{"title":"September Sale 8% off products","description":null,"products":[{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterised by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo customisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022304021,"sku":"SEL135F18GM","price":2345.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1551177473_1462821.jpg?v=1680158471"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":2299.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":400.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefiting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433214741,"sku":"SEL70300G","price":1655.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242614.jpg?v=1680166795"},{"product_id":"sony-e-50mm-f-1-8-oss-lens-black","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"\u003cp\u003eEnjoy a near perfect portrait-length perspective on your APS-C E-mount camera with this black \u003cstrong\u003eE 50mm f\/1.8 OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e, which provides a 75mm equivalent focal length. It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3ft.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 1.3ft, and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575590711573,"sku":"SEL50F18B","price":427.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel50f18b_0_3.jpg?v=1680182938"},{"product_id":"sony-fe-c-16-35mm-t3-1-g-e-mount-cinema-lens","title":"Sony FE PZ C 16-35mm T3.1 G Cine Lens","description":"\u003cp\u003eIf you're looking for a fast and flexible wide-angle cine zoom for your full-frame cinema camera, the flagship FE C 16-35mm T3.1 G E-Mount Lens from Sony features a constant T3.1 aperture with consistent performance throughout its 16 to 35mm zoom range and provides high-quality imagery in low-light conditions. You can operate the zoom manually or use the detachable servo unit to help create dramatic fast or slow zooms with ease. It can also be controlled by the camera's handle or an optional external grip zoom. The FE C 16-35 features a true cine design with its 0.8 MOD gear and 114mm lens diameter to fit standard cine follow focus and matte box rigs.\u003c\/p\u003e\n\n\u003cp\u003eThe optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eComplementing the optical assets, this lens includes an 11-blade iris to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, you can quickly change between AF and MF with a switch. A linear response manual focus allows for responsive, lag-free control for smooth operation. The focus ring provides 120° rotation with fine control, and distance is marked in feet. The switch also features a setting for click stops so you can use tactile feel when focusing. The Enhanced Hybrid autofocus supports phase and contrast detection, and the lens also supports autoexposure as supported on a Sony Cine camera such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eWide-angle zoom designed for full-frame E-mount cine cameras, this lens is also compatible with full-frame cinema cameras such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eThe included detachable servo unit provides comfortable fingertip control for smooth, gradual zooms suitable for a slow-moving drama or promotional video. Servo and manual control are switchable by the button on the lens unit, and while set to servo you can control zoom via camera's handle or grip zoom.\u003c\/li\u003e\n\t\u003cli\u003eConstant T3.1 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eLinear response manual focus and Enhanced Hybrid autofocus offer quick, quiet, and precise focusing performance to suit cine applications.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575882445077,"sku":"SELC1635G","price":9167.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1587393964_img_1344902.jpg?v=1753620818"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2267.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSmall Size, Huge Versatility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003ca title=\"Sony g master series lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003eG Master\u003c\/a\u003e Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\r\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\r\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\r\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44582275547413,"sku":"SEL2470GM2","price":2464.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1651055728_1702384.jpg?v=1750315092"},{"product_id":"sony-e-10-20mm-f-4-g-lens","title":"Sony E PZ 10-20mm f\/4 G Lens","description":"\u003cp\u003eThe PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and is designed to deliver a consistently excellent optical performance from the center to the periphery of every image at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced AF Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFast, reliable AF can smoothly track subjects when shooting high frame rate movies, and reliably follow fast-moving subjects when shooting stills continuously at high speed. Reduced focus breathing and angle-of-view variations are expertly minimised for smooth, stable movie imagery. Also, the focus mechanism is internal, so the length of the lens remains constant while focusing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRefined expression for movies\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. 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Boasting the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. At the same time, the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the\u003cbr\u003efield, ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExceptional Performance for Photo and Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eLike all modern Sony lenses, the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications. Updated to dual XD Linear motors from its predecessor’s ring-type SSM, this new lens achieves nearly double the focus speed, with higher precision, smooth transitions and silent operation. On compatible Alpha bodies¹, the 50mm f\/1.4 GM also benefits from breathing compensation, eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCombining an 11-bladed aperture, XA  aspheric lens elements and ED glass in a key magnifying group, along with generous flocking and coating throughout, the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eA Family of Professionals\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAlongside the 24mm f\/1.4 GM and 35mm f\/1.4 GM, this newest 50mm GM completes a matched set of primes that deliver familiar handling, matched filter threads, easy gimbal balancing and consistent image character for controlled, predictable results, every time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSmall, Discreet and Durable\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith the full suite of GM durability technology, the 50mm f\/1.4 GM is a solid investment in your photography. Dust and weather sealing, a fluorine-coated front element, and high-durability materials throughout ensure long life and reliable functionality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44585062662421,"sku":"SEL50F14GM","price":1793.