{"title":"Fujifilm X Cameras","description":"","products":[{"product_id":"fujifilm-x-h2s-mirrorless-camera-body-only","title":"FUJIFILM X-H2S","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBalancing strong photo and video capabilities, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFUJIFILM X-H2S\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a multimedia mirrorless camera featuring a newly developed X-Trans stacked sensor, refined AF and subject detection, and impressive 6.2K video recording. Topping the X System, this camera mixes the intuitiveness, design, and image quality FUJIFILM is known for with a fresh, speedy approach to video and continuous shooting applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eX-Trans 5 Stacked BSI Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe first X Series camera to feature a stacked sensor, the X-H2S sports an APS-C-format 26.1MP X-Trans 5 stacked BSI sensor, which ups the readout speeds and improves low-light performance compared to previous generations. First, as an X-Trans sensor, it uses the unique colour filter array that inherently minimizes moiré and contributes to more natural colour rendering; next, the BSI design helps reduce noise and improve tonality and clarity; and, finally, the stacked design greatly reduces rolling shutter and other motion distortion to better suit high-speed video and photo photo applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eX-Processor 5\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePartner to the newly designed sensor is a fresh engine—the X-Processor 5—which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks compared to the X-T4. On the video side, this enables recording at up to 6.2K with high bitrates like ProRes 422 HQ or at high speeds, like with 240 fps recording at Full HD.\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOn the stills end, this quick processing means faster shooting to suit photographing moving subjects. When working with an electronic shutter, shooting at up to 40 fps is possible, with a buffer of 140 consecutive uncompressed raw frame. With the mechanical shutter, shooting speeds up to 15 fps are possible, along with the ability to shoot upwards of 1000 raw frames in a single burst.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBenefitting both video and stills applications, this processing also benefits the sophisticated and AI-backed autofocus system, helps achieve a 14-stop dynamic range, and enables a broad sensitivity range from ISO 160-12800.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePowerful Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e4K 120p and 6.2K 30p Internal Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith a penchant for video, the X-H2S has a well-rounded recording system that places this camera squarely in the 'hybrid' category and performs equally well for video as it does for video. Internal 4:2:2 10-bit recording is possible in both DCI\/UHD 4K at up to 120p and Full HD at up to 240p as well as an open-gate 3:2 6.2K setting that's suitable for anamorphic applications. A variety of codecs are supported as well, including H.265 and three tiers of ProRes: the high bitrate 422 HQ, the standard 422, and the more compressed 422 LT. Also, continuous recording times up to 90 minutes are possible at all frame rates and resolutions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExternal Raw Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing the full-size HDMI port, raw video recording is possible when paired with a compatible external recorder. Both ProRes RAW and Blackmagic RAW recording is possible, along with the ability to work with F-Log or F-Log 2 profiles, and either format supports working in resolutions up to the open-gate 6.2K.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHybrid AF with Deep Learning AI\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBenefitted by the improved processing, autofocus performance is noticeably faster and more intelligent. This hybrid focusing system uses 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types. Compared to previous focusing systems, the X-H2S's Face and Eye Detection capabilities have been refined for greater accuracy and to account for unique features, like glasses, face coverings, and hairlines. Also, the range of recognized subjects types has been expanded to include cars, planes, trains, motorcyclists, birds, horses, dogs, cats and more.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIn-Body Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePractical and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLarge OLED electronic viewfinder features a crisp 5.76m-dot resolution and a 0.8x magnification for bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRear 3.0\" LCD has a high 1.62m-dot resolution and a touchscreen interface for intuitive control. Also, its vari-angle design means the screen can be flipped out to the side, tilted up or down, and closed with the screen against the body for protection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e1.28\" monochrome LCD screen on the top plate is a simple means for quickly reviewing shooting settings.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual memory card slots include one CFexpress Type B slot and one SD UHS-II slot for file-saving flexibility. The CFexpress Type B slot should be prioritized for higher bitrate video recording and fast continuous shooting, and the SD slot is a convenient alternative for backups or less speed-critical shooting.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNP-W235 battery provides approximately 720 frames per charge when working with the EVF in Economy Mode, or approximately 580 frames in Normal Mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-size HDMI Type A port for outputting video to an external recorder or monitor.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUSB 3.2 Gen 2 Type-C port supports tethering, data transfer, and in-camera battery charging.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e3.5mm headphone and external microphone ports for greater control over audio recording.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePC sync port for flash sync.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e2.5mm remote port for using wired remote controllers.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFilm Simulation Modes\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFilm Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg., Nostalgic Neg., Pro Neg. Hi, Pro Neg. Standard, Eterna, Eterna Bleach Bypass, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Color Chrome effect to fine-tune the look of imagery.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44583385891093,"sku":"74442","price":3695.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2s_front_cmos.jpg?v=1680298224"},{"product_id":"fujifilm-x-h2-mirrorless-camera-body-only","title":"FUJIFILM X-H2 Mirrorless Camera (Body Only)","description":"\u003cp\u003eFeaturing the new X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 to produce the highest image resolution in the history of the X Series\u003c\/p\u003e\n\u003cp\u003eOwn the future of photography with the X-H2 Mirrorless Camera. Designed to capture life's moments with unparalleled precision and draw you into a world of videography with 4K recording capabilities and advanced image stabilization. Beautiful images and smooth videos. Time to bring your images alive and your storytelling into cinema-grade artistry.\u003c\/p\u003e\n\u003cp\u003eThe power of 40 megapixels combined with X-Trans CMOS 5 HR sensor and X-Processor 5, delivering breathtaking clarity and dynamic range. Adapt to any scene effortlessly with its high-performance autofocus and burst shooting mode, capturing fleeting moments with unmatched precision.