{"title":"Hoya Photolive 2026","description":null,"products":[{"product_id":"hoya-ux-ii-circular-polariser-cpl","title":"Hoya UX II Circular Polariser CPL","description":"\u003cp\u003eUX II series particularly targets those entry class photographers who require filters with affordable price.\u003c\/p\u003e\n\u003cp\u003e\"UX\" in the series name stands for \"User eXperience\", as to indicate all the experiences that users will acquire through using these filters and all that comes with. By naming this series UX, we aim to offer users better individual experiences through all the activities connected with photography.\u003c\/p\u003e\n\u003ch2\u003eCONTROL REFLECTIONS\u003c\/h2\u003e\n\u003cp\u003eIt is commonly acknowledged that Circular Polarizing filters (CIR-PL) are used for cutting light reflections from non-metallic surfaces. Max. point is usually the the most utilized position of the CIR-PL filter when the reflections are reduced. However, there are cases when reflections must be enhanced or adjusted according to the intention of the photographer. In this concern we can say that CIR-PL filter is not for cutting the reflections, but for controlling the reflections.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_01_2.jpg?1626905043707\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eAfter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_01_1.jpg?1626905040388\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eBefore\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_02_2.jpg?1626905178081\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eAfter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_02_1.jpg?1626905174141\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eBefore\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eENHANCE CONTRAST\u003c\/h2\u003e\n\u003cp\u003eCIR-PL filters can also enhance the saturation of the sky and leaves of the trees by cutting the light reflections from the tiny moisture drops and dust that are concentrated in the air. This pops up the white clouds and increases the overall contrast of the image.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_03_2.jpg?1626905482576\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eAfter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_pl_03_1.jpg?1626905479475\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eBefore\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe UX II CIR-PL filter can be used with both film and digital cameras. Polarizing filters' structure incorporates a polarizing film between the two glasses, and the front frame is designed to be rotated, thus positioning the polarizing film on the desired angle.\u003c\/p\u003e\n\u003cp\u003eThe threads on the edges allow installing other filters and lens caps on it. The slim frame of the UX II CIR-PL assures no vignetting ever for wide angle lenses.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020198383893,"sku":"37UXIICPL","price":87.0,"currency_code":"AUD","in_stock":true},{"title":"40mm","offer_id":50020198416661,"sku":"40UXIICPL","price":87.0,"currency_code":"AUD","in_stock":true},{"title":"43mm","offer_id":50020198449429,"sku":"43UXIICPL","price":87.0,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020198482197,"sku":"46UXIICPL","price":102.75,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020198514965,"sku":"49UXIICPL","price":102.75,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020198547733,"sku":"52UXIICPL","price":102.75,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020198580501,"sku":"55UXIICPL","price":107.25,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020198613269,"sku":"58UXIICPL","price":112.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020198646037,"sku":"62UXIICPL","price":123.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020198678805,"sku":"67UXIICPL","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020198711573,"sku":"72UXIICPL","price":166.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020198744341,"sku":"77UXIICPL","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020198777109,"sku":"82UXIICPL","price":244.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/60f89f7422750.jpg?v=1783780142"},{"product_id":"hoya-ux-ii-uv","title":"Hoya UX II UV","description":"\u003cp\u003eThe UX II UV filter with water repellent coating is a redesign of the HMC UV(C) filter, now integrated into the new standard class UX II series along with the UX II CIR-PL filter. The UX II UV filter is a completely new concept design product targeting the entry class users and providing high quality standards with basic and contemporary functions.\u003c\/p\u003e\n\u003cp\u003e\"UX\" in the series name stands for \"User eXperience\", as to indicate all the experiences that users will acquire through using these filters and all that comes with. By naming this series UX, we aim to offer users better individual experiences through all the activities connected with photography.\u003c\/p\u003e\n\u003cp\u003eThough not visible to the naked eyes, UV rays may affect the image when shooting in locations like seaside or mountainous environments, resulting in blurred contours or faded and whitish images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/uxii_uv_transm.png?1647274195086\" width=\"600\" height=\"348\"\u003e\u003c\/p\u003e\n\u003cp\u003eUV filters can suppress the UV spectrum contained in daylight that mainly causes poor effects on the images. This filter can be used with both film and digital cameras, and assures more vivid images. In addition, by keeping it constantly attached, this filter serve as everyday lens protection.\u003c\/p\u003e\n\u003ch3\u003eMain features\u003c\/h3\u003e\n\u003ch4\u003eAnti-reflection coating\u003c\/h4\u003e\n\u003cp\u003eAnti-reflection coating prevents unwanted reflections and increases light transmittance.\u003c\/p\u003e\n\u003ch4\u003eWater-repellent coating\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/UX_II\/ux_uv_wr.png?1528993836787\" width=\"180\" height=\"123\"\u003eWater-repellent coating has been added to the anti-reflective coating. This coating repels water drops and makes easier to clean the filter surface from dirt or fingerprints.\u003c\/p\u003e\n\u003ch4\u003eSlim frame\u003c\/h4\u003e\n\u003cp\u003eThe slim frame assures no vignetting even for wide angle lenses.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020197957909,"sku":"37UXIIUV","price":31.5,"currency_code":"AUD","in_stock":true},{"title":"40mm","offer_id":50020197990677,"sku":"40UXIIUV","price":33.75,"currency_code":"AUD","in_stock":true},{"title":"43mm","offer_id":50020198023445,"sku":"43UXIIUV","price":33.75,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020198056213,"sku":"46UXIIUV","price":38.25,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020198088981,"sku":"49UXIIUV","price":38.25,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020198121749,"sku":"52UXIIUV","price":39.75,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020198154517,"sku":"55UXIIUV","price":42.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020198187285,"sku":"58UXIIUV","price":47.25,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020198220053,"sku":"62UXIIUV","price":65.25,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020198252821,"sku":"67UXIIUV","price":75.75,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020198285589,"sku":"72UXIIUV","price":93.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020198318357,"sku":"77UXIIUV","price":105.75,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020198351125,"sku":"82UXIIUV","price":150.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/60f89db188968.png?v=1783779988"},{"product_id":"hoya-fusion-antistatic-next-protector","title":"Hoya Fusion Antistatic Next Protector","description":"\u003cp\u003eHOYA engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_01.jpg?1629213274612\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAdditionally, the hardened, antistatic top-layer is water repellent and stain resistant, and cleans easily when smudges or fingerprints are introduced to the surface.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_02.jpg?1629213278933\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe new FUSION ANTISTATIC NEXT professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. HOYA uses extreme care and precision to apply the improved 18-Layer Super Multi-Coating (both sides) formula which greatly reduces or eliminates reflections on the surface of the glass and yields a ultra clear high transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_antistatic_next_prot_transm.png?1657732824063\" width=\"600\" height=\"375\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe filters features a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile form eliminates vignetting when used on ultra-wide-angle lenses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAntistatic coating repels dust\u003c\/li\u003e\n\u003cli\u003eUltra Clear High Transmission\u003c\/li\u003e\n\u003cli\u003eStain resistant - Protects against exposure to ink, markers etc.\u003c\/li\u003e\n\u003cli\u003eWater repellent – Water beads up and wipes away easily\u003c\/li\u003e\n\u003cli\u003eFingerprints and smudges wipe away cleanly\u003c\/li\u003e\n\u003cli\u003eHOYA's Professional-grade optical glass\u003c\/li\u003e\n\u003cli\u003eHOYA exclusive one-piece, low-profile filter frame with front filter threads\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020198809877,"sku":"FAT49PRT","price":81.2,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020198842645,"sku":"FAT52PRT","price":88.2,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020198875413,"sku":"FAT55PRT","price":88.2,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020198908181,"sku":"FAT58PRT","price":102.9,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020198940949,"sku":"FAT62PRT","price":110.6,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020198973717,"sku":"FAT67PRT","price":117.6,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020199006485,"sku":"FAT72PRT","price":132.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020199039253,"sku":"FAT77PRT","price":140.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020199072021,"sku":"FAT82PRT","price":147.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/613bc0733f039.png?v=1783779738"},{"product_id":"hoya-fusion-antistatic-next-uv","title":"Hoya Fusion Antistatic Next UV","description":"\u003cp\u003eHOYA engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_01.jpg?1629213649737\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAdditionally, the hardened, antistatic top-layer is water repellent and stain resistant, and cleans easily when smudges or fingerprints are introduced to the surface. The UV filter cuts unwanted ultra-violet rays, reducing haze and increasing clarity.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_02.jpg?1629213669604\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe new FUSION ANTISTATIC NEXT professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. HOYA then uses extreme care and precision to apply the Improved 18-Layer Super Multi-Coating (both sides) formula which greatly reduces or eliminates reflections on the surface of the glass and yields a ultra clear high transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_antistatic_next_uv_transm.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_antistatic_next_uv_transm.png\" width=\"450\" height=\"281\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe filters features a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile form eliminates vignetting when used on ultra-wide-angle lenses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAntistatic coating repels dust\u003c\/li\u003e\n\u003cli\u003eUltra Clear High Transmission\u003c\/li\u003e\n\u003cli\u003eStain resistant - Protects against exposure to ink, markers etc.\u003c\/li\u003e\n\u003cli\u003eWater repellent – Water beads up and wipes away easily\u003c\/li\u003e\n\u003cli\u003eFingerprints and smudges wipe away cleanly\u003c\/li\u003e\n\u003cli\u003eFilters unwanted UV light before it reaches the sensor\u003c\/li\u003e\n\u003cli\u003eHOYA's Professional-grade optical glass\u003c\/li\u003e\n\u003cli\u003eHOYA exclusive one-piece, low-profile filter frame with front filter threads\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020199104789,"sku":"FAT49UV","price":94.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020199137557,"sku":"FAT52UV","price":102.75,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020199170325,"sku":"FAT55UV","price":102.75,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020199203093,"sku":"FAT58UV","price":126.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020199235861,"sku":"FAT62UV","price":134.25,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020199268629,"sku":"FAT67UV","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020199301397,"sku":"FAT72UV","price":166.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020199334165,"sku":"FAT77UV","price":181.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020199366933,"sku":"FAT82UV","price":213.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/613bc052d600f.png?v=1783779534"},{"product_id":"hoya-fusion-antistatic-next-circular-polariser-cpl","title":"Hoya Fusion Antistatic Next Circular Polariser CPL","description":"\u003cp\u003eHOYA FUSION ONE NEXT is the renewed series of FUSION ONE filters based on the new HOYA optical technology. The series originates from the long selling HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word \"ONE\" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.\u003c\/p\u003e\n\u003cp\u003eThe HOYA FUSION ONE NEXT series is joining the HOYA's high-end line-up with the fusion of all highly valued key specifications. This makes it a great all-around filter that meets the needs of photographers in most situations and is therefore especially recommended for amateurs and advanced photographers. For users who are shooting in dusty environments or just hate cleaning the filter in general, we recommend the upgraded version FUSION ANTITSTATIC NEXT. For generally extreme environments, the premium series' HOYA HD Mk II and HOYA HD nano Mk II are being recommended.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_01.jpg?1646845767083\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMain Features\u003c\/h2\u003e\n\u003cp\u003eThe FUSION ONE NEXT CIR-PL comes with an 18-layer coating applied to both sides of the filter glass that drastically minimizes the chance for ghosts and flares caused by the filter. The coating also has stain resistant and water repellent properties, protecting the filter glass from fingerprints and smudges while making cleaning fast and easy.\u003c\/p\u003e\n\u003cp\u003eThe glass of the FUSION ONE NEXT CIR-PL is made of HOYA's professional grade optical glass for top image quality.\u003c\/p\u003e\n\u003cp\u003eThe filter is equipped with HOYA's exclusive two-piece, low-profile frame with front filter thread, made of lightweight but robust aluminum.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_02.jpg?1646845780639\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eENHANCE THE COLOR SATURATION AND CONTROL REFLECTIONS\u003c\/h2\u003e\n\u003cp\u003eOne great effect of the FUSION ONE NEXT CIR-PL filter is the ability to enhance the color contrast. Through filtering out vertical light waves in the air, the colors in your picture, such as the blue of the sky and the green of the foliage, will look more defined through deeper and more natural color tones.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_03_2.jpg\" alt=\"With HOYA FUSION ONE NEXT CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FUSION ONE NEXT CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_03_1.jpg\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe ability of the FUSION ONE NEXT CIR-PL filter is not limited to enhancing the color contrast. It can also control and even completely remove reflections on various kinds of surfaces, such as glass, water or plastic as seen in the photo below.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_04_2.jpg\" alt=\"With HOYA FUSION ONE NEXT CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FUSION ONE NEXT CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/pl_04_1.jpg\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf you are interested in knowing more about how CIR-PL filters work, make sure to check out our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/hoyafilter.com\/support\/how_filters_work\/pl\/\" rel=\"noopener\" target=\"_blank\"\u003eguide\u003c\/a\u003e!\u003c\/p\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e18-layer coating provides ultra-high light transmission.\u003c\/li\u003e\n\u003cli\u003eUltra-smooth frame rotation.\u003c\/li\u003e\n\u003cli\u003eStain resistant - protects from fingerprints and smudges.\u003c\/li\u003e\n\u003cli\u003eWater repellent - easy to keep filter clean.\u003c\/li\u003e\n\u003cli\u003eHOYA's professional grade optical glass.\u003c\/li\u003e\n\u003cli\u003eHOYA's exclusive two-piece, low-profile filter frame with front filter thread.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020200808725,"sku":"FAT49CPL","price":157.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020200841493,"sku":"FAT52CPL","price":166.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020200874261,"sku":"FAT55CPL","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020200907029,"sku":"FAT58CPL","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020200939797,"sku":"FAT62CPL","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020200972565,"sku":"FAT67CPL","price":213.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020201005333,"sku":"FAT72CPL","price":237.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020201038101,"sku":"FAT77CPL","price":283.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020201070869,"sku":"FAT82CPL","price":300.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/613bbdbdea320.png?v=1783779397"},{"product_id":"hoya-fusion-one-next-protector","title":"Hoya Fusion ONE Next Protector","description":"\u003cp\u003eHOYA FUSION ONE NEXT is the renewed series of FUSION ONE filters based on the new HOYA optical technology. The series originates from the long selling HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word \"ONE\" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.\u003c\/p\u003e\n\u003cp\u003eThe HOYA FUSION ONE NEXT series is joining the HOYA's high-end line-up with the fusion of all highly valued key specifications. This makes it a great all-around filter that meets the needs of photographers in most situations and is therefore especially recommended for amateurs and advanced photographers. For users who are shooting in dusty environments or just hate cleaning the filter in general, we recommend the upgraded version FUSION ANTITSTATIC NEXT. For generally extreme environments, the premium series' HOYA HD Mk II and HOYA HD nano Mk II are being recommended.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/uv_01.jpg?1646845236230\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMain Features\u003c\/h2\u003e\n\u003cp\u003eThe FUSION ONE NEXT UV comes with an 18-layer, anti-reflection coating applied to both sides of the filter glass that provides an ultra-high light transmission and reduces the chance for any reflections caused by the filter. The coating also has stain resistant and water repellent properties, protecting the filter glass from fingerprints and smudges while making cleaning fast and easy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/fusion_one_next_uv_transm.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/fusion_one_next_uv_transm.png?1718603555274\" width=\"450\" height=\"281\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe glass of the FUSION ONE NEXT UV is made of HOYA's professional grade optical UV glass for top image quality and a sharp UV cut. Its outer ring is black rimmed which minimizes reflections inside the frame.\u003c\/p\u003e\n\u003cp\u003eAs for the frame, the filter is equipped with HOYA's exclusive one-piece, low-profile frame with front filter thread, made of lightweight but robust aluminum.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/uv_02.jpg?1646845254142\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e18-layer coating provide ultra-high light transmission.\u003c\/li\u003e\n\u003cli\u003eFilters unwanted UV light before it reaches the sensor.\u003c\/li\u003e\n\u003cli\u003eStain resistant - protects from fingerprints and smudges.\u003c\/li\u003e\n\u003cli\u003eWater repellent - easy to keep filter clean.\u003c\/li\u003e\n\u003cli\u003eHOYA's professional grade optical UV glass.\u003c\/li\u003e\n\u003cli\u003eHOYA's exclusive one-piece, low-profile filter frame with front filter thread.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020201169173,"sku":"F1NEXT37PRT","price":51.8,"currency_code":"AUD","in_stock":true},{"title":"40mm","offer_id":50020201201941,"sku":"F1NEXT40PRT","price":51.8,"currency_code":"AUD","in_stock":true},{"title":"43mm","offer_id":50020201234709,"sku":"F1NEXT43PRT","price":58.8,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020201267477,"sku":"F1NEXT46PRT","price":58.8,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020201300245,"sku":"F1NEXT49PRT","price":66.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020201333013,"sku":"F1NEXT52PRT","price":73.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020201365781,"sku":"F1NEXT55PRT","price":73.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020201398549,"sku":"F1NEXT58PRT","price":88.2,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020201431317,"sku":"F1NEXT62PRT","price":95.