{"title":"October Sale","description":null,"products":[{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR","description":"\u003cp\u003eOffering a broad field of view within a compact form factor, the \u003cstrong\u003eFUJIFILM GF 30mm f\/3.5 R WR\u003c\/strong\u003e is a svelte wide-angle prime lens for the G-mount GFX medium format camera system. A sophisticated optical design incorporates a series of low dispersion and aspherical elements, which help to realise a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look. The focusing group within the optical layout is also physically small, which promotes quick focusing operation to suit working with moving subjects. Physically, the lens sports a dust-, freeze-, and weather-resistant construction for use in inclement conditions and a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWide-angle prime lens offers a 24mm equivalent focal length to realise a broad field of view for working with a variety of subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor while also being suitable for working in available lighting conditions and controlling depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573939073301,"sku":"74374","price":2249.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1593477925_1560693.jpg?v=1680155808"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR","description":"\u003cp\u003eThis \u003cstrong\u003eFUJIFILM GF 45-100mm F4 R LM OIS WR\u003c\/strong\u003e joins the current family of interchangeable GF Lenses, designed for the GFX large format*1 Camera System and covers some of the most frequently used focal lengths by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses--the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR. Together, these three lenses provide photographers with a broad range of focal lengths, accommodating a wide range of shooting styles and enabling them to become incredibly versatile and creative.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCombining rugged construction with high-performance optics, GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in temperatures down to 14 degrees Fahrenheit\/-10 degrees Celsius and its high-resolution performance and wonderfully smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAstonishing image-resolving power and wide tonal reproduction\u003c\/strong\u003e\u003cbr\u003e\r\nThe GF45-100mmF4 R LM OIS WR lens consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of various forms of aberration, such as luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight large format standard zoom\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing 2.2lb (1,005g), measuring 5.69in (144.5mm) long, and having a diameter of 3.66in (93mm), the lens is extremely portable and compact despite being a 2.2x zoom for a large format camera system.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFast, quiet and highly-accurate AF\u003c\/strong\u003e\u003cbr\u003e\r\nThe use of an Internal Focusing system has minimised the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003ePowerful image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing\u003cbr\u003e\r\nphotographers to make the most of the high-resolution sensors found in GFX System\u003cbr\u003e\r\ncameras, especially when making images hand-held.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eHighly robust design that withstands various shooting conditions\u003c\/strong\u003e\u003cbr\u003e\r\nThe lens has 11 seals for dust and weather resistance to allow for peace of mind in\u003cbr\u003e\r\ntough environments, allowing for operation at temperatures down to 14°F \/ -10°C.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573941465365,"sku":"74252","price":2789.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1579740733_1541203_1.jpg?v=1680155871"},{"product_id":"fujifilm-xf-23mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 23mm f\/2 R WR Lens (Silver)","description":"\u003ch2\u003eFUJIFILM XF 23mm f\/2 R WR Lens (Silver)\u003c\/h2\u003e\r\n\u003cp\u003eCompact, fast, and weather resistant, this silver wide-angle\u003cstrong\u003e XF 23mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 10-element-in-6-group design includes two aspherical elements to minimise spherical aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 9inch allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573942513941,"sku":"74151","price":540.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1472086256_1275474_1.jpg?v=1680155926"},{"product_id":"fujifilm-xf-23mm-f-2-r-wr-lens-black","title":"FUJIFILM XF 23mm f\/2 R WR Lens (Black)","description":"\u003ch2\u003eFUJIFILM XF 23mm f\/2 R WR Lens (Black)\u003c\/h2\u003e\r\n\u003cp\u003eCompact, fast, and weather resistant, this black wide-angle \u003cstrong\u003eXF 23mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a great choice for those looking for a lightweight and effective imaging kit. Optimised for X-series mirrorless cameras equipped with APS-C sensors, this 23mm lens offers a classic 35mm equivalent perspective, a view much loved by street photographers. The lightweight design and fast f\/2 aperture make it a great choice for those looking to stay discreet while shooting. Also, by using two aspherical elements in its optical construction, the lens is able to combat distortions and aberrations for a clear, sharp image. In addition, the 23mm lens uses a Super EBC coating to minimise flare and ghosting.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor fast, accurate focusing this lens utilises an internal focusing stepping motor AF system which can lock on in as little as 0.05 seconds. Also, the lens offers tactile controls in the form of physical aperture and focusing rings. Additionally, the weather-sealed lens has a rounded 9-blade diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 35mm, this prime lens provides a slightly wide-angle perspective that is useful in a wide variety of situations and well-suited to street photography.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 10-element-in-6-group design includes two aspherical elements to minimise spherical aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe internal focusing stepping motor AF system delivers smooth, near-silent performance that can acquire focus as quickly as 0.05 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Super Electron Beam Coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 9inch allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44573945561365,"sku":"74147","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1472086256_1275473_1.jpg?v=1680155955"},{"product_id":"canon-rf-24-70mm-f-2-8l-is-usm-lens","title":"Canon RF 24-70mm f\/2.8L IS USM Lens","description":"\u003cp\u003ePoised to be the new workhorse zoom, the \u003cstrong\u003eCanon RF 24-70mm f\/2.8L IS USM\u003c\/strong\u003e is a versatile wide-angle to portrait-length lens characterised by its bright, advanced, and intuitive design. The constant f\/2.8 maximum aperture suits working in difficult lighting conditions and also enables greater control over depth of field. The optical design incorporates a series of aspherical and Ultra-Low Dispersion elements, which greatly reduce a variety of aberrations throughout the zoom range in order to produce sharp and clear imagery. An Air Sphere Coating has also been applied to suppress flare and