\u003c\/p\u003e\n\u003cp\u003eThe high-resolution 40.2MP sensor has an improved image-processing algorithm to enhance image resolution without compromising the S\/N ratio, producing astonishing image quality. It also has an improved pixel structure to efficiently bring in a greater amount of light, enabling ISO 125 as a new native base ISO. This is particularly beneficia l during day-time outdoor shooting or to take advantage of the large aperture to produce bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584351334677,"sku":"74440","price":2795.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-h2_front_cmos.jpg?v=1680315128"},{"product_id":"fujifilm-x-t5-mirrorless-camera-body-only-black","title":"FUJIFILM X-T5 Black","description":"\u003cp\u003eX-T5 features fifth-generation devices, back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR\"' 1 and the high-speed image processing engine \"X-Processor 5,\" in its compact body which is smaller and lighter than the previous model'2 , as well as advanced features including the 5-axis in-body image stabilisation of up to 7.0 stops'3 This is the new standard camera for still photography, delivering superior performance and mobility.\u003c\/p\u003e\r\n\u003cp\u003ePerformance enhancement achieved in the X-T5 include improved image quality, IS0125 as a standard sensitivity, the fastest shutter speed of 1\/180,000 sec and the use of Pixel Shift Multi-Shot to expand photographic variations. Other features include the Smooth Skin Eff ect, Subject Detection AF capable of detecting animals, birds, cars, motorcycles, bicycles, planes, and trains, and Al-based high-precision auto white balance, assisting users in producing high quality images.\u003c\/p\u003e\r\n\u003cp\u003eThe camera inherits X-T Series' signature center viewfinder style and dial operation design. A 1 .84-million­ dot three-way tilting LCD screen is a new addition, making it more comfortable than ever before to shoot in vertical position or at waist level. These extensive array of performance and features is packed into a\u003cbr\u003e557g body*4 , which is even lighter and more compact than the previous model. The X-T5 will be a perfect\u003cbr\u003ecompanion to cover a wide variety of photographic genres from street and documentary photography, in which its portability is a major asset, to landscape and portraiture photography, which demand superior image quality. Other f eatures that add comfort to the user experience include the ability to record 1 O-bit\u003cbr\u003e4:2:2 video at 6.2K\/30P, the viewfinder magnification of 0.8x, 3.69-million-dot EVF and dual SO-card slots.\u003c\/p\u003e\r\n\u003cp\u003e\"The new X-T5 camera offers photographers that classic X-T Series design and love of using dials combined with the latest technology whilst also being compact and lightweight', said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJI FILM Australia. \"This camera also qualifies for our 3 Year Warranty, giving photographers peace of mind whilst capturing that decisive moment,\" added Mah.\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/li\u003e\r\n\u003cli\u003eMirrorless digital camera \"FUJIFILM X-T4\"\u003c\/li\u003e\r\n\u003cli\u003eWhen the FUJINON Lens XF35mmF1.4 R is mounted\u003c\/li\u003e\r\n\u003cli\u003eInc luding battery and memory card\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eFujifilm X-T5 Product Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e1. Featuring the 40.2MP X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 image processing engine to deliver the highest image quality and resolving performance in the history of the X Series\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR.\" The use of an improved image processing algorithm delivers advanced image resolution without compromising the S\/N ratio to achieve superior image quality. The X-Trans™ CMOS 5 HR sensor can take in more light efficiently thanks to its improved pixel structure. IS0125, which was an extended ISO level in the previous model, is now available as a standard option. And exposure time is controlled in high precision, allowing users to set the shutter speed as fast as 1\/180,000 sec. This means large aperture lenses can be used wide open in a greater variety of conditions.\u003c\/li\u003e\r\n\u003cli\u003eThis camera features the Pixel Shift Multi-Shot function, which quadruples image resolution and produces accurate colour reproduction, ideal for commercial photography and digital archiving of cultural assets. The IBIS mechanism is used to shift the image sensor at high precision to carry out automatic shooting of 20 frames in a single click of the shutter. The dedicated software \"Pixel Shift Combiner\" processes the captured frames to generate an image containing approx. 160 million pixels.\u003c\/li\u003e\r\n\u003cli\u003eThe Smooth Skin Effect, which automatically smooths the skin tone, is also featured, reducing post­ processing workload required in portrait photography so that images can be finished at an advanced level of perfection much quicker than ever before.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features Auto White Balance based on Deep Learning technology. AI technology has boosted the camera's ability to automatically determine white balance, by accurately recognising warm light colour.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 comes with 19 Film Simulation modes, including \"Nostalgic Neg.,\" characterised by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes, as if they were choosing photographic film.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 supports the HEIF image format, which delivers 1O-bit image quality in files up to 30% smaller than standard JPEGs straight out of camera.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e2. Hardware. design and operability that provides powerful support for content creation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the 5-axis in-body image stabilisation of up to 7.0 stops. Users can shoot hand­ held even in low light conditions such as nightscape photography. The IBIS mechanism is also used to shift the camera's image sensor in high precision to facilitate the Pixel Shift Multi-Shot function.\u003c\/li\u003e\r\n\u003cli\u003eThe subject detection AF; based on Deep Learning technology, can detect animals, birds, cars, motorcycles, airplanes and trains with AI technology. The system automatically tracks a subject while maintaining focus, so that users can concentrate on shutter opportunities and framing.\u003c\/li\u003e\r\n\u003cli\u003eThe X-Trans™ CMOS 5 HR sensor has a greater number of phase detection pixels than the previous model, resulting in an improved ability to attain AF-S focus on a high frequency subject, providing accurate autofocusing in situations where AF-S is typically used, such as landscape photography and portraiture. The use of an improved AF prediction algorithm offer s stable focusing also in the AF-C mode.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features three dials on the top panel for controlling ISO, shutter speed and exposure compensation. Users can check and change camera settings even before powering on, as with the case of the aperture ring, featured on most XF lenses.\u003c\/li\u003e\r\n\u003cli\u003eA new feature of the camera is the 1.84-million-dot three-way tilting LCD. It makes it easy to shoot in vertical position or at waist level, allowing photographers to shoot at various angles.\u003c\/li\u003e\r\n\u003cli\u003eThe camera is equipped with a high magnification 3.69-million-dot EVF with 0.8x magnification.\u003cbr\u003eCompared to the previous model, the viewfinder has improved suppression of parallax and distortion, which typically occurs when an eye position becomes displaced while using the viewfinder.\u003c\/li\u003e\r\n\u003cli\u003eEvolved IBIS mechanism and other parts, including EVF, has resulted in a compact body that weighs just 557g. Optimised operability of dials and buttons has led to a reduced form factor and coupled with the camera's weather resistant structure allows photographers to use the X­ T5 in any conditions with peace of mind.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e3. Featuring extended video functions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e6.2K movies can be recorded internally at 30P in 4:2:2 10-bit colour. X-T5 features the 4K HO mode, which uses 6.2K over-sampling to produce high quality video, while taking advantage of the high resolution sensor to deliver video in superior image resolution.