{"title":"Hasselblad XCD Lenses and Accessories","description":"","products":[{"product_id":"hasselblad-xcd-45mm-f-4-p-lens","title":"Hasselblad XCD 45mm f\/4 P Lens","description":"\u003cp\u003eImpressively portable, the \u003cstrong\u003eXCD 45mm f\/4 P \u003c\/strong\u003efrom \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a sleek wide-angle prime distinguished by its compact and lightweight form factor. Designed for X-series medium format mirrorless cameras, this lens offers a familiar 36mm equivalent focal length to benefit working in a wide variety of situations. Two aspherical elements are featured in the optical design, which reduce a variety of aberrations and distortion for improved sharpness and clarity. Its close 1.1' minimum focusing distance also suits working with close-up subjects and a mechanical focusing system lends a more tactile feel when manually focusing. Autofocus is quick and quiet, too, and this lens also incorporates a revised Central Lens Shutter for notably quiet performance along with support for shutter speeds up to 1\/2000 sec with flash sync at all speeds.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574245257493,"sku":"CPHB.00000913.01","price":1799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/2_161.jpg?v=1754013282"},{"product_id":"hasselblad-xcd-35-75mm-f-3-5-4-5-lens","title":"Hasselblad XCD 35-75mm f\/3.5-4.5 Lens","description":"\u003cp\u003eCovering a useful wide-angle to short-telephoto range, the \u003cstrong\u003eXCD 35-75mm f\/3.5-4.5\u003c\/strong\u003e from \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a 28-58mm-equivalent zoom designed for X-series mirrorless medium format cameras. The useful zoom range is complemented by an overall compact, lightweight design that makes this lens especially suitable for travel applications. Its optical design incorporates a pair of aspherical elements, which help to reduce distortion and spherical aberrations throughout the zoom range in order to achieve a high degree of sharpness and accurate rendering. Like other XCD lenses, the 35-75mm f\/3.5-4.5 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its autofocus system, which uses an internal focusing design, can be manually overridden for fine-tuned focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574245945621,"sku":"CPHB.00000418.01","price":8900.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560930625_1487058_1.jpg?v=1680162899"},{"product_id":"hasselblad-xcd-21mm-f-4-lens","title":"Hasselblad XCD 21mm f\/4 Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the XCD 21mm f\/4 is a 17mm-equivalent wide-angle prime designed for Hasselblad's mirrorless medium format XCD system. Well suited for landscape, interior, and architectural photography, this lens is also characterised by its close minimum focusing distance of 1' for creative close-up imaging. Matching the sophistication of the system, this lens features a pair of aspherical elements in its optical design, which helps to reduce spherical aberrations and distortion in order to realise high sharpness and accurate rendering. Like other XCD lenses, the 21mm f\/4 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574250139925,"sku":"CPHB.00000255.01","price":7519.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1525790738_img_983938_1.jpg?v=1680162941"},{"product_id":"hasselblad-xcd-65mm-f2-8-lens","title":"Hasselblad XCD 65mm f\/2.8 Lens","description":"\u003cp\u003eAn all-rounder for the \u003cstrong\u003eHasselblad \u003c\/strong\u003eX-series of medium format mirrorless cameras, the \u003cstrong\u003eXCD 65mm f\/2.8\u003c\/strong\u003e is a 50mm-equivalent prime offering a natural field of view to suit working in a broad variety of shooting situations. The f\/2.8 maximum aperture strikes a balance between a sleek form factor and being adept in difficult lighting conditions. For working with close-up subjects, a minimum focusing distance of 1.6' is possible and a 10-elements-in-six-groups optical design helps to realise high sharpness and clarity. Like other XCD lenses, the 65mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574253515029,"sku":"CPHB.00000252.01","price":4640.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1_252.jpg?v=1680162952"},{"product_id":"hasselblad-xcd-135mm-f-2-8-lens","title":"Hasselblad XCD 135mm f\/2.8 Lens","description":"\u003cp\u003eIdeally suited for portraiture and landscape, the \u003cstrong\u003eXCD 135mm f\/2.8\u003c\/strong\u003e from \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a short telephoto prime offering a 105mm equivalent focal length when used with X-series mirrorless medium format cameras. The flattering perspective of the short-tele pairs with the close 3.3' minimum focusing distance to suit photographing close-up subjects, and an advanced optical design helps to realise high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44574253941013,"sku":"CPHB.00000243.01","price":6090.