ghosting when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBalancing the distinguished optical assets is the Nano USM focus system, which delivers fast, nearly silent autofocus performance with full-time manual focus override. An Image Stabiliser also compensates for up to five stops of camera shake to help produce sharper handheld shots in difficult lighting conditions. A unique Control Ring is also integrated into the lens design for intuitive control over exposure settings from the lens itself. Additionally, this 24-70mm is weather-sealed and has a fluorine coating to protect the front and rear elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eStandard wide-angle to telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/2.8 constant maximum aperture maintains consistent illumination throughout the zoom range and suits working in low-light conditions as well as affords increased control over depth of field for working with selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThree UD (Ultra-Low Dispersion) elements help to minimise chromatic aberrations and colour fringing in order to provide greater clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements are used to correct spherical aberrations and distortion for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\t\u003cli\u003eAn Air Sphere Coating (ASC) has been applied to lens elements to reduce backlit flaring and ghosting for maintained light transmission and high contrast in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn Optical Image Stabiliser helps to minimise the appearance of camera shake by five stops to better enable working in low-light conditions and with slower shutter speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eNano USM system utilises both a ring type USM and an STM mechanism to realise quick and accurate focusing that is also smooth and nearly silent to suit both photography and video applications. This focusing system also affords full-time manual focus control when working in the one-shot AF mode.\u003c\/li\u003e\r\n\t\u003cli\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/li\u003e\r\n\t\u003cli\u003eProtective fluorine coating has been applied to the front and rear element to resist fingerprints and smudges and to make cleaning these elements significantly easier.\u003c\/li\u003e\r\n\t\u003cli\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":44573952508181,"sku":"RF24-7028LIS","price":3186.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1573053355_img_1272218_1.jpg?v=1680156113"},{"product_id":"fujifilm-gf-1-4x-tc-wr-teleconverter","title":"FUJIFILM GF 1.4X TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM GF 1.4X TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eExtend the reach of your GF 250mm f\/4 R LM OIS WR lens with the \u003cstrong\u003eGF 1.4x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/lens-accessories\/teleconverters\" title=\"lens accessories\"\u003eteleconverter\u003c\/a\u003e is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e1.4x teleconverter extends the reach of the GF 250mm f\/4 R LM OIS WR lens by 40%, for a 350mm effective focal length, with only a one-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eThe advanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses:\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eGF 250mm f\/4 R LM OIS WR\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420238613,"sku":"74288","price":1034.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1523493941_1402065.jpg?v=1680166276"},{"product_id":"fujifilm-xf-2x-tc-wr-teleconverter","title":"FUJIFILM XF 2x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 2x TC WR Teleconverter\u003c\/h2\u003e\r\n\u003cp\u003eDouble the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the\u003cstrong\u003e XF 2x TC WR Teleconverter\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. The X mount converter magnifies the image by 2x and retains full communication between the lens and body; enabling metering, autofocus, and image stabilisation as well as the transmission of Exif data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire Fujifilm system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e2x teleconverter doubles the reach of select X-mount lenses with a two-stop loss in exposure.\u003c\/li\u003e\r\n\t\u003cli\u003eAdvanced design maintains the original quality of lenses while fully supporting exposure metering and image stabilisation capabilities.\u003c\/li\u003e\r\n\t\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eXF 50-140mm f\/2.8 R LM OIS WR; compatible with cameras' phase and contrast-detection autofocus systems\u003c\/li\u003e\r\n\t\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens; compatible with cameras' contrast-detection autofocus systems\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420599061,"sku":"74190","price":545.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1463660196_img_632087.jpg?v=1680166285"},{"product_id":"fujifilm-xf-1-4x-tc-wr-teleconverter","title":"FUJIFILM XF 1.4x TC WR Teleconverter","description":"\u003ch2\u003eFUJIFILM XF 1.4x TC WR Teleconverter\u003c\/h2\u003e\n\u003cp\u003eExtend the reach of your XF 50-140mm f\/2.8 R LM OIS WR and XF 100-400mm f\/4.5-5.6 R LM OIS WR lenses with the XF 1.4x TC WR Teleconverter from FUJIFILM. The X mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of EXIF data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire FUJIFILM system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.4x teleconverter extends the reach of select X-mount lenses by 40% with only a one-stop loss in exposure.\u003c\/li\u003e\n\u003cli\u003eAdvanced design maintains the original quality of lenses as well as fully supports exposure metering and image stabilization capabilities.\u003c\/li\u003e\n\u003cli\u003eWeather-resistant design for use in adverse conditions and temperatures as low as 14°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eXF 50-140 f\/2.8 R LM OIS WR\u003c\/li\u003e\n\u003cli\u003eXF 100-400mm f\/4.5-5.6 R LM OIS WR Lens\u003c\/li\u003e\n\u003cli\u003eXF 80mm f\/2.8 R LM OIS WR Macro\u003c\/li\u003e\n\u003cli\u003eXF 70-300mm f\/4-5.6 R LM OIS WR\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574420828437,"sku":"74131","price":545.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1445859043_img_546248.jpg?v=1680166294"},{"product_id":"canon-eos-c70-cinema-camera-rf-lens-mount","title":"Canon EOS C70 Cinema Camera - RF Mount","description":"\u003ch2\u003eCanon EOS C70 Cinema Camera (RF Lens Mount)\u003c\/h2\u003e\n\u003cp\u003eIncorporating key Cinema EOS video tools in a mirrorless- style body, the Canon EOS C70 Cinema Camera features a Super35 DGO (Dual Gain Output) sensor for capturing nuanced images with up to 16+ stops of high dynamic range. The innovative DGO system combines two separate gain readings for each photodiode on the sensor, emphasizing saturation in bright areas of your image and lowering noise in darker areas.\u003cbr\u003e\u003cbr\u003ePro video functions include unlimited video recording, a motorised ND filter wheel tucked into the shallower RF-mount flange depth, a BNC timecode input\/output connector, and built-in dual mini-XLR audio inputs. The Canon EOS C70 is also the first Cinema EOS camera with an RF mount that enables you to use Canon's line of fast, reliable RF lenses with advanced coatings and image stabilization.