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel50f14gm_a-large.jpg?v=1750314943"},{"product_id":"sony-fe-12-24mm-f-2-8-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM","description":"\u003cp\u003eComprising a range of ultra-wide fields of view, the \u003cstrong\u003eSony FE 12-24mm f\/2.8 GM\u003c\/strong\u003e is a bright and versatile zoom characterised by its broad range and bright design. Featuring a constant f\/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable colour accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. A floating focus design is employed, too, that aids in maintaining consistent results throughout the focusing range, from 11\" to infinity. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and there is a built-in petal-shaped lens hood to block stray light and physically protect the front element.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eVersatile ultra-wide-angle zoom is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides an 18-36mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\t\u003cli\u003eThree XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\t\u003cli\u003eTwo Super ED elements and three extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimising internal reflections.\u003c\/li\u003e\n\t\u003cli\u003eFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\n\t\u003cli\u003eAn XD Linear Motor system uses four separate motors—two per focusing group—along with an internal focusing design to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\t\u003cli\u003eMinimum focusing distance of 11\" is available throughout the zoom range.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\n\t\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974159724821,"sku":"SEL1224GM","price":4442.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1594117237_1573884.jpg?v=1686189934"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eA prized focal length for portraiture, the \u003cstrong\u003eFE 85mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterised by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eA portrait-length prime designed for full-frame E-mount mirrorless cameras, this 85mm f\/1.4 is also compatible with APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eA linear Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974186496277,"sku":"SEL85F14GM","price":1921.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1454496359_1222775.jpg?v=1686190358"},{"product_id":"sony-fe-50mm-f-2-8-macro-lens","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"\u003cp\u003eA normal-length prime with close-focusing capabilities, the \u003cstrong\u003eFE 50mm f\/2.8 Macro Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eoffers an impressive 1:1 maximum magnification, along with a 6.3in minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter, and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the Sony macro lens sports a dust- and moisture-resistant design to benefit working in inclement weather conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eStandard prime macro lens is designed for \u003ca href- title=\"Full Frame Mirrorless Cameras\"\u003efull-frame Sony E-mount mirrorless cameras\u003c\/a\u003e, and can also be used on APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 6.3in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eOne aspherical element is incorporated in Sony macro lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 6.3-11.8in, 11.8in-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975053996309,"sku":"SEL50M28","price":707.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1472552476_1277527.jpg?v=1686204010"},{"product_id":"sony-e-30mm-f-3-5-macro-lens","title":"Sony E 30mm f\/3.5 Macro Lens","description":"\u003cp\u003eMove in close to capture stunning details with the \u003cstrong\u003eE 30mm f\/3.5 Macro Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. Designed to work with APS-C-format E-mount cameras, this lens offers a normal-length 45mm equivalent focal length that makes it useful for a wide variety of subjects. Its main feature is the 1:1 magnification ratio provided by the 3.7in minimum focus distance that enables photographers to capture outstanding close-ups. The lens makes use of one extra-low dispersion element and three aspherical elements to ensure sharp, contrasty images with minimal aberrations. Also, the lens has a maximum aperture of f\/3.5 and uses an internal focus design for fast, responsive autofocus. Along with these features, there is a seven-blade circular diaphragm to help create pleasing, smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for Sony's line of APS-C-format E-mount cameras, this lens will provide a normal-length 45mm equivalent focal length, which is a good option for general purpose shooting.\u003c\/li\u003e \t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 3.7in minimum focusing distance and a 0.9in minimum working distance for capturing close-ups of your subjects.\u003c\/li\u003e \t\u003cli\u003eAn aperture range of f\/3.5 to f\/22 allows for operation in a wide range of shooting situations and enables photographers to better control depth of field.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eAn internal focus design helps contribute to fast autofocusing speeds and prevents the lens' overall length from changing during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975374074133,"sku":"SEL30M35","price":391.