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560948451_img_1204100_1.jpg?v=1680162968"},{"product_id":"hasselblad-xcd-90mm-f-3-2-lens","title":"Hasselblad XCD 90mm f\/3.2 Lens","description":"\u003cp\u003eProviding a flattering short telephoto perspective equivalent to 71mm on full-frame sensor, this exceptional \u003cstrong\u003eXCD 90mm f\/3.2 Lens\u003c\/strong\u003e from \u003cstrong\u003eHasselblad \u003c\/strong\u003ewill allow users of the mirrorless X system to realize the full potential of their medium format system. It also offers a huge advantage in the form of an integrated Central Lens Shutter capable of flash sync up to 1\/2000 second. During general use it can focus as close as 2.3' and offers autofocus with internal focusing and full-time manual focus override. Additionally, it has a 67mm front filter thread.\u003c\/p\u003e ","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44575167840533,"sku":"3025090","price":6283.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/3025090_0_3.jpg?v=1680175361"},{"product_id":"hasselblad-xcd-45mm-f-3-5-lens","title":"Hasselblad XCD 45mm f\/3.5 Lens","description":"\u003cp\u003eIncorporating exceptional optics and beautiful a design signature of \u003cstrong\u003eHasselblad\u003c\/strong\u003e, the \u003cstrong\u003eXCD 45mm f\/3.5 Lens\u003c\/strong\u003e will deliver crisp, finely detailed images for the mirrorless X system. Covering a large 44 x 33mm sensor area, this lens provides a wide angle 35mm equivalent focal lent when compared to more common full-frame sensors. It also offers a huge advantage in the form of an integrated Central Lens Shutter capable of flash sync up to 1\/2000 second. During general use it can focus as close as 1.3' and offers autofocus with internal focusing and full-time manual focus override. Additionally, it has a 67mm front filter thread.\u003c\/p\u003e ","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44575170429205,"sku":"3025045","price":4960.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/xcd-45_1.jpg?v=1749394810"},{"product_id":"hasselblad-xcd-135mm-f-2-8-lens-with-x-converter-1-7x","title":"Hasselblad XCD 135mm f\/2.8 Lens with X Converter 1.7x","description":"\u003cp\u003eIdeally suited for portraiture and landscape, the \u003cstrong\u003eXCD 135mm f\/2.8 Lens with X Converter 1.7x\u003c\/strong\u003e from \u003cstrong\u003eHasselblad\u003c\/strong\u003e is a short telephoto prime bundled with a dedicated 1.7x teleconverter. With X-series mirrorless medium format cameras, the lens itself offers a 105mm equivalent focal length, and when the teleconverter is in place, this equivalent focal length is increased to 178mm. The flattering perspective of the short-tele pairs with the close 3.3' minimum focusing distance to suit photographing close-up subjects, and an advanced optical design helps to realize high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eX Converter 1.7x\u003c\/strong\u003e\u003cbr\u003e Included with the 135mm f\/2.8 lens is the dedicated X Converter 1.7x; a 1.7x teleconverter that offers an effective focal length of 226mm, or 178mm equivalent to full-frame sensors. The converter has a six elements, four groups optical design and maintains the autofocus, central shutter, and optical performance of the 135mm f\/2.8 lens. When the X Converter 1.7x is in place, the effective specifications are:\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eAperture Range: f\/4.8 to f\/32\u003c\/li\u003e \t\u003cli\u003eAngle of View: 14°\u003c\/li\u003e \t\u003cli\u003eMinimum Focusing Distance: 3.4'\u003c\/li\u003e \t\u003cli\u003eMaximum Magnification: 1:3.4\u003c\/li\u003e \t\u003cli\u003eDimensions: 3.2 x 7.7\" \/ 81 x 195 mm\u003c\/li\u003e \t\u003cli\u003eWeight: 3 lb \/ 1372 g\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44575175508245,"sku":"CPHB.00000383.01","price":7599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cphb.00000383.01_0_3.jpg?v=1680175450"},{"product_id":"hasselblad-xcd-leather-lens-pouch","title":"Hasselblad XCD Leather Lens Pouch","description":"\u003cp\u003eDesigned to protect a lens when not in use, this \u003cstrong\u003eLens Leather Pouch\u003c\/strong\u003e from \u003cstrong\u003eHasselblad \u003c\/strong\u003eis a simple padded case featuring a drawstring closure. The pouch is intended to accommodate an XCD 45mm f\/3.5, 90mm f\/3.2, or HC 80mm f\/2.8 lens, or can also hold the Converter H 1.7x teleconverter.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44579055796501,"sku":"3053639","price":132.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/3053639.jpg?v=1680230271"},{"product_id":"hasselblad-xcd-55mm-f-2-5-v-lens","title":"Hasselblad XCD 55mm f\/2.5 V Lens","description":"\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 55mm f\/2.5 V Lens from Hasselblad is a standard-length, 43mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This lens offers a natural field of view and is well-suited to still life, portraits, and everyday shooting applications. It also features a 17.7\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the XCD 55mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584372175125,"sku":"CPHB.00000718.01","price":6445.