\u003c\/p\u003e\n\u003cp\u003eFurther pro video features include Dual Pixel CMOS AF autofocus control and up to 4K 120p or Super 16 2K crop 180 fps capture. This lightweight cine camera also incorporates a 3.5\" Direct Touch Control LCD panel for quick, easy setting changes, and both auto-ISO and auto-gain functions for on-the-go adjustments to changing light levels.\u003cbr\u003eThe Canon EOS C70 Cinema Camera fits into your C300 Mk III workflow as a B camera, as an upgrade for C200 or C100 users, or as an alternative for EOS R owners who are shooting an increasing amount of video. Its touchscreen LCD panel speeds your workflow by enabling you to turn functions on and off directly from the touchscreen; no need to spend time going into multiple menus via a combination of control buttons and jog wheels. Power the Canon EOS C70 using a BPA-60 or BPA-30 battery or the included AC power adapter.\u003cbr\u003e\u003cbr\u003eTo provide greater flexibility in lens choices, the EOS C70 camera is also compatible with the separately available EF-EOS R 0.71X EF to RF lens mount adapter. This adapter converts your full-frame lenses to Super35 format while also providing a handy aperture speed boost of around one stop. The EF adapter passes all the EF lens data through the RF mount, providing full Dual-Pixel Auto Focus and metadata information for select lenses. The Canon C70 is also the first Canon EOS cinema camera to feature the EOS iTR AF X autofocus function, which uses a head-tracking algorithm developed with deep-learning technology for improved distance measuring and tracking reliability.\u003cbr\u003e\u003cbr\u003eThis digital cine camera records up to DCI 4K resolution video to dual slots using widely available and more affordable SD cards. High frame rates can be recorded in 4K up to 120 fps and up to 180 fps in a 2K cropped Super16 mode. Canon's XF-AVC and Long GOP codecs are supported, providing up to 10-bit, 4:2:2 DCI 4K images with reduced storage requirements. To boost your post-production workflow, the flexible Canon C70 supports both proxy recording rates and simultaneous recording in different formats, including 4K\/HD and XF-AVC\/MP4 options.\u003c\/p\u003e\n\u003cp\u003eFor greater flexibility during post-production, this camera also offers Canon's Log 2 and Log 3 gamma modes, both of which provide an expanded dynamic range with excellent tonal reproduction for highlights and in low-light areas of your images. The EOS C70 also supports .cube 3D LUTs so you can get the most accurate colour reproduction on both the LCD and your external viewing monitors.\u003c\/p\u003e\n\u003cp\u003eThis cinema camera features one HDMI Type-A output, a BNC timecode input\/output, and a USB Type-C port for control or linking to an external Wi-Fi adapter for streaming. It supports up to 4-channel audio using dual mini-XLR ports, an internal stereo mic, and a 3.5mm mic input. The Canon C70 body comes with a detachable handle unit, a mic holder, a shoulder strap, one BPA-30 battery, a battery charger, an AC adapter with power cord, and a port cap.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExceptional Image Quality\u003cbr\u003e\u003cbr\u003eCanon Super35 Dual Gain Output (DGO) Sensor\u003c\/strong\u003e\u003cbr\u003eCanon's next-generation Super35 Dual Gain Output (DGO) Sensor offers a dynamic range of up to 16+ stops and includes Canon's exclusive Dual Pixel CMOS Autofocus technology. The DGO Sensor generates high dynamic range and maintains low-noise levels by reading out each pixel with different gains. It combines images using pixels shot with a saturation-prioritizing amplifier for bright areas, and a lower-noise, noise-prioritizing amplifier for darker areas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIG!C DV7 Image Processor\u003c\/strong\u003e\u003cbr\u003eCanon's DIG!C DV7 image processor takes the extensive raw information captured from the imaging sensor and processes it for output. The DiG!C engine is also the driving force behind features such as high frame rate recording, Dual Gain Output (DGO) Sensor, Dual Pixel Autofocus, HDR (PQ) output, Electronic Image Stabilization, and proxy recording.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCanon Log 2 and 3; PQ and HLG Recording\u003c\/strong\u003e\u003cbr\u003eThe Canon C70 supports both the full dynamic range Canon Log 2 and the more workflow-friendly Canon Log 3 gamma. Canon Log formats are designed to reproduce the entire tonal range of its CMOS image sensor. Turn to a log post-production workflow when you're seeking a higher dynamic range, improved highlights and shadow retention, and increased grading flexibility. Note that while Canon Log 2 offers the largest dynamic range and image detail, the most post-production flexibility, and the full dynamic range of the sensor, it typically will require more time spent in colour correction.\u003c\/p\u003e\n\u003cp\u003eFor users seeking most of the benefits of a log workflow but with reduced turnaround times, choose the Canon Log 3 alternative with only a slightly reduced dynamic range of 14 stops.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHighly Adaptable Shooting Style\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRF Lens Mount\u003c\/strong\u003e\u003cbr\u003eA built-in RF lens mount lends the Canon EOS C70 compatibility with Canon's expanding line of high-performance RF-mount lenses. With a short flange distance, the RF mount helps to noticeably reduce the camera body's depth, resulting in a more compact design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEF Lens Compatibility with Optional Adapter\u003c\/strong\u003e\u003cbr\u003eThe optional EF-EOS R 0.71X EF to RF lens adapter converts a full-frame lens to Super35 format while boosting the aperture speed by an average of one stop. 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Recording settings that are used to located in different menus can now be controlled with one hand, enabling on-the-spot changes even while operating the camera with one hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e9 x 16 Vertical Capture\u003c\/strong\u003e\u003cbr\u003eUse the 1\/4\"-20 tripod thread built into the grip to position the Canon C70 for vertical use when capturing images for digital signage or mobile device use. For easier viewing, the user interface can also be switched for vertical use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Design Features\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact Design\u003c\/strong\u003e\u003cbr\u003eThe compact EOS C70 features a lightweight design with a built-in ergonomic grip. 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The EOS C70 is also the first Cinema EOS camera to feature the EOS iTR AF X autofocus function featuring a head-detection algorithm developed using deep-learning technology. In Face Detection mode, this algorithm helps to improve distance measuring and tracking reliability, even when a subject turns their head to the side or back.\u003c\/p\u003e\n\u003cp\u003eThe EOS C70 also features the innovative Dual Pixel Focus Guide, which provides both front- and back-focus information to let users know where to set the focus during manual pulls.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEIS with Coordinated Control\u003c\/strong\u003e\u003cbr\u003eTo smooth out handheld shots, EOS C70 is the first Cinema EOS camera to offer enhanced image stabilization with coordinated control. 