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020201464085,"sku":"F1NEXT67PRT","price":102.9,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020201496853,"sku":"F1NEXT72PRT","price":117.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020201529621,"sku":"F1NEXT77PRT","price":125.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020201562389,"sku":"F1NEXT82PRT","price":132.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/613bbd206cffa.png?v=1783779282"},{"product_id":"hoya-fusion-one-next-uv","title":"Hoya Fusion ONE Next UV","description":"\u003cp\u003eHOYA FUSION ONE NEXT is the renewed series of FUSION ONE filters based on the new HOYA optical technology. The series originates from the long selling HOYA PRO1D series, which has been widely used by amateur and professional photographers all over the world. The word \"ONE\" in the naming of this series is left as legacy of HOYA PRO1D, in memory of its contribution to photographers' creativity, with the belief that this new series will serve as well for many decades ahead.\u003c\/p\u003e\n\u003cp\u003eThe HOYA FUSION ONE NEXT series is joining the HOYA's high-end line-up with the fusion of all highly valued key specifications. This makes it a great all-around filter that meets the needs of photographers in most situations and is therefore especially recommended for amateurs and advanced photographers. For users who are shooting in dusty environments or just hate cleaning the filter in general, we recommend the upgraded version FUSION ANTITSTATIC NEXT. For generally extreme environments, the premium series' HOYA HD Mk II and HOYA HD nano Mk II are being recommended.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/uv_01.jpg?1646845236230\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMain Features\u003c\/h2\u003e\n\u003cp\u003eThe FUSION ONE NEXT UV comes with an 18-layer, anti-reflection coating applied to both sides of the filter glass that provides an ultra-high light transmission and reduces the chance for any reflections caused by the filter. The coating also has stain resistant and water repellent properties, protecting the filter glass from fingerprints and smudges while making cleaning fast and easy.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/fusion_one_next_uv_transm.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/fusion_one_next_uv_transm.png?1718603555274\" width=\"450\" height=\"281\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe glass of the FUSION ONE NEXT UV is made of HOYA's professional grade optical UV glass for top image quality and a sharp UV cut. Its outer ring is black rimmed which minimizes reflections inside the frame.\u003c\/p\u003e\n\u003cp\u003eAs for the frame, the filter is equipped with HOYA's exclusive one-piece, low-profile frame with front filter thread, made of lightweight but robust aluminum.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_ONE_NEXT\/uv_02.jpg?1646845254142\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e18-layer coating provide ultra-high light transmission.\u003c\/li\u003e\n\u003cli\u003eFilters unwanted UV light before it reaches the sensor.\u003c\/li\u003e\n\u003cli\u003eStain resistant - protects from fingerprints and smudges.\u003c\/li\u003e\n\u003cli\u003eWater repellent - easy to keep filter clean.\u003c\/li\u003e\n\u003cli\u003eHOYA's professional grade optical UV glass.\u003c\/li\u003e\n\u003cli\u003eHOYA's exclusive one-piece, low-profile filter frame with front filter thread.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020201595157,"sku":"F1NEXT37UV","price":78.75,"currency_code":"AUD","in_stock":true},{"title":"40mm","offer_id":50020201627925,"sku":"F1NEXT40UV","price":78.75,"currency_code":"AUD","in_stock":true},{"title":"43mm","offer_id":50020201660693,"sku":"F1NEXT43UV","price":78.75,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020201693461,"sku":"F1NEXT46UV","price":78.75,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020201726229,"sku":"F1NEXT49UV","price":87.0,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020201758997,"sku":"F1NEXT52UV","price":87.0,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020201791765,"sku":"F1NEXT55UV","price":94.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020201824533,"sku":"F1NEXT58UV","price":94.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020201857301,"sku":"F1NEXT62UV","price":118.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020201890069,"sku":"F1NEXT67UV","price":118.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020201922837,"sku":"F1NEXT72UV","price":134.25,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020201955605,"sku":"F1NEXT77UV","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020201988373,"sku":"F1NEXT82UV","price":166.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/613bbda1d042a.png?v=1783779166"},{"product_id":"hoya-82-0mm-fusion-one-next-cir-pl","title":"HOYA 82.0MM Fusion ONE Next CIR-PL","description":"\u003cp\u003eHOYA engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_01.jpg?1629213840496\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAdditionally, the hardened, antistatic top-layer is water repellent and stain resistant, and cleans easily when smudges or fingerprints are introduced to the surface.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/fusion_next_02.jpg?1629213883801\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eCircular polarizing filters allow photographers to achieve creative, in-camera, effects not possible after the image is created. A polarizing filter simply filters out unwanted reflections from non-metallic surfaces such as water and glass in addition to light reflecting off moisture and pollution in the atmosphere. By rotating ultra-smooth filter you can select just the right amount of filtration needed to achieve the creative effect. This results in bluer skies, greener leaves, reduced or eliminated reflections, and greater clarity in your final image.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/antistatic_1_w.jpg?1633530932741\" alt=\"With HOYA FUSION ANTISTATIC NEXT CIR-PL filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FUSION ANTISTATIC NEXT CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/antistatic_1_wo.jpg?1633530929061\" alt=\"Without filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/antistatic_2_w.jpg?1633530942152\" alt=\"With HOYA FUSION ANTISTATIC NEXT CIR-PL filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FUSION ANTISTATIC NEXT CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/FUSION_NEXT\/antistatic_2_wo.jpg?1633530938549\" alt=\"Without filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe new FUSION ANTISTATIC NEXT professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. HOYA uses extreme care and precision to apply the Improved 18-Layer Super Multi-Coating (both sides) formula which greatly reduces or eliminates reflections on the surface of the glass and yields very high light transmission rates. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image beyond its polarizing effects.\u003c\/p\u003e\n\u003cp\u003eThe filters features a lightweight, two-piece, very low-profile aluminum frame to house the glass. The low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAntistatic coating repels dust\u003c\/li\u003e\n\u003cli\u003eUltra-smooth filter rotation\u003c\/li\u003e\n\u003cli\u003eStain resistant - Protects against exposure to ink, markers etc.\u003c\/li\u003e\n\u003cli\u003eWater repellent – Water beads up and wipes away easily\u003c\/li\u003e\n\u003cli\u003eFingerprints and smudges wipe away cleanly\u003c\/li\u003e\n\u003cli\u003eHOYA's Professional-grade optical glass\u003c\/li\u003e\n\u003cli\u003eTwo-piece, very low-profile filter frame with front filter threads \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020933927189,"sku":"F1NEXT37CPL","price":118.5,"currency_code":"AUD","in_stock":true},{"title":"40.5mm","offer_id":50020933959957,"sku":"F1NEXT40CPL","price":126.0,"currency_code":"AUD","in_stock":true},{"title":"43mm","offer_id":50020933992725,"sku":"F1NEXT43CPL","price":126.0,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020934025493,"sku":"F1NEXT46CPL","price":134.25,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020934058261,"sku":"F1NEXT49CPL","price":134.25,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020934091029,"sku":"F1NEXT52CPL","price":141.75,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020934123797,"sku":"F1NEXT55CPL","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020934156565,"sku":"F1NEXT58CPL","price":157.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020934189333,"sku":"F1NEXT62CPL","price":181.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020934222101,"sku":"F1NEXT67CPL","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020934254869,"sku":"F1NEXT72CPL","price":244.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020934287637,"sku":"F1NEXT77CPL","price":315.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020202610965,"sku":"F1NEXT82CPL","price":339.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/F1NEXT37CPL.tag.0.webp?v=1783587250"},{"product_id":"hoya-hd-mark-ii-protector","title":"Hoya HD Mark II Protector","description":"\u003ch2\u003ePROTECT YOUR LENS WITH HOYA HD MKII PROTECTOR\u003c\/h2\u003e\n\u003cp\u003eDon't risk scratches, dirt or bumps on your expensive lens glass. The HOYA HD Mk II PROTECTOR offers the ultimate protection for your lens. Find out below why the HD Mk II is so great!\u003c\/p\u003e\n\u003ch3\u003eHD REINFORCED GLASS\u003c\/h3\u003e\n\u003cp\u003eThe HOYA HD Mk II PROTECTOR comes with HOYA's top quality HD glass, which is a special, chemically enhanced optical glass – offering a four times better protection than conventional glass. This ultra-clear glass has absolutely no influence on the quality of your photo.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/01.jpg?1639034526466\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHD HIGH-TRANSMITTANCE COATING\u003c\/h3\u003e\n\u003cp\u003eThe 16-layers anti-reflective high-transmittance multi-coating on both sides of the filter glass greatly reduces the chance of any reflections caused by the filter. As the coating comes with a water- and oil repellent feature while also being stain resistant, cleaning the filter is easy and stress free.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/hd_mkii_prot_transm.png?1657731897631\" width=\"600\" height=\"375\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/02.jpg?1639034541003\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHD LOW-PROFILE FRAME\u003c\/h3\u003e\n\u003cp\u003eThe glass of the HOYA Mk II PROTECTOR is mounted with a special high-pressure press technology to the frame, giving it additional stability, which contributes to the sturdiness of the filter. The frame itself is ultra-thin, reducing the chance of vignetting immensely – making the filter absolutely compatible for wide-angle lenses.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/03.jpg?1639034554574\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe HOYA HD Mk II PROTECTOR is one of the strongest protectors you can find. It is an ultimate clear filter that has absolutely no effect on the color balance or quality of your photo or the performance of your lens. It is especially recommended for advanced and professional photographers who need an extra robust, long-lasting protector for their daily shooting.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020202643733,"sku":"49HDIIPRT","price":113.4,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020202676501,"sku":"52HDIIPRT","price":121.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020202709269,"sku":"55HDIIPRT","price":132.3,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020202742037,"sku":"58HDIIPRT","price":142.8,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020202774805,"sku":"62HDIIPRT","price":165.2,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020202807573,"sku":"67HDIIPRT","price":191.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020202840341,"sku":"72HDIIPRT","price":205.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020202873109,"sku":"77HDIIPRT","price":245.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020202905877,"sku":"82HDIIPRT","price":270.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/61129bb42b64d_7117639f-f7a0-4ca6-9adc-98d0c59de799.png?v=1783586933"},{"product_id":"hoya-hd-mark-ii-uv","title":"Hoya HD Mark II UV","description":"\u003cp\u003eThe HD Mk II UV is the ultimate protection for your front-lens element against scratches, dirt and bumps. The great addition compared to a regular protector is that the filter also perfectly cuts out UV light, reducing the haze and blue color cast which can be caused by it in certain settings, giving you ultimately a sharper image.\u003c\/p\u003e\n\u003ch3\u003eHD REINFORCED UV-CUT GLASS\u003c\/h3\u003e\n\u003cp\u003eThe HOYA HD Mk II UV is equipped with a special chemically enhanced optical glass that is four-times stronger than normal glass, providing a superior level of protection.\u003c\/p\u003e\n\u003cp\u003eIts sharp UV cut property cuts out the UV light while not having any negative effect on the colors in the visible light spectrum, so there will never be an unwanted change of colors in your image. As UV light can potentially cause a haze and blue color cast under certain conditions, the filter will reduce such negative effects which will make your final image ultimately sharper and clearer.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/04.png?1639037666626\" width=\"600\" height=\"351\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHD HIGH-TRANSMITTANCE COATING\u003c\/h3\u003e\n\u003cp\u003eThe 16-layers anti-reflective high-transmittance multi-coating on both sides of the filter glass greatly reduces the chance of any reflections caused by the filter. As the coating comes with a water- and oil repellent feature while also being stain resistant, cleaning the filter is easy and stress free.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/05.jpg?1639037700126\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHD LOW-PROFILE FRAME\u003c\/h3\u003e\n\u003cp\u003eThe glass of the HOYA HD Mk II UV is mounted with a special high-pressure press technology to the frame, giving it additional stability, which contributes to the sturdiness of the filter. The frame itself is ultra-thin, reducing the chance of vignetting immensely – making the filter absolutely compatible for wide-angle lenses.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/06.jpg?1639037718251\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eWe recommend the HOYA HD Mk II UV filter especially to advanced and professional photographers who need extremely robust, highest-quality protection with a great longevity for their expensive lenses during their daily photo shootings.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020202938645,"sku":"49HDIIUV","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020202971413,"sku":"52HDIIUV","price":157.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020203004181,"sku":"55HDIIUV","price":166.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020203036949,"sku":"58HDIIUV","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020203069717,"sku":"62HDIIUV","price":205.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020203102485,"sku":"67HDIIUV","price":229.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020203135253,"sku":"72HDIIUV","price":268.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020203168021,"sku":"77HDIIUV","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020203200789,"sku":"82HDIIUV","price":363.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/61129c47b61cf_9d379252-21ca-4bae-a175-77a6c539ee2b.png?v=1783586797"},{"product_id":"hoya-hd-mark-ii-cpl","title":"Hoya HD Mark II CPL","description":"\u003ch3\u003eHD HIGH-TRANSPARENT POLARIZING FILM\u003c\/h3\u003e\n\u003cp\u003eEquipped with a UV-absorbing high transparency polarizing film, the HD Mk II CIR-PL has 25% better light transmission than standard polarizing film used in current photographic filters. This means that nearly 1\/2 stop more light is entering the lens while yielding the same polarization effect, maintaining color balance while improving contrast and clarity.\u003c\/p\u003e\n\u003ch3\u003eCONTROL REFLECTIONS\u003c\/h3\u003e\n\u003cp\u003eSince light reflected from non-metallic surfaces polarizes, the HOYA HD Mk II CIR-PL filter makes it possible to control which light enters the lens, giving you more creative avenues to improve your image.\u003c\/p\u003e\n\u003cp\u003eOne such avenue is the reduction of reflections, for example, on water surfaces. With the HOYA HD Mk II CIR-PL, you can greatly control and remove reflections, allowing you to show the natural colors and details of submerged objects.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/08_2.jpg?1628522862186\" alt=\"With HOYA HD Mk II CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/08_1.jpg?1628522858491\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eIt is also possible to reduce reflections from glass surfaces, allowing you to see through glass windows. This way, you can even make out the interior of buildings!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/09_2.jpg?1628522932997\" alt=\"With HOYA HD Mk II CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/09_1.jpg?1628522917381\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eENHANCE CONTRAST AND COLOR SATURATION\u003c\/h3\u003e\n\u003cp\u003eThis filter is not limited to surface light reflection control. Light waves reduce clarity and saturation of certain colors, making them appear hazed in the final photo.\u003c\/p\u003e\n\u003cp\u003eThe HOYA HD Mk II CIR-PL also filters these light waves, greatly enhancing color contrast, and making skies and green foliage look more defined through deeper and more natural color tones.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/10_2.jpg?1628522954443\" alt=\"With HOYA HD Mk II CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/10_1.jpg?1628522951486\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003eKEY FEATURES\u003c\/h2\u003e\n\u003ch3\u003eHD HIGH-TRANSMITTANCE COATING\u003c\/h3\u003e\n\u003cp\u003eThe 16-layers anti-reflective multi-coating on both sides of the filter glass greatly reduces the chance of any reflections caused by the filter. As the coating comes with a water- and oil repellent feature while also being stain resistant, cleaning the filter is easy and stress free.\u003c\/p\u003e\n\u003ch3\u003eHD LOW-PROFILE FRAME\u003c\/h3\u003e\n\u003cp\u003eThe glass of the HOYA Mk II Protector is mounted with a special high-pressure press technology to the frame, giving it additional stability, which contributes to the sturdiness of the filter.\u003c\/p\u003e\n\u003chr\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_Mk_II\/11.jpg?1639055215446\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eUsing the HD Mk II CIR-PL is a great and easy way to achieve better results in your photos which are difficult and time-consuming to do in postproduction. The overall extremely high quality of the filter makes it a perfect fit for advanced and professionals who want to achieve the highest standard in their images.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020203233557,"sku":"49HDIICPL","price":220.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020203266325,"sku":"52HDIICPL","price":229.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020203299093,"sku":"55HDIICPL","price":261.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020203331861,"sku":"58HDIICPL","price":292.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020203364629,"sku":"62HDIICPL","price":324.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020203397397,"sku":"67HDIICPL","price":370.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020203430165,"sku":"72HDIICPL","price":402.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020203462933,"sku":"77HDIICPL","price":457.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020203495701,"sku":"82HDIICPL","price":535.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/69c2de5818776.png?v=1783586741"},{"product_id":"hoya-hd-antistatic-protector","title":"Hoya HD Antistatic Protector","description":"\u003cp\u003eHOYA engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent and stain resistant, and cleans easily when smudges or fingerprints are introduced to the surface.\u003c\/p\u003e\n\u003cp\u003eThe new FUSION Antistatic professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. HOYA then uses extreme care and precision to apply the Improved 18-Layer Super Multi-Coating (both sides) formula which greatly reduces or eliminates reflections on the surface of the glass and yields a ultra clear high transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.\u0026amp;\u003c\/p\u003e\n\u003cp\u003eThe filters features a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile form eliminates vignetting when used on ultra-wide-angle lenses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNEW Antistatic coating repels dust\u003c\/li\u003e\n\u003cli\u003eUltra Clear High Transmission\u003c\/li\u003e\n\u003cli\u003eStain resistant - Protects against exposure to ink, markers etc.\u003c\/li\u003e\n\u003cli\u003eWater repellent – Water beads up and wipes away easily\u003c\/li\u003e\n\u003cli\u003eFingerprints and smudges wipe away cleanly\u003c\/li\u003e\n\u003cli\u003eHOYA's Professional-grade optical glass\u003c\/li\u003e\n\u003cli\u003eHOYA exclusive one-piece, low-profile filter frame with front filter threads\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020203528469,"sku":"49HDASPRT","price":113.4,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020203561237,"sku":"52HDASPRT","price":121.