{"title":"Fujifilm save 15% 8\/6-17\/6","description":null,"products":[{"product_id":"fujifilm-xf-10-24mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 10-24mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF10 Lens\u003c\/h2\u003e\r\n\u003cp\u003eFujifilm XF10-24mmF4 R OIS WR is an ultra-wide zoom lens covering focal lengths from 10mm to 24mm (equivalent to 15mm – 36mm in the 35mm format). It utilises the same optical design as the original Fujifilm XF10-24mm OIS lens to provide similar image-resolving performance and a similar maximum aperture of F4.0 across the zoom lens’ entire focal length range.\u003cbr\u003e\r\n\u003cbr\u003e\r\nUpdated with an f-stop scale on its aperture ring, an Auto-position lock and a new weather-resistant structure, the Fujifilm XF10-24mmF4 R OIS WR is sure to be a top choice among landscape and nature photographers who need an ultra-wide angle lens to withstand the elements. Additionally, the internal structure has also been redesigned to make the focus and zoom rings slimmer, which reduces the lens’ overall weight by 25g (88 oz). Lastly, Optical Image Stabilisation has also been improved by 1 stop, bringing the total stabilisation effect to 3.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eKey features of Fujifilm XF10-24mmF4 R OIS WR include:\u003c\/strong\u003e\u003cbr\u003e\r\n(1) A new weather-resistant design and some usability updates\u003c\/p\u003e\r\n\r\n\u003col\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eUpdated aperture ring with f-stop scale and Auto-position lock\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe aperture ring has been updated with an f-stop scale to allow photographers to visually check what aperture the lens is set to, eliminating the need to check through the camera’s EVF or LCD Display. The ring also features an Auto-position lock, similar to that on GF lenses, which prevents unexpected aperture ring movements, ultimately making use more efficient.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eAdded weather-resistance\u003c\/strong\u003e\u003cbr\u003e\r\n\tFujifilm XF10-24mmF4 R OIS WR is both dust and moisture resistant and is able to operate in temperatures as low as -10 degrees Celsius (14°F). It also weighs 25 g less than the previous model, despite the new weather-resistance feature.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eImproved optical image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe XF10-24mmF4 R OIS WR uses a new, sophisticated gyro sensor that improves image stabilisation by 1.0 stop from the previous model to 3.5 stops. When used with a more current X Series camera, like the FUJIFILM X-T4, the lens and camera work together to achieve approximately 6.5 stops of 5-axis image stabilisation.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eA slimmer and more stylish design\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe focus ring and the zoom ring have been reduced by 3mm and 2mm respectively compared to the previous model, creating a more compact and stylish design.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003cp\u003e(2) Optical design that delivers advanced image resolving performance\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe Fujifilm XF10 F4 R OIS WR consists of 14 lens elements, including four aspherical elements and four extra-low dispersion elements in 10 groups. The aspherical elements reduce spherical aberration, field curvature and distortion, while the extra-low dispersion elements correct chromatic aberration to deliver enhanced edge-to-edge sharpness. Despite its\u003cbr\u003e\r\ncompact form, the lens can maintain a maximum aperture of F4.0 across its focal length range from the ultra-wide-angle 10mm to wide-angle 24mm (equivalent to 15mm – 36mm in the 35mm format), while still allowing users to keep a constant f-stop value at any focal length.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThe front lens element is carefully coated to minimise ghosting in images, which tends to occur with the extremely concave elements normally found on an ultra-wide-angle zoom lens, and provides better image sharpness and clarity.\u003cbr\u003e\r\n\u003cbr\u003e\r\nWith a minimum working distance of just 24cm (9.5in), the Fujifilm XF10-24mmF4 R OIS WR is also suitable for macro-style photography. Users can take advantage of the lens to close in on a subject, while also including the background in full via the ultra-wide-angle focal length to create powerful images.\u003cbr\u003e\r\n\u003cbr\u003e\r\n(3) Fast and near-silent autofocus\u003cbr\u003e\r\n\u003cbr\u003e\r\nFujifilm XF10-24mm F4 R OIS WR uses an internal focus system to achieve high-speed autofocusing capabilities. The use of lightweight focusing elements and a high-precision motor allows for fast and near-silent AF, even when paired with an X Series camera’s Face \/ Eye AF functions.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574498226453,"sku":"74415","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/revised_xf10-24mmf4_r_ois_wr_front.jpg?v=1680168545"},{"product_id":"fujifilm-xf-16mm-f-1-4-r-wr-lens","title":"FUJIFILM XF 16mm f\/1.4 R WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16mm f\/1.4 R WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eFast and wide, the \u003cstrong\u003eXF 16mm f\/1.4 R WR Lens\u003c\/strong\u003e is a 24mm equivalent wide-angle lens designed specifically for \u003cstrong\u003eFujifilm \u003c\/strong\u003eX-mount mirrorless cameras. Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimise chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination. A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6inch for photographing close-up subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, the lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. A quick and smooth autofocus motor helps to deftly acquire focus in as little as 0.11 sec., and manual focusing use is benefited by the inclusion of a depth of field scale for presetting focus.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle 16mm prime lens provides a 24mm equivalent focal length when used with Fujifilm X-series mirrorless digital cameras.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also aids in selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control spherical aberrations and distortions and two extra-low dispersion elements help to reduce lateral and axial aberrations. The combination of the two designs minimises overall distortion and maintains edge-to-edge illumination and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to alter the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC coating has been applied the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eA weather-resistant design includes nine different seals in eight areas to prevent dust and moisture from entering the lens, and also permits working in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eA quick and quiet autofocus motor pairs with a two group floating focus system to achieve precise focus in as little as 0.11 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eContrasting the wide field of view afforded by the lens, a minimum working distance of less than 6inch is ideal for photographing close-up subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eDepth of field scale benefits working with manual focus and presetting your focus position.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574499406101,"sku":"74583","price":1249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1429176557_img_486622.jpg?v=1680168668"},{"product_id":"fujifilm-xf-14mm-f-2-8-r-ultra-wide-angle-lens","title":"FUJIFILM XF 14mm f\/2.8 R","description":"\u003ch2\u003eFUJIFILM XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe\u003cstrong\u003e XF 14mm f\/2.8 R Ultra Wide-Angle Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis designed for the X mount on their X-series interchangeable lens digital cameras. This is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimised distortion that this lens offers. Light is evenly distributed from the centre to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f\/2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. Focus distance and depth-of-field scales are printed on the focus ring to aid composition when emphasising depth of field.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe XF 14mm f\/2.8 lens offers high-quality optics and an extreme wide-angle perspective to explore your creativity with the Fujifilm X-series digital cameras.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide angle perspective with 21mm focal length equivalency\u003c\/li\u003e\r\n\t\u003cli\u003eHigh resolution from the centre of the image to its periphery\u003c\/li\u003e\r\n\t\u003cli\u003eMoulded aperture blades and rounded diaphragm opening create pleasing bokeh\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44574500192533,"sku":"74029","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1348046702_883533.jpg?v=1680168757"},{"product_id":"fujifilm-xf-70-300mm-f-4-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eBroad range of focal lengths in a compact and lightweight design\u003c\/h2\u003e\r\n\u003cp\u003eA great choice for sports and subjects that are far away from the camera, XF70-300mm4-5.6 gives image-makers a broad range of focal lengths from 70mm to 300mm (35mm equivalent of 107mm – 457mm), all packed into a single lens that is more similar in size and weight to a standard zoom lens than a telephoto lens.\u003c\/p\u003e\r\n\u003cp\u003eWeighing just 580g with a length of 132.5mm, XF70-300mmF4-5.6 combines 17 elements into 12 groups, including one aspherical element and two ED elements. This creates a compact and lightweight body that only has a diameter of 75mm.\u003c\/p\u003e\r\n\u003cp\u003ePaired with the popular FUJINON XF16-80mmF4 R OIS WR, image-makers can maximise portability and maintain versatility with just two lenses, effectively covering the 35mm equivalent focal\r\nlengths between 24mm and 457mm at a fraction of the size and weight.\u003c\/p\u003e\r\n\u003ch2\u003eCompatible with 1.4x and 2x teleconverters\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 R LM OIS WR is compatible with the FUJINON XF1.4X TC WR and FUJINON XF2X TC WR teleconverters, making it possible to achieve a maximum 35mm equivalent focal length of up to 914mm with only two stops of stop-loss when it is paired with XF2X TC WR. Alternatively, using XF1.4X TC WR with the lens will provide a maximum 35mm equivalent focal length of 630mm with slightly less stop-loss.