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The RC-V100 provides full access to key functions like start\/stop, shutter\/gain adjustments, focus\/iris\/zoom settings, display settings, white balance, black gamma, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced Workflow Optimization\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual SD Card Slots \/ Multiple Recording Options\u003c\/strong\u003e\u003cbr\u003eDual SD card slots on the EOS C70 enable simultaneous recording in different formats including 4K\/HD and XF-AVC\/MP4 options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Frame Rate; 4K 120p and 2K Crop 180p\u003c\/strong\u003e\u003cbr\u003eWith its new chip design and DIG!C DV7 processor, the EOS C70 is capable of ultra-high frame rates. Capture video at frame rates up to 120 fps in 4K and up to 180 fps in the 2K crop mode. Dual Pixel AF is supported by the EOS C70 even at high frame rates, keeping your focus even when used on a gimbal or drone.\u003cbr\u003eNote: V90 SD cards are recommended for slow- and fast-motion recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCube LUT Support\u003c\/strong\u003e\u003cbr\u003eA Look File option enables users to import .cube-type 3D LUTs, improving the flexibility of the EOS C70 in professional workflows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K\/2K Long GOP Support\u003c\/strong\u003e\u003cbr\u003eThe EOS C70 supports the higher-compression Long GOP for longer recording times at rates up to 4K60p. 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It utilises the same optical design as the original Fujifilm XF10-24mm OIS lens to provide similar image-resolving performance and a similar maximum aperture of F4.0 across the zoom lens’ entire focal length range.\u003cbr\u003e\r\n\u003cbr\u003e\r\nUpdated with an f-stop scale on its aperture ring, an Auto-position lock and a new weather-resistant structure, the Fujifilm XF10-24mmF4 R OIS WR is sure to be a top choice among landscape and nature photographers who need an ultra-wide angle lens to withstand the elements. Additionally, the internal structure has also been redesigned to make the focus and zoom rings slimmer, which reduces the lens’ overall weight by 25g (88 oz). Lastly, Optical Image Stabilisation has also been improved by 1 stop, bringing the total stabilisation effect to 3.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eKey features of Fujifilm XF10-24mmF4 R OIS WR include:\u003c\/strong\u003e\u003cbr\u003e\r\n(1) A new weather-resistant design and some usability updates\u003c\/p\u003e\r\n\r\n\u003col\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eUpdated aperture ring with f-stop scale and Auto-position lock\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe aperture ring has been updated with an f-stop scale to allow photographers to visually check what aperture the lens is set to, eliminating the need to check through the camera’s EVF or LCD Display. The ring also features an Auto-position lock, similar to that on GF lenses, which prevents unexpected aperture ring movements, ultimately making use more efficient.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eAdded weather-resistance\u003c\/strong\u003e\u003cbr\u003e\r\n\tFujifilm XF10-24mmF4 R OIS WR is both dust and moisture resistant and is able to operate in temperatures as low as -10 degrees Celsius (14°F). It also weighs 25 g less than the previous model, despite the new weather-resistance feature.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eImproved optical image stabilisation\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe XF10-24mmF4 R OIS WR uses a new, sophisticated gyro sensor that improves image stabilisation by 1.0 stop from the previous model to 3.5 stops. When used with a more current X Series camera, like the FUJIFILM X-T4, the lens and camera work together to achieve approximately 6.5 stops of 5-axis image stabilisation.\u003c\/li\u003e\r\n\t\u003cli\u003e\n\u003cstrong\u003eA slimmer and more stylish design\u003c\/strong\u003e\u003cbr\u003e\r\n\tThe focus ring and the zoom ring have been reduced by 3mm and 2mm respectively compared to the previous model, creating a more compact and stylish design.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003cp\u003e(2) Optical design that delivers advanced image resolving performance\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe Fujifilm XF10 F4 R OIS WR consists of 14 lens elements, including four aspherical elements and four extra-low dispersion elements in 10 groups. The aspherical elements reduce spherical aberration, field curvature and distortion, while the extra-low dispersion elements correct chromatic aberration to deliver enhanced edge-to-edge sharpness. Despite its\u003cbr\u003e\r\ncompact form, the lens can maintain a maximum aperture of F4.0 across its focal length range from the ultra-wide-angle 10mm to wide-angle 24mm (equivalent to 15mm – 36mm in the 35mm format), while still allowing users to keep a constant f-stop value at any focal length.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThe front lens element is carefully coated to minimise ghosting in images, which tends to occur with the extremely concave elements normally found on an ultra-wide-angle zoom lens, and provides better image sharpness and clarity.\u003cbr\u003e\r\n\u003cbr\u003e\r\nWith a minimum working distance of just 24cm (9.5in), the Fujifilm XF10-24mmF4 R OIS WR is also suitable for macro-style photography. Users can take advantage of the lens to close in on a subject, while also including the background in full via the ultra-wide-angle focal length to create powerful images.\u003cbr\u003e\r\n\u003cbr\u003e\r\n(3) Fast and near-silent autofocus\u003cbr\u003e\r\n\u003cbr\u003e\r\nFujifilm XF10-24mm F4 R OIS WR uses an internal focus system to achieve high-speed autofocusing capabilities. The use of lightweight focusing elements and a high-precision motor allows for fast and near-silent AF, even when paired with an X Series camera’s Face \/ Eye AF functions.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574498226453,"sku":"74415","price":1329.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/revised_xf10-24mmf4_r_ois_wr_front.jpg?v=1680168545"},{"product_id":"fujifilm-xf-8-16mm-f-2-8-r-lm-wr-lens","title":"FUJIFILM XF 8-16mm f\/2.8 R LM WR Lens","description":"\u003ch2\u003eFUJIFILM XF 8-16mm f\/2.8 R LM WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eCapture the world with this ultra-wide-angle \u003cstrong\u003eXF 8-16mm f\/2.8 R LM WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm\u003c\/strong\u003e. With four aspherical and six ED lens elements, including three super ED elements that specifically target lateral chromatic aberration, this lens offers exceptional control over fringing. A Nano-GI coating on the front two lens elements helps reduce ghosting and flare. Also in the lens is a field curvature correction element that can adjust position depending on the zoom. This element helps retain sharpness and reduces optical distortion that is normally found in ultra-wide angle lenses. Autofocus is powered by an internal linear motor that provides quick, quiet, and accurate focus. The lens is also weather sealed at 11 points and can withstand temperatures as cold as 14°F for use in adverse conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eA bright maximum aperture of f\/2.8 provides exceptional depth of field control and excellent performance in low-light scenarios.