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020203594005,"sku":"55HDASPRT","price":132.3,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020203626773,"sku":"58HDASPRT","price":142.8,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020203659541,"sku":"62HDASPRT","price":165.2,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020203692309,"sku":"67HDASPRT","price":191.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020203725077,"sku":"72HDASPRT","price":205.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020203757845,"sku":"77HDASPRT","price":245.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020203790613,"sku":"82HDASPRT","price":270.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b0ff956bc9b0.png?v=1783779040"},{"product_id":"hoya-hd-antistatic-uv","title":"Hoya HD Antistatic UV","description":"\u003cp\u003eThe Hoya HD Antistatic UV Filter is a high-performance filter designed to provide advanced lens protection, UV reduction, and exceptional optical clarity for professional and enthusiast photographers alike.\u003c\/p\u003e\n\u003cp\u003eFeaturing a specialized antistatic multi-coating, the filter helps repel dust and particles, allowing for easier and worry-free cleaning while keeping the surface clearer during use. Its advanced 16-layer Super Hoya Multi-Coating (SMC) effectively reduces reflections, flare, and ghosting, preserving image contrast and color accuracy even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003eConstructed with premium Hoya UV optical glass, the filter reduces unwanted ultraviolet light and atmospheric haze while maintaining superior sharpness and resolution. The addition of waterproof and stain-resistant coatings protects against moisture, fingerprints, and smudges, making maintenance quick and effortless.\u003c\/p\u003e\n\u003cp\u003eFor enhanced durability, the filter includes a hardened scratch-resistant top layer, offering increased protection against everyday wear, accidental contact, and demanding outdoor environments.\u003c\/p\u003e\n\u003cp\u003eDurable, optically refined, and easy to maintain, the Hoya HD Antistatic UV Filter is an essential accessory for photographers seeking maximum lens protection, reliable UV filtration, and uncompromised image quality.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020203921685,"sku":"49HDASUV","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020203954453,"sku":"52HDASUV","price":157.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020203987221,"sku":"55HDASUV","price":166.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020204019989,"sku":"58HDASUV","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020204052757,"sku":"62HDASUV","price":205.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020204085525,"sku":"67HDASUV","price":229.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020204118293,"sku":"72HDASUV","price":268.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020204151061,"sku":"77HDASUV","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020204183829,"sku":"82HDASUV","price":363.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b100079e51c0.png?v=1783778968"},{"product_id":"hoya-hd-antistatic-cpl","title":"Hoya HD Antistatic CPL","description":"\u003cp\u003eLight rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camara lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot.\u003c\/p\u003e\n\u003ch3\u003eHow to select the correct Polarising filter\u003c\/h3\u003e\n\u003cp\u003eMany of today's cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. PL (Linear Polarising) filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a CIR-PL filter unless you have a manual focus camera which has no beam splitter.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020204216597,"sku":"49HDASCPL","price":220.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020204249365,"sku":"52HDASCPL","price":229.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020204282133,"sku":"55HDASCPL","price":261.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020204314901,"sku":"58HDASCPL","price":292.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020204347669,"sku":"62HDASCPL","price":324.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020204380437,"sku":"67HDASCPL","price":370.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020204413205,"sku":"72HDASCPL","price":402.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020204445973,"sku":"77HDASCPL","price":457.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020204478741,"sku":"82HDASCPL","price":535.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/49HDASCPL.tag.0.webp?v=1783778201"},{"product_id":"hoya-hd-nano-mark-ii-uv","title":"Hoya HD Nano Mark II UV","description":"\u003cp\u003eThe HOYA HD nano Mk II UV is the best protection you can get for your lens. Equipped with HOYA's highest quality glass, manufactured with a high-pressure press technology for maximum sturdiness, and perfected with the unmatchable ultra-hard nano coating, the HD nano Mk II UV will provide you with the protection of a fortress and an image quality worthy for the big screen. Experience what it means to use a titan!\u003c\/p\u003e\n\u003ch2\u003eTHE UNRIVALED STRENGTH OF THE ULTRA-HARD NANO COATING\u003c\/h2\u003e\n\u003cp\u003eThe most vulnerable spot of filters are their coatings. A coating is not permanent. Daily usage and wiping when cleaning the filter wear the coating off. The filter protects from potential physical damage – but the coating should also have extraordinary strength in order to not wear off during routine maintenance. If the coating loses its effectiveness, the image quality suffers.\u003c\/p\u003e\n\u003cp\u003eBut not with the HD nano Mk II's ultra-hard nano coating. This newly developed coating is applied onto the filter's glass surface more firmly and tightly on the nano level than ever before. Due to this, the particles are layered on the glass surface with extremely high density that creates a hard to come off and smooth coating.\u003c\/p\u003e\n\u003ctable border=\"0\"\u003e\n\u003ccaption\u003e\n\u003ch4 class=\"text_subtle\"\u003eSurface enlarged picture\u003c\/h4\u003e\n\u003c\/caption\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp class=\"text_subtle\"\u003eBasic Coating\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp class=\"text_subtle\"\u003eHD nano Mk II Coating\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/basiccoating.jpg?1642010898717\" width=\"355\" height=\"246\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/nanocoating.jpg?1642010894506\" width=\"355\" height=\"246\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eWith applying now an incredible amount of 32 layers to both sides of the filter glass, the coating becomes a staggering 800% more scratch resistant than commonly used coating – and can even protect from direct wiping with steel wool!\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/8CKD4gw1YaY?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe smoothness of the coating provides the filter with stain resistance as well as water and oil repellent properties, making everyday cleaning as easy and fast as it can get.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/uv_01.jpg?1642010568738\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eOwing to the ultra-hard nano coating, the HD nano Mk II is a perfect fit for protecting expensive lenses that are used regularly in harsh conditions – without having to worry about constantly replacing the filter.\u003c\/p\u003e\n\u003ch2\u003eTHE ARMOR THAT IS THE HD REINFORCED OPTICAL UV-CUT GLASS\u003c\/h2\u003e\n\u003cp\u003eWhile the coating ensures the best image quality, the filter glass is essential for the actual protection of the lens. No one will shoot with a peaceful mind putting a protector filter with simple, easy breakable glass in front of an expensive lens. Even if the protector will intercept the hit, the glass might still break with the shards ending up damaging the lens anyways. What is necessary is the protection of an armor that even if it gets damaged will never shatter – just like the HD Reinforced UV-Cut Glass.\u003c\/p\u003e\n\u003cp\u003eThe glass of the HD nano Mk II UV is a special chemically enhanced optical glass that is a remarkable four-times stronger than normal glass, making it extremely robust. However, all glass has limits to what it can withstand, and so does the HD Reinforced UV-Cut Glass. In order to reduce the risk that the glass of your lens takes damage in an extreme scenario where the filter won't be able to withstand an impact, the HD nano Mk II UV will not easily shatter into all directions. Instead, it will rather stick together, avoiding the risk that shards will hit the front element of your lens.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/uv_02.jpg?1642010596685\" alt=\"uv_02\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003euv_02\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe glass has a sharp UV cut property that cuts out the UV light without having any negative effect on the colors in the visible light spectrum. UV light can potentially cause a haze and blue color cast in your image. The filter will reduce such negative effects, making your final image ultimately sharper and clearer.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/uv_transm.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/uv_transm.png\" width=\"450\" height=\"281\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe HD Reinforced UV-Cut Optical Glass provides the ultimate protection for your lens physically and the excellent quality ensures that you will never have any unwanted change of colors in your image!\u003c\/p\u003e\n\u003ch2\u003eEVERLASTING ENDURANCE WITH THE HD LOW-PROFILE FRAME\u003c\/h2\u003e\n\u003cp\u003eWhen it comes to filter quality, an often overlooked factor is the frame and especially how the glass is mounted into it.\u003c\/p\u003e\n\u003cp\u003eThe HD nano Mk II brings the stability to the next level: The glass is mounted with a special high-pressure press technology to the frame. This gives the glass an extra lasting stability, increasing the filter's overall sturdiness and prolonging its life-time greatly.\u003c\/p\u003e\n\u003cp\u003eThe frame itself is made of aluminum for best durability and is designed ultra-thin, reducing the chance of vignetting immensely – making the filter absolutely compatible for wide-angle lenses.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/uv_03.jpg?1642010610369\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe HOYA HD nano Mk II truly sets the benchmark for the premium class of filters. Its quality excels in all areas, providing the best effectiveness and protection at the same time. This titan is recommended for advanced and professional photographers – especially to those who are frequently shooting in harsh conditions that need an extra level of quality for their filter. A truly powerful filter!\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020204511509,"sku":"49NANOIIUV","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020204544277,"sku":"52NANOIIUV","price":205.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020204577045,"sku":"55NANOIIUV","price":237.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020204609813,"sku":"58NANOIIUV","price":244.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020204642581,"sku":"62NANOIIUV","price":276.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020204675349,"sku":"67NANOIIUV","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020204708117,"sku":"72NANOIIUV","price":339.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020204740885,"sku":"77NANOIIUV","price":378.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020204773653,"sku":"82NANOIIUV","price":457.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6112a3086408f_5d3e8c05-e457-474d-8c00-6cb2738c1822.png?v=1783586606"},{"product_id":"hoya-hd-nano-mark-ii-cpl","title":"Hoya HD Nano Mark II CPL","description":"\u003ch2\u003eTHE POWER OF A TITAN\u003c\/h2\u003e\n\u003cp\u003eThe HOYA HD nano Mk II CIR-PL is the best polarizer you can get for your lens. Equipped with a High Transparency HD Polarizing Film, manufactured with a high-pressure press technology for maximum sturdiness, and perfected with the unmatchable ultra-hard nano coating, the HD nano Mk II CIR-PL will provide you with an unbeatable longevity and an image quality worthy for the big screen. Experience what it means to use a titan!\u003c\/p\u003e\n\u003ch2\u003eTHE UNRIVALED STRENGTH OF THE ULTRA-HARD NANO COATING\u003c\/h2\u003e\n\u003cp\u003eThe most vulnerable spot of filters are their coatings. A coating is not permanent. Daily usage and wiping when cleaning the filter wear the coating off. The filter protects from potential physical damage – but the coating should also have extraordinary strength in order to not wear off during routine maintenance. If the coating loses its effectiveness, the image quality suffers.\u003c\/p\u003e\n\u003cp\u003eBut not with the HD nano Mk II's ultra-hard nano coating. This newly developed coating is applied onto the filter's glass surface more firmly and tightly on the nano level than ever before. Due to this, the particles are layered on the glass surface with extremely high density that creates a hard to come off and smooth coating.\u003c\/p\u003e\n\u003ctable border=\"0\"\u003e\n\u003ccaption\u003e\n\u003ch4 class=\"text_subtle\"\u003eSurface enlarged picture\u003c\/h4\u003e\n\u003c\/caption\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp class=\"text_subtle\"\u003eBasic Coating\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp class=\"text_subtle\"\u003eHD nano Mk II Coating\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/basiccoating.jpg?1642010898717\" width=\"355\" height=\"246\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/nanocoating.jpg?1642010894506\" width=\"355\" height=\"246\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eWith 16 layers applied to both sides of the filter glass, the coating is a solid 200% harder than that of common CIR-PL filters, making it the hardest and most scratch \u0026amp; stain resistant coating among all manufacturers.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/8CKD4gw1YaY?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOf course, the coating comes along with water and oil repellent properties, making everyday cleaning as easy and fast as it can get.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_01.jpg?1642012039024\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe ultra-hard nano coating makes the HD nano Mk II CIR-PL a perfect fit for advanced and professional photographers who are often shooting in rough conditions, allowing them to fully concentrate on the work without worrying about the filter.\u003c\/p\u003e\n\u003ch2\u003eHIGH TRANSPARENCY POLARIZING FILM FOR FAST SHUTTER SPEED\u003c\/h2\u003e\n\u003cp\u003eThe HD nano Mk II CIR-PL adopts a high transparency polarizing film. It has an incredible 25% better light transmission than standard polarizing films used in current photographic filters. This translates to no less than nearly 1\/2 stop more light entering the lens while yielding the same polarization effect. An absolute must for shooting in low light conditions!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano\/pl_transm.png?1642011492013\" width=\"450\" height=\"272\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCONTROL REFLECTIONS\u003c\/h3\u003e\n\u003cp\u003eThe HOYA HD nano Mk II CIR-PL filter allows you to create unique effects in your photo which are not achievable through editing software in post production.\u003c\/p\u003e\n\u003cp\u003eOne such effect is the controlling of light reflections on glass or water surfaces. The HOYA HD nano Mk II CIR-PL allows you to control light waves entering your lens, through the filtering of all polarized light. This allows you to see below surfaces of water.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_03_2.jpg?1642011742638\" alt=\"With HOYA HD nano Mk II CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD nano Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_03_1.jpg?1642011758916\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThis effect is also great on glass surfaces. By removing reflections, you can look through the glass and into interiors.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_04_2.jpg?1642011804960\" alt=\"With HOYA HD nano Mk II CIR-PL filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD nano Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_04_1.jpg?1642011771178\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eENHANCE CONTRAST AND COLOR SATURATION\u003c\/h3\u003e\n\u003cp\u003ePolarized light is not limited to surface reflections, but light shining directly from the sky is polarized too. Air molecules, moisture and dust scatter sunlight, and this light can be filtered out with the HOYA HD nano Mk II CIR-PL.\u003c\/p\u003e\n\u003cp\u003eThis allows you to greatly increase the contrast of the sky, removing haze, and enhancing blue hues.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_05_2.jpg?1642011817095\" alt=\"With HOYA HD nano Mk II CIR-PL filter\" data-naturalwidth=\"1066\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA HD nano Mk II CIR-PL filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/HD_nano_Mk_II\/pl_05_1.jpg?1642011782184\" alt=\"Without filter\" data-naturalwidth=\"1066\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eA SLIM DESIGN WITH HIGH STABILITY: THE HD LOW-PROFILE FRAME\u003c\/h2\u003e\n\u003cp\u003eWhen it comes to CIR-PL filters, a common fear is: Will it cause vignetting? Since CIR-PL filters have a front and rear frame, they become naturally thicker which undeniably increases the chance for vignetting.\u003c\/p\u003e\n\u003cp\u003eThe HD nano Mk II CIR-PL however is designed with an ultra-thin Aluminum frame, keeping the overall thickness even for a polarizer very low. This makes most wide-angle lenses compatible to use and vignetting only happens in very rare cases.\u003c\/p\u003e\n\u003cp\u003eOn top of that, the HD nano Mk II brings the stability to the next level: The glass is mounted with a special high-pressure press technology to the frame. This gives the glass an extra lasting stability, increasing the filter’s overall sturdiness and prolonging its life-time greatly.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020204904725,"sku":"49NANOIICPL","price":283.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020204937493,"sku":"52NANOIICPL","price":315.0,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020204970261,"sku":"55NANOIICPL","price":331.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020205003029,"sku":"58NANOIICPL","price":355.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020205035797,"sku":"62NANOIICPL","price":378.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020205068565,"sku":"67NANOIICPL","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020205101333,"sku":"72NANOIICPL","price":489.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020205134101,"sku":"77NANOIICPL","price":552.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020205166869,"sku":"82NANOIICPL","price":607.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/69c2de723e2a1.png?v=1783586443"},{"product_id":"hoya-linear-polarising-filter","title":"Hoya Linear Polarising Filter","description":"\u003cp\u003e\u003cspan\u003eLight rays reflected off surfaces become polarized, and polarizing filters, like Hoya Polarizing Filters, are used to control which light rays enter your camera lens. These filters help eliminate unwanted reflections from non-metallic surfaces such as water and glass while enhancing colour saturation, clarity, and contrast. They are particularly effective for deepening the contrast between blue skies and white clouds. Importantly, HOYA's polarizing filters maintain the overall colour balance of your shots.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"46mm","offer_id":50020205199637,"sku":"C490846","price":71.25,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020205232405,"sku":"C490849","price":60.75,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020205265173,"sku":"C490855","price":65.25,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020205297941,"sku":"C490858","price":71.25,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020205330709,"sku":"C490867","price":78.75,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020205363477,"sku":"C490872","price":93.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020205396245,"sku":"C490877","price":119.25,"currency_code":"AUD","in_stock":true},{"title":"86mm","offer_id":50020205429013,"sku":"C490886","price":151.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/Hoya_B52PL_52mm_Linear_Polarizing_Glass_1349882745_23440.jpg?v=1783766623"},{"product_id":"hoya-uv-ir-cut","title":"Hoya UV \u0026 IR Cut","description":"\u003cp\u003eThe HOYA UV\u0026amp;IR Cut is a specialized filter that has the ability to cut both UV rays below 390nm and IR rays above 700mn leaving just the light rays in the visible spectrum passing through the filter and into the camera. Filter is available in sizes 49mm through 82mm.\u003c\/p\u003e\n\u003cp\u003eThis filter is used on a digital camera and the video, which do not have an IR protection filter toward an image sensor or were remodeled.\u003c\/p\u003e\n\u003cp\u003eThis is important because unfiltered CCD and CMOS sensors are extremely susceptible to UV and IR rays just outside the visible spectrum that can have a very negative impact on image quality.