\u003c\/li\u003e\r\n\u003cli\u003eX-T5 supports F-Log2, which records an expanded dynamic range of 13+ stops. This range is wider than current F-Log, broadening post-production potential.\u003c\/li\u003e\r\n\u003cli\u003eWhen combined with an Atomos HDMI device, the RAW video output from the X-T5 can be recorded as 12-bit Apple ProRes RAW'5 at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the camera can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e*5 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eHand grip \"MHG-XT5\" (designed for the X-T5)\u003c\/p\u003e\r\n\u003cp\u003eThis grip substantially improves users' ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. The base can be used as a plate compatible with the Area-Swiss quick release system.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584578253077,"sku":"74454","price":2599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-t5_front_cmos_black.jpg?v=1680321538"},{"product_id":"fujifilm-x-t5-mirrorless-camera-body-only-silver","title":"FUJIFILM X-T5 Silver","description":"\u003cp\u003eX-T5 features fifth-generation devices, back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR\"' 1 and the high-speed image processing engine \"X-Processor 5,\" in its compact body which is smaller and lighter than the previous model'2 , as well as advanced features including the 5-axis in-body image stabilisation of up to 7.0 stops'3 This is the new standard camera for still photography, delivering superior performance and mobility.\u003c\/p\u003e\r\n\u003cp\u003ePerformance enhancement achieved in the X-T5 include improved image quality, IS0125 as a standard sensitivity, the fastest shutter speed of 1\/180,000 sec and the use of Pixel Shift Multi-Shot to expand photographic variations. Other features include the Smooth Skin Eff ect, Subject Detection AF capable of detecting animals, birds, cars, motorcycles, bicycles, planes, and trains, and Al-based high-precision auto white balance, assisting users in producing high quality images.\u003c\/p\u003e\r\n\u003cp\u003eThe camera inherits X-T Series' signature center viewfinder style and dial operation design. A 1 .84-million­ dot three-way tilting LCD screen is a new addition, making it more comfortable than ever before to shoot in vertical position or at waist level. These extensive array of performance and features is packed into a\u003cbr\u003e557g body*4 , which is even lighter and more compact than the previous model. The X-T5 will be a perfect\u003cbr\u003ecompanion to cover a wide variety of photographic genres from street and documentary photography, in which its portability is a major asset, to landscape and portraiture photography, which demand superior image quality. Other f eatures that add comfort to the user experience include the ability to record 1 O-bit\u003cbr\u003e4:2:2 video at 6.2K\/30P, the viewfinder magnification of 0.8x, 3.69-million-dot EVF and dual SO-card slots.\u003c\/p\u003e\r\n\u003cp\u003e\"The new X-T5 camera offers photographers that classic X-T Series design and love of using dials combined with the latest technology whilst also being compact and lightweight', said Shaun Mah, General Manager of the Electronic Imaging \u0026amp; Optical Devices Division of FUJI FILM Australia. \"This camera also qualifies for our 3 Year Warranty, giving photographers peace of mind whilst capturing that decisive moment,\" added Mah.\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/li\u003e\r\n\u003cli\u003eMirrorless digital camera \"FUJIFILM X-T4\"\u003c\/li\u003e\r\n\u003cli\u003eWhen the FUJINON Lens XF35mmF1.4 R is mounted\u003c\/li\u003e\r\n\u003cli\u003eInc luding battery and memory card\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eFujifilm X-T5 Product Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e1. Featuring the 40.2MP X-Trans™ CMOS 5 HR sensor and the high-speed X-Processor 5 image processing engine to deliver the highest image quality and resolving performance in the history of the X Series\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the back-illuminated 40.2MP sensor \"X-Trans™ CMOS 5 HR.\" The use of an improved image processing algorithm delivers advanced image resolution without compromising the S\/N ratio to achieve superior image quality. The X-Trans™ CMOS 5 HR sensor can take in more light efficiently thanks to its improved pixel structure. IS0125, which was an extended ISO level in the previous model, is now available as a standard option. And exposure time is controlled in high precision, allowing users to set the shutter speed as fast as 1\/180,000 sec. This means large aperture lenses can be used wide open in a greater variety of conditions.\u003c\/li\u003e\r\n\u003cli\u003eThis camera features the Pixel Shift Multi-Shot function, which quadruples image resolution and produces accurate colour reproduction, ideal for commercial photography and digital archiving of cultural assets. The IBIS mechanism is used to shift the image sensor at high precision to carry out automatic shooting of 20 frames in a single click of the shutter. The dedicated software \"Pixel Shift Combiner\" processes the captured frames to generate an image containing approx. 160 million pixels.\u003c\/li\u003e\r\n\u003cli\u003eThe Smooth Skin Effect, which automatically smooths the skin tone, is also featured, reducing post­ processing workload required in portrait photography so that images can be finished at an advanced level of perfection much quicker than ever before.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features Auto White Balance based on Deep Learning technology. AI technology has boosted the camera's ability to automatically determine white balance, by accurately recognising warm light colour.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 comes with 19 Film Simulation modes, including \"Nostalgic Neg.,\" characterised by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes, as if they were choosing photographic film.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 supports the HEIF image format, which delivers 1O-bit image quality in files up to 30% smaller than standard JPEGs straight out of camera.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e2. Hardware. design and operability that provides powerful support for content creation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003eThe X-T5 features the 5-axis in-body image stabilisation of up to 7.0 stops. Users can shoot hand­ held even in low light conditions such as nightscape photography. The IBIS mechanism is also used to shift the camera's image sensor in high precision to facilitate the Pixel Shift Multi-Shot function.\u003c\/li\u003e\r\n\u003cli\u003eThe subject detection AF; based on Deep Learning technology, can detect animals, birds, cars, motorcycles, airplanes and trains with AI technology. The system automatically tracks a subject while maintaining focus, so that users can concentrate on shutter opportunities and framing.\u003c\/li\u003e\r\n\u003cli\u003eThe X-Trans™ CMOS 5 HR sensor has a greater number of phase detection pixels than the previous model, resulting in an improved ability to attain AF-S focus on a high frequency subject, providing accurate autofocusing in situations where AF-S is typically used, such as landscape photography and portraiture. The use of an improved AF prediction algorithm offer s stable focusing also in the AF-C mode.\u003c\/li\u003e\r\n\u003cli\u003eThe X-T5 features three dials on the top panel for controlling ISO, shutter speed and exposure compensation. Users can check and change camera settings even before powering on, as with the case of the aperture ring, featured on most XF lenses.\u003c\/li\u003e\r\n\u003cli\u003eA new feature of the camera is the 1.84-million-dot three-way tilting LCD. It makes it easy to shoot in vertical position or at waist level, allowing photographers to shoot at various angles.\u003c\/li\u003e\r\n\u003cli\u003eThe camera is equipped with a high magnification 3.69-million-dot EVF with 0.8x magnification.