{"title":"September Sale 10% off products","description":null,"products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2159.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de-facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOptimised for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilisation for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilisation that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.15ft minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polariser and variable NDs.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573933732117,"sku":"SEL70200GM","price":2928.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222776_1.jpg?v=1680155773"},{"product_id":"canon-extender-rf-2x","title":"Canon Extender RF 2x","description":"\u003ch2\u003eCanon Extender RF 2x\u003c\/h2\u003e\r\n\u003cp\u003eExtend the reach of select \u003cstrong\u003eCanon RF-mount\u003c\/strong\u003e lenses with the Extender RF 2x. This teleconverter magnifies the image by 2x and retains full communication between the lens and camera body, enabling metering, autofocus, and image stabilization as well as the transmission of Exif data. Additionally, the Extender RF is dust and water resistant and has a heat shield exterior to ensure optimal performance in a range of conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eLens Compatibility\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eRF 100-500mm f\/4.5-7.1L IS USM (can only be used within 300-500mm range)\u003c\/li\u003e\r\n\t\u003cli\u003eRF 600mm f\/11 IS STM\u003c\/li\u003e\r\n\t\u003cli\u003eRF 800mm f\/11 IS STM\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":44574423613717,"sku":"RF2X","price":899.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1594281073_img_1384551.jpg?v=1680166436"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":3959.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's \u003c\/strong\u003eE-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialised elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimising the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilisation for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. 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Get better image quality during close-up shooting. \u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":44574500978965,"sku":"RF70-20040LIS","price":2335.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/canon-rf-70-200-f4l-is-usm-3000x3000.jpg?v=1680168871"},{"product_id":"canon-rf-15-35mm-f-2-8l-is-usm-lens","title":"Canon RF 15-35mm f\/2.8L IS USM Lens","description":"\u003cp\u003eCovering a versatile wide-angle focal length range, the \u003cstrong\u003eRF 15-35mm f\/2.8L IS USM\u003c\/strong\u003e from \u003cstrong\u003eCanon \u003c\/strong\u003eis also characterized by its bright f\/2.8 constant maximum aperture. This bright design enables working in available light conditions and also affords greater control over depth of field. 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The fast f\/1.2 design excels in difficult lighting conditions and also benefits working with shallow depth of field and selective focus techniques. The optical layout incorporates a Blue Spectrum Refractive Optics element; a specially developed element that helps to nearly eliminate chromatic aberrations and color fringing for notable clarity and color accuracy. In addition to this, an ultra-low dispersion element and one aspherical element are also featured to further control various aberrations and distortion for great sharpness and resolution. Individual elements also feature an Air Sphere Coating to suppress flare and ghosting for high contrast and color fidelity when working in bright and backlit conditions.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging capabilities is an apt ring-type Ultrasonic Motor, which delivers fast, near-silent autofocus and full-time manual focus override. 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This focusing system also affords full-time manual focus control when working in the one-shot AF mode.\u003c\/li\u003e \u003cli\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/li\u003e \u003cli\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.\u003c\/li\u003e \u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Canon","offers":[{"title":"Default Title","offer_id":44575105646869,"sku":"RF24-105LIS","price":1799.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/rf24-105lis_0_4.jpg?v=1680174287"},{"product_id":"canon-rf-85mm-f-1-2l-usm-ds-lens","title":"Canon RF 85mm f\/1.2L USM DS Lens","description":"\u003cp\u003ePrioritizing bokeh, the \u003cstrong\u003eCanon RF 85mm f\/1.2L USM DS\u003c\/strong\u003e is a unique portrait-length prime, characterized by its flattering focal length, exceptionally bright maximum aperture, and advanced optical design. 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The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858514197,"sku":"SEL24F28G","price":746.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616494580_img_1508101.jpg?v=1680249140"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":764.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eA classic normal focal length prime lens, the FE 50mm f\/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579859136789,"sku":"SEL50F25G","price":782.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508123.jpg?v=1680249173"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003cbr\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003cbr\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580598153493,"sku":"SEL70200GM2","price":2933.