\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003ePLEASE NOTE: The UV-IR Cut filter is intended for use with digital SLR cameras and cine cameras that do NOT have an IR filter installed in front of the sensor. Color balance effects can occur when this filter is used with cameras that have an IR filter installed in front of the sensor. Please consult your camera owner's manual before use.\u003c\/p\u003e\n\u003ctable border=\"0\"\u003e\n\u003ccaption\u003e\n\u003ch4 class=\"break_block_main text_subtle\"\u003eTRANSMISSION CURVES\u003c\/h4\u003e\n\u003c\/caption\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/GENERAL\/uvir_transm.gif\" width=\"220\" height=\"118\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eThe HOYA UV \u0026amp; IR light transmission curve shows the sharp-cut nature of the filter glass and coatings as well as the consistent light transmission in the visible spectrum. This curve demonstrates a more even visible light transmission than the closest competitor. This means that sharper images with more depth and finer, richer color gradations are possible with the HOYA UV \u0026amp; IR Cut filter.\u003c\/p\u003e\n\u003cp\u003eThe effect of the filter is achieved mainly though the multi-layer coatings on the surface of the filter. Hoya begins with crystal clear, colorless optical glass and then bonds coating to this filter that block both UV and IR light rays outside of the range mentioned.\u003c\/p\u003e\n\u003cp\u003eThere is light incidence angle dependence in the transmission factor because overlayer is thick, so this filter doesn't suit use by a wide-angle lens.\u003c\/p\u003e\n\u003cp\u003eIt is suitable for heavenly body photography.\u003c\/p\u003e\n\u003ch4\u003eAN IMPORTANT NOTE REGARDING WIDE-ANGLE LENSES\u003c\/h4\u003e\n\u003cp\u003eIncreasing the angle of incidence, meaning light rays entering the filter from an extreme angle as is the case with super-wide and ultra-wide angle lenses, leads to an increasing color shift as the angle increases. This is based on the physics of light and the nature of the coatings. All UV-IR cut filters have the same properties in this regard. It is not recommended this filter be used with lenses having a field of view greater than 60 degrees.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020205723925,"sku":"H49IR","price":181.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020205756693,"sku":"H52IR","price":192.0,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020205789461,"sku":"H55IR","price":211.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020205822229,"sku":"H58IR","price":220.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020205854997,"sku":"H62IR","price":262.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020205887765,"sku":"H67IR","price":292.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020205920533,"sku":"H72IR","price":310.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020205953301,"sku":"H77IR","price":361.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020205986069,"sku":"H82IR","price":412.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b29fc48a8a3e.png?v=1783764185"},{"product_id":"hoya-r72-infrared","title":"Hoya R72 Infrared","description":"\u003ch2\u003eInfrared – the world of invisible light\u003c\/h2\u003e\n\u003cp\u003eThe wavelengths of the visible light spectrum, i.e., what we can see with our naked eye, range from 380nm to somewhere around 740nm, and what comes directly before is ultraviolet light and directly after is infrared light, which we both cannot see.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/01.jpg?1653549810908\" width=\"450\" height=\"130\"\u003e\u003c\/p\u003e\n\u003cp\u003eHowever, not being able to see this light with our eyes doesn't mean that it does not exist. With the HOYA R72 INFRARED filter, the photographer can make it possible to see things through the infrared spectrum, providing a whole new range of options to play around with colors leading to very interesting, sometimes stunning, and definitely truly creative results.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/02.jpg?1653549836765\" alt=\"Photographer: Colins Ryan\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Colins Ryan\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eHow the R72 INFRARED filter works\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/03.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/03.png?1653549868540\" width=\"300\" height=\"198\"\u003e\u003c\/a\u003eThe R72 INFRARED filter does not let any wavelengths before 740nm pass through, allowing only light in the high red area and infrared spectrum to enter the lens. From 760nm to 860nm, the light transmission rate is 95%.\u003c\/p\u003e\n\u003cp\u003eAs infrared light is exclusively in the red color spectrum, all areas in images also appear in various red tones. In order to achieve the black and white style unique to infrared photography, setting the correct white balance is vital before shifting the image to B\u0026amp;W in post-processing. A major difference here is that the black and white contrast differs from the typical B\u0026amp;W settings in the camera or through post-processing when shooting without a filter.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev swiper-slide-duplicate-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/04_2.jpg?1653549951880\" alt=\"Photographer: Andres Paabos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Andres Paabos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/04_1.jpg?1653549947333\" alt=\"Photographer: Andres Paabos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Andres Paabos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next swiper-slide-duplicate-prev\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/04_2.jpg?1653549951880\" alt=\"Photographer: Andres Paabos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Andres Paabos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/04_1.jpg?1653549947333\" alt=\"Photographer: Andres Paabos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Andres Paabos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eAdvanced photographers go one step further and work with a color post-processing technique called \"false colors\" to achieve very unique results which are only possible with an infrared filter.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev swiper-slide-duplicate-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/05_2.jpg?1653549980670\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/05_1.jpg?1653549977182\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next swiper-slide-duplicate-prev\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/05_2.jpg?1653549980670\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/R72_INFRARED\/05_1.jpg?1653549977182\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTips for shooting\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWorks well with digital cameras, especially mirrorless cameras or DSLRS with no IR blocking filter in front of the sensor. (Please check your camera's manual).\u003c\/li\u003e\n\u003cli\u003eDue to the nature of infrared light, filter factor and exposure compensation vary widely from visible light and the result depends largely on lighting conditions.\u003c\/li\u003e\n\u003cli\u003eCan be paired with colored black and white contrast filters such as the R1 Pro (Red), Y2 Pro (Yellow), YA3 Pro (Orange) or other color filters to change the color rendition or contrast effects.\u003c\/li\u003e\n\u003cli\u003eOur\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/hoyafilter.com\/reviews\/infrared_photography_with_the_hoya_r72_filter\/\"\u003eguide\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis highly recommended for information about shooting with the HOYA R72 INFRARED filter.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020205461781,"sku":"C643049","price":76.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020205494549,"sku":"C643052","price":85.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020205527317,"sku":"C643055","price":94.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020205560085,"sku":"C643058","price":110.25,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020205592853,"sku":"C643062","price":134.25,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020205625621,"sku":"C643067","price":187.5,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020205658389,"sku":"C643072","price":252.0,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020205691157,"sku":"C643077","price":292.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b2a0344945a3_1.png?v=1783763920"},{"product_id":"hoya-starscape","title":"Hoya Starscape","description":"\u003cp\u003eDesigned for night scape photography, the HOYA STARSCAPE filter reduces light pollution generated by artificial lights common in cities.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/N-SM7MuXZX8\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe HOYA STARSCAPE cuts light transmission in the area of the spectrum that is usually associated with light pollution from Sodium and Mercury-vapor lights common to most cities world-wide. Thus, the filter provides a more clear image with natural colors and improved contrast in the night sky.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_2.png\" class=\"custom_image_popup\"\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_2.png?1572533617297\" width=\"400\" height=\"298\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe filter cuts off in the most natural way the transmission of light spectrum that is frequently presented in city environments and usually associated with Sodium and Mercury-vapor lights.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_3_2.jpg?1572533713029\" alt=\"With HOYA STARSCAPE filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA STARSCAPE filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_3_1.jpg?1572533707447\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eMain features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReduces yellowish and greenish color cast from artificial city lights.\u003c\/li\u003e\n\u003cli\u003eNatural color reproduction and improved contrast overall.\u003c\/li\u003e\n\u003cli\u003eCompatible with wide and super-wide angle lenses.\u003c\/li\u003e\n\u003cli\u003eLow profile frame.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_4.jpg?1572533776569\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eOther similar filters that cut light pollution by special glass coating can produce color shift especially when used with wide or super wide angle lenses. The HOYA STARSCAPE filter achieves the same result by using a special glass formula, thus no color shift occurs even at wide or super wide angles.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_5.jpg?1572533823704\" alt=\"Other light pollution cut filter on wide angle lens\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eOther light pollution cut filter on wide angle lens\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe main genre of utilization of the HOYA STARSCAPE filter is night landscape where the ground and sky are positioned in one composition. The natural colors the sky are truthfully reproduced while other objects left unaffected.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_6.jpg?1572533870787\" alt=\"Photographer: Christophe Anagnostopoulos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Christophe Anagnostopoulos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eHOYA STARSCAPE filter is effective when shooting Aurora Borealis. The green light patterns on the northern night sky are enhanced by the cutting of light pollution that is generated from the close urban areas.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_8_2.jpg?1584368405355\" alt=\"With HOYA STARSCAPE filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA STARSCAPE filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_8_1.jpg?1584368401351\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003eAurora Borealis shot with HOYA STARSCAPE\u003cbr\u003ePhotographer: FRÉDÉRIC LEPLA\u003c\/p\u003e\n\u003cp\u003eThe HOYA STARSCAPE filter is quite helpful in time lapse shooting. By cutting light pollution directly during the shooting process, the amount of time necessary in post processing will be significantly reduced.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/3_kOZFXgIpU?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe combination of HOYA STARSCAPE and SOFTENER No0.5 will allow to enhance even more the bright stars in the night sky, thus making the image more impressive and attractive.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/STARSCAPE\/starscape_7.jpg?1572533966254\" alt=\"Shot of the night sky shot with HOYA STARSCAPE and HOYA SOFTENER A filters | Shot by Andrew Leggett\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eShot of the night sky shot with HOYA STARSCAPE and HOYA SOFTENER A filters | Shot by Andrew Leggett\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch4\u003ePrecautions\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eLight pollution cut filter HOYA STARSCAPE does not cut 100% of light coming from Sodium and Mercury-vapor lights.\u003c\/li\u003e\n\u003cli\u003ePolluted light is a mixture of different unwanted light spectrums. HOYA STARSCAPE filter cannot cut all the polluted light spectrums.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020206018837,"sku":"STAR49H","price":77.0,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020206051605,"sku":"STAR52H","price":78.65,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020206084373,"sku":"STAR55H","price":85.25,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020206117141,"sku":"STAR58H","price":98.45,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020206149909,"sku":"STAR62H","price":115.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020206182677,"sku":"STAR67H","price":145.2,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020206215445,"sku":"STAR72H","price":188.1,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020206248213,"sku":"STAR77H","price":222.2,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020206280981,"sku":"STAR82H","price":281.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5dbaef1012932_1.png?v=1783851983"},{"product_id":"hoya-sparkle-4x","title":"Hoya Sparkle 4X","description":"\u003ch2\u003eA spark inside of us\u003c\/h2\u003e\n\u003cp\u003eImagine spending a warm spring night with your friends around a campfire, going with your date to a festive illuminated park during a cold winter evening or watching a raindrop calmly running down a flower after a summer storm. These scenes create a special feeling of coziness and ease – a feeling that flickers like a warm spark inside of us.\u003c\/p\u003e\n\u003cp\u003eWe have created this filter to give us the chance to show this feeling of warmth in our photo. The filter is designed to create moderately sized light beams from light sources while gently enhancing them, letting them appear like tiny sparks and creating a warm and joyful atmosphere just like the feeling inside of us. Get to know the HOYA SPARKLE.\u003c\/p\u003e\n\u003ch2\u003eThe Sparkle Effect\u003c\/h2\u003e\n\u003cp\u003eConventional cross filters may appear with overly long light beams, cluttering and totally overloading your photos. Rather than letting the cross effect take over your photo, the HOYA SPARKLE aims to create a joyful atmosphere subtly through creating only moderately sized light beams. While doing so, the light sources themselves are also being gently enhanced, creating a perfect balance between strength of the light source and length of the light beams.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_3.jpg?1634327610892\" alt=\"With HOYA SPARKLE 6X filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SPARKLE 6X filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_1.jpg?1634327601675\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_2.jpg?1634327607904\" alt=\"With conventional cross filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith conventional cross filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_3.jpg?1634327610892\" alt=\"With HOYA SPARKLE 6X filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SPARKLE 6X filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_1.jpg?1634327601675\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eLight sources can be anything – such as stars, light reflecting on water, or sunrays breaking through the crown of a tree.\u003c\/p\u003e\n\u003ch2\u003eHOYA SPARKLE in astrophotography\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SPARKLE 6X is a filter that absolutely shines (literally) in night sky photography. Through taking the light sources of brighter stars and converting them into 6-pointed stars, the SPARKLE series creates a simply beautiful and mesmerizing effect in your photos – creating a new standard for astrophotography.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev swiper-slide-duplicate-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_2.jpg?1635338555463\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_1.jpg?1635338549310\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next swiper-slide-duplicate-prev\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_2.jpg?1635338555463\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_1.jpg?1635338549310\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003ePersonalize your photos further\u003c\/h2\u003e\n\u003ch3\u003eChoose your pattern\u003c\/h3\u003e\n\u003cp\u003eThe SPARKLE series consists of the SPARKLE 4X and the SPARKLE 6X, creating a four-cross pattern and six-cross pattern respectively. Try out both!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_02_2.jpg?1634326859820\" alt=\"With HOYA SPARKLE 6X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SPARKLE 6X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_02_1.jpg?1634326856475\" alt=\"With HOYA SPARKLE 4X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA SPARKLE 4X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eSoft Effect\u003c\/h3\u003e\n\u003cp\u003eIn the absence of strong light sources in the composition, the HOYA SPARKLE produces a soft effect in your image, creating a dreamy atmosphere. This is especially recommended for portrait, flower and landscape photography. You can further strengthen the soft effect through increasing the focal length towards the telephoto end!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_06_2.jpg?1634327698093\" alt=\"With HOYA SPARKLE 6X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SPARKLE 6X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_06_1.jpg?1634327685269\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRotatable front frame\u003c\/h3\u003e\n\u003cp\u003eThrough turning the front frame, you can change the angle of the cross pattern. This gives you the ability to always choose the perfect angle, personalizing your photos even further!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_07_2.jpg?1634327717941\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eAfter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_07_1.jpg?1634327711954\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eBefore\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGet the best results!\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe cross effect appears from single point sources. Other forms of light sources, e.g., cylinder shaped light like from fluorescent lamps, will not produce an effect. There are also cases in which large light sources prevent the cross effect from appearing clearly. In these situations, try to move further away from the interfering light source and try shooting again.\u003c\/li\u003e\n\u003cli\u003eThe strength of the light source, the focal distance and the aperture value have an impact on the cross effect.\u003c\/li\u003e\n\u003cli\u003eIf your image is too dark when shooting illuminations, try increasing the exposure compensation. On the other hand, should the image be too bright, try with a reduced exposure compensation.\u003c\/li\u003e\n\u003cli\u003eCross streaks can be seen better in dark background settings. Also, focusing on the light source makes for a crisper cross effect.\u003c\/li\u003e\n\u003cli\u003eDepending on the conditions, a mesh shaped flare will occur (strong light sources and back lighting conditions).\u003c\/li\u003e\n\u003cli\u003eIncreasing the focal length towards the telephoto end will strengthen the soft effect.\u003c\/li\u003e\n\u003cli\u003eLight rays might distort at wide angles.\u003c\/li\u003e\n\u003cli\u003eWhen the aperture is reduced to around f\/22, light rays may become dotted.\u003c\/li\u003e\n\u003cli\u003eUnder circumstances, the HOYA SPARKLE produces a meshed pattern over the blurred parts in your image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOther features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDigital multi-coated glass allows a max. surface light reflection ratio of 0.5%.\u003c\/li\u003e\n\u003cli\u003eBlack-rimmed glass minimizes random reflections inside the frame.\u003c\/li\u003e\n\u003cli\u003eKnurling makes it easy to attach and remove the filter.\u003c\/li\u003e\n\u003cli\u003eUV absorption filter case.\u003c\/li\u003e\n\u003cli\u003eThin frame design to minimize vignetting even with wide angle lenses.\u003c\/li\u003e\n\u003cli\u003eMade in Japan quality!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020206313749,"sku":"49HSP4","price":125.3,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020206346517,"sku":"52HSP4","price":125.3,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020206379285,"sku":"55HSP4","price":140.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020206412053,"sku":"58HSP4","price":162.4,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020206444821,"sku":"62HSP4","price":184.