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel30m35_1.webp?v=1686207730"},{"product_id":"sony-alpha-a7r-iv-mirrorless-camera-body","title":"Sony A7R IV Mirrorless Camera Body","description":"\u003cdiv class=\"page-title-wrapper product\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"page-title\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\" data-mce-fragment=\"1\"\u003eSony Alpha a7R IV Mirrorless Camera Body\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMoving to an even higher resolution realm, the \u003cstrong data-mce-fragment=\"1\"\u003eSony Alpha a7R IV\u003c\/strong\u003e continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the Sony a7R IV retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBalancing the imaging merits, the Sony a7R IV also sees an updated physical design with more robust weather sealing to suit working in especially harsh weather conditions. In terms of usability, the OLED electronic viewfinder has been boosted to an impressive 5.76m-dot resolution for clear viewing and the 3.0\" rear tilting touchscreen LCD has a high 1.44m-dot resolution for crisp playback, live view shooting, and menu navigation. Dual SD card slots are both UHS-II-rated for faster performance and the inclusion of a USB Type-C port permits tethering and quick in-camera battery charging. Additionally, built-in Bluetooth and both 2.4 and 5 GHz Wi-Fi bands afford wireless transferring and remote camera control from linked mobile devices.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDedicated Accessories from Sony\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eComplementing the camera body is a trio of accessories to increase battery life and enhance audio recording capabilities when shooting video. The VG-C4EM Vertical Grip is the dedicated battery grip, which accepts up to two more NP-FZ100 batteries for extended shooting times. Its ergonomic design also enhances handling when shooting in the vertical orientation.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor improved audio recording, and making use of the a7R IV's updated Multi Interface Shoe and digital audio interface, there is the ECM-B1M Shotgun Microphone, which delivers a digital audio stream directly to the camera for cleaner quality with low noise. For even more advanced audio control, there is also the XLR-K3M XLR Adapter Kit, which is a dual-channel digital XLR audio adapter for connecting external microphones to the camera while still benefitting from the digital audio interface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeaturing a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAn updated UXGA OLED Tru-Finder EVF is featured and has a 5.76m-dot resolution for bright, clear viewing in rich detail, and a dedicated High quality setting enables a 120 fps refresh rate for especially smooth playback of moving subjects.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIn addition to the EVF, a 3.0\" 1.44m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUsing the same NP-FZ100 battery as its predecessor, the Sony a7R IV's battery life is rated for approximately 530 shots per charge with the EVF or 670 shots with the rear LCD.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. Both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUpdated Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe a7R IV also features a 3.5mm microphone input jack for compatibility with external microphones.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBuilt-in Wi-Fi enables the Sony a7R IV to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePacked into the robust Sony a7R IV is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdditional Video Features\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSupport for HDR Content:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAffording extensive customizable color and gamma controls, the Sony a7R IV allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSlow \u0026amp; Quick Motion:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTake more control over your video capture capabilities with a variety of new frame rates available in an S\u0026amp;Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC\/PAL switchable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEnhanced Zebra Function:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAn enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTime Code and User Bit Settings:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProxy Recording:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUHD 4K movies and lower-resolution proxy movies can be simultaneously recorded. The smaller proxy files are ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOther Camera Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHighlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.\u003cbr data-mce-fragment=\"1\"\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003cbr data-mce-fragment=\"1\"\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003cbr data-mce-fragment=\"1\"\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975581102357,"sku":"ILCE7RM4A","price":3761.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1563273968_1494679_2.webp?v=1686209432"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony A9 III Mirrorless Camera (Body Only)","description":"\u003cp\u003e\u003cstrong\u003eA New Dimension of Image Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLaying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlobal Shutter—A First for Mirrorless\u003c\/strong\u003e\u003cbr\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003cbr\u003e\u003cbr\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost—Never Miss a Moment\u003c\/strong\u003e\u003cbr\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli\u003eSpeed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003cbr\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artefacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n\u003cli\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n\u003cli\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRefined Body Design\u003cbr\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAddition of C5 custom button to front of camera body.\u003c\/strong\u003e\u003cbr\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\n\u003cli\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. 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With this addition to the G Series, Sony continues to blur the lines between G and GM lenses, offering its users exceptional quality at a reduced cost. This lens features internal zoom for improved functionality as well as dual linear motors for smooth, quick AF performance. Optical SteadyShot stabilization includes three distinct modes, along with a focus limiter and three focus hold buttons for advanced control. For increased lens stability and sharper imagery, a fixed, rotating tripod foot is included on the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Range\u003c\/strong\u003e\u003cbr\u003eNot only is this the first Alpha zoom to reach 800mm, but its compatibility with 1.4x and 2x teleconverters extends the maximum focal length to 1120mm and 1600mm respectively, making this an elite choice for birding and wildlife as you'll be able to keep a safe distance from your subjects. 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