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical lenses, three ED lenses and three super ED lenses minimise distortion and chromatic and spherical aberrations. Nano-GI coating on the front elements reduce ghosting and flare.\u003c\/li\u003e\r\n\t\u003cli\u003eThe field curvature correction lens corrects the field curvature commonly found in ultra-wide-angle lenses.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor provides reliable focusing quickly and quietly.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574498783509,"sku":"74344","price":2429.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1532082311_1424733.jpg?v=1680168624"},{"product_id":"fujifilm-xf-16-80mm-f-4-r-ois-wr-lens","title":"FUJIFILM XF 16-80mm f\/4 R OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 16-80mm f\/4 R OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eWell-suited for a wide variety of shooting situations, the \u003cstrong\u003eFujifilm XF 16-80mm f\/4 R OIS WR Lens\u003c\/strong\u003e is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f\/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and colour neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefiting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilisation system that minimises the appearance of camera shake. 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Its f\/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and colour fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. 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Two aspherical and two extra-low dispersion elements are incorporated within the lens design to minimise chromatic, spherical, and axial aberrations as well as distortions for consistent edge-to-edge sharpness and illumination. A Nano-GI coating has also been applied to alter the refractive index between elements and suppress flare and ghosting. Conventionally thought of as an ideal lens for street, travel, and landscape photography, this wide prime also features a minimum working distance of less than 6inch for photographing close-up subjects.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, the lens also features a weather-resistant design with nine different seals in eight different areas to prevent moisture and dust from entering the lens, as well as enabling its use in temperatures as low as 14°F. 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The lens construction incorporates three extra-low dispersion elements to minimise chromatic aberrations and distortion and a Super EBC coating has been applied to control flare and ghosting for increased contrast and colour fidelity. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures. Benefiting handling and fast-paced shooting, this 90mm f\/2 also incorporates a Quad Linear Motor for quick, quiet, and precise autofocus performance. 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Four magnets are incorporated into the design of the linear motor for increased torque and faster response for acquiring focus as quickly as 0.14 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven distinct weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA minimum focusing distance of 2feet pairs with a 0.2x maximum magnification (0.3x equivalent) to benefit working with close-up subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574499963157,"sku":"74584","price":1110.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1431910090_1149216.jpg?v=1680168726"},{"product_id":"fujifilm-xf-18-135mm-f-3-5-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFUJIFILM XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/h2\u003e\r\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 18-135mm f\/3.5-5.6 R LM OIS WR Lens\u003c\/strong\u003e is a wide-angle to telephoto zoom lens designed for Fujifilm X-mount mirrorless cameras, where it provides a 35mm-equivalent focal length range of 27-206mm. Its optical system comprises 16 elements in 12 groups and includes four aspherical elements and two extra-low dispersion glass elements to maintain an overall compact form factor as well as reduce chromatic aberrations and distortions throughout the zoom range. An HT-EBC multi-layer coating has also been applied to lens elements to suppress lens flare and ghosting to realise contrast-rich, color-neutral imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBenefiting this lens' use in difficult lighting conditions, an enhanced optical image stabilisation system compensates for up to five effective stops of camera shake to produce sharper imagery with slower shutter speeds. 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Additionally, further contributing to effective weather resistance, an internal ventilator ensures smooth zoom adjustment and prevents dust particles and moisture from reaching the interior of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eAn enhanced optical image stabilisation system, which includes dedicated OIS Unit Lenses with a wide range of corrective movements, compensates for the appearance of camera shake by an effective five stops to benefit working in low-light conditions and with slower shutter speeds. This enhanced OIS system employs a redeveloped algorithm, which checks for camera shake 8000 times per second and controls the optical system at a rate of 16,000 times per second, to correct for the slightest amount of camera shake. Two high-precision gyro sensors with quartz oscillators also work to detect both high and low frequency shakes in order to compensate for a wide range of camera movement types.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing design maintains the overall lens length during use and helps to achieve quick focusing speeds as short as 0.1 seconds. 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This is the fourth prime lens Fujifilm has introduced for the X-series and its widest focal length to date. Its 35mm focal length equivalency is 21mm and its angle of view is 89º. Landscape vistas, architectural shots, interiors and even street photography will benefit from the creative perspective and minimised distortion that this lens offers. Light is evenly distributed from the centre to the edge of the frame and it retains excellent contrast and high resolution with little fall-off or distortion toward the edges. Its f\/2.8 maximum aperture and wide angle mean fast shutter speeds are possible even in minimal light and fast, smooth autofocus is there when needed. The aperture diaphragm blades on all XF lenses are curved and the edge of each blade is rounded rather than cut-off creating a more pleasing effect to your image, especially in terms of the background bokeh. 