\u003cbr\u003eCompared to the previous model, the viewfinder has improved suppression of parallax and distortion, which typically occurs when an eye position becomes displaced while using the viewfinder.\u003c\/li\u003e\r\n\u003cli\u003eEvolved IBIS mechanism and other parts, including EVF, has resulted in a compact body that weighs just 557g. Optimised operability of dials and buttons has led to a reduced form factor and coupled with the camera's weather resistant structure allows photographers to use the X­ T5 in any conditions with peace of mind.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003e3. Featuring extended video functions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e6.2K movies can be recorded internally at 30P in 4:2:2 10-bit colour. X-T5 features the 4K HO mode, which uses 6.2K over-sampling to produce high quality video, while taking advantage of the high resolution sensor to deliver video in superior image resolution.\u003c\/li\u003e\r\n\u003cli\u003eX-T5 supports F-Log2, which records an expanded dynamic range of 13+ stops. This range is wider than current F-Log, broadening post-production potential.\u003c\/li\u003e\r\n\u003cli\u003eWhen combined with an Atomos HDMI device, the RAW video output from the X-T5 can be recorded as 12-bit Apple ProRes RAW'5 at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the camera can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cp\u003e*5 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eHand grip \"MHG-XT5\" (designed for the X-T5)\u003c\/p\u003e\r\n\u003cp\u003eThis grip substantially improves users' ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. The base can be used as a plate compatible with the Area-Swiss quick release system.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44584578482453,"sku":"74455","price":2449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/x-t5_front_cmos_silver.jpg?v=1680321550"},{"product_id":"fujifilm-x-s20-mirrorless-camera-body-only","title":"FUJIFILM X-S20 Mirrorless Camera (Body Only)","description":"\u003cp\u003eIntroducing the Fujifilm X-S20 Mirrorless Camera Body: Unleash your creative vision with this powerful and versatile camera. Designed for enthusiasts and professionals alike, the X-S20 combines cutting-edge technology with intuitive controls, allowing you to capture stunning images and videos with ease.\u003c\/p\u003e\n\u003cp\u003eFeaturing a 26.1MP APS-C X-Trans CMOS 5 sensor, the X-S20 delivers exceptional image quality and impressive low-light performance. With its advanced autofocus system and high-speed processing, you can track subjects with precision and capture fast-moving moments with clarity.\u003c\/p\u003e\n\u003cp\u003eThe X-S20 boasts an intuitive interface and a tilting touchscreen LCD, enabling easy navigation and flexible shooting angles. Take full control over your compositions with the built-in electronic viewfinder, offering a clear and immersive viewing experience.\u003c\/p\u003e\n\u003cp\u003eWith its extensive range of film simulations and creative modes, the X-S20 lets you add your own artistic touch to every shot. Capture breath-taking landscapes, stunning portraits, or dynamic street scenes with confidence, knowing that the X-S20 will faithfully reproduce your vision.\u003c\/p\u003e\n\u003cp\u003eConnectivity is made seamless with built-in Wi-Fi and Bluetooth, allowing you to instantly transfer your images to your smart devices for quick sharing and remote shooting capabilities. The camera's compact and lightweight design makes it a perfect companion for travel and everyday photography adventures.\u003c\/p\u003e\n\u003cp\u003eEmbrace the Fujifilm X-S20 Mirrorless Camera Body and elevate your photography to new heights. Capture moments, express your creativity, and let your vision shine through with this exceptional camera.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44837012930837,"sku":"74465","price":1999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-S20_front_Sensor_a90c4641-ab5a-40e5-ad9b-b9505dc0516e.jpg?v=1684727203"},{"product_id":"fujifilm-x-t50-mirrorless-camera-black-body-only","title":"FUJIFILM X-T50 Black","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286615470357,"sku":"74490","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_black.jpg?v=1715739460"},{"product_id":"fujifilm-x-t50-mirrorless-camera-silver-body-only","title":"FUJIFILM X-T50 Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286618878229,"sku":"74491","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_silver.jpg?v=1715739768"},{"product_id":"fujifilm-x-t50-mirrorless-camera-charcoal-silver-body-only","title":"FUJIFILM X-T50 Charcoal Silver","description":"\u003cp\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g*1 and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5” *2, and a 5-axis, up to 7.0-stop*3 In Body Image Stabilisation function. It is a versatile model that achieves high image quality, high performance, and portability. Combined with the new standard zoom lens \"FUJINON XF16-50mmF2.8-4.8 R LM WR\" announced today, it can be used for still image shooting in various situations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition, for the first time, a Film Simulation dial is incorporated on the top plate allowing the user to easily switch between Film Simulations, a key feature unique to Fujifilm that enables a wide variety of colour tones. The X-T50 also incorporates a new rounded design that achieves both comfort in the hand and compact size.\u003c\/p\u003e\n\u003cp\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, allowing the user to experience the joy of photography even more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh image quality and performance achieved by high-performance sensor and high-speed image processing engine \u003c\/strong\u003e\u003cbr\u003eThe fifth generation of the X Series is equipped with the back -illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with an AI-based subject detection AF developed using deep learning technology, the camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*5. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThere are a total of 20 Film Simulation modes available for the X-T50 including \"REALA ACE,\" which combines accurate colour reproduction and crisp tonal gradations. The user can enjoy a wide variety of colour expression as if they were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilised by the digital teleconverter function.*6 Images can be magnified 1.4x and 2x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced functions to further expand the shooting range \u003cbr\u003e\u003c\/strong\u003eThe camera is also equipped with a 5-axis In Body Image Stabilisation function with a maximum of 7.0 stops. While maintaining the portability that has been a feature of previous models, it allows comfortable hand-held shooting even in low light situations such as night scenes, giving the user more shooting versatility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6.2K\/30P video recording is a feature of the X-T50. Tracking AF function is available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSophisticated product design with the ultimate in functional beauty \u003c\/strong\u003e\u003cbr\u003eThe rounded body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, making it an easy-to-use camera.\u003cbr\u003eWith an all new Film Simulation dial incorporated on the top plate. This allows users to switch between Film Simulation modes with ease according to the subject or scene, letting the user enjoy different colour tones in both still and moving images.\u003cbr\u003eA pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the X-T30 II. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to give a more comfortable shooting experience of both still and moving images.