\u003c\/p\u003e\r\n\u003cp\u003eWith either teleconverter attached phase detection AF continues to work, with no reduction in performance.\u003c\/p\u003e\r\n\u003ch2\u003ePowerful 5.5-stop image stabilisation\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 offers 5.5-stops of Optical Image Stabilisation (OIS) to help reduce the effects of camera shake, especially at longer focal lengths. Additionally, the lens’s OIS capabilities can also be combined with the In-Body Image Stabilisation (IBIS) systems found in FUJIFILM X-T4 and FUJIFILM X-S10 to add five-axis stabilisation, which can help reduce shake caused by linear shift.\u003c\/p\u003e\r\n\u003ch2\u003eFast and silent AF drive\u003c\/h2\u003e\r\n\u003cp\u003eThe use of the linear-motor drive system in XF70-300mF4-5.6 enables fast and near-silent autofocusing, which allows users to fully leverage and make use of the advanced AF system found in X Series cameras.\u003c\/p\u003e\r\n\u003ch2\u003eMaximum magnification of 0.33x or equivalent of 0.5x in the 35mm film format for 1:2 closeups\u003c\/h2\u003e\r\n\u003cp\u003eWith a minimum focus distance of 83cm and magnification of 0.33x, which is a 35mm equivalent of 0.5x, XF70-300mmF4-5.6 can be used to create dynamic close-up photography, making smaller objects, like flowers, fill the entire frame. When attached to the XF2X TC WR teleconverter, maximum magnification is extended to 0.66x, which is the 35mm equivalent of 1:1 magnification and a necessary requirement to achieve results most desired from macro photography.\u003c\/p\u003e\r\n\u003ch2\u003eDust and weather-resistant structure and low-temperature operability\u003c\/h2\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied at 10 locations along the XF70-300mmF4-5.6 barrel to protect it against dust and moisture, while also giving it the ability to operate at temperatures of \r\ndown to -10°C\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579745562901,"sku":"74423","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf70-300mm_lensfront.jpg?v=1680245943"},{"product_id":"fujifilm-xf-18mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 18mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eMeasuring 7.56cm in length and weighing just 370g, the XF18mmF1.4 has a filter size of 62mm and a minimum focusing distance of 20cm. This makes it an ideal lens for capturing everything from landscapes and cityscapes to portraits and weddings. The lens’ wide F1.4 aperture offers the ability to shoot in dimly lit environments and also produces incredibly smooth bokeh.\u003cbr\u003eKeeping to the X Series philosophy of creating lightweight and compact imaging solutions that produce outstanding image quality, the XF18mmF1.4 provides incredible optical performance without being heavy or bulky. The XF18mmF1.4 is an easy choice among many photographers compared to other lenses that have a similar angle of view and aperture. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eExceptional optical performance, even at F1.4\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 utilises three aspherical lenses and one ED lens among its 15 lens elements, spread across 9 groups, to minimise chromatic and comatic aberration. This means the finest details of an image will be reproduced with high levels of detail and sharpness.\u003c\/li\u003e\r\n\u003cli\u003eTo deliver consistent sharpness the focus group, made up of six lens elements, move in unison to reduce aberration fluctuations that can occur when focusing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eDesigned for versatility\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 35mm equivalent focal length of 27mm and can achieve Minimum Focus Distance on subjects as close as 11cm from the front element of the lens (MOD 20cm). This gives it a broad range of applications from being used to capture images of everyday moments to sweeping landscapes.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eFast, accurate, and near-silent autofocus\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 uses an internal autofocus (AF) system, driven by a powerful linear motor, to provide fast, accurate, and near-silent AF. From the lens’ minimum object distance (MOD) of 20cm the focusing group of lens elements moves 2.5mm. This means focus can be achieved in as quickly as 0.04 seconds*1.\u003c\/li\u003e\r\n\u003cli\u003eFocus can be achieved from MOD to infinity in as quickly as 0.25 seconds.\u003cbr\u003eAll components in the manual focusing ring have been designed to deliver precise control when manual focus is in use.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eCompact, lightweight and weather-resistant\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe XF18mmF1.4 has a 62mm filter thread that measures 7.56cm in length, and weighs just 370g. This makes it incredibly lightweight and portable. While the lens barrel is made from metal, it is designed to weigh as little as possible without compromising its overall strength.\u003c\/li\u003e\r\n\u003cli\u003eThe lens has weather-resistant seals at eight locations along the lens barrel, making it resistant to dust, moisture, and temperatures as low as -10°C.