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_55v_af-ring.jpg?v=1680315883"},{"product_id":"hasselblad-xcd-38mm-f-2-5-v-lens","title":"Hasselblad XCD 38mm f\/2.5 V Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 18px;\" data-ui-id=\"page-title-wrapper\"\u003eHasselblad XCD 38mm f\/2.5 V Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 38mm f\/2.5 V Lens from Hasselblad is a wide-angle, 30mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This wide \u003ca title=\"Hasselblad Lens\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-hasselblad\"\u003eHasselblad lens\u003c\/a\u003e, with a 70° angle of view, is well-suited to landscape, cityscape, and documentary shooting applications. It also features a 11.8\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the XCD 38mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584372994325,"sku":"CPHB.00000719.01","price":6445.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_38v_af-ring.jpg?v=1680315897"},{"product_id":"hasselblad-xcd-90mm-f-2-5-v-mkii-lens","title":"Hasselblad XCD 90mm f\/2.5 V MKII Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eHasselblad XCD 90mm f\/2.5 V MKII Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eWith a sleek design to match the X1D and X2D camera systems, the XCD 90mm f\/2.5 V Lens from Hasselblad is a moderate telephoto, 71mm equivalent prime designed to cover the camera's large 43.8 x 32.9mm sensor area. This slightly telephoto-length lens, with a 34° angle of view, is well-suited to portraits, still life, and documentary shooting applications. It also features a 26.4\" minimum focusing distance along with an optical design meant to maintain image quality and sharpness throughout the focusing range for accurate depiction of close-up subjects. Like other XCD lenses, the \u003ca title=\"Hasselblad Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-hasselblad\"\u003eHasselblad XCD\u003c\/a\u003e 90mm f\/2.5 V has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/4000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44584375222549,"sku":"CPHB.00000746.01","price":7395.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/side-view_xcd_90v_af-ring.jpg?v=1680315910"},{"product_id":"hasselblad-xcd-28mm-f-4-p-lens","title":"Hasselblad XCD 28mm f\/4 P Lens","description":"Capturing a classic concerto of light and shadow begins with the lens. The XCD 28mm f\/4 P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. This wide-angle lens has a 22mm full-frame equivalent focal length and an f\/4 aperture that makes it easy to capture nature, street culture, and urban architecture.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith a thoughtfully crafted design, the lens has a compact size and a powerful performance to meet the resolution requirements of 100 million pixels. The lens yields sharp images with precision and high resolution from the centre to the edges, achieving stunning image quality across the entire image area. It offers a 3.5\" minimum focusing distance and 1:6 magnification ratio, rich close-ups of flowers, cuisine, and much more are effortlessly captured.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA linear stepping motor is combined with a lighter, smaller focusing lens group in this compact lens. When used with the PDAF technology of the X2D 100C, the lens can quickly reach the focusing position and achieve a precise stop. This results in fast, accurate, and responsive focusing, so your scene is captured before the click of the shutter. Full-time manual focus override is also available.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA compact yet powerful leaf shutter supports shooting with flash synchronization at all shutter speeds and with a maximum flash synch speed of up to 1\/4000s. Shoot with flash in strong sunlight to capture dynamic subject juxtaposition, highlighting your subject while darkening the background.","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":47641251741973,"sku":"CPHB.00000830.01","price":3080.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1692780344_1780427.jpg?v=1699855850"},{"product_id":"hasselblad-xcd-25mm-f-2-5-v-lens","title":"Hasselblad XCD 25mm f\/2.5 V Lens","description":"\u003cp\u003eUltrawide-Angle Lens for Nightscape Photography\u003cbr\u003eA bright and distinguished wide-angle prime with a 20mm full-frame equivalence, the XCD 25mm f\/2.5 V Lens from Hasselblad provides a field of view that caters to nightscape and street photography as well as astrophotography and indoor portraits. Offering a 9.8\" minimum focusing distance, users can effortlessly take sharp and detailed close-up shots. Featured in the lens's design is a powerful leaf shutter that reaches speeds up to 1\/4000 sec with flash sync at all speeds. Additionally, its internal autofocus design can be overridden for manual focusing control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Optical Design\u003c\/strong\u003e\u003cbr\u003eThe optical design includes four aspherical elements and three extra-low dispersion elements, producing impressive image sharpness as well as reduced spherical aberrations and distortion. As with other V-system lenses, the XCD 25mm f\/2.5 V pairs a large aperture with a balanced size and weight, resulting in wide versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Linear Stepping Motor\u003c\/strong\u003e\u003cbr\u003eThe light and small focusing lens group works with a linear stepping motor to reduce recoil from the lens group moving. When used with the PDAF technology of the X2D 100C or CFV 100C, accurate and responsive focusing is ensured.