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48286621368597,"sku":"74492","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-T50_front_CMOS_charcoal.jpg?v=1715739900"},{"product_id":"fujifilm-x-m5-mirrorless-camera-body-black","title":"FUJIFILM X-M5 Mirrorless Camera Body Black","description":"\u003cp\u003eThe X-M5 has a compact and lightweight body weighing approximately 355g*1, making it the lightest*2 camera in the X Series. The X-M5 is equipped with a full range of features, including AI subject detection Auto Focus (AF) that can detect moving objects such as animals and cars and a 6.2K\/30P video recording function. These features make it possible to shoot both still images and movies with a single camera. Additionally, the design features the high-quality design aesthetic of the X Series range. The X-M5 is the perfect camera for a wide range of users, from first-time digital camera owners to photography enthusiasts, giving you the greatest photographic experience.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is a mirrorless digital camera equipped with the back-side-illuminated 26.1 megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, ensuring high-quality image capture. A Film Simulation dial is located on the top of the camera, making it easy to switch between \"Film Simulation\" modes. This mode allows users to enjoy various colour tone expressions as if they were changing photographic film.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is equipped with high-performance video recording functions such as 6.2K\/30P 4:2:2 10-bit internal recording. In addition, its powerful digital image stabiliser and high-performance built-in microphone allow for comfortable video recording. As for the Vlog Mode, the newly introduced \"9:16 Short Movie Mode\" makes it easy to shoot vertical videos for varying social media platforms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Fujifilm X-M5 Product Features\u003c\/strong\u003e\u003cbr\u003eCompact, lightweight body and product design that makes you want to take it with you every day\u003cbr\u003e\u003cbr\u003eWeighing approximately 355g and measuring approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.\u003cbr\u003e\u003cbr\u003eDespite its compact size, the camera has the high-quality “X Series” aesthetic symmetrically placed dials on the top of the camera adding to the overall design.\u003cbr\u003eThe Film Simulation dial is conveniently placed on the top left. Users can easily switch between 20 Film Simulation modes according to the subjects and scenes they are capturing, making it easier to enjoy a variety of colour tones in both still and moving images.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe top right features a mode dial. In AUTO mode, the camera automatically recognises the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.\u003cbr\u003e\u003cbr\u003eEquipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF\u003cbr\u003eThe X-M5 is equipped with the back-illuminated \"X-Trans™ CMOS 4\" sensor with approximately\u003cbr\u003e\u003cbr\u003e26.1 megapixels and the latest high-speed image processing engine \"X-Processor 5\". This allows for high image quality with low power consumption.\u003cbr\u003e\u003cbr\u003eThe camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face \/ Eye AF. AI is used to enable detection of animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*4.\u003cbr\u003e\u003cbr\u003eThe latest AF predictive algorithm provides high tracking performance for moving subjects and high-precision AF in low-contrast environments.\u003cbr\u003e*4 Set the Subject Detection Setting to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2K\/30P video recording and other extensive video functions\u003c\/strong\u003e\u003cbr\u003eThe X-M5 can record 6.2K\/30P 4:2:2 10-bit video internally and supports extensive video functions including 4K\/60P and 1080\/240P capability.\u003cbr\u003eThe camera is equipped with powerful digital image stabilisation. It is effective not only for minor camera shake but also for heavy shaking that occurs when shooting video while walking.\u003cbr\u003e\u003cbr\u003eFor the first time in our digital camera lineup, it is equipped with three built-in microphones. You can choose from four microphone directivity options: surround, front, back, or front \u0026amp; back, depending on the situation. The camera is also the first in the Fujifilm lineup to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.\u003cbr\u003eVlog mode allows users to change shooting conditions intuitively by touching the LCD. \u003cbr\u003e\u003cbr\u003eImprovements in the number and placement of icons make video recording even easier than ever before. In addition, the new \"9:16 short movie mode\" allows users to easily shoot vertical videos, which is popular for capturing content to share on social media.\u003cbr\u003eNew bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the \"Media Recording Settings\" when shooting video. This shortens the transfer time to external devices such as smartphones and the time required to upload captured video directly to social media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Optional Accessories\u003c\/strong\u003e\u003cbr\u003eCooling Fan \"FAN-001\"*5 (already on sale)\u003cbr\u003eThis cooling fan can be attached to the rear panel of the camera body without a cable. It supports long-hour shooting and video recording in a high-temperature condition. Power can be supplied to the fan from the camera body. \u003c\/p\u003e\n\u003cp\u003e*5 Compatible models are Fujifilm X-M5, Fujifilm X-H2S, Fujifilm X-H2, and Fujifilm X-S20.\u003cbr\u003e*6 Compatible models are Fujifilm X-H2S (Ver.3.00 or later), Fujifilm X-H2 (Ver.1.2 or later), Fujifilm X-T5 (Ver.1.00 or later), Fujifilm X-T4 (Ver.1.70 or later), Fujifilm X-T3 (Ver.4.50 or later), Fujifilm X-S20, Fujifilm X-S10 (Ver. 2.60 or later), Fujifilm X-T30 II (Ver. 1.20 or later), Fujifilm X-T30 (Ver. 1.50 or later).\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587300077845,"sku":"74507","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-M5_front_CMOS_black.jpg?v=1728954804"},{"product_id":"fujifilm-x-m5-mirrorless-camera-body-silver","title":"FUJIFILM X-M5 Mirrorless Camera Body Silver","description":"\u003cp\u003eThe X-M5 has a compact and lightweight body weighing approximately 355g*1, making it the lightest*2 camera in the X Series. The X-M5 is equipped with a full range of features, including AI subject detection Auto Focus (AF) that can detect moving objects such as animals and cars and a 6.2K\/30P video recording function. These features make it possible to shoot both still images and movies with a single camera. Additionally, the design features the high-quality design aesthetic of the X Series range. The X-M5 is the perfect camera for a wide range of users, from first-time digital camera owners to photography enthusiasts, giving you the greatest photographic experience.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is a mirrorless digital camera equipped with the back-side-illuminated 26.1 megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, ensuring high-quality image capture. A Film Simulation dial is located on the top of the camera, making it easy to switch between \"Film Simulation\" modes. This mode allows users to enjoy various colour tone expressions as if they were changing photographic film.\u003c\/p\u003e\n\u003cp\u003eThe X-M5 is equipped with high-performance video recording functions such as 6.2K\/30P 4:2:2 10-bit internal recording. In addition, its powerful digital image stabiliser and high-performance built-in microphone allow for comfortable video recording. As for the Vlog Mode, the newly introduced \"9:16 Short Movie Mode\" makes it easy to shoot vertical videos for varying social media platforms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Fujifilm X-M5 Product Features\u003c\/strong\u003e\u003cbr\u003eCompact, lightweight body and product design that makes you want to take it with you every day\u003cbr\u003e\u003cbr\u003eWeighing approximately 355g and measuring approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.\u003cbr\u003e\u003cbr\u003eDespite its compact size, the camera has the high-quality “X Series” aesthetic symmetrically placed dials on the top of the camera adding to the overall design.