\u003c\/li\u003e\r\n\u003cli\u003eThe new aperture ring design with an ‘A’ position lock prevents accidental movement of the aperture ring from the Automatic setting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44579909665045,"sku":"74073","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf18mmf1.4_front_top.jpg?v=1680250213"},{"product_id":"fujifilm-xf-23mm-f-1-4-r-lm-wr-lens","title":"FUJIFILM XF 23mm f\/1.4 R LM WR Lens","description":"\u003cp\u003eDistinguished by its fast design, the XF 23mm f\/1.4 R LM WR from FUJIFILM is a general wide-angle prime offering a 35mm equivalent focal length. Ideally suited to discerning street, wedding, editorial, and documentary photographers, the lens's bright f\/1.4 maximum aperture suits working in difficult lighting conditions and enables greater control over depth of field for isolating subject matter. The optical design incorporates two aspherical elements, which helps to reduce distortion and spherical aberrations, and three ED elements have also been applied to produce a superior image with high contrast and sharpness. Additionally, a rounded nine-blade diaphragm is featured, and contributes a smooth bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePrime normal-length lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eImpressive f\/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo aspherical elements and three ED elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eDelivers vibrant, true-to-life colors with minimal optical aberrations and outstanding detail.\u003c\/li\u003e\r\n\u003cli\u003ePowerfully accurate linear autofocus motor ensures that images are always in focus. Also provides minimal focus breathing and precise focus down to a minimum focusing distance of 7.5\".\u003c\/li\u003e\r\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003cli\u003eWeather-resistant construction built to withstand dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44580401447189,"sku":"74196","price":1279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_449_110.jpg?v=1680263953"},{"product_id":"fujifilm-x-h2-mirrorless-camera-body-only","title":"FUJIFILM X-H2 Mirrorless Camera (Body Only)","description":"\u003cp\u003eFeaturing the new X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 to produce the highest image resolution in the history of the X Series\u003c\/p\u003e\n\u003cp\u003eOwn the future of photography with the X-H2 Mirrorless Camera. Designed to capture life's moments with unparalleled precision and draw you into a world of videography with 4K recording capabilities and advanced image stabilization. Beautiful images and smooth videos. Time to bring your images alive and your storytelling into cinema-grade artistry.\u003c\/p\u003e\n\u003cp\u003eThe power of 40 megapixels combined with X-Trans CMOS 5 HR sensor and X-Processor 5, delivering breathtaking clarity and dynamic range. Adapt to any scene effortlessly with its high-performance autofocus and burst shooting mode, capturing fleeting moments with unmatched precision.\u003c\/p\u003e\n\u003cp\u003eThe high-resolution 40.2MP sensor has an improved image-processing algorithm to enhance image resolution without compromising the S\/N ratio, producing astonishing image quality. It also has an improved pixel structure to efficiently bring in a greater amount of light, enabling ISO 125 as a new native base ISO. This is particularly beneficia l during day-time outdoor shooting or to take advantage of the large aperture to produce bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584351334677,"sku":"74440","price":2795.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2_front_cmos.jpg?v=1680315128"},{"product_id":"fujifilm-xf-500mm-f-5-6-lm-ois-wr-lens","title":"FUJIFILM XF 500mm f\/5.6 LM OIS WR Lens","description":"\u003cp\u003eThe XF500mmF5.6 R LM OIS WR is a super telephoto prime lens offering an impressive 500mm focal length (equivalent to 762mm in 35mm format) with an aperture of F5.6. This lens represents the pinnacle of optical performance in the XF lens lineup. It delivers exceptional reach by leveraging the advantage of the APS-C format, which provides a 1.5x crop factor equivalent. Despite being a super-telephoto lens, it maintains a lightweight and compact design, weighing approximately 1,335g*1.\u003cbr\u003e\u003cbr\u003eThis lens is particularly well suited for shooting birds, wildlife, sport, and aircraft, offering outstanding portability that redefines the conventions of super telephoto lenses. Its superior resolving power and form factor makes high-quality telephoto photography more accessible than ever. When combined with a teleconverter, the XF500mmF5.6 R LM OIS WR offers even greater flexibility in focal length. Using the FUJINON Teleconverter XF1.4X TC WR, the lens extends to a maximum focal length of 700mm (equivalent to 1067mm in 35mm format). With the FUJINON Teleconverter XF2.0X TC WR, it reaches a maximum focal length of 1000mm (equivalent to 1524mm in 35mm format).\u003cbr\u003e\u003cbr\u003eAdditionally, the enhanced precision in camera shake detection and optimal mechanical design contribute to a powerful 5.5 stop*2 optical image stabilisation system. This ensures sharp and stable images, even when combined with the FUJINON Teleconverters.\u003cbr\u003e*1 Weight excluding the lens cap, lens hood and tripod seat.\u003cbr\u003e*2 Compliant with CIPA in pitch \/ yaw directions.