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8026_left_angle.jpg?v=1680269392"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003e\u003cstrong style=\"font-size: 26px;\"\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the sony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\r\n\u003cp\u003eThis fourth-generation of the  sony a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSensor and Processor\u003c\/strong\u003e\u003cbr\u003e33MP Exmor R BSI CMOS Sensor\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003cbr\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003cbr\u003e4K 60p Video Recording in 10-Bit\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\r\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\r\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\r\n\u003cli\u003eThe  sony a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003cbr\u003eAI-Based Autofocus\u003c\/p\u003e\r\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eReal-time Tracking and Real-time Eye AF\u003cbr\u003eBorrowing from the flagship AF system, the sony a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\r\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\r\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design, Connectivity, and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eViewfinder and LCD Screen\u003c\/li\u003e\r\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003c\/li\u003e\r\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\r\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\r\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\r\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\r\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\r\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580624564501,"sku":"ILCE7M4B","price":2924.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce-7m4_front.jpg?v=1680270503"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm F1.4 G lens deploys three aspherical elements in an advanced optical design which effectively compensates for distortion and delivers excellent corner-to-corner resolution, despite the lens’s wide 15 mm view.\u003cbr\u003e\u003cbr\u003eA large F1.4 maximum aperture, along with precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for artist effect.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExcellent control and reliability for stills and movies\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFast, precise, quiet AF and tracking for both stills and movies is achieved with two advanced linear motors. This maximises the speed potential of the camera body used to maintain accurate focus, even on moving subjects.\u003cbr\u003eThe 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing, and angle-of-view variations are minimised for smooth, stable movie imagery. The 15mm F1.4 G also supports the breathing compensation function provided in compatible α series bodies, minimising breathing.\u003cbr\u003e\u003cbr\u003eDespite its compact dimensions, the 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44583426556181,"sku":"SEL15F14G","price":899.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cx8029_c_1.jpg?v=1680298499"},{"product_id":"sony-fx30-aps-c-e-mount-cinema-camera-body-only","title":"Sony FX30 APS-C E-Mount Cinema Camera (Body Only)","description":"\u003cp\u003eLeveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003cbr data-mce-fragment=\"1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super35 (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced Capture Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural mid-tones, soft colors, and smooth highlight roll-off.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. 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A maximum\u003cbr\u003eaperture of f\/4 and the exceptional image quality that the G lens marque is known for are combined here in a compact, lightweight design. The total package makes this lens perfect for use as a general companion, either for day-to-day captures, or as a workhorse for professional photography where portability and versatility are paramount.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVersatile performance for both photo and video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned with both photographers and videographers in mind, the SEL2070G offers powerful, moving perspectives for both stills and movies. Fully compatible with Active Image Stabilisation, the SEL2070G gives vloggers and other on-the-go content creators the ability to capture content in motion with confidence, while the remarkable 20mm wide angle delivers intense perspective for filmmakers, even after cropping to 16:9 or even wider. Both stills and video shooters will appreciate the smooth and responsie focus and iris rings that provide total control at the fingertips at all times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e9 blade aperture for stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G employs an 9 aperture blade design for refined and beautiful bokeh throughout the entire zoom range. Combined with crisp in-focus rendering and a short minimum focus distance, this lens can produce gorgeous focus falloff.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRapid, accurate focus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eEquipped with the latest XD Linear Motor design, the SEL2070G delivers perfect focus with outstanding reliability. 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Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. 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The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/li\u003e \t\u003cli\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e \t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e \t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975320924437,"sku":"SEL1655G","price":1610.