\u003cbr\u003eThe Film Simulation dial is conveniently placed on the top left. Users can easily switch between 20 Film Simulation modes according to the subjects and scenes they are capturing, making it easier to enjoy a variety of colour tones in both still and moving images.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe top right features a mode dial. In AUTO mode, the camera automatically recognises the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.\u003cbr\u003e\u003cbr\u003eEquipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF\u003cbr\u003eThe X-M5 is equipped with the back-illuminated \"X-Trans™ CMOS 4\" sensor with approximately\u003cbr\u003e\u003cbr\u003e26.1 megapixels and the latest high-speed image processing engine \"X-Processor 5\". This allows for high image quality with low power consumption.\u003cbr\u003e\u003cbr\u003eThe camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face \/ Eye AF. AI is used to enable detection of animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*4.\u003cbr\u003e\u003cbr\u003eThe latest AF predictive algorithm provides high tracking performance for moving subjects and high-precision AF in low-contrast environments.\u003cbr\u003e*4 Set the Subject Detection Setting to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2K\/30P video recording and other extensive video functions\u003c\/strong\u003e\u003cbr\u003eThe X-M5 can record 6.2K\/30P 4:2:2 10-bit video internally and supports extensive video functions including 4K\/60P and 1080\/240P capability.\u003cbr\u003eThe camera is equipped with powerful digital image stabilisation. It is effective not only for minor camera shake but also for heavy shaking that occurs when shooting video while walking.\u003cbr\u003e\u003cbr\u003eFor the first time in our digital camera lineup, it is equipped with three built-in microphones. You can choose from four microphone directivity options: surround, front, back, or front \u0026amp; back, depending on the situation. The camera is also the first in the Fujifilm lineup to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.\u003cbr\u003eVlog mode allows users to change shooting conditions intuitively by touching the LCD. \u003cbr\u003e\u003cbr\u003eImprovements in the number and placement of icons make video recording even easier than ever before. In addition, the new \"9:16 short movie mode\" allows users to easily shoot vertical videos, which is popular for capturing content to share on social media.\u003cbr\u003eNew bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the \"Media Recording Settings\" when shooting video. This shortens the transfer time to external devices such as smartphones and the time required to upload captured video directly to social media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Optional Accessories\u003c\/strong\u003e\u003cbr\u003eCooling Fan \"FAN-001\"*5 (already on sale)\u003cbr\u003eThis cooling fan can be attached to the rear panel of the camera body without a cable. It supports long-hour shooting and video recording in a high-temperature condition. Power can be supplied to the fan from the camera body. \u003c\/p\u003e\n\u003cp\u003e*5 Compatible models are Fujifilm X-M5, Fujifilm X-H2S, Fujifilm X-H2, and Fujifilm X-S20.\u003cbr\u003e*6 Compatible models are Fujifilm X-H2S (Ver.3.00 or later), Fujifilm X-H2 (Ver.1.2 or later), Fujifilm X-T5 (Ver.1.00 or later), Fujifilm X-T4 (Ver.1.70 or later), Fujifilm X-T3 (Ver.4.50 or later), Fujifilm X-S20, Fujifilm X-S10 (Ver. 2.60 or later), Fujifilm X-T30 II (Ver. 1.20 or later), Fujifilm X-T30 (Ver. 1.50 or later).\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48587300307221,"sku":"74508","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/X-M5_front_CMOS_silver.jpg?v=1728955161"},{"product_id":"fujifilm-x-hf1-black","title":"FUJIFILM X-Half Black","description":"\u003ch2\u003eHalf the Frame - Double the Fun!\u003c\/h2\u003e\n\u003cp\u003eMake time for your photography with X half, a camera dedicated to distraction-free creativity.\u003c\/p\u003e\n\u003cp\u003eA default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.\u003c\/p\u003e\n\u003cp\u003eAlongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. \u003cbr\u003eIt’s never been easier to make your mark on every frame.\u003c\/p\u003e\n\u003ch2\u003eHalf the Size, Twice the Story\u003c\/h2\u003e\n\u003ch3\u003eTwo Formats, One Camera\u003c\/h3\u003e\n\u003cp\u003eX half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.\u003c\/p\u003e\n\u003ch3\u003eSmartphone Simplicity\u003c\/h3\u003e\n\u003cp\u003eWe use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1 combines two vertical frames, giving you new ways to tell your stories. \u003cbr\u003e\u003cbr\u003eEmbrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eClassic Design\u003c\/h2\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUniquely Refined\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eX half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eVertical Viewfinder and Rear LCD\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eOptimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUltra-Light 240g\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eA Compact, Everyday Carry -\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eEnjoy Film Photography in a Digital World\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eX half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eX half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eDedicated X half App\u003cspan style=\"mso-tab-count: 1;\"\u003e - \u003c\/span\u003eYour essential companion\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eKeep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e2-in-1 Creation\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eUnleash Your Creativity - \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIt only takes a few taps to transform vertical images into 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\"Gallery and Album\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eAdd a Personal Touch - The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eA Distinct look and Feel\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e1-Inch Sensor + 32mm* Prime Lens\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*35mm equivalent\"\u003cspan style=\"mso-tab-count: 1;\"\u003e    \u003c\/span\u003eFor the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFocusing\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFast and Intuitive: X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also helps ensure pin-sharp results on every portrait.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eExperiment and Create\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eCreate Your Own Story\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eX half lets you explore colors, textures, and moods – express your vision, create your own story.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e3:4 Vertical Framing\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eThe foundation of X half. A compositional style set to become the new standard. You can add a date stamp to your images.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e2-in-1\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eCombine two moments – stills or video – into a single frame. Use the Frame Advance Lever or create on the app.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Simulations\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eExpand your creative options by choosing a Film Simulation to match your vision. Each has its own unique color palette, all inspired by analog film.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnalog-Inspired Filters\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eLight leaks, expired film, double exposure, and other analog-inspired filters offer a fresh take on vintage aesthetics. Find the look that resonates with you.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGrain Effect\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eGrain Effect adds film-like grain to your images, adding an extra level of creativity to your everyday image making.