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Built for Fujifilm X-mount mirrorless digital cameras, this fast zoom further extends itself through the incorporation of a sophisticated lens design, highly effective optical image stabilisation system, and a Triple Linear Motor AF system for refined performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComprised of 23 elements in 16 groups, the optical design incorporates five extra-low dispersion (ED) elements and one Super ED element to markedly reduce chromatic aberrations and colour fringing throughout the zoom range. Additionally, a Nano-GI coating has also been applied to elements to alter the refractive index in between elements to minimise surface reflections and prevent lens flare and ghosting. This lens also sees the incorporation of 20 distinct weather seals across the barrel to render it both moisture and dust-sealed for use in inclement conditions as low as 14°F. An inner focusing and inner zoom design further help to prevent dust from entering the lens while also benefiting overall handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 76-213mm equivalent focal length range, this telephoto zoom lens is ideal for working with distant subjects and portraiture applications.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture enables consistent performance throughout the zoom range and excels when working in difficult lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 23-element-in-16-group design includes five extra-low dispersion elements and one Super extra-low dispersion element to minimise chromatic aberrations and distortions throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI (Gradient Index) coating has been applied to lens elements and alters the refractive index between the glass and air in order to better suppress lens flare and ghosting for diagonal incident light.\u003c\/li\u003e\r\n\t\u003cli\u003eAn HT-EBC (High Transmittance Electron Beam Coating) coating has been applied to the entire surface of each element to for controlling ghosting and flare for greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eComplemented by an enhanced gyro sensor and unique series of algorithms, the optical stabilisation system minimises the appearance of camera shake to enable sharper imaging when working with longer focal lengths or slower shutter speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eA Triple Linear Motor autofocus system delivers smooth, near-silent performance that is especially beneficial to video applications and when working in noise-sensitive areas.\u003c\/li\u003e\r\n\t\u003cli\u003eA tripod collar is included for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e\r\n\t\u003cli\u003eAn inner focusing and inner zooming design maintains the overall lens length during operation for quicker performance and greater resistance to dust or moisture from entering the lens. Additionally, 20 distinct seals are placed across the lens barrel to render it weather-resistant and capable of functioning in temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eSeven rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eWhen used with an X-series camera that features a Lens Modulation Optimiser (LMO) function, the lens' performance is enhanced to deliver consistent illumination and sharpness throughout the aperture range.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500290837,"sku":"75468","price":2022.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1480357405_1080892.jpg?v=1680168775"},{"product_id":"fujifilm-xf-35mm-f-1-4-r-lens","title":"FUJIFILM XF 35mm f\/1.4 R Lens","description":"\u003ch2\u003eFUJIFILM XF 35mm f\/1.4 R Lens\u003c\/h2\u003e\r\nDesigned specifically for the Fujifilm X-series of interchangeable lens cameras with APS-C sensors, this Fujifilm 35mm f\/1.4 XF R Lens is a \"normal\" lens equivalent to 53mm in 35mm format. The exceptionally fast, bright f\/1.4 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design--ideal for dramatic portraits. This is a terrific all-in-one lens for everyday use.To take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimising the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved centre-to-edge resolution and brightness free from chromatic aberration. 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Additionally, a rounded 9-blade diaphragm produces pleasing out-of-focus elements.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eProviding a 35mm-equivalent focal length of 53mm, this prime lens provides a normal perspective that is useful in a wide variety of situations.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over focus when working with shallow depth of field or selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eThe 9-element-in-6-group design includes two extra-low dispersion and two aspherical elements to minimise chromatic aberrations and distortions for increased clarity and sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThe autofocus system delivers smooth, near-silent performance that can acquire focus as quickly as 0.08 sec.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano-GI coating has been applied to the lens for controlling ghosting and flare, and greater image clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eEight weather seals are placed about the lens barrel to protect against dust, moisture, and temperatures as low as 14°F.\u003c\/li\u003e\r\n\t\u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality when working with selective focus or shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eMinimum working distance of 13\" allows shooters to get close to their subjects.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44574500520213,"sku":"74106","price":493.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1572436836_img_1268672.jpg?v=1754458223"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-silver","title":"FUJIFILM XF 35mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eOffering a normal perspective in a compact package, the silver \u003cstrong\u003eXF 35mm f\/2 R WR Lens\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis optimised for use on X-series cameras with APS-C format sensors, producing a 35mm equivalent focal length of 53mm. 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Differentiating itself from Canon's other RF 85mm f\/1.2 lens, this version features a DS (Defocus Smoothing) coating that helps to soften and smooth the bokeh quality when working at wider aperture settings, making it particularly suitable for shallow depth of field applications.\u003c\/p\u003e  \u003cp\u003eBeyond the bokeh-optimized design, the optical layout of this lens incorporates a Blue Spectrum Refractive Optics element; a specially developed element that helps to nearly eliminate chromatic aberrations and color fringing for notable clarity and color accuracy. In addition to this, an ultra-low dispersion element and one aspherical element are also featured to further control various aberrations and distortion for great sharpness and resolution. Individual elements also feature an Air Sphere Coating to suppress flare and ghosting for high contrast and color fidelity when working in bright and backlit conditions.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging capabilities is an apt ring-type Ultrasonic Motor, which delivers fast, near-silent autofocus and full-time manual focus override. A unique Control Ring is also integrated into the lens design for intuitive control over exposure settings from the lens itself.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003ePortrait-length prime is designed for full-frame Canon RF-mount mirrorless digital cameras.\u003c\/li\u003e \t\u003cli\u003eExceptionally bright f\/1.2 maximum aperture affords extensive control over depth of field for selective focus applications and also benefits working in low-light situations.