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020206477589,"sku":"67HSP4","price":228.2,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020206510357,"sku":"72HSP4","price":257.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020206543125,"sku":"77HSP4","price":280.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020206575893,"sku":"82HSP4","price":338.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6169d4cfd8bdd.png?v=1783851850"},{"product_id":"hoya-sparkle-6x","title":"Hoya Sparkle 6X","description":"\u003ch2\u003eA spark inside of us\u003c\/h2\u003e\n\u003cp\u003eImagine spending a warm spring night with your friends around a campfire, going with your date to a festive illuminated park during a cold winter evening or watching a raindrop calmly running down a flower after a summer storm. These scenes create a special feeling of coziness and ease – a feeling that flickers like a warm spark inside of us.\u003c\/p\u003e\n\u003cp\u003eWe have created this filter to give us the chance to show this feeling of warmth in our photo. The filter is designed to create moderately sized light beams from light sources while gently enhancing them, letting them appear like tiny sparks and creating a warm and joyful atmosphere just like the feeling inside of us. Get to know the HOYA SPARKLE.\u003c\/p\u003e\n\u003ch2\u003eThe Sparkle Effect\u003c\/h2\u003e\n\u003cp\u003eConventional cross filters may appear with overly long light beams, cluttering and totally overloading your photos. Rather than letting the cross effect take over your photo, the HOYA SPARKLE aims to create a joyful atmosphere subtly through creating only moderately sized light beams. While doing so, the light sources themselves are also being gently enhanced, creating a perfect balance between strength of the light source and length of the light beams.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_3.jpg?1634327610892\" alt=\"With HOYA SPARKLE 6X filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SPARKLE 6X filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_1.jpg?1634327601675\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_2.jpg?1634327607904\" alt=\"With conventional cross filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith conventional cross filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_3.jpg?1634327610892\" alt=\"With HOYA SPARKLE 6X filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SPARKLE 6X filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_05_1.jpg?1634327601675\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eLight sources can be anything – such as stars, light reflecting on water, or sunrays breaking through the crown of a tree.\u003c\/p\u003e\n\u003ch2\u003eHOYA SPARKLE in astrophotography\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SPARKLE 6X is a filter that absolutely shines (literally) in night sky photography. Through taking the light sources of brighter stars and converting them into 6-pointed stars, the SPARKLE series creates a simply beautiful and mesmerizing effect in your photos – creating a new standard for astrophotography.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev swiper-slide-duplicate-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_2.jpg?1635338555463\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_1.jpg?1635338549310\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next swiper-slide-duplicate-prev\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_2.jpg?1635338555463\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_08_6_1.jpg?1635338549310\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003ePersonalize your photos further\u003c\/h2\u003e\n\u003ch3\u003eChoose your pattern\u003c\/h3\u003e\n\u003cp\u003eThe SPARKLE series consists of the SPARKLE 4X and the SPARKLE 6X, creating a four-cross pattern and six-cross pattern respectively. Try out both!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_02_2.jpg?1634326859820\" alt=\"With HOYA SPARKLE 6X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SPARKLE 6X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_02_1.jpg?1634326856475\" alt=\"With HOYA SPARKLE 4X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA SPARKLE 4X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eSoft Effect\u003c\/h3\u003e\n\u003cp\u003eIn the absence of strong light sources in the composition, the HOYA SPARKLE produces a soft effect in your image, creating a dreamy atmosphere. This is especially recommended for portrait, flower and landscape photography. You can further strengthen the soft effect through increasing the focal length towards the telephoto end!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_06_2.jpg?1634327698093\" alt=\"With HOYA SPARKLE 6X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SPARKLE 6X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_06_1.jpg?1634327685269\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRotatable front frame\u003c\/h3\u003e\n\u003cp\u003eThrough turning the front frame, you can change the angle of the cross pattern. This gives you the ability to always choose the perfect angle, personalizing your photos even further!\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_07_2.jpg?1634327717941\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eAfter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SPARKLE\/sparkle_07_1.jpg?1634327711954\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eBefore\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGet the best results!\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe cross effect appears from single point sources. Other forms of light sources, e.g., cylinder shaped light like from fluorescent lamps, will not produce an effect. There are also cases in which large light sources prevent the cross effect from appearing clearly. In these situations, try to move further away from the interfering light source and try shooting again.\u003c\/li\u003e\n\u003cli\u003eThe strength of the light source, the focal distance and the aperture value have an impact on the cross effect.\u003c\/li\u003e\n\u003cli\u003eIf your image is too dark when shooting illuminations, try increasing the exposure compensation. On the other hand, should the image be too bright, try with a reduced exposure compensation.\u003c\/li\u003e\n\u003cli\u003eCross streaks can be seen better in dark background settings. Also, focusing on the light source makes for a crisper cross effect.\u003c\/li\u003e\n\u003cli\u003eDepending on the conditions, a mesh shaped flare will occur (strong light sources and back lighting conditions).\u003c\/li\u003e\n\u003cli\u003eIncreasing the focal length towards the telephoto end will strengthen the soft effect.\u003c\/li\u003e\n\u003cli\u003eLight rays might distort at wide angles.\u003c\/li\u003e\n\u003cli\u003eWhen the aperture is reduced to around f\/22, light rays may become dotted.\u003c\/li\u003e\n\u003cli\u003eUnder circumstances, the HOYA SPARKLE produces a meshed pattern over the blurred parts in your image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOther features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDigital multi-coated glass allows a max. surface light reflection ratio of 0.5%.\u003c\/li\u003e\n\u003cli\u003eBlack-rimmed glass minimizes random reflections inside the frame.\u003c\/li\u003e\n\u003cli\u003eKnurling makes it easy to attach and remove the filter.\u003c\/li\u003e\n\u003cli\u003eUV absorption filter case.\u003c\/li\u003e\n\u003cli\u003eThin frame design to minimize vignetting even with wide angle lenses.\u003c\/li\u003e\n\u003cli\u003eMade in Japan quality!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020206608661,"sku":"49HSP6","price":125.3,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020206641429,"sku":"52HSP6","price":125.3,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020206674197,"sku":"55HSP6","price":140.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020206706965,"sku":"58HSP6","price":162.4,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020206739733,"sku":"62HSP6","price":184.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020206772501,"sku":"67HSP6","price":228.2,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020206805269,"sku":"72HSP6","price":257.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020206838037,"sku":"77HSP6","price":280.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020206870805,"sku":"82HSP6","price":338.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6169dcc7e424c.png?v=1783851787"},{"product_id":"hoya-star-4x","title":"Hoya Star 4X","description":"\u003cp\u003eThe HOYA STAR 4X filter creates a 4-beam flare on light spots and is effective when shooting night illuminations, reflections on water surfaces, light leaking through leaves, photographs of jewelry and other scenes with tiny light sources.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star4_01_2.jpg?1643125859253\" alt=\"With HOYA STAR 4X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA STAR 4X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star4_01_1.jpg?1643125839964\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eStar filters are dramatic multi-point light flares or rays of light, also known as \"star effect\", that bring bright or strong point light sources into scene. Star filters come in 3 different varieties: STAR 4X, STAR 6X and STAR 8X, which have 4, 6 or 8 light beams respectively emanating from the light source.\u003c\/p\u003e\n\u003cp\u003eHOYA star filters have lines etched into the surface of the high-quality optical glass of the filter in order to create the star effect. Each of the filters, STAR 4X, STAR 6X and STAR 8X, have different patterns of lines etched into the glass to create the number of rays of light for the filter.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star_filters_patterns.jpg?1643125869067\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Advice\u003c\/h2\u003e\n\u003cp\u003eStar filter gives a beautiful and romantic effect, emanating multiple rays of light coming out from a point source of light, or a bright object in the image. Please note that the ray's appearance may differ depending on aperture setting, size, strength of the light source and the distance to the camera.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020206903573,"sku":"49S4X","price":41.3,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020206936341,"sku":"52S4X","price":44.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020206969109,"sku":"55S4X","price":46.9,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020207001877,"sku":"58S4X","price":49.7,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020207034645,"sku":"62S4X","price":56.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020207067413,"sku":"67S4X","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020207100181,"sku":"72S4X","price":72.1,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020207132949,"sku":"77S4X","price":91.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020207165717,"sku":"82S4X","price":118.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/61f018c414608.png?v=1783851671"},{"product_id":"hoya-star-6x","title":"Hoya Star 6X","description":"\u003cp\u003eThe HOYA STAR 6X filter creates a 6-beam flare on light spots and is effective when shooting night illuminations, reflections on water surfaces, light leaking through leaves, photographs of jewelry and other scenes with tiny light sources.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star6_01_2.jpg?1643126061359\" alt=\"With HOYA STAR 6X filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA STAR 6X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star6_01_1.jpg?1643126030154\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eStar filters are dramatic multi-point light flares or rays of light, also known as \"star effect\", that bring bright or strong point light sources into scene. Star filters come in 3 different varieties: STAR 4X, STAR 6X and STAR 8X, which have 4, 6 or 8 light beams respectively emanating from the light source.\u003c\/p\u003e\n\u003cp\u003eHOYA star filters have lines etched into the surface of the high-quality optical glass of the filter in order to create the star effect. Each of the filters, STAR 4X, STAR 6X and STAR 8X, have different patterns of lines etched into the glass to create the number of rays of light for the filter.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star_filters_patterns.jpg?1643126017330\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Advice\u003c\/h2\u003e\n\u003cp\u003eStar filter gives a beautiful and romantic effect, emanating multiple rays of light coming out from a point source of light, or a bright object in the image. Please note that the ray's appearance may differ depending on aperture setting, size, strength of the light source and the distance to the camera.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020207296789,"sku":"49S6X","price":49.7,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020207329557,"sku":"52S6X","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020207362325,"sku":"55S6X","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020207395093,"sku":"58S6X","price":56.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020207427861,"sku":"62S6X","price":66.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020207460629,"sku":"67S6X","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020207493397,"sku":"72S6X","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020207526165,"sku":"77S6X","price":105.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020207558933,"sku":"82S6X","price":118.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/61f01ce728b58.png?v=1783851596"},{"product_id":"hoya-star-8x","title":"Hoya Star 8X","description":"\u003cp\u003eThe HOYA STAR 8X filter creates a 8-beam flare on light spots and is effective when shooting night illuminations, reflections on water surfaces, light leaking through leaves, photographs of jewelry and other scenes with tiny light sources.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star8_01_2.jpg?1643126550873\" alt=\"With HOYA STAR 8X filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA STAR 8X filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star8_01_1.jpg?1643126535190\" alt=\"Without filter\" data-naturalwidth=\"1920\" data-naturalheight=\"1280\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eStar filters are dramatic multi-point light flares or rays of light, also known as \"star effect\", that bring bright or strong point light sources into scene. Star filters come in 3 different varieties: STAR 4X, STAR 6X and STAR 8X, which have 4, 6 or 8 light beams respectively emanating from the light source.\u003c\/p\u003e\n\u003cp\u003eHOYA star filters have lines etched into the surface of the high-quality optical glass of the filter in order to create the star effect. Each of the filters, STAR 4X, STAR 6X and STAR 8X, have different patterns of lines etched into the glass to create the number of rays of light for the filter.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/STAR\/star_filters_patterns.jpg?1643126567778\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Advice\u003c\/h2\u003e\n\u003cp\u003eStar filter gives a beautiful and romantic effect, emanating multiple rays of light coming out from a point source of light, or a bright object in the image. Please note that the ray's appearance may differ depending on aperture setting, size, strength of the light source and the distance to the camera.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020207591701,"sku":"49S8X","price":49.7,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020207624469,"sku":"52S8X","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020207657237,"sku":"55S8X","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020207690005,"sku":"58S8X","price":56.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020207722773,"sku":"62S8X","price":66.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020207755541,"sku":"67S8X","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020207788309,"sku":"72S8X","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020207821077,"sku":"77S8X","price":105.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020207853845,"sku":"82S8X","price":118.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/61f01f4513dd4.png?v=1783851494"},{"product_id":"hoya-diffuser-no-1","title":"Hoya Diffuser No 1","description":"\u003cp\u003eThe DIFFUSER No1 is a creative filter in the HOYA's soft filter line-up that offers a unique kind of soft effect through creating an overall very slight unsharpness in the photo, softening the highlights and removing edge sharpness without reducing the contrast.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/01_2.jpg?1644328767745\" alt=\"With HOYA DIFFUSER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA DIFFUSER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/01_1.jpg?1644328761385\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eA unique technology\u003c\/h2\u003e\n\u003cp\u003eThe surface of the HOYA DIFFUSER No1 has an irregularly uneven pattern achieved by roughening the glass surface through spraying hydrogen fluoride using a special masking plate.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/02.jpg?1644328857329\" width=\"400\" height=\"266\" alt=\"Close-up HOYA DIFFUSER No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA DIFFUSER No1 surface\u003c\/p\u003e\n\u003ch2\u003eGallery\u003c\/h2\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev swiper-slide-duplicate-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/03_2.jpg?1644328903045\" alt=\"With HOYA DIFFUSER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA DIFFUSER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/03_1.jpg?1644328899506\" alt=\"With HOYA DIFFUSER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA DIFFUSER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next swiper-slide-duplicate-prev\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/03_2.jpg?1644328903045\" alt=\"With HOYA DIFFUSER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA DIFFUSER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/DIFFUSER_No1\/03_1.jpg?1644328899506\" alt=\"With HOYA DIFFUSER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA DIFFUSER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020207886613,"sku":"49DN1","price":55.3,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020207919381,"sku":"52DN1","price":60.9,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020207952149,"sku":"55DN1","price":66.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020207984917,"sku":"58DN1","price":72.1,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020208017685,"sku":"62DN1","price":91.0,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020208050453,"sku":"67DN1","price":104.3,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020208083221,"sku":"72DN1","price":118.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020208115989,"sku":"77DN1","price":131.6,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020208148757,"sku":"82DN1","price":145.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/62027643e38bd.jpg?v=1783763688"},{"product_id":"hoya-softener-no-0-5","title":"Hoya Softener No 0.5","description":"\u003ch2\u003ePushing the boundaries\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_2.jpg?1644340745793\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_1.jpg?1644340731702\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_2.jpg?1644340786830\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/03.jpg?1644340794906\" width=\"400\" height=\"266\" alt=\"Close-up HOYA SOFTENER No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA SOFTENER No1 surface\u003c\/p\u003e\n\u003ch2\u003ePortraits\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/04.jpg?1644340822798\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIlluminations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_2.jpg?1644340830440\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also take advantage of creating a dreamy atmosphere in landscape photography.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_2.jpg?1644340842096\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_1.jpg?1644340838067\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGallery\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/07.jpg?1644340848400\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020208181525,"sku":"49SN5","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020208214293,"sku":"52SN5","price":58.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020208247061,"sku":"55SN5","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020208279829,"sku":"58SN5","price":69.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020208312597,"sku":"62SN5","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020208345365,"sku":"67SN5","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020208378133,"sku":"72SN5","price":104.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020208410901,"sku":"77SN5","price":131.6,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020208443669,"sku":"82SN5","price":156.