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Camera Mode\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eFrame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eActivating Film Camera Mode:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSelect a Film Simulation of your choice on the sub-LCD, then swipe down and select Film Camera mode. Choose the number of frames – 36, 54, or 72 – and begin your creative journey.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eViewfinder-Only Framing:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIn Film Camera mode, live view is disabled on the rear LCD – you can only compose through the viewfinder. Don’t forget to advance the lever after each frame, so you’re ready to make the next image. These small limitations fuel the creative spirit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDeveloping Your Images\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eOnce you’ve finished your film roll, it’s time to develop the images. Transfer your film roll to the X half app, where digital development begins. Your images will be processed and saved to your smartphone and app gallery – waiting is all part of the magic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDigital Contact Sheet:\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eAlongside your images, a digital contact sheet of the entire roll is saved, allowing you to relive the story you’ve recorded. There’s no ‘right’ photo – every frame, even the imperfect ones, become an essential part of the journey.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-tab-count: 1;\"\u003eBattery Life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eNP-W126S Rechargeable Battery: \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half is supplied with the NP-W126S rechargeable li-ion battery, which is capable of up to 880 frames* on a single charge.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003e**PLEASE READ**\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe X-Half box does not contain a charging cable\/power adapter\/battery charge dock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe camera charges using a USB-C cable connector.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48956683747605,"sku":"74515","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Xhalf_front_Black.jpg?v=1747877663"},{"product_id":"fujifilm-x-hf1-silver","title":"FUJIFILM X-Half Silver","description":"\u003ch2\u003eHalf the Frame - Double the Fun!\u003c\/h2\u003e\n\u003cp\u003eMake time for your photography with X half, a camera dedicated to distraction-free creativity.\u003c\/p\u003e\n\u003cp\u003eA default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.\u003c\/p\u003e\n\u003cp\u003eAlongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. \u003cbr\u003eIt’s never been easier to make your mark on every frame.\u003c\/p\u003e\n\u003ch2\u003eHalf the Size, Twice the Story\u003c\/h2\u003e\n\u003ch3\u003eTwo Formats, One Camera\u003c\/h3\u003e\n\u003cp\u003eX half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.\u003c\/p\u003e\n\u003ch3\u003eSmartphone Simplicity\u003c\/h3\u003e\n\u003cp\u003eWe use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1 combines two vertical frames, giving you new ways to tell your stories. \u003cbr\u003e\u003cbr\u003eEmbrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eClassic Design\u003c\/h2\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUniquely Refined\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eX half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eVertical Viewfinder and Rear LCD\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eOptimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUltra-Light 240g\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eA Compact, Everyday Carry -\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eEnjoy Film Photography in a Digital World\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eX half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eX half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eDedicated X half App\u003cspan style=\"mso-tab-count: 1;\"\u003e - \u003c\/span\u003eYour essential companion\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eKeep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e2-in-1 Creation\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eUnleash Your Creativity - \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIt only takes a few taps to transform vertical images into 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\"Gallery and Album\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eAdd a Personal Touch - The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eA Distinct look and Feel\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e1-Inch Sensor + 32mm* Prime Lens\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*35mm equivalent\"\u003cspan style=\"mso-tab-count: 1;\"\u003e    \u003c\/span\u003eFor the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFocusing\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFast and Intuitive: X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also helps ensure pin-sharp results on every portrait.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eExperiment and Create\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eCreate Your Own Story\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eX half lets you explore colors, textures, and moods – express your vision, create your own story.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e3:4 Vertical Framing\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eThe foundation of X half. A compositional style set to become the new standard. You can add a date stamp to your images.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e2-in-1\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eCombine two moments – stills or video – into a single frame. Use the Frame Advance Lever or create on the app.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Simulations\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eExpand your creative options by choosing a Film Simulation to match your vision. Each has its own unique color palette, all inspired by analog film.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnalog-Inspired Filters\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eLight leaks, expired film, double exposure, and other analog-inspired filters offer a fresh take on vintage aesthetics. Find the look that resonates with you.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGrain Effect\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eGrain Effect adds film-like grain to your images, adding an extra level of creativity to your everyday image making.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Camera Mode\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eFrame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eActivating Film Camera Mode:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSelect a Film Simulation of your choice on the sub-LCD, then swipe down and select Film Camera mode. Choose the number of frames – 36, 54, or 72 – and begin your creative journey.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eViewfinder-Only Framing:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIn Film Camera mode, live view is disabled on the rear LCD – you can only compose through the viewfinder. Don’t forget to advance the lever after each frame, so you’re ready to make the next image. These small limitations fuel the creative spirit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDeveloping Your Images\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eOnce you’ve finished your film roll, it’s time to develop the images. Transfer your film roll to the X half app, where digital development begins. Your images will be processed and saved to your smartphone and app gallery – waiting is all part of the magic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDigital Contact Sheet:\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eAlongside your images, a digital contact sheet of the entire roll is saved, allowing you to relive the story you’ve recorded. There’s no ‘right’ photo – every frame, even the imperfect ones, become an essential part of the journey.