{"title":"Lens Filters -\u003e Soft \u0026 Contrast Filters -\u003e Contrast Control","description":"\u003cp\u003eContrast effect filters allow you to expose shadows \u0026amp; highlights in different ways, which can allow for more creative control in post production.\u003c\/p\u003e","products":[{"product_id":"hoya-softener-no-0-5","title":"Hoya Softener No 0.5","description":"\u003ch2\u003ePushing the boundaries\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_2.jpg?1644340745793\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_1.jpg?1644340731702\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_2.jpg?1644340786830\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/03.jpg?1644340794906\" width=\"400\" height=\"266\" alt=\"Close-up HOYA SOFTENER No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA SOFTENER No1 surface\u003c\/p\u003e\n\u003ch2\u003ePortraits\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/04.jpg?1644340822798\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIlluminations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_2.jpg?1644340830440\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also take advantage of creating a dreamy atmosphere in landscape photography.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_2.jpg?1644340842096\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_1.jpg?1644340838067\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGallery\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/07.jpg?1644340848400\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020208181525,"sku":"49SN5","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020208214293,"sku":"52SN5","price":58.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020208247061,"sku":"55SN5","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020208279829,"sku":"58SN5","price":69.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020208312597,"sku":"62SN5","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020208345365,"sku":"67SN5","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020208378133,"sku":"72SN5","price":104.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020208410901,"sku":"77SN5","price":131.6,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020208443669,"sku":"82SN5","price":156.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/620290a5cf7e5.jpg?v=1783763536"},{"product_id":"hoya-softener-no-1","title":"Hoya Softener No 1","description":"\u003ch2\u003ePushing the boundaries\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is a classic soft filter that creates a softening effect in your image by removing edge sharpness. It also gently reduces the contrast of the image, which allows the filter to ultimately create a charming and dreamy atmosphere. That makes the filter a perfect choice not only for portrait and commercial photography but also for video production, since it can let people and objects appear in a more lovely and appealing way.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_2.jpg?1644340745793\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/01_1.jpg?1644340731702\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 provides a stronger softening effect compared with HOYA SOFTENER No0.5 creating an overall much more extreme effect. This allows the photographer to explore the soft effect in new ways and different settings, giving new fuel to fire one's imagination and creativity.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_2.jpg?1644340786830\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_3.jpg?1644340790546\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/02_1.jpg?1644340783178\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eTechnology\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 creates the soft effect through scattering the light. This is achieved by ring-shaped deformations that are arranged randomly over the surface of the glass. In comparison with the SOFTENER No0.5, the shape of the rings is rougher and larger in size, arranged in a higher density.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/03.jpg?1644340794906\" width=\"400\" height=\"266\" alt=\"Close-up HOYA SOFTENER No1 surface\"\u003e\u003c\/p\u003e\n\u003cp class=\"text_subtle\"\u003eClose-up HOYA SOFTENER No1 surface\u003c\/p\u003e\n\u003ch2\u003ePortraits\u003c\/h2\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 is mainly suggested for portraits. The skin of the model becomes soft, unwanted details are hidden and the overall mood of the image looks more stylized.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/04.jpg?1644340822798\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIlluminations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe HOYA SOFTENER No1 goes well with illumination scenes, letting light sources shine extra bright.\u003c\/p\u003e\n\u003cdiv class=\"inline_image_slider swiper-container swiper-container-horizontal swiper-container-autoheight\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_2.jpg?1644340830440\" alt=\"With HOYA SOFTENER No0.5 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No0.5 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate-prev\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_3.jpg?1644340833461\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-duplicate swiper-slide-duplicate-active\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/05_1.jpg?1644340827316\" alt=\"Without filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWithout filter\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-pagination swiper-pagination-clickable swiper-pagination-bullets\"\u003e\n\u003cspan class=\"swiper-pagination-bullet swiper-pagination-bullet-active\" role=\"button\" aria-label=\"Go to slide 1\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 2\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cspan class=\"swiper-pagination-bullet\" role=\"button\" aria-label=\"Go to slide 3\" tabindex=\"0\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYou can also take advantage of creating a dreamy atmosphere in landscape photography.\u003c\/p\u003e\n\u003cdiv class=\"image_comparison ba-slider\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_2.jpg?1644340842096\" alt=\"With HOYA SOFTENER No1 filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper _after\"\u003e\u003cspan class=\"image_comparison_type\"\u003eWith HOYA SOFTENER No1 filter\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"resize\"\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/06_1.jpg?1644340838067\" alt=\"Without filter\" data-naturalwidth=\"1600\" data-naturalheight=\"1067\"\u003e\n\u003cdiv class=\"ba_text_wrapper\"\u003e\u003cspan class=\"image_comparison_type _before\"\u003eWithout filter\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"handle\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGallery\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cimg src=\"https:\/\/hoyafilter.com\/uploads\/images\/catalog\/product\/CREATIVE\/SOFTENER_No1\/07.jpg?1644340848400\" alt=\"With HOYA SOFTENER No1 filter\" class=\"inline_image_slider_img\"\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003eWith HOYA SOFTENER No1 filter\u003c\/div\u003e\n\u003cdiv class=\"inline_image_slider_text\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"text_subtle\"\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"49mm","offer_id":50020208574741,"sku":"49SN1","price":52.5,"currency_code":"AUD","in_stock":true},{"title":"52mm","offer_id":50020208607509,"sku":"52SN1","price":58.1,"currency_code":"AUD","in_stock":true},{"title":"55mm","offer_id":50020208640277,"sku":"55SN1","price":63.7,"currency_code":"AUD","in_stock":true},{"title":"58mm","offer_id":50020208673045,"sku":"58SN1","price":69.3,"currency_code":"AUD","in_stock":true},{"title":"62mm","offer_id":50020208705813,"sku":"62SN1","price":79.8,"currency_code":"AUD","in_stock":true},{"title":"67mm","offer_id":50020208738581,"sku":"67SN1","price":93.8,"currency_code":"AUD","in_stock":true},{"title":"72mm","offer_id":50020208771349,"sku":"72SN1","price":104.3,"currency_code":"AUD","in_stock":true},{"title":"77mm","offer_id":50020208804117,"sku":"77SN1","price":131.6,"currency_code":"AUD","in_stock":true},{"title":"82mm","offer_id":50020208836885,"sku":"82SN1","price":156.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/6202a6e98221e.jpg?v=1783763146"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/lens-filters-soft-contrast-filters-contrast-control.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}