\u003c\/li\u003e \t\u003cli\u003eDefocus Smoothing coating helps to achieve an especially soft and smooth bokeh quality when working at wide aperture positions. While this coating softens the look and feel of the out-of-focus regions in an image, sharpness is still retained on the in-focus portions for noticeable subject separation and an overall three-dimensional quality. The effect is greatest when working at f\/1.2, however the DS coating requires approximately 1.3 stops more exposure than the standard version of the lens when shooting wide open. 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Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. 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Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14F.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575114264853,"sku":"74249","price":2654.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74249_0_4.jpg?v=1680174418"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR","description":"\u003cp\u003eCharacterized by its especially slim design, the \u003cstrong\u003eGF 50mm f\/3.5 R LM WR\u003c\/strong\u003e from \u003cstrong\u003eFUJIFILM \u003c\/strong\u003eis a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround, everyday shooting, and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment and a Command position permits making camera-based aperture selections. 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A focus range limiter switch is also available, to constrain the focusing to a 1.5feet to 3feet range, a 3feet to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. 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Its bright f\/2 maximum aperture affords extensive control over depth of field for working with selective focus techniques, and also benefits working in low-light conditions. A rounded nine-blade diaphragm also contributes to pleasing bokeh quality to suit shallow depth of field imagery. The sophisticated optical design employs four extra-low dispersion elements to reduce colour fringing and chromatic aberrations for a high degree of clarity and contrast. Additionally, benefitting handling the lens is a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. 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Ideally suited for wildlife and sports applications, the versatile telephoto range benefits photographing distant, moving subjects, and is reinforced by a twin linear AF motor for fast performance, as well as five stop-effective optical image stabilization to minimize the appearance of camera shake. Further benefitting its use outdoors, this 100-400mm lens also sports a weather-sealed construction and fluorine-coated front element to guard against dust and moisture from affecting the lens' performance.\u003c\/p\u003e  \u003cp\u003eIn regards to the optical design, this lens incorporates five extra-low dispersion elements and one Super extra-low dispersion element, which reduce color fringing and chromatic aberrations throughout the zoom range for increased clarity and color fidelity. 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Additionally, the weather-sealed design also permits working in temperatures as low as 14Â°F.\u003c\/li\u003e \u003cli\u003eNine rounded diaphragm blades contribute to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.\u003c\/li\u003e \u003cli\u003eZoom-lock switch prevents unwanted zoom creep from occurring and also can be used to maintain the same zoom position while shooting.\u003c\/li\u003e \u003cli\u003eThe included lens hood incorporates a sliding window to allow easier adjustment of rotating filters, such as a polarizer, while the hood is installed.\u003c\/li\u003e \u003cli\u003eA removable, rotating tripod collar allows for well-balanced mounting and shooting when working from a tripod or monopod.\u003c\/li\u003e \u003cli\u003eCompatible with the optional XF 1.4x TC WR teleconverter for extending the effective focal length to an equivalent 213-853mm.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44575132975381,"sku":"74184","price":2279.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/74184_0_3.jpg?v=1680174738"},{"product_id":"fujifilm-xf-80mm-f-2-8-r-lm-ois-wr-macro-lens","title":"FUJIFILM XF 80mm f\/2.8 R LM OIS WR Macro Lens","description":"\u003cp\u003eDesigned for close-up shooting, the \u003cstrong\u003eXF 80mm f\/2.8 R LM OIS WR Macro\u003c\/strong\u003e from \u003cstrong\u003eFujifilm \u003c\/strong\u003eis a 120mm equivalent telephoto prime for X-mount mirrorless cameras. 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The fast, bright f\/2.4 maximum aperture makes shooting in low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 9-blade aperture design--ideal for dramatic portraits.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. 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The lightweight design and bright f\/2 maximum aperture benefit working in low-light conditions and also afford a high degree of control over depth of field for selective focus techniques. Autofocus is fast, precise, and near-silent to suit both photo and video shooting, and the lens is also weather-sealed and is rated to work in temperatures as low as 14Â°F. 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It offers a 35mm focal length equivalency of 84-305mm, providing portrait length to super telephoto capabilities. The minimum focus distance is 3.6feet at all focal lengths, enabling telephoto close-ups.  With OIS Image Stabilization, it provides up to 4.5 stops of shake correction for sharp imaging in low light situations or when utilizing its longest focal lengths. Two linear motors facilitate high speed auto focus (0.28 seconds) as well as smooth and quiet operation, which is important for stability at long focal lengths, and when shooting video.\u003c\/p\u003e  \u003cp\u003eThe lens configuration includes one aspherical element, two ED (Extra-low Dispersion) lens elements, and one Super ED element to minimize chromatic aberration and provide corner to corner sharpness throughout the zoom range. 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The very fast, bright f\/2.0 maximum aperture makes shooting in very low light possible, and provides pleasing bokeh (the out-of-focus portion of a photo) with its 7-blade aperture design. This is a terrific lens for street photography, landscapes, and interiors.\u003c\/p\u003e  \u003cp\u003eTo take advantage of the X-series cameras' mirrorless design, the rear element of the lens is as close as possible to the sensor, minimizing the back focus distance appreciably. The lens construction includes a metal barrel, Super EBC coating for improved optical performance, and it delivers improved center-to-edge resolution and brightness free from chromatic aberration. The final lens element, positioned as close to the sensor as possible, makes the incidence angle of the light reaching the sensor smaller, and thus reduces vignetting and color shading, while helping to keep the lens's overall size small. 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The extensive telephoto zoom range is complemented by optical image stabilization, which minimises the appearance of camera shake to render sharper imagery at longer focal lengths. 