\u003cbr\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587316265237,"sku":"74511","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF500F5_6_lensFront.jpg?v=1728955690"},{"product_id":"fujifilm-xf-16-55mm-f-2-8-r-lm-wr-ii-lens","title":"FUJIFILM XF 16-55mm f\/2.8 R LM WR II Lens","description":"\u003cp\u003eThe XF16-55mmF2.8 R LM WR II lens is the successor to the popular large-aperture standard zoom lens, the FUJINON XF16-55mmF2.8 R LM WR, and represents the flagship model in the XF lens lineup. This new version has achieved an approximate 37% reduction in weight compared to its predecessor, offering outstanding portability despite its large aperture. The optimised lens configuration enhances imaging performance, delivering superior image quality across the zoom range. In addition, Fujifilm has introduced the \"Aperture Click Switch\" for the first time for the XF Lens lineup. This new feature allows for smooth brightness transitions during aperture adjustments, making video recording more natural and seamless.\u003cbr\u003e\u003cbr\u003eThe XF16-55mmF2.8 R LM WR II is a large aperture standard zoom lens that allows for bright F2.8 aperture shooting throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format). It supports a wide range of still photography genres, including nature, landscape, and portraits, leveraging its high resolution and beautiful, smooth bokeh. Thanks to its lightweight design, weighing approximately 410g, and newly incorporated video-friendly features, the XF16-55mmF2.8 R LM WR II expands the expressive possibilities of the XF lens lineup. The combination of high performance and portability broadens the scope of visual expression achievable with XF lenses for both photography and videography.\u003cbr\u003e\u003cbr\u003eApprox. 37% lighter than its predecessor while enhancing imaging performance and adding new video capabilities\u003c\/p\u003e\n\u003cp\u003e\"The new FUJINON XF16-55mmF2.8 R LM WR II is the successor to our extremely popular flagship standard zoom. The new lightweight design is approximately 410g which is 37% lighter than its predecessor”, said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJIFILM Australia. “On top of the smaller form factor, we have introduced an aperture click switch, which will allow our users to choose between a stepped aperture control for still photography or a smooth adjustment for videography. All of this in a weather-sealed design with a 30cm minimum object distance through the entire zoom range, making this the ideal lens for almost any situation\", added Shaun.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. FUJINON XF16-55mmF2.8 R LM WR II Product Features\u003c\/strong\u003e\u003cbr\u003eLarge-aperture standard zoom lens with superior imaging performance\u003cbr\u003e\u003cbr\u003eCapable of shooting at a bright F2.8 aperture throughout the entire zoom range, from wide-angle 16mm (equivalent to 24mm in 35mm format) to mid-telephoto 55mm (equivalent to 84mm in 35mm format).\u003cbr\u003e\u003cbr\u003eFeaturing an 11-group, 16-element configuration that includes 4 aspherical lenses, 1 Super ED lens, and 3 ED lenses. This design maintains high resolution from the centre to the edges while minimising chromatic aberrations, even when shooting with a large aperture.\u003cbr\u003e\u003cbr\u003eEnhanced ultra-precision manufacturing technology of aspherical lenses reduces ring patterns compared to previous models, resulting in smoother, more beautiful bokeh.\u003cbr\u003eAchieving a minimum focusing distance of 0.3m across the entire zoom range allows for close-up photography with a maximum magnification of 0.21x.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design for enhanced mobility\u003c\/strong\u003e\u003cbr\u003eUtilising the latest lens manufacturing technologies, the lens elements have been made thinner. This results in a reduction of the total lens length by approximately 11mm and a volume reduction by approximately 37.8% compared to the previous model. The weight has also been reduced by approximately 37.4% to about 410g, ensuring excellent portability.\u003cbr\u003e\u003cbr\u003eThe lens features a dust-resistant, weather-resistant, and low-temperature-resistant construction with 12 sealing points throughout the lens body, along with a fluorine coating on the front element for superior water and smudge resistance. When combined with Fujifilm's weather resistant digital cameras such as the Fujifilm X-H2S, it provides reliable performance even during extended shooting in adverse weather conditions.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced design for video recording\u003c\/strong\u003e\u003cbr\u003eThe introduction of the \"Aperture Click Switch\" allows users to toggle between a stepped aperture control for still photography and a smooth, continuous aperture control for video recording, ensuring seamless and intuitive operation*1. Minimises focus breathing to provide more consistent framing during focusing.\u003cbr\u003e\u003cbr\u003e*1 The \"Aperture Click Switch\" functionality requires a firmware update for compatible camera bodies. Future firmware updates are planned for current models including the Fujifilm X-H2S, Fujifilm X-H2, Fujifilm X-T5, Fujifilm X-S20, and Fujifilm X-T50.