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-tab-count: 1;\"\u003eBattery Life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eNP-W126S Rechargeable Battery: \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half is supplied with the NP-W126S rechargeable li-ion battery, which is capable of up to 880 frames* on a single charge.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003e**PLEASE READ**\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe X-Half box does not contain a charging cable\/power adapter\/battery charge dock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe camera charges using a USB-C cable connector.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48956683976981,"sku":"74516","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Xhalf_front_Silver.jpg?v=1747878264"},{"product_id":"fujifilm-x-hf1-charcoal-silver","title":"FUJIFILM X-Half Charcoal Silver","description":"\u003ch2\u003eHalf the Frame - Double the Fun!\u003c\/h2\u003e\n\u003cp\u003eMake time for your photography with X half, a camera dedicated to distraction-free creativity.\u003c\/p\u003e\n\u003cp\u003eA default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.\u003c\/p\u003e\n\u003cp\u003eAlongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. \u003cbr\u003eIt’s never been easier to make your mark on every frame.\u003c\/p\u003e\n\u003ch2\u003eHalf the Size, Twice the Story\u003c\/h2\u003e\n\u003ch3\u003eTwo Formats, One Camera\u003c\/h3\u003e\n\u003cp\u003eX half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.\u003c\/p\u003e\n\u003ch3\u003eSmartphone Simplicity\u003c\/h3\u003e\n\u003cp\u003eWe use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-AU;\"\u003e2-in-1 combines two vertical frames, giving you new ways to tell your stories. \u003cbr\u003e\u003cbr\u003eEmbrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eClassic Design\u003c\/h2\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUniquely Refined\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eX half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eVertical Viewfinder and Rear LCD\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eOptimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eUltra-Light 240g\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eA Compact, Everyday Carry -\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.\u003c\/p\u003e\n\u003ch2 class=\"MsoNormal\"\u003eEnjoy Film Photography in a Digital World\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eX half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eX half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eDedicated X half App\u003cspan style=\"mso-tab-count: 1;\"\u003e - \u003c\/span\u003eYour essential companion\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eKeep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e2-in-1 Creation\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eUnleash Your Creativity - \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIt only takes a few taps to transform vertical images into 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\"Gallery and Album\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eAdd a Personal Touch - The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eA Distinct look and Feel\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e1-Inch Sensor + 32mm* Prime Lens\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*35mm equivalent\"\u003cspan style=\"mso-tab-count: 1;\"\u003e    \u003c\/span\u003eFor the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFocusing\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFast and Intuitive: X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also helps ensure pin-sharp results on every portrait.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003eExperiment and Create\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eCreate Your Own Story\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eX half lets you explore colors, textures, and moods – express your vision, create your own story.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e3:4 Vertical Framing\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eThe foundation of X half. A compositional style set to become the new standard. You can add a date stamp to your images.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e2-in-1\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eCombine two moments – stills or video – into a single frame. Use the Frame Advance Lever or create on the app.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Simulations\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eExpand your creative options by choosing a Film Simulation to match your vision. Each has its own unique color palette, all inspired by analog film.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnalog-Inspired Filters\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eLight leaks, expired film, double exposure, and other analog-inspired filters offer a fresh take on vintage aesthetics. Find the look that resonates with you.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGrain Effect\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eGrain Effect adds film-like grain to your images, adding an extra level of creativity to your everyday image making.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFilm Camera Mode\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eFrame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eActivating Film Camera Mode:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSelect a Film Simulation of your choice on the sub-LCD, then swipe down and select Film Camera mode. Choose the number of frames – 36, 54, or 72 – and begin your creative journey.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eViewfinder-Only Framing:\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIn Film Camera mode, live view is disabled on the rear LCD – you can only compose through the viewfinder. Don’t forget to advance the lever after each frame, so you’re ready to make the next image. These small limitations fuel the creative spirit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDeveloping Your Images\u003cspan style=\"mso-tab-count: 1;\"\u003e: \u003c\/span\u003eOnce you’ve finished your film roll, it’s time to develop the images. Transfer your film roll to the X half app, where digital development begins. Your images will be processed and saved to your smartphone and app gallery – waiting is all part of the magic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDigital Contact Sheet:\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eAlongside your images, a digital contact sheet of the entire roll is saved, allowing you to relive the story you’ve recorded. There’s no ‘right’ photo – every frame, even the imperfect ones, become an essential part of the journey.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-tab-count: 1;\"\u003eBattery Life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eNP-W126S Rechargeable Battery: \u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eX half is supplied with the NP-W126S rechargeable li-ion battery, which is capable of up to 880 frames* on a single charge.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003e**PLEASE READ**\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe X-Half box does not contain a charging cable\/power adapter\/battery charge dock.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eThe camera charges using a USB-C cable connector.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":48956684632341,"sku":"74518","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Xhalf_front_CharcoalSilver.jpg?v=1747878405"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/fujifilm-x-cameras.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}