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditional Benefits\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e72mm filter thread\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance: 9.8\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e13 lens elements in 10 groups\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSwitch between AF\/MF via push-pull focusing ring\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCustomisable control ring\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEngraved Hasselblad \"H\" patterns on focusing ring and control ring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48263273316629,"sku":"CPHB.00000882.01","price":6489.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1715071559_1819850.jpg?v=1715125518"},{"product_id":"hasselblad-xcd-20-35mm-f-3-2-4-5-e-lens-hasselblad-x","title":"Hasselblad XCD 20-35mm f\/3.2-4.5 E Lens","description":"\u003cp\u003e\u003cstrong\u003eUltra-Wide-Angle Versatility\u003c\/strong\u003e\u003cbr\u003eAmong the widest lenses available for the Hasselblad X system, the XCD 20-35mm f\/3.2-4.5 E is an ultra-wide zoom offering a powerful field of view well-suited to landscape, cityscape, and architectural subjects. Equivalent to a 16-27mm zoom on full-frame, this lens is balanced by a relatively bright f\/3.2-4.5 maximum aperture range, high-performance autofocus, and a leaf shutter for flash sync at all shutter speeds.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImmense Field of View\u003c\/strong\u003e\u003cbr\u003eFeaturing a truly broad zoom range, this lens is ideal for photographing natural landscapes, expansive cityscapes, and vast interior spaces. The optical design includes a trio of aspherical elements, too, that reduce distortion and ensure high sharpness and accurate rendering to match the demands of 100MP medium format sensors.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Intuitive Operation\u003c\/strong\u003e\u003cbr\u003eAn upgraded focus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.\u003cbr\u003eA small-but-powerful leaf shutter system offers a range of shutter speeds from 1\/2000 sec to 68 min with flash sync possible at all speeds.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant and Reliable Design\u003c\/strong\u003e\u003cbr\u003eStreamlined metal lens barrel includes dual control rings to adjust both focus and zoom; the rings are engraved with the 'H' logo for improved feel. The lens also features a 'Hasselblad V' insignia nameplate and the lens's name is engraved on top of the barrel.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48531353207061,"sku":"CPHB.00000792.01","price":11000.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1725958006_1847675.jpg?v=1726019975"},{"product_id":"hasselblad-xcd-75mm-f-3-4-p-lens","title":"Hasselblad XCD 75mm f\/3.4 P Lens","description":"\u003cp\u003eThe Hasselblad XCD 75mm f\/3.4 P lens is a compact, high-quality prime lens designed specifically for the Hasselblad X System. With a focal length equivalent to 60mm on a full-frame camera, this lens offers a versatile field of view, making it ideal for portraiture, lifestyle, and travel photography. The f\/3.4 aperture provides a good balance between depth of field control and low-light performance, allowing photographers to capture softly blurred backgrounds while maintaining sharpness on the subject. Known for its compact and lightweight design, the XCD 75mm f\/3.4 P lens is an excellent choice for on-the-go photographers seeking portability without compromising image quality.\u003c\/p\u003e\n\u003cp\u003eThe optical construction of the XCD 75mm f\/3.4 P lens is crafted to deliver Hasselblad's signature image quality, featuring precise sharpness, exceptional color accuracy, and low distortion. It incorporates high-quality elements that minimize chromatic aberration and optimize clarity across the entire frame. The lens also integrates seamlessly with the Hasselblad X1D camera body’s autofocus system, offering fast and accurate focusing, while the leaf shutter system enables flash sync speeds up to 1\/2000s. This is especially valuable for outdoor and studio photographers looking to control lighting in bright conditions.\u003c\/p\u003e\n\u003cp\u003eDesigned with Hasselblad's meticulous engineering, the XCD 75mm f\/3.4 P lens not only enhances creative possibilities but also aligns with Hasselblad’s reputation for professional-grade construction and reliability. Its compact profile is a welcome addition to the medium format world, providing high performance for photographers who demand quality and portability in one package.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":48633100534037,"sku":"CP.HB.00000894.01","price":3920.