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel1655g_0_3.webp?v=1750314412"},{"product_id":"sony-fe-70-200mm-macro-f4-g-lens","title":"Sony FE 70-200mm f\/4 G OSS II Lens","description":"\u003cp class=\"Default\" align=\"center\" style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eSony is radically changing the \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003etele-\u003c\/span\u003ezoom category of lenses with the introduction of the \u003cb data-mce-fragment=\"1\"\u003eFE \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e7\u003c\/span\u003e0-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e20\u003c\/span\u003e0mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e Macro\u003c\/span\u003e G \u003c\/b\u003eWith impressive G Lens\u003cspan style=\"font-size: 8.0pt;\" data-mce-fragment=\"1\" data-mce-style=\"font-size: 8.0pt;\"\u003e \u003c\/span\u003eimage quality high speed accuracy and tracking AF and a smart design for maximum mobility and operability\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e.\u003c\/span\u003e \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eWhat sets the \u003cb data-mce-fragment=\"1\"\u003eFE\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e70-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e200mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMacro\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eG \u003c\/b\u003e apart from other Tele-zoom lenses is the \u003cb data-mce-fragment=\"1\"\u003eMacro\u003c\/b\u003e capabilities (1:2) throughout the complete focal range\u003c\/span\u003e, offering \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eexpansive creative expression\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMax Magnification: 0.5 x\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMin Focus: 0.26 - 0.42m \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eFilter Diameter: 72 mm \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eDimensions: 82.2 x 149.0 mm\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eWeight: 794g\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45242133020949,"sku":"SEL70200G2","price":1871.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8036_A.jpg?v=1750314980"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe world’s smallest, lightest* high-performance wide-angle zoom for stills and movies brings out the best in evolved camera bodies\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved video performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003cbr\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies\u003cbr\u003eReduced Focus and Axial shift when zooming during video recording.\u003cbr\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeed advantage achieved by XD Linear Motors\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps\u003cbr\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003cbr\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount.\u003cbr\u003eThe front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe world’s smallest and lightest full frame 16-35mm F2.8 zoom lens*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e* as of August 2023\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187599266069,"sku":"SEL1635GM2","price":2789.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8037_A-Large.jpg?v=1750314382"},{"product_id":"canon-rf-24-105mm-f-2-8l-is-usm-z","title":"Canon RF 24-105mm f\/2.8L IS USM Z Lens","description":"\u003cp\u003eThe RF 24-105mm f\/2.8L IS USM is the ultimate general zoom lens, offering extended focal length while boasting a constant f\/2.8 aperture. 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The wide f\/2.8 aperture remains consistent across the entire zoom range making it ideal for low light as well as for achieving beautiful background blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast and quiet autofocus\u003c\/strong\u003e\u003cbr\u003eGet the best of both worlds with the speed and minimal sound of two Nano USMs. The smooth and accurate autofocus capabilities make tracking moving subjects easy, and great for when you want to stay discreet.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":47572517585173,"sku":"RF24-105LISZ","price":4633.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/01_RF24-105LISZ_Side.jpg?v=1757425316"},{"product_id":"sony-fe-300mm-f-2-8-oss-gm-lens","title":"Sony FE 300mm f\/2.8 OSS GM","description":"\u003cdiv\u003e\n\u003cspan\u003eIntroducing the Sony FE 300mm f\/2.8 OSS GM lens, a masterpiece of optical engineering that sets a new standard in telephoto photography. 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The lens's advanced optical design includes aspherical and UD (Ultra-low Dispersion) elements that minimize chromatic aberrations and distortions, delivering sharp, high-contrast images from edge to edge. Additionally, Canon's renowned ASC (Air Sphere Coating) helps to reduce lens flare and ghosting, ensuring clear and vibrant images even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003eThe Canon RF 35mm f\/1.4L VCM Lens also features a robust, weather-sealed construction that can withstand the rigors of professional use. This makes it a reliable choice for photographers who frequently shoot in diverse environments and weather conditions. The lens’s intuitive control ring allows for easy adjustments of settings such as aperture, shutter speed, and ISO, enhancing the shooting experience. 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Despite its small size, the FX2 delivers powerful imaging tools found in higher-end cinema cameras.\u003c\/p\u003e\n\u003chr data-start=\"1083\" data-end=\"1086\"\u003e\n\u003ch3 data-start=\"1088\" data-end=\"1137\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1137\"\u003e33MP Full-Frame Sensor with Dual Base ISO\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1139\" data-end=\"1486\"\u003eAt the heart of the FX2 is a \u003cstrong data-start=\"1168\" data-end=\"1224\"\u003e33-megapixel full-frame back-illuminated CMOS sensor\u003c\/strong\u003e, designed to capture incredibly sharp 4K imagery with superb low-light performance and reduced noise. 