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/620290a5cf7e5.jpg?v=1783763536"},{"product_id":"hoya-softener-no-1","title":"Hoya Softener No 1","description":"\u003ch2\u003ePushing the boundaries\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_2.jpg?1644340745793\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_1.jpg?1644340731702\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_2.jpg?1644340786830\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/03.jpg?1644340794906\" width=\"400\" height=\"266\" alt=\"Close-up HOYA SOFTENER No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA SOFTENER No1 surface\u003c\/p\u003e\n\u003ch2\u003ePortraits\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/04.jpg?1644340822798\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIlluminations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_2.jpg?1644340830440\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also take advantage of creating a dreamy atmosphere in landscape photography.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_2.jpg?1644340842096\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_1.jpg?1644340838067\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGallery\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/07.jpg?1644340848400\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020208574741,"sku":"49SN1","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020208607509,"sku":"52SN1","price":58.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020208640277,"sku":"55SN1","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020208673045,"sku":"58SN1","price":69.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020208705813,"sku":"62SN1","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020208738581,"sku":"67SN1","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020208771349,"sku":"72SN1","price":104.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020208804117,"sku":"77SN1","price":131.6,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020208836885,"sku":"82SN1","price":156.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6202a6e98221e.jpg?v=1783763146"},{"product_id":"hoya-fog-no-0-5","title":"Hoya Fog No 0.5","description":"\u003cp\u003eThe HOYA FOG No1 has a frosted surface that lightly veils the entire image in a pleasing dreamlike fog effect. In comparison to HOYA's other soft filters however, the objects in the photo stay sharp and in contrast. The effect can be varied by changing the aperture of the lens, but stopping down too far will reduce the effect.\u003c\/p\u003e\n\u003cp\u003eThere are two HOYA FOG filters, FOG No1 and the weaker FOG No0.5. Both can be used together to produce an effect similar to dense fog.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_3.jpg?1644331635410\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_1.jpg?1644331628667\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_2.jpg?1644331631871\" alt=\"With HOYA FOG No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_3.jpg?1644331635410\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_1.jpg?1644331628667\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eHOYA FOG No1 filter uses a special slit glass to achieve the effect. Two slit glass elements are laminated together in a sandwiched structure that creates the fog effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/02.jpg?1644333349674\" width=\"400\" height=\"249\" alt=\"Close-up HOYA FOG No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA FOG No1 surface\u003c\/p\u003e\n\u003ch2\u003eNight scapes\u003c\/h2\u003e\n\u003cp\u003eWhat makes the soft effect of the FOG No1 really unique is that it enhances bright areas in the image in a way that it is letting them appear as glowing objects. Greatly suggested for night scape photography.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/03.jpg?1644333533518\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe strong fog effect lets darker objects and details disappear while also maximizing the glowing effect of bright areas and light sources. Some settings can be totally changed by this, letting them look like a different world.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/04_2.jpg?1644333804736\" alt=\"With HOYA FOG No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FOG No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/04_1.jpg?1644333801710\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020208869653,"sku":"49FN5","price":46.9,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020208902421,"sku":"52FN5","price":49.7,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020208935189,"sku":"55FN5","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020208967957,"sku":"58FN5","price":55.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020209000725,"sku":"62FN5","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020209033493,"sku":"67FN5","price":72.1,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020209066261,"sku":"72FN5","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020209099029,"sku":"77FN5","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020209131797,"sku":"82FN5","price":105.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/62027e70d0d6d.jpg?v=1783762941"},{"product_id":"hoya-fog-no-1","title":"Hoya Fog No 1","description":"\u003cp\u003eThe HOYA FOG No1 has a frosted surface that lightly veils the entire image in a pleasing dreamlike fog effect. In comparison to HOYA's other soft filters however, the objects in the photo stay sharp and in contrast. The effect can be varied by changing the aperture of the lens, but stopping down too far will reduce the effect.\u003c\/p\u003e\n\u003cp\u003eThere are two HOYA FOG filters, FOG No1 and the weaker FOG No0.5. Both can be used together to produce an effect similar to dense fog.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_3.jpg?1644331635410\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_1.jpg?1644331628667\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_2.jpg?1644331631871\" alt=\"With HOYA FOG No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_3.jpg?1644331635410\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/01_1.jpg?1644331628667\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eHOYA FOG No1 filter uses a special slit glass to achieve the effect. Two slit glass elements are laminated together in a sandwiched structure that creates the fog effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/02.jpg?1644333349674\" width=\"400\" height=\"249\" alt=\"Close-up HOYA FOG No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA FOG No1 surface\u003c\/p\u003e\n\u003ch2\u003eNight scapes\u003c\/h2\u003e\n\u003cp\u003eWhat makes the soft effect of the FOG No1 really unique is that it enhances bright areas in the image in a way that it is letting them appear as glowing objects. Greatly suggested for night scape photography.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/03.jpg?1644333533518\" alt=\"With HOYA FOG No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA FOG No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe strong fog effect lets darker objects and details disappear while also maximizing the glowing effect of bright areas and light sources. Some settings can be totally changed by this, letting them look like a different world.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/04_2.jpg?1644333804736\" alt=\"With HOYA FOG No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA FOG No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/FOG_No1\/04_1.jpg?1644333801710\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020209164565,"sku":"49FN1","price":46.9,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020209197333,"sku":"52FN1","price":49.7,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020209230101,"sku":"55FN1","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020209262869,"sku":"58FN1","price":55.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020209295637,"sku":"62FN1","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020209328405,"sku":"67FN1","price":72.1,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020209361173,"sku":"72FN1","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020209393941,"sku":"77FN1","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020209426709,"sku":"82FN1","price":105.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/620287bfc10a6.png?v=1783762819"},{"product_id":"hoya-mist-diffuser-black-no-0-5","title":"Hoya Mist Diffuser Black No 0.5","description":"\u003cp\u003eThe HOYA MIST DIFFUSER BLACK series is an effect filter that creates a black mist effect through diffusing objects in an image, giving it a stylish cinematic look. This special kind of mist effect is achieved by equally distributing a fine black nano powder between two layers of optical glass. Built with a non-coated glass surface for a better-looking effect and enhanced flares. With two versions available, MIST DIFFUSER BLACK No0.5 and No1, it is possible to select the desired intensity for your photo.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/01.jpg?1655918834846\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eLike a scene from a movie\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK is a soft type filter that adds a special cinematic effect to your photos and videos through diffusing light around light sources and slightly suppressing shadow contrasts, creating exquisite nuances reminiscent of a scene in a movie. The appeal of the MIST DIFFUSER BLACK is that it allows you to obtain a cinematic quality on the spot, without retouching.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/02.jpg?1655918847783\" alt=\"Photographer: Alen Smirnov\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Alen Smirnov\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThanks to its soft effect, the HOYA MIST DIFFUSER BLACK is also great for portrait shots. It smoothens skin texture and reduces overall contrast, giving models a stylish look. Compared to other soft filters, the MIST DIFFUSER BLACK does not whiten the image.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/03.jpg\" alt=\"Photographer: Christophe Anagnostopoulos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Christophe Anagnostopoulos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe MIST DIFFUSER BLACK can also create a special atmosphere in landscape photography. For example, it makes for a fantastic atmosphere by blurring the light through the trees. If the exposure compensation is set to a brighter setting, the blurring of light becomes even stronger.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/04_2.jpg?1655918873074\" alt=\"With HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/04_1.jpg?1655918869467\" alt=\"Without filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eMIST DIFFUSER BLACK in videography\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK gives videos a classic vintage look that is reliably repeatable across various cameras and lenses. It takes away the time-consuming work to add a diffusion effect in post-production and gives camera operators and directors instant feedback on the set.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/hBOLzXGh7Zc?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eChoose between No0.5 and No1 for your preferred strength\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK series is available as No0.5, for a rather mild softening effect, and No1 with a comparatively stronger effect. Compared to the No0.5, the MIST DIFFUSER BLACK No1 has a greater light diffusing effect especially in strong backlit or night scenes. The No0.5 keeps a more subtle effect, making the filter perfect in any situation, even with strong backlighting.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/05_2.jpg?1655918932222\" alt=\"With HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/05_1.jpg?1655918928085\" alt=\"With HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/06_2.jpg?1655918940035\" alt=\"With HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No05\/06_1.jpg?1655918936662\" alt=\"With HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTips for shooting\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMIST DIFFUSER BLACK No0.5 and No1 are recommended for different scenes. No0.5 is suitable for night scenes and backlit scenes when the sun starts to set, while No1 is more suitable for forward lit or low light situations.\u003c\/li\u003e\n\u003cli\u003eThe soft effect is stronger when the focal length of the lens is on the telephoto side and weaker at the wide-angle side.\u003c\/li\u003e\n\u003cli\u003eThe effect may vary depending on the type of light source and other shooting conditions like for example shutter speed.\u003c\/li\u003e\n\u003cli\u003eThe effect seen in the viewfinder and the result of shooting (depending on print, monitor size, etc.) may differ.\u003c\/li\u003e\n\u003cli\u003eThe final result will also change depending on the exposure compensation, so it is recommended to use exposure compensation if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020209459477,"sku":"49MDB05","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020209492245,"sku":"52MDB05","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020209525013,"sku":"55MDB05","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020209557781,"sku":"58MDB05","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020209590549,"sku":"62MDB05","price":127.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020209623317,"sku":"67MDB05","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020209656085,"sku":"72MDB05","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020209688853,"sku":"77MDB05","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020209721621,"sku":"82MDB05","price":187.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/62b35204b1de6.jpg?v=1783586121"},{"product_id":"hoya-mist-diffuser-black-no-1","title":"Hoya Mist Diffuser Black No 1","description":"\u003cp\u003eThe HOYA MIST DIFFUSER BLACK series is an effect filter that creates a black mist effect through diffusing objects in an image, giving it a stylish cinematic look. This special kind of mist effect is achieved by equally distributing a fine black nano powder between two layers of optical glass. Built with a non-coated glass surface for a better-looking effect and enhanced flares. With two versions available, MIST DIFFUSER BLACK No0.5 and No1, it is possible to select the desired intensity for your photo.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/01.jpg?1655919727002\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eLike a scene from a movie\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK is a soft type filter that adds a special cinematic effect to your photos and videos through diffusing light around light sources and slightly suppressing shadow contrasts, creating exquisite nuances reminiscent of a scene in a movie. The appeal of the MIST DIFFUSER BLACK is that it allows you to obtain a cinematic quality on the spot, without retouching.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/02.jpg?1655919737362\" alt=\"Photographer: Antony Zacharias\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Antony Zacharias\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThanks to its soft effect, the HOYA MIST DIFFUSER BLACK is also great for portrait shots. It smoothens skin texture and reduces overall contrast, giving models a stylish look. Compared to other soft filters, the MIST DIFFUSER BLACK does not whiten the image.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/03.jpg?1655986829198\" alt=\"Photographer: Christophe Anagnostopoulos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Christophe Anagnostopoulos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe MIST DIFFUSER BLACK can also create a special atmosphere in landscape photography. For example, it makes for a fantastic atmosphere by blurring the light through the trees. If the exposure compensation is set to a brighter setting, the blurring of light becomes even stronger.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/04_2.jpg?1655919797381\" alt=\"With HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1063\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/04_1.jpg?1655919764612\" alt=\"Without filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1063\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eMIST DIFFUSER BLACK in videography\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK gives videos a classic vintage look that is reliably repeatable across various cameras and lenses. It takes away the time-consuming work to add a diffusion effect in post-production and gives camera operators and directors instant feedback on the set.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"300\" height=\"210\" src=\"https:\/\/www.youtube.com\/embed\/hBOLzXGh7Zc?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eChoose between No0.5 and No1 for your preferred strength\u003c\/h2\u003e\n\u003cp\u003eThe HOYA MIST DIFFUSER BLACK series is available as No0.5, for a rather mild softening effect, and No1 with a comparatively stronger effect. Compared to the No0.5, the MIST DIFFUSER BLACK No1 has a greater light diffusing effect especially in strong backlit or night scenes. The No0.5 keeps a more subtle effect, making the filter perfect in any situation, even with strong backlighting.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/05_2.jpg?1655918932222\" alt=\"With HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/05_1.jpg?1655918928085\" alt=\"With HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1066\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/06_2.jpg?1655918940035\" alt=\"With HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA MIST DIFFUSER BLACK No1 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/MIST_DIFFUSER_BLACK_No1\/06_1.jpg?1655918936662\" alt=\"With HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWith HOYA MIST DIFFUSER BLACK No0.5 filter | Photographer: Anton Gorlin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTips for shooting\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMIST DIFFUSER BLACK No0.5 and No1 are recommended for different scenes. No0.5 is suitable for night scenes and backlit scenes when the sun starts to set, while No1 is more suitable for forward lit or low light situations.\u003c\/li\u003e\n\u003cli\u003eThe soft effect is stronger when the focal length of the lens is on the telephoto side and weaker at the wide-angle side.\u003c\/li\u003e\n\u003cli\u003eThe effect may vary depending on the type of light source and other shooting conditions like for example shutter speed.\u003c\/li\u003e\n\u003cli\u003eThe effect seen in the viewfinder and the result of shooting (depending on print, monitor size, etc.) may differ.\u003c\/li\u003e\n\u003cli\u003eThe final result will also change depending on the exposure compensation, so it is recommended to use exposure compensation if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020209852693,"sku":"49MDB1","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020209885461,"sku":"52MDB1","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020209918229,"sku":"55MDB1","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020209950997,"sku":"58MDB1","price":97.5,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020209983765,"sku":"62MDB1","price":127.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210016533,"sku":"67MDB1","price":135.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020210049301,"sku":"72MDB1","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020210082069,"sku":"77MDB1","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020210114837,"sku":"82MDB1","price":187.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/62b3551c40cf9.jpg?v=1783586065"},{"product_id":"hoya-cineprohd-blackmist-1-4","title":"Hoya CineProHD BlackMist 1\/4","description":"\u003ch2\u003eBlack Mist 1\/4\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights while preserving contrast and detail-delivering a smooth, cinematic look and feel.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_black_mist_1_4.jpg?1771497181541\" alt=\"With HOYA CinePro HD Black Mist 1\/4\" data-naturalwidth=\"1069\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_black_mist_wo.jpg?1771497173656\" alt=\"Without filter\" data-naturalwidth=\"1069\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_black_mist_1_4.jpg?1771497293556\" alt=\"With HOYA CinePro HD Black Mist 1\/4\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_black_mist_1_4.jpg?1771497344150\" alt=\"With HOYA CinePro HD Black Mist 1\/4\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020210147605,"sku":"294907","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020210180373,"sku":"295207","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210213141,"sku":"296707","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020210245909,"sku":"297707","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020210278677,"sku":"298207","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020210311445,"sku":"299507","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997f321e9fe1_60f617a9-d99d-4f42-b2f7-9c8d1ad7d5fb.jpg?v=1783585811"},{"product_id":"hoya-cineprohd-blackmist-1-8","title":"Hoya CineProHD BlackMist 1\/8","description":"\u003ch2\u003eBlack Mist 1\/8\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights while preserving contrast and detail-delivering a smooth, cinematic look and feel.