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Moving from EV-5.0 to EV-5.5, GFX100’s autofocus is now even more capable in low-light situations.\u003c\/p\u003e\r\n\u003ch2\u003eCompact and practical size\u003c\/h2\u003e\r\n\u003cp\u003eMeasuring at 99.2mm long and weighing just 795g, with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.\u003c\/p\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures of down to -10°C. The front lens element is also coated with fluorine to repel dirt for an added layer of protection.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579736289557,"sku":"74404","price":2699.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/gf80mm_lensfront.jpg?v=1680245891"},{"product_id":"fujifilm-xf-27mm-f-2-8-r-wr-lens","title":"FUJIFILM XF 27mm f\/2.8 R WR Lens - Black","description":"\u003ch2\u003eAperture ring with F-stop scale and A-Position Lock\u003c\/h2\u003e\n\u003cp\u003eXF27mmF2.8 now features an aperture ring with an F-stop scale, so that users can visually check and adjust their aperture settings without needing to look at the camera’s screen or through its viewfinder. The aperture ring also features the A (Auto) Position Lock1, which locks the lens into the A-Position to prevent unintentional adjustments to the lens’s aperture while it is being used.\u003c\/p\u003e\n\u003ch2\u003eWeather-resistant construction\u003c\/h2\u003e\n\u003cp\u003eWeather-resistance is applied at seven locations on the XF27mmF2.8 to protect it against water and dust, and allow it to fully operate in temperatures down to -10°C.\u003c\/p\u003e\n\u003ch2\u003eLens hood included\u003c\/h2\u003e\n\u003cp\u003eIn addition to the standard lens cap, XF27mmF2.8 comes equipped with a dome-shaped lens hood (LH-XF27) and a hood cap (LHCP-27) to provide options that protect the lens, and is suitable for users who prefer the convenience of using low-profile hoods over lens caps.\u003c\/p\u003e\n\u003ch2\u003eThin and lightweight design combined with advanced image quality\u003c\/h2\u003e\n\u003cp\u003eThe diameter of the image circle needed to cover the APS-C sensor is 28.4mm, which is very close in size to the dimension of the XF27mmF2.8’s focal length. This has enabled FUJIFILM to create a small compact size lens capable of producing incredible image quality.\u003c\/p\u003e\n\u003cp\u003eDespite its compact size, XF27mmF2.8 consists of seven lens elements in five groups, including one aspherical element, which mitigates spherical aberration, field curvature, and distortion. This allows XF27mmF2.8 to deliver advanced image resolution, even when used at its widest apertures.\u003c\/p\u003e\n\u003cp\u003eXF27mmF2.8 features a high-torque DC motor to enable fast and accurate AF, while the front lens group of five lens elements effectively maintains image quality by minimising aberrations that may occur when the lens is used for close-ups or with subjects that are further away.\u003c\/p\u003e\n\u003cp\u003eOne of the thinnest and lightest XF lenses in the collection, XF27mmF2.8 R WR, measures just 62mm in diameter and is only 23mm long. The lens is very lightweight at approximately 84g, which makes it an ideal choice for assignments where compactness and overall size are a concern.\u003c\/p\u003e\n\u003ch2\u003eOptional accessories\u003c\/h2\u003e\n\u003cp\u003eAlthough the lens hood and hood cap are included in the lens kit. They also come as optional accessories, should they need to be replaced.\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579743170837,"sku":"74422","price":550.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf27mm__lensnaname_nohood.jpg?v=1680245932"},{"product_id":"fujifilm-xf-70-300mm-f-4-5-6-r-lm-ois-wr-lens","title":"FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eBroad range of focal lengths in a compact and lightweight design\u003c\/h2\u003e\r\n\u003cp\u003eA great choice for sports and subjects that are far away from the camera, XF70-300mm4-5.6 gives image-makers a broad range of focal lengths from 70mm to 300mm (35mm equivalent of 107mm – 457mm), all packed into a single lens that is more similar in size and weight to a standard zoom lens than a telephoto lens.\u003c\/p\u003e\r\n\u003cp\u003eWeighing just 580g with a length of 132.5mm, XF70-300mmF4-5.6 combines 17 elements into 12 groups, including one aspherical element and two ED elements. This creates a compact and lightweight body that only has a diameter of 75mm.\u003c\/p\u003e\r\n\u003cp\u003ePaired with the popular FUJINON XF16-80mmF4 R OIS WR, image-makers can maximise portability and maintain versatility with just two lenses, effectively covering the 35mm equivalent focal\r\nlengths between 24mm and 457mm at a fraction of the size and weight.\u003c\/p\u003e\r\n\u003ch2\u003eCompatible with 1.4x and 2x teleconverters\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 R LM OIS WR is compatible with the FUJINON XF1.4X TC WR and FUJINON XF2X TC WR teleconverters, making it possible to achieve a maximum 35mm equivalent focal length of up to 914mm with only two stops of stop-loss when it is paired with XF2X TC WR. Alternatively, using XF1.4X TC WR with the lens will provide a maximum 35mm equivalent focal length of 630mm with slightly less stop-loss.\u003c\/p\u003e\r\n\u003cp\u003eWith either teleconverter attached phase detection AF continues to work, with no reduction in performance.\u003c\/p\u003e\r\n\u003ch2\u003ePowerful 5.5-stop image stabilisation\u003c\/h2\u003e\r\n\u003cp\u003eXF70-300mmF4-5.6 offers 5.5-stops of Optical Image Stabilisation (OIS) to help reduce the effects of camera shake, especially at longer focal lengths. Additionally, the lens’s OIS capabilities can also be combined with the In-Body Image Stabilisation (IBIS) systems found in FUJIFILM X-T4 and FUJIFILM X-S10 to add five-axis stabilisation, which can help reduce shake caused by linear shift.\u003c\/p\u003e\r\n\u003ch2\u003eFast and silent AF drive\u003c\/h2\u003e\r\n\u003cp\u003eThe use of the linear-motor drive system in XF70-300mF4-5.6 enables fast and near-silent autofocusing, which allows users to fully leverage and make use of the advanced AF system found in X Series cameras.\u003c\/p\u003e\r\n\u003ch2\u003eMaximum magnification of 0.33x or equivalent of 0.5x in the 35mm film format for 1:2 closeups\u003c\/h2\u003e\r\n\u003cp\u003eWith a minimum focus distance of 83cm and magnification of 0.33x, which is a 35mm equivalent of 0.5x, XF70-300mmF4-5.6 can be used to create dynamic close-up photography, making smaller objects, like flowers, fill the entire frame. When attached to the XF2X TC WR teleconverter, maximum magnification is extended to 0.66x, which is the 35mm equivalent of 1:1 magnification and a necessary requirement to achieve results most desired from macro photography.\u003c\/p\u003e\r\n\u003ch2\u003eDust and weather-resistant structure and low-temperature operability\u003c\/h2\u003e\r\n\u003cp\u003eWeather-resistant seals have been applied at 10 locations along the XF70-300mmF4-5.6 barrel to protect it against dust and moisture, while also giving it the ability to operate at temperatures of \r\ndown to -10°C\u003c\/p\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":44579745562901,"sku":"74423","price":1034.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/xf70-300mm_lensfront.jpg?v=1680245943"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/october-sale.oembed?page=3","provider":"Camera Electronic","version":"1.0","type":"link"}