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The FX2 supports \u003cstrong data-start=\"1670\" data-end=\"1680\"\u003eS-Log3\u003c\/strong\u003e, \u003cstrong data-start=\"1682\" data-end=\"1696\"\u003eS-Cinetone\u003c\/strong\u003e, and user-imported \u003cstrong data-start=\"1716\" data-end=\"1735\"\u003eLUTs (up to 16)\u003c\/strong\u003e for flexible color grading and monitoring workflows.\u003c\/p\u003e\n\u003chr data-start=\"1790\" data-end=\"1793\"\u003e\n\u003ch3 data-start=\"1795\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1829\"\u003e16-Bit RAW Output via HDMI\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1831\" data-end=\"2003\"\u003eFor high-end production workflows, the FX2 outputs \u003cstrong data-start=\"1882\" data-end=\"1905\"\u003e16-bit RAW via HDMI\u003c\/strong\u003e, enabling advanced color correction and finishing when paired with compatible external recorders.\u003c\/p\u003e\n\u003chr data-start=\"2005\" data-end=\"2008\"\u003e\n\u003ch3 data-start=\"2010\" data-end=\"2047\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2047\"\u003eAnamorphic Monitoring Support\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2049\" data-end=\"2212\"\u003eBuilt-in \u003cstrong data-start=\"2058\" data-end=\"2103\"\u003edesqueeze display options (1.3x and 2.0x)\u003c\/strong\u003e allow accurate monitoring and framing when using anamorphic lenses, eliminating the need for external tools.\u003c\/p\u003e\n\u003chr data-start=\"2214\" data-end=\"2217\"\u003e\n\u003ch3 data-start=\"2219\" data-end=\"2266\"\u003e\u003cstrong data-start=\"2223\" data-end=\"2266\"\u003eAI-Powered Autofocus \u0026amp; Subject Tracking\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2268\" data-end=\"2464\"\u003eThe integrated \u003cstrong data-start=\"2283\" data-end=\"2305\"\u003eAI processing unit\u003c\/strong\u003e enhances autofocus precision, subject recognition, and tracking—even in challenging environments—making the FX2 ideal for solo operators and dynamic subjects.\u003c\/p\u003e\n\u003chr data-start=\"2466\" data-end=\"2469\"\u003e\n\u003ch3 data-start=\"2471\" data-end=\"2525\"\u003e\u003cstrong data-start=\"2475\" data-end=\"2525\"\u003eBuilt for Motion: Dynamic Active Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2527\" data-end=\"2659\"\u003eSony’s \u003cstrong data-start=\"2534\" data-end=\"2566\"\u003eDynamic Active Stabilisation\u003c\/strong\u003e offers gimbal-like smoothness without extra gear, perfect for handheld shooting on the move.\u003c\/p\u003e\n\u003chr data-start=\"2661\" data-end=\"2664\"\u003e\n\u003ch3 data-start=\"2666\" data-end=\"2711\"\u003e\u003cstrong data-start=\"2670\" data-end=\"2711\"\u003eStill Image Creation During Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2713\" data-end=\"2953\"\u003eCapture high-resolution stills \u003cstrong data-start=\"2744\" data-end=\"2780\"\u003einstantly during video recording\u003c\/strong\u003e, without interrupting your workflow. 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Featuring a 32.5MP CMOS sensor and DIGIC X processing, this sleek powerhouse is capable of high-speed 30 fps shooting for sports and wildlife and features the renowned Dual Pixel CMOS AF II focusing system to keep up with and track fast-moving subjects. And, for the multimedia image-maker, 4K video is supported at up to 60p, or 30p when oversampled from a 7K area, as well as Full HD at up to 120 fps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e32.5MP APS-C CMOS Sensor and DIGIC X Processing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPS-C Comes to EOS R\u003c\/strong\u003e\u003cbr\u003eBalancing resolution, speed, and low-light performance, the 32.5MP APS-C CMOS sensor is a versatile chip perfect for both photo and video applications. 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Physically, the camera features a USB Type-C 3.2 Gen 2 port along and a micro-HDMI port, along with 3.5mm headphone and microphone ports to benefit video recording. In terms of wireless, 2.4GHz Wi-Fi and Bluetooth is available for transferring and remote camera control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext-Generation Multi-Function Shoe\u003c\/strong\u003e\u003cbr\u003eAn update to a conventional hot shoe, the Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality as well as provide power to select accessory types that traditionally rely on separate batteries. This updated shoe is compatible with select accessories, including the ST-E10 Speedlite Transmitter, DM-E1D Stereo Microphone, and AD-P1 Smartphone Link Adapter, as well as the AD-E1 Multi-Function Shoe Adapter to provide compatibility with legacy shoe-mounted accessories.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCanon RF-S 18-150mm Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCover all your needs with one lightweight optic with the Canon RF-S 18-150mm f\/4.5-6.3 IS STM Lens. Designed to be an all-around lens for Canon's APS-C R Series mirrorless cameras, it will offer an equivalent zoom range of 29-240mm which covers wide-angle to telephoto perspectives. The 18-150mm uses an UD elements along with two aspherical elements to create aberration-free imagery. A Super Spectra Coating further helps by minimizing ghosting and flaring.\u003c\/p\u003e\n\u003cp\u003eUsers will be able to make use of a customizable Control Ring for either manual focus or a programmable setting. Autofocus is smooth and quiet, great for stills and video, thanks to a lead screw-type STM stepping AF motor. Additionally, the lens has an Optical Image Stabilizer that will compensate for up to 4.5 stops of camera shake, or up to 6.5 stops with Coordinated IS when paired with a compatible camera.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":49776502571285,"sku":"R7SK","price":2249.