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_black_mist_1_8.jpg?1771565686068\" alt=\"With HOYA CinePro HD Black Mist 1\/8\" data-naturalwidth=\"1600\" data-naturalheight=\"2395\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_black_mist_wo.jpg?1771497173656\" alt=\"Without filter\" data-naturalwidth=\"1069\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_black_mist_1_8.jpg?1771565717598\" alt=\"With HOYA CinePro HD Black Mist 1\/8\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_black_mist_1_8.jpg?1771565778692\" alt=\"With HOYA CinePro HD Black Mist 1\/8\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Black Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020210344213,"sku":"294908","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020210376981,"sku":"295208","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210409749,"sku":"296708","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020210442517,"sku":"297708","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020210475285,"sku":"298208","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020210508053,"sku":"299508","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997f321e9fe1.jpg?v=1783585736"},{"product_id":"hoya-cineprohd-goldmist-1-4","title":"Hoya CineProHD GoldMist 1\/4","description":"\u003ch2\u003eGold Mist 1\/4\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights while adding warm, nostalgic tones. Giving your images a dreamy, cinematic, film-like glow.\u003c\/p\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_gold_mist_1_4.jpg?1771567634985\" alt=\"With HOYA CinePro HD Gold Mist 1\/4\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Gold Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_gold_mist_1_4.jpg?1771567660774\" alt=\"With HOYA CinePro HD Gold Mist 1\/4\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Gold Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020210540821,"sku":"294909","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020210573589,"sku":"295209","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210606357,"sku":"296709","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020210639125,"sku":"297709","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020210671893,"sku":"298209","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020210704661,"sku":"299509","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997fa858bb04.jpg?v=1783585688"},{"product_id":"hoya-cineprohd-goldmist-1-8","title":"Hoya CineProHD GoldMist 1\/8","description":"\u003ch2\u003eGold Mist 1\/8\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights while adding warm, nostalgic tones. Giving your images a dreamy, cinematic, film-like glow.\u003c\/p\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_gold_mist_1_8.jpg?1771567846969\" alt=\"With HOYA CinePro HD Gold Mist 1\/8\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Gold Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_gold_mist_1_8.jpg?1771567862442\" alt=\"With HOYA CinePro HD Gold Mist 1\/8\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Gold Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020210737429,"sku":"294910","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020210770197,"sku":"295210","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210802965,"sku":"296710","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020210835733,"sku":"297710","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020210868501,"sku":"298210","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020210901269,"sku":"299510","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997fb1c4ed80.jpg?v=1783585605"},{"product_id":"hoya-cineprohd-clearmist-1-4","title":"Hoya CineProHD ClearMist 1\/4","description":"\u003ch2\u003eClear Mist 1\/4\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights with a neutral color profile and lightly reduced contrast for a clean, dreamy look.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_clear_mist_1_4.jpg?1771566731979\" alt=\"With HOYA CinePro HD Clear Mist 1\/4\" data-naturalwidth=\"1069\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Clear Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/02_clear_mist_wo.jpg?1771566711525\" alt=\"Without filter\" data-naturalwidth=\"1069\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_clear_mist_1_4.jpg?1771567059239\" alt=\"With HOYA CinePro HD Clear Mist 1\/4\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Clear Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_clear_mist_1_4.jpg?1771567087731\" alt=\"With HOYA CinePro HD Clear Mist 1\/4\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Clear Mist 1\/4\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020210934037,"sku":"294911","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020210966805,"sku":"295211","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020210999573,"sku":"296711","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020211032341,"sku":"297711","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020211065109,"sku":"298211","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020211097877,"sku":"299511","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997f8497627c.jpg?v=1783585550"},{"product_id":"hoya-cineprohd-clearmist-1-8","title":"Hoya CineProHD ClearMist 1\/8","description":"\u003ch2\u003eConcept\u003c\/h2\u003e\n\u003cp\u003eDiffusion filters are experiencing a surge in popularity because they provide an in-camera solution to combat the over-sharp look of modern digital cameras and lenses that perform powerful resolution. They are heavily used by both photographers and videographers to create a more organic, nostalgic, and cinematic atmosphere.\u003c\/p\u003e\n\u003cp\u003eThe HOYA CinePro HD Mist Filters are crafted to elevate the creativity of videographers and photographers. Available in Black Mist, Gold Mist, and Clear Mist, each filter introduces a soft halation or blooming effect that adds cinematic character to your footage and photos. Choose between 1\/8 or 1\/4 strength to perfectly match your creative style. Designed to reduce the digital sharpness of modern cameras without compromising image quality, CinePro HD Mist Filters deliver a refined, professional look straight out of the camera.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/01.jpg\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe HOYA CinePro HD series is presented by popular 3 mist filters and 2 diffusion strength to fulfill the majority demands from the cinema and video production market.\u003c\/p\u003e\n\u003ch2\u003eClear Mist 1\/8\u003c\/h2\u003e\n\u003cp\u003eBlooms and softens highlights with a neutral color profile and lightly reduced contrast for a clean, dreamy look.\u003c\/p\u003e\n\u003ch3\u003eBlooming Effect Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_clear_mist_1_8.jpg?1771567350430\" alt=\"With HOYA CinePro HD Clear Mist 1\/8\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Clear Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/03_wo.jpg?1771497265744\" alt=\"Without filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003eColor Tones Comparison\u003c\/h3\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_clear_mist_1_8.jpg?1771567372899\" alt=\"With HOYA CinePro HD Clear Mist 1\/8\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA CinePro HD Clear Mist 1\/8\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CinePro_HD\/04_wo.jpg?1771497339256\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"900\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications and Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Strengths:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eChoose between 1\/8 for a subtle, natural diffusion or 1\/4 for a stronger cinematic bloom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Mist Options:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAvailable in Clear, Gold, and Black Mist to match your creative tone and lighting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Optical Glass:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt with high-quality optical glass and black-rimmed edges to minimize internal reflections and preserve contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe HOYA CinePro HD series do not use traditional multi coating - giving the freedom to add cinematic flares into the image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced 3D Matrix Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe diffusion layer is embedded within a 3D matrix, delivering smooth, consistent blooming and natural highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEach filter is computer-controlled and finely polished for superior clarity and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Size Range:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOffered in 49mm, 52mm, 67mm, 77mm, 82mm, and 95mm to fit a full range of lenses — from compact mirrorless setups to large cinema glass.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest Customer\u003c\/h2\u003e\n\u003cp\u003eHOYA CinePro HD Mist Filters are crafted for up-and-coming DPs (Director of Photography) and run-and-gun filmmakers seeking cinematic diffusion without compromise. They offer an affordable way to achieve the desired mist effect while maintaining exceptional image quality—rivaling the performance of filters in the same class.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020211130645,"sku":"294912","price":142.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020211163413,"sku":"295212","price":150.9,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020211196181,"sku":"296712","price":160.2,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020211228949,"sku":"297712","price":174.3,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020211261717,"sku":"298212","price":192.3,"currency_code":"AUD","in_stock":true},{"title":"95mm","offer_id":50020211294485,"sku":"299512","price":305.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6997f93971356.jpg?v=1783585099"},{"product_id":"hoya-ndx2-hmc","title":"Hoya NDX2 HMC","description":"\u003ch2\u003eAbout ND Filters\u003c\/h2\u003e\n\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters for several reasons. For photographers, ND filters mean precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators, ND filters help immensely to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe HOYA NDX2 is an excellent ND filter with a great cost-performance and therefore especially recommended for beginners. It features a high-quality ND coating for an even light reduction across the visible light spectrum and a low-profile frame for a reduced chance of vignetting.\u003c\/p\u003e\n\u003ch2\u003eAnti-reflection ND multi-coating\u003c\/h2\u003e\n\u003cp\u003eThe NDX series applies an anti-reflection ND multi-coating to avoid random ghosts and flares. The ND coating technology provides an even light reduction across the visible light spectrum.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/01.png?1666532619465\" width=\"600\" height=\"440\"\u003e\u003c\/p\u003e\n\u003ch2\u003eLow-profile aluminum frame\u003c\/h2\u003e\n\u003cp\u003eNDX filters are equipped with a low-profile aluminum frame for best durability and minimal chance for vignetting. Especially convenient in landscape photography with wide-angle lenses as well as when stacking filters, which can be done thanks to the integrated front-thread in the frame.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/02.jpg?1666532662467\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eANTI-REFLECTION MULTI COATING: prevents random ghosts and reflections\u003c\/li\u003e\n\u003cli\u003eLOW-PROFILE FRAME: reduced chance of vignetting\u003c\/li\u003e\n\u003cli\u003eKNURLED FRAME: better grip for taking the filter off\u003c\/li\u003e\n\u003cli\u003eMADE IN JAPAN\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"46mm","offer_id":50020211327253,"sku":"C552046","price":59.4,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020211360021,"sku":"C552049","price":48.6,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020211392789,"sku":"C552052","price":53.4,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020211425557,"sku":"C552055","price":53.4,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020211458325,"sku":"C552058","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020211491093,"sku":"C552062","price":64.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020211523861,"sku":"C552067","price":81.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020211556629,"sku":"C552072","price":96.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020211589397,"sku":"C552077","price":112.2,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020211622165,"sku":"C552082","price":138.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/627ba7ae079ff.png?v=1783578099"},{"product_id":"hoya-ndx4-hmc","title":"Hoya NDX4 HMC","description":"\u003ch2\u003eAbout ND Filters\u003c\/h2\u003e\n\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters for several reasons. For photographers, ND filters mean precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators, ND filters help immensely to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe HOYA NDX4 is an excellent ND filter with a great cost-performance and therefore especially recommended for beginners. It features a high-quality ND coating for an even light reduction across the visible light spectrum and a low-profile frame for a reduced chance of vignetting.\u003c\/p\u003e\n\u003ch2\u003eAnti-reflection ND multi-coating\u003c\/h2\u003e\n\u003cp\u003eThe NDX series applies an anti-reflection ND multi-coating to avoid random ghosts and flares. The ND coating technology provides an even light reduction across the visible light spectrum.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/01.png?1666532619465\" width=\"600\" height=\"440\"\u003e\u003c\/p\u003e\n\u003ch2\u003eLow-profile aluminum frame\u003c\/h2\u003e\n\u003cp\u003eNDX filters are equipped with a low-profile aluminum frame for best durability and minimal chance for vignetting. Especially convenient in landscape photography with wide-angle lenses as well as when stacking filters, which can be done thanks to the integrated front-thread in the frame.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/02.jpg?1666532662467\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eANTI-REFLECTION MULTI COATING: prevents random ghosts and reflections\u003c\/li\u003e\n\u003cli\u003eLOW-PROFILE FRAME: reduced chance of vignetting\u003c\/li\u003e\n\u003cli\u003eKNURLED FRAME: better grip for taking the filter off\u003c\/li\u003e\n\u003cli\u003eMADE IN JAPAN\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020211753237,"sku":"C552137","price":68.4,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020211786005,"sku":"C552146","price":45.6,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020211818773,"sku":"C552149","price":48.6,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020211851541,"sku":"C552152","price":53.4,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020211884309,"sku":"C552155","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020211917077,"sku":"C552158","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020211949845,"sku":"C552162","price":64.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020211982613,"sku":"C552167","price":81.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020212015381,"sku":"C552172","price":96.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020212048149,"sku":"C552177","price":112.2,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020212080917,"sku":"C552182","price":138.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/627ba7c4dc614.png?v=1783578005"},{"product_id":"hoya-ndx8-hmc","title":"Hoya NDX8 HMC","description":"\u003ch2\u003eAbout ND Filters\u003c\/h2\u003e\n\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters for several reasons. For photographers, ND filters mean precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators, ND filters help immensely to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe HOYA NDX8 is an excellent ND filter with a great cost-performance and therefore especially recommended for beginners. It features a high-quality ND coating for an even light reduction across the visible light spectrum and a low-profile frame for a reduced chance of vignetting.\u003c\/p\u003e\n\u003ch2\u003eAnti-reflection ND multi-coating\u003c\/h2\u003e\n\u003cp\u003eThe NDX series applies an anti-reflection ND multi-coating to avoid random ghosts and flares. The ND coating technology provides an even light reduction across the visible light spectrum.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/01.png?1666532619465\" width=\"600\" height=\"440\"\u003e\u003c\/p\u003e\n\u003ch2\u003eLow-profile aluminum frame\u003c\/h2\u003e\n\u003cp\u003eNDX filters are equipped with a low-profile aluminum frame for best durability and minimal chance for vignetting. Especially convenient in landscape photography with wide-angle lenses as well as when stacking filters, which can be done thanks to the integrated front-thread in the frame.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/NDX\/02.jpg?1666532662467\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eANTI-REFLECTION MULTI COATING: prevents random ghosts and reflections\u003c\/li\u003e\n\u003cli\u003eLOW-PROFILE FRAME: reduced chance of vignetting\u003c\/li\u003e\n\u003cli\u003eKNURLED FRAME: better grip for taking the filter off\u003c\/li\u003e\n\u003cli\u003eMADE IN JAPAN\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"37mm","offer_id":50020212113685,"sku":"C552237","price":68.4,"currency_code":"AUD","in_stock":true},{"title":"46mm","offer_id":50020212146453,"sku":"C552246","price":45.6,"currency_code":"AUD","in_stock":true},{"title":"49mm","offer_id":50020212179221,"sku":"C552249","price":48.6,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020212211989,"sku":"C552252","price":53.4,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020212244757,"sku":"C552255","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020212277525,"sku":"C552258","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020212310293,"sku":"C552262","price":64.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020212343061,"sku":"C552267","price":81.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020212375829,"sku":"C552272","price":96.6,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020212408597,"sku":"C552277","price":112.2,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020212441365,"sku":"C552282","price":138.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/627ba7dc0005f.png?v=1783577869"},{"product_id":"hoya-ndx400-hmc","title":"Hoya NDX400 HMC","description":"\u003cp\u003eThe NDx400 has a 9-stop light reduction equal to a ND optical density of approx. 2.7.\u003c\/p\u003e\n\u003cp\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003e* This filter is NOT suitable for solar photography. DO NOT look at the sun through this filter, eye damage will occur.\u003c\/p\u003e\n\u003ch3\u003eHMC (HOYA MULTI COATED)\u003c\/h3\u003e\n\u003cp\u003eThese popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced color. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/GENERAL\/ndx400_w.jpg?1548157899384\" alt=\"With HOYA NDx400 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA NDx400 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/GENERAL\/ndx400_wo.jpg?1548157871990\" alt=\"Without ND filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout ND filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020212474133,"sku":"C552949","price":88.2,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020212506901,"sku":"C552952","price":107.4,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020212539669,"sku":"C552955","price":124.8,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020212572437,"sku":"C552958","price":141.6,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020212605205,"sku":"C552962","price":159.6,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020212637973,"sku":"C552967","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020212670741,"sku":"C552972","price":214.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020212703509,"sku":"C552977","price":248.4,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020212736277,"sku":"C552982","price":265.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b2279f269bcc.png?v=1783577323"},{"product_id":"hoya-graduated-nd","title":"Hoya Graduated ND","description":"\u003cp\u003e\u003cspan\u003eThe Hoya 52mm Graduated ND Filter balances exposure between the lightest and darkest areas of a scene allowing better tone and detail to be recorded in these areas of the image.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Hoya Graduated ND 10 is darker at the top giving that area a 3-stop light reduction and then fading evenly to a 1 stop light reduction at the bottom. This creates more balanced exposure between the lighter and darker areas of a scene, especially useful for photos that include the sky. The aluminum filter frame rotates so the darkest area can be positioned as needed.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Hoya Graduated ND 10 filter uses a Hoya super clear optical glass in a wedge layer that is matched and perfectly bonded to a ND filter glass wedge layer to create the gradual ND effect.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNeutral density filters are designed to reduce the amount of light entering your camera lens and do not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic affect in bright lighting conditions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"52mm","offer_id":50020212769045,"sku":"52GDND","price":88.55,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020212801813,"sku":"58GDND","price":148.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020212834581,"sku":"77GDND","price":214.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020212867349,"sku":"82GDND","price":192.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/52GDND.tag.3.webp?v=1783577220"},{"product_id":"hoya-pro-nd-circular-graduated","title":"Hoya Pro ND Circular Graduated","description":"\u003cp\u003eHOYA PROND16 GRAD filter represents blender type graduated round filter designed to balance the luminosity of bright areas with the dark areas in the image. Suggested for those photographers who are specializing mainly in landscape photography. A blender type filter is highly versatile and can be used in a variety of situations, especially when the scenery and horizon have a complex or uneven structure. HOYA PROND16 GRAD filter incorporates ACCU-ND technology, providing the highest quality and the best experience for the photographer.