr\u003e\u003cbr\u003e*1 The \"Aperture Click Switch\" functionality requires a firmware update for compatible camera bodies. Future firmware updates are planned for current models including the Fujifilm X-H2S, Fujifilm X-H2, Fujifilm X-T5, Fujifilm X-S20, and Fujifilm X-T50.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed, high-precision AF with quiet operation\u003c\/strong\u003e\u003cbr\u003eThe adoption of an inner focusing system and lightweight focusing lens elements, combined with a high-speed linear motor, enables rapid and precise autofocus, achieving speeds as fast as 0.02 seconds*2. This ensures that users can capture decisive moments effortlessly.\u003cbr\u003e\u003cbr\u003e*2 Based on CIPA guidelines, measured internally using the Fujifilm X-T4 mirrorless digital camera in phase-detection AF mode with High-Performance Mode enabled, at the wide-angle end.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":48587318853909,"sku":"74512","price":2049.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF16-55mmF2_8II_lensFront.jpg?v=1728955977"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/fujifilm-save-15-23-9-4-10.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}