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/r7_front_l311-_2.jpg?v=1680295902"},{"product_id":"sony-fx5-full-frame-cinema-camera-body-only","title":"Sony FX5 Full-Frame Cinema Camera - Body Only","description":"\u003cp\u003e\u003cspan\u003eThe Sony FX5 Full-Frame Cinema Camera - Body Only is a compact yet powerful tool for filmmakers. With a 5K full-frame fully-stacked Exmor RS CMOS\u003c\/span\u003e\u003cspan class=\"short-description-full\"\u003e\u003cspan\u003e \u003c\/span\u003esensor and a BIONZ XR2 processor, it produces breathtaking cinematic imagery. It also features internal 16-bit scene-linear X-OCN RAW recording and three Base ISO settings, offering exceptional image quality and flexibility in various lighting conditions. The camera is also equipped with professional audio, autofocus, and connectivity features, making it a versatile choice for documentaries, commercials, music videos, and independent filmmaking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eTechnical Details: Sony FX5 Full-Frame Cinema Camera - Body Only\u003c\/h4\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe Sony FX5 produces breathtaking cinematic imagery, courtesy of its 5K full-frame fully-stacked Exmor RS CMOS sensor, coupled with a sophisticated BIONZ XR2 processor that incorporates AI. Constructed for speed, precision, and a broad dynamic range, it facilitates high-resolution, high-frame-rate recording with swift readout, minimal noise, and smooth gradation to capture natural textures, even in scenes with high contrast. It also features Open Gate and Flexible Image Scan Modes.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch5\u003eKey Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e5K full-frame fully-stacked Exmor RS CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 processor\u003c\/li\u003e\n\u003cli\u003eOpen Gate and Flexible Image Scan Modes\u003c\/li\u003e\n\u003cli\u003eInternal 16-bit scene-linear X-OCN RAW recording\u003c\/li\u003e\n\u003cli\u003eThree Base ISO settings of ISO 800, ISO 4000 and ISO 12800\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eInternal X-OCN RAW Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture exceptional image quality with internal 16-bit scene-linear X-OCN RAW recording, removing the need for an external RAW recorder. With LT, C1 and C2 codec options, the FX5 allows creators to balance high-quality footage, file size efficiency and flexible RAW workflows for different production requirements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Audio, Autofocus and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for complete production versatility, the FX5 supports up to 96 kHz\/32-bit float audio recording and up to four channels of high-quality sound. The camera works with the XLR handle unit for two XLR\/TRS inputs and a 3.5 mm stereo mini jack, while advanced autofocus with up to 759 phase-detection points and AI-based Subject Recognition keeps subjects sharp. A 3.5-type 16:9 touch-panel monitor, Wi-Fi connectivity across 2.4 GHz, 5 GHz and 6 GHz bands, wired LAN up to 2.5GBASE-T and Bluetooth 5.3 ensure smooth operation on set.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Your Next Production\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompact yet powerful, the Sony FX5 is built for documentaries, commercials, music videos and independent filmmaking. Combining cinema-class image quality, professional recording capabilities and refined operability, it provides filmmakers with the tools needed for demanding productions. The package also includes the NPSA100 battery and BCSAD1 dual charger, making it ready for extended shooting sessions straight out of the box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eTop Three Features: Sony FX5 Full-Frame Cinema Camera - Body Only\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5K full-frame fully-stacked Exmor RS CMOS sensor:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThis feature ensures the camera captures breathtaking cinematic imagery. The high-resolution sensor allows for detailed and vibrant footage, making it ideal for professional productions. It also provides a broad dynamic range for capturing natural textures, even in high contrast scenes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal 16-bit scene-linear X-OCN RAW recording:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWith this feature, you can capture exceptional image quality without the need for an external RAW recorder. It offers LT, C1 and C2 codec options, allowing creators to balance high-quality footage, file size efficiency and flexible RAW workflows for different production requirements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Base ISO settings of ISO 800, ISO 4000 and ISO 12800:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThese settings deliver clean, detailed footage across a variety of lighting conditions. They enhance dynamic range by reducing noise and improving shadow detail, providing smooth gradients and increased flexibility during post-production.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003eOur expert's opinion about the Sony FX5 Full-Frame Cinema Camera - Body Only\u003c\/h4\u003e\n\u003cp\u003eThe Sony FX5 Full-Frame Cinema Camera - Body Only is a compact yet powerful tool for filmmakers. With a 5K full-frame fully-stacked Exmor RS CMOS sensor and a BIONZ XR2 processor, it produces breathtaking cinematic imagery. It also features internal 16-bit scene-linear X-OCN RAW recording and three Base ISO settings, offering exceptional image quality and flexibility in various lighting conditions. The camera is also equipped with professional audio, autofocus, and connectivity features, making it a versatile choice for documentaries, commercials, music videos, and independent filmmaking.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50051543236885,"sku":"ILMEFX5B","price":7064.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sony_fx5_full-frame_cinema_camera_-_body_only_1__1.webp?v=1784766782"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/september-sale-10-off-products.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}