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed, high-precision AF with quiet operation\u003c\/strong\u003e\u003cbr\u003eThe adoption of an inner focusing system and lightweight focusing lens elements, combined with a high-speed linear motor, enables rapid and precise autofocus, achieving speeds as fast as 0.02 seconds*2. This ensures that users can capture decisive moments effortlessly.\u003cbr\u003e\u003cbr\u003e*2 Based on CIPA guidelines, measured internally using the Fujifilm X-T4 mirrorless digital camera in phase-detection AF mode with High-Performance Mode enabled, at the wide-angle end.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587318853909,"sku":"74512","price":2049.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/XF16-55mmF2_8II_lensFront.jpg?v=1728955977"},{"product_id":"fujifilm-gfx100rf-large-format-digital-camera-body-black","title":"FUJIFILM GFX100RF - Black","description":"\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA first-of-its-kind camera, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM GFX100RF\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eadds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers. Mixing the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens makes for a dedicated tool that's perfect for travel photographers, street shooters, and other spontaneous image-makers looking for the ideal blend of refined image quality and simplicity in design.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn addition to the impressive image quality the 102MP sensor provides, it also facilitates working in different aspect ratios or at different effective focal lengths (crops) while maintaining a high effective resolution. Encouraging the use of these creative tools, the GFX100RF includes a dedicated Aspect Ratio Dial on the back of the camera and a lever beneath the shutter button to control Digital Teleconverter settings\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eThe main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f\/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn classic FUJIFILM fashion, the GFX100RF of course sports their full line of 20 different Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, REALA ACE, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black \u0026amp; White, Black \u0026amp; White + Ye Filter, Black \u0026amp; White + R Filter, Black \u0026amp; White + G Filter, and Sepia.\u003cbr\u003e\u003cbr\u003eThe 35mm focal length is equivalent to 28mm on full-frame cameras, giving a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8\" minimum focusing distance. The f\/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48863501975829,"sku":"74484","price":8769.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100RF_front_black.jpg?v=1742528787"},{"product_id":"fujifilm-gfx100rf-large-format-digital-camera-body-silver","title":"FUJIFILM GFX100RF - Silver","description":"\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA first-of-its-kind camera, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUJIFILM GFX100RF\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eadds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers. Mixing the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens makes for a dedicated tool that's perfect for travel photographers, street shooters, and other spontaneous image-makers looking for the ideal blend of refined image quality and simplicity in design.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn addition to the impressive image quality the 102MP sensor provides, it also facilitates working in different aspect ratios or at different effective focal lengths (crops) while maintaining a high effective resolution. Encouraging the use of these creative tools, the GFX100RF includes a dedicated Aspect Ratio Dial on the back of the camera and a lever beneath the shutter button to control Digital Teleconverter settings\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eThe main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f\/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cspan\u003eIn classic FUJIFILM fashion, the GFX100RF of course sports their full line of 20 different Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, REALA ACE, PRO Neg. Std, PRO Neg. 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The f\/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.\u003c\/span\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48863505940757,"sku":"74485","price":8769.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/GFX100RF_front_silver_6747b090-a5da-4b0a-8e07-f009445ab90a.jpg?v=1742517426"},{"product_id":"fujifilm-x-h2-with-xf-16-80mm-f-4-r-ois-wr-lens-kit","title":"FUJIFILM X-H2 with XF 16-80mm f\/4 R OIS WR Lens Kit","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eFUJIFILM X-H2 Mirrorless Body with XF 16-80mm Lens Kit\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp\u003e1. 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This is particularly beneficial during day-time outdoor shooting or to take advantage of the large aperture to produce bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":49869352010005,"sku":"74441","price":3499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2_front_xf16-80mm.jpg?v=1680315143"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/fujifilm-save-15-8-6-17-6.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}