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Side-viewXCD75PwithShade.jpg?v=1730942972"},{"product_id":"hasselblad-xcd-35-100mm-f-2-8-4-zoom-lens","title":"Hasselblad XCD 35-100mm f\/2.8-4 E Zoom Lens","description":"\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch2 aria-level=\"1\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 1\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245417\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559740\":240}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eSTANDARD ZOOM LENS\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e1\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and flagship E Series optical excellence, this single lens \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW259412812 BCX0\"\u003emasters\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f\/2.8 \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e28-76mm) Equivalent Focal Length\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(f\/2.8) Maximum Aperture\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(STM) High-Speed Autofocus Motor\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e(\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e1\/4000s) Ultra-Fast Leaf Shutter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe XCD 2,8-4\/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e1\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e, spanning essential wide-angle, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003estandard\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and medium telephoto ranges. Whether capturing sweeping landscapes, candid street \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003escenes\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5\/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 aria-level=\"2\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eEXCEPTIONAL LIGHT-GATHERING POWER\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245417\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559740\":240}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe XCD 2,8-4\/35-100E's expansive f\/2.8 \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e aperture at the wide end—significantly brighter than the XCD 3,5-4,5\/35-75's f\/3.5—transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 aria-level=\"2\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eFLAGSHIP OPTICAL EXCELLENCE, REVEALED IN EVERY FRAME\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245417\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559740\":240}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eE Series flagship optical performance reaches new heights in XCD 2,8-4\/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003ecentre\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003ecolour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e rendered with authentic brilliance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 aria-level=\"2\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eSWIFT PRECISION, INSTANT RESPONSE\u003c\/span\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eXCD 2,8-4\/35-100E features an advanced stepping motor that sets new performance standards among current XCD lenses \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e2\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e. This powerful yet refined motor effortlessly drives the compact internal focus group, working in harmony with meticulously tuned algorithms to deliver intuitive, responsive focusing performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eWhen paired with X2D II 100C's AF-C continuous autofocus capability \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e3\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e, the lens transforms into a powerful tool for capturing motion, confidently tracking moving subjects and capturing the ideal instant with exceptional clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 aria-level=\"2\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eFROM MOMENTS TO MINUTES\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245417\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559740\":240}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe integrated leaf shutter unlocks creative freedom across an extraordinary range—from 1\/4000 second to 68 minutes—with full flash \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003esynchronisation\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e at every speed. Whether balancing fill flash under bright sunlight or using wide apertures in bright conditions, explore your creative vision without compromise.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch3 aria-level=\"2\" role=\"heading\" class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-parastyle=\"heading 2\" class=\"NormalTextRun SCXW259412812 BCX0\"\u003eREFINED ENGINEERING WITH THREE CONTROL RINGS\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245417\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559740\":240}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eCrafted from precision-forged metal, the lens body exemplifies Hasselblad's commitment to minimalist design and enduring quality. Despite housing an extensive zoom range and bright aperture design, ingenious engineering \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e a remarkably compact form—just 894g \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e4\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e and 133mm \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e5\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e in length, making it 19% lighter and 10% shorter than the XCD 3,5-4,5\/35-75.