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_01.jpg?1593083223977\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eBelow is an example of the situation where the sky got blown out once the exposition was adjusted to the ground.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_02_2.jpg?1593083256331\" alt=\"With graduated filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith graduated filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_02_1.jpg?1593083251944\" alt=\"Without graduated filter\" data-naturalwidth=\"1067\" data-naturalheight=\"1600\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout graduated filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor JPEG users it is a crucial output. Graduated filter helps to adjust the luminosity of a bright sky with the terrain and as a result we have excellent, overall well exposed ready-to-go image.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison vertical ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_03_2.jpg?1593083352407\" alt=\"With graduated filter\" data-naturalwidth=\"998\" data-naturalheight=\"1497\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith graduated filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_03_1.jpg?1593083348146\" alt=\"Without graduated filter\" data-naturalwidth=\"998\" data-naturalheight=\"1497\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout graduated filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor professional photographers who work with RAW data, graduated filter will help to preserve rich pixel data in bright areas. That will make further post-editing process easy and time-saving. Especially this issue concerns bright areas, where pixel rescue is the most difficult process.\u003c\/p\u003e\n\u003cp\u003eBlenders can be used for a variety of scenes especially when the scenery and horizon are too complex to hide the transition of a soft edge filter. Blender type HOYA PROND GRAD filters are extremely versatile and easy to use.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_04.jpg?1593083418211\" alt=\"Photographer: Christophe Anagnostopoulos\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003ePhotographer: Christophe Anagnostopoulos\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_05.jpg?1593083467015\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eRotation frame allows precise gradation adjustment according to the composition or subjects positioned inside the image.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_06.jpg?1593083498357\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eHOYA PROND GRAD adopts ND deposition process technology that allows gradation to be distributed equally through the entire filter glass surface. However, to maintain true density value inside the image area we adjusted the effective blending area in the way that the specified density would start and fade out inside that image area. That will help photographers to apply the required density to the image in the most effective way.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/prond_grad_07_1.jpg?1593083522094\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/PROND_GRAD\/accund_logo.png?1593083541276\" width=\"200\" height=\"130\"\u003e\u003c\/p\u003e\n\u003cp\u003eHOYA PROND FILTER is a high technological product targeted for both still photography and HDSLR video markets. The PROND filters use HOYA’s exclusive clear optical glass that incorporates a metallic coating on front and back side to equally reduce almost all range of the light spectrum even in the IR area. The ACCU-ND technology used in the coating process perform a truly neutral color balance that will not add any noticeable color cast to your images.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"77mm ND16","offer_id":50020212998421,"sku":"77PND16GRAD","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"77mm ND32","offer_id":50020213031189,"sku":"77PND32GRAD","price":201.3,"currency_code":"AUD","in_stock":true},{"title":"82mm ND16","offer_id":50020213063957,"sku":"82PND16GRAD","price":177.1,"currency_code":"AUD","in_stock":true},{"title":"82mm ND32","offer_id":50020213096725,"sku":"82PND32GRAD","price":225.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5ef487fb2a261.png?v=1783576937"},{"product_id":"hoya-pro-nd-ex-8-64-1000-kit","title":"Hoya Pro ND EX 8\/64\/1000 Kit","description":"\u003cp\u003eFor the past several years slow shutter photography is becoming an extremely popular genre because it provides ample opportunities to express the world around in an artistic and unusual way. For this purpose ND filter appears to be a necessary tool.\u003c\/p\u003e\n\u003cp\u003eBut which ND filter is better to start with? This question might raise in mind of many amateur photographers who decided to challenge themselves in slow shutter photography. Keeping this question in mind we created an essential ND kit to help photographers quickly start this challenge.\u003c\/p\u003e\n\u003cp\u003eHOYA PROND EX FILTER KIT is an essential filter kit designed for amateur or professional photographers and video content creators. The kit consists of 3 ND filters - PROND EX 8, PROND EX 64 and PROND EX 1000, that allow photographer to capture the world in different expressions.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND%20EX\/KIT\/01.jpg?1631805194807\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe choice of ND filters depends on intentions of the photographer to control the shutter speed or aperture. The content of the HOYA PROND EX FILTER KIT is based on our sales data and experience of selling millions of ND filters all over the world. PROND EX 8, PROND EX 64 and PROND EX 1000 are the most essential ND filters that will help to realize three expressions that we consider to be commonly used among the photographers.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/Kit\/prond_kit_02.jpg?1572547907852\" alt=\"HOYA PROND8 | Photographer: Antoine Denis\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eHOYA PROND8 | Photographer: Antoine Denis\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/Kit\/prond_kit_03.png?1572547965620\" width=\"185\" height=\"117\"\u003eHOYA PROND EX FILTER is a high technological product that is designed for still and HDSLR videography. The PROND EX filters use HOYA's exclusive clear optical glass that incorporates a metallic coating on front and back side to equally reduce almost all range of the light spectrum even in IR area. The ACCU-ND technology used in the coating process yields a truly neutral color balance that will not add any noticeable color cast to your images. HOYA PROND EX filters incorporates precisely developed thick aluminum frame to prevent light leakage, thus obtain correct exposure and color balance.\u003c\/p\u003e\n\u003ch2\u003ePROND EX 8 (3-stops)\u003c\/h2\u003e\n\u003cp\u003eHOYA PROND EX 8 is essential for shooting with fast lenses at wide open aperture during the daytime, which is perfect for portraiture at shallow depth of field. The subject appears crisp and clear on the soft blurred background. Other recommended scenes are night trails, fireworks and lightnings.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/Kit\/prond_kit_05.jpg?1572548065837\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003ePROND EX 64 (6-stops)\u003c\/h2\u003e\n\u003cp\u003eHOYA PROND EX 64 is essential for expressing the object in blurred motion during the daytime, which cannot be realized only with camera settings. Recommended for landscape, city snapshot, video and other photographic genres.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/Kit\/prond_kit_06.jpg?1572548092174\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003ePROND eX 1000 (10-stops)\u003c\/h2\u003e\n\u003cp\u003eHOYA PROND EX 1000 is essential for expressing an unreal fantasy world thanks to its 10 stops reduction of the light amount. Widely used in seascape to blur the waves, street snap to apply clouds motion and architecture to erase moving people.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/Kit\/prond_kit_07.jpg?1572548128678\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003ch2\u003ePROND EX filters in video production\u003c\/h2\u003e\n\u003cp\u003eND filters in video shooting is also an irreplaceable tool. For example, when shooting with Sony camera in Slog mode, ISO cannot be set below 800. To obtain natural motion shutter speed is recommended to be adjusted to frame\/rate setting. During the daytime PROND EX 8, PROND EX 64, PROND EX 1000 or its combination (like PROND EX 8 + PROND EX 64) would be necessary to achieve cinematic quality.\u003c\/p\u003e\n\u003cdiv class=\"embed_video_container\"\u003e\n\u003cdiv class=\"embed_video\"\u003e\u003ciframe width=\"743\" height=\"520\" src=\"https:\/\/www.youtube.com\/embed\/nneJnd2tFZA?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eCombinations of PROND filters\u003c\/h2\u003e\n\u003cp\u003eThe choice of ND filters depends on photographer intentions to achieve the desired effect in the image. In case the effect by using single ND filter does not satisfy photographer's vision, combination of PROND EX filters can also be useful. For example, the combination of PROND EX 8 + PROND EX 64 will give the effect equal to ND500 filter, that can be used to express an unreal fantasy world. The combination of PROND EX 8 + PROND EX 1000 will give the effect equal to ND8000, that will allow to capture the surface of the Sun without overexposure with solid color and visibility of the black spots.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020213129493,"sku":"49PNDEXKIT","price":170.5,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020213162261,"sku":"55PNDEXKIT","price":201.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020213195029,"sku":"62PNDEXKIT","price":291.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020213227797,"sku":"67PNDEXKIT","price":322.3,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020213260565,"sku":"72PNDEXKIT","price":346.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020213293333,"sku":"77PNDEXKIT","price":401.5,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020213326101,"sku":"82PNDEXKIT","price":455.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/616826e376190.jpg?v=1783576715"},{"product_id":"hoya-hd-variable-nd-mark-ii","title":"Hoya HD Variable ND Mark II","description":"\u003ch2\u003eWhy variable density filters are important\u003c\/h2\u003e\n\u003cp\u003eVariable density filters are widely used because they can replace a set of solid ND filters by providing a range density that can be adjusted according to the desired exposure settings.\u003c\/p\u003e\n\u003cp\u003eIn still shooting, variable density filters lower the shutter speed according to the photographer’s intentions when the shutter speed cannot be lowed due to camera limits.\u003c\/p\u003e\n\u003cp\u003eVariable density filters can also increase the amount of boke when shooting in the over-lit conditions, thus, preventing the image from overexposure.\u003c\/p\u003e\n\u003cp\u003eIn video shooting, it is fundamental to keep the shutter speed fitting the frame rate setting. That is, to keep it equal to double the frame rate for optimal results. This is because, unlike still photography, an excessively fast shutter speed may create a jarring effect and produce afterimages that will not look good in the final video.\u003c\/p\u003e\n\u003cp\u003eAs you can see from the image below, unlike still image, a video clip is made of a sequence of still images. With low shutter speed, each still image will blur but will look smooth in the video sequence. On the contrary, a higher shutter speed will capture the object solid and sharp, but once in a video sequence all objects will appear separated, creating jarring and unnatural looking motion.\u003c\/p\u003e\n\u003cp\u003eBy using variable density filters, the shutter speed can be adjusted to the proper value to get that natural and smooth looking motion requested in video footages, as shown in the image below.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/02.jpg?1620684414582\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/03.jpg?1620685246197\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003e* When using the filter near or at maximum density a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the variable ND filters.\u003c\/p\u003e\n\u003ch2\u003eHighlighted features\u003c\/h2\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/04.jpg?1620685269710\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/05.jpg?1620685293541\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eHOYA Variable Density II incorporates exclusive rotatable frame construction that consists of fixed frame and rotatable frame. The rotatable frame gets wider compared to fixed frame size in order to minimize the risk of vignetting when used on wide angle lenses.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/06.jpg?1620685309984\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003eSince HOYA Variable Density II incorporates complex rotatable frame construction, please mind the risk of vignetting as follows:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"text_subtle\"\u003eAPS-C size wide angle lenses at focal length less than 13mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"text_subtle\"\u003eFull Frame wide angle lenses at focal length less than 24mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLens cap compatibility\u003c\/h2\u003e\n\u003cp\u003eDue to the specific structure of the filter frame HOYA Variable Density II requires a one size bigger lens cap than the size of the filter itself. For example, 77mm HOYA Variable Density II can take 82mm lens cap, as shown on the image below.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/_off_series\/Variable_Density_II\/07.jpg?1620685320719\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e","brand":"Hoya","offers":[{"title":"52mm","offer_id":50020213358869,"sku":"52VARII","price":191.4,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020213391637,"sku":"55VARII","price":191.4,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020213424405,"sku":"58VARII","price":207.9,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020213457173,"sku":"62VARII","price":225.5,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020213489941,"sku":"67VARII","price":243.1,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020213522709,"sku":"72VARII","price":271.7,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020213555477,"sku":"77VARII","price":323.4,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020213588245,"sku":"82VARII","price":346.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/60fe863fa61a5.jpg?v=1783576629"},{"product_id":"hoya-pro-nd2","title":"Hoya Pro ND2","description":"\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/prond1000_DaveZdanovsky.jpg?1581539643934\" alt=\"Photographer: Dave Zdanovich\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAmong the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight density filters (ND2 - ND8)\u003c\/li\u003e\n\u003cli\u003eMiddle density filters (ND16 - ND200)\u003c\/li\u003e\n\u003cli\u003eDeep density filters (ND500 - ND1000 \/ ND100000)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020213621013,"sku":"49PND2","price":59.4,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020213653781,"sku":"52PND2","price":66.55,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020213686549,"sku":"55PND2","price":74.25,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020213719317,"sku":"58PND2","price":80.85,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020213752085,"sku":"62PND2","price":102.85,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020213784853,"sku":"67PND2","price":111.1,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020213817621,"sku":"72PND2","price":118.8,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020213850389,"sku":"77PND2","price":133.1,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020213883157,"sku":"82PND2","price":161.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b110c1d3c8cc.png?v=1783576513"},{"product_id":"hoya-pro-nd4","title":"Hoya Pro ND4","description":"\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/prond1000_DaveZdanovsky.jpg?1581539643934\" alt=\"Photographer: Dave Zdanovich\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAmong the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight density filters (ND2 - ND8)\u003c\/li\u003e\n\u003cli\u003eMiddle density filters (ND16 - ND200)\u003c\/li\u003e\n\u003cli\u003eDeep density filters (ND500 - ND1000 \/ ND100000)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020213915925,"sku":"49PND4","price":66.55,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020213948693,"sku":"52PND4","price":74.25,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020213981461,"sku":"55PND4","price":80.85,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020214014229,"sku":"58PND4","price":88.55,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020214046997,"sku":"62PND4","price":111.1,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020214079765,"sku":"67PND4","price":118.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020214112533,"sku":"72PND4","price":126.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020214145301,"sku":"77PND4","price":140.8,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020214178069,"sku":"82PND4","price":177.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b1115b38863c.png?v=1783576447"},{"product_id":"hoya-pro-nd8","title":"Hoya Pro ND8","description":"\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/prond1000_DaveZdanovsky.jpg?1581539643934\" alt=\"Photographer: Dave Zdanovich\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAmong the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight density filters (ND2 - ND8)\u003c\/li\u003e\n\u003cli\u003eMiddle density filters (ND16 - ND200)\u003c\/li\u003e\n\u003cli\u003eDeep density filters (ND500 - ND1000 \/ ND100000)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020214309141,"sku":"49PND8","price":66.55,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020214341909,"sku":"52PND8","price":74.25,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020214374677,"sku":"55PND8","price":80.85,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020214407445,"sku":"58PND8","price":88.55,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020214440213,"sku":"62PND8","price":111.1,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020214472981,"sku":"67PND8","price":118.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020214505749,"sku":"72PND8","price":126.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020214538517,"sku":"77PND8","price":140.8,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020214571285,"sku":"82PND8","price":177.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b111f2abfe1d.png?v=1783576372"},{"product_id":"hoya-pro-nd16","title":"Hoya Pro ND16","description":"\u003cp\u003eNeutral density (ND) filters are the most demanded and essential type of photographic filters because of several reasons. For photographers ND filter means precise control of the amount of light passing through the lens for greater creative control over exposure. For video content creators ND filters helps much to set shutter speeds to match the frame-rate while maintaining the depth-of-field of the footage.\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/PROND\/prond1000_DaveZdanovsky.jpg?1581539643934\" alt=\"Photographer: Dave Zdanovich\" class=\"inline_image_slider_img\"\u003e\u003c\/div\u003e\n\u003cp\u003eAmong the varieties of ND filters from ND2 to ND1000 even ND100000, we can generally categorize ND filters into 3 basic groups:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight density filters (ND2 - ND8)\u003c\/li\u003e\n\u003cli\u003eMiddle density filters (ND16 - ND200)\u003c\/li\u003e\n\u003cli\u003eDeep density filters (ND500 - ND1000 \/ ND100000)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight density filters will lower the shutter speed in the bright sunny day to allow you to reduce depth of field in very bright light or to use a wider aperture to stay below the diffraction limit. For example, these filters are necessary to shoot with your fast lenses like F1.4 or F1.2 with aperture wide open for softer and more beautiful bokeh.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020214604053,"sku":"49PND16","price":66.55,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020214636821,"sku":"52PND16","price":74.25,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020214669589,"sku":"55PND16","price":80.85,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020214702357,"sku":"58PND16","price":88.55,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020214735125,"sku":"62PND16","price":111.1,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020214767893,"sku":"67PND16","price":118.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020214800661,"sku":"72PND16","price":126.5,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020214833429,"sku":"77PND16","price":140.8,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020214866197,"sku":"82PND16","price":177.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/5b11232969d25.png?v=1783576329"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/hoya-photolive-2026.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}