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW259412812 BCX0\"\u003e\n\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableContainer Ltr SCXW259412812 BCX0\"\u003e\n\u003cdiv aria-hidden=\"true\" class=\"WACAltTextDescribedBy SCXW259412812 BCX0\" id=\"{a0f196fe-0e9a-4983-a124-9bf41379dee6}{70}\"\u003e\u003c\/div\u003e\n\u003ctable aria-rowcount=\"2\" data-tablelook=\"1696\" data-tablestyle=\"MsoTableGrid\" dir=\"ltr\" border=\"1\" class=\"Table Ltr TableWordWrap SCXW259412812 BCX0\"\u003e\n\u003ctbody class=\"SCXW259412812 BCX0\"\u003e\n\u003ctr aria-rowindex=\"1\" role=\"row\" class=\"TableRow SCXW259412812 BCX0\"\u003e\n\u003ctd data-celllook=\"4369\" role=\"rowheader\" class=\"FirstRow FirstCol SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e19%\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd data-celllook=\"4369\" role=\"columnheader\" class=\"FirstRow LastCol SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e10%\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr aria-rowindex=\"2\" role=\"row\" class=\"TableRow SCXW259412812 BCX0\"\u003e\n\u003ctd data-celllook=\"4369\" role=\"rowheader\" class=\"FirstCol LastRow SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eLighter than XCD 3,5-4,5\/35-75\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd data-celllook=\"4369\" class=\"LastCol LastRow SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"TableCellContent SCXW259412812 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eShorter than XCD 3,5-4,5\/35-75\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":2,\"335551620\":2}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eBeyond the zoom and focus rings, XCD 2,8-4\/35-100E incorporates the highly praised lens control ring from XCD V Series lenses. Tailor it to your workflow—adjust shutter speed, aperture, ISO, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eEV\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e or subject switch \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-fontsize=\"10.5\" class=\"NormalTextRun Superscript SCXW259412812 BCX0\"\u003e6\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e with a simple turn.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW259412812 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW259412812 BCX0\"\u003e\u003cspan class=\"TextRun SCXW259412812 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003eThe distinctive \"H\" logo gracing the focus, zoom and control rings \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW259412812 BCX0\"\u003eharmonises\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW259412812 BCX0\"\u003e beautifully with the engraved brand mark and prestigious \"V\" insignia, creating a lens that performs as elegantly as it appears.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134245417\":false,\"335551550\":6,\"335551620\":6}' class=\"EOP SCXW259412812 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":49145806684437,"sku":"CP.HB.00000949.01","price":7448.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CPHB.00000949.01_1.png?v=1756184899"},{"product_id":"hasselblad-907x-cfv-100c-back-xcd-20-35mm-f-4-5-lens-control-grip-pgytech-backpack","title":"Hasselblad 907X \u0026 CFV 100C Back + XCD 20-35mm f\/4.5 Lens + Control Grip + PGYTECH OneMo Backpack Expedition Kit","description":"\u003cp\u003e\u003cspan\u003eDiscover the pinnacle of medium-format photography with the Hasselblad 907X and CFV 100C digital back, bundled with the versatile XCD 20-35mm f\/4.5 ultra-wide zoom lens. 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The new AF-C mode, subject detection and 10-stop stabilisation\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ework together to deliver sharp images with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process—letting inspiration flow and exceptional images follow naturally.\u003c\/p\u003e\n\u003ch5\u003eHasselblad X2D II 100C\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e(AF-C) Continuous Autofocus With PDAF and LiDAR\u003c\/li\u003e\n\u003cli\u003e(HNCS HDR) End-to-End, True-to-Life Dynamic Range\u003c\/li\u003e\n\u003cli\u003e(IBIS) 5-Axis, 10-Stop In-Body Image Stabilisation\u003c\/li\u003e\n\u003cli\u003e(Phocus Mobile 2) Enhanced Creativity on the Go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHasselblad XCD 28mm f\/4\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to 22\u003c\/li\u003e\n\u003cli\u003e22mm Full-Frame Equivalent\u003c\/li\u003e\n\u003cli\u003eLeaf Shutter with 1\/4000 sec Sync Speed\u003c\/li\u003e\n\u003cli\u003eLinear Stepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003e2 Aspherical Elements, 1 ED Element\u003c\/li\u003e\n\u003cli\u003eMinimum Focusing Distance: 8.7\"\u003c\/li\u003e\n\u003cli\u003eMetal Body, Manual Focus Ring\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":49874635981077,"sku":"CPHB.928.01SK","price":15499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CPHB.928.01SK.tag.0.webp?v=1776326726"},{"product_id":"hasselblad-x2d-ii-100c-xcd-20-35mm-f-4-professional-kit","title":"Hasselblad X2D II 100C +XCD 20-35mm f\/4 Professional Kit","description":"\u003ch3\u003eBrilliance at Every Moment\u003c\/h3\u003e\n\u003cp\u003eCrafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). 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