{"title":"Sony Cashbacks","description":"\u003cp\u003eVisit sonypromotions.com.au to claim up to $1000 cashback on your purchase! Exclusions apply. Offer ends 1 July. Redeem by 28 August 2026.\u003c\/p\u003e","products":[{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterised by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo customisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022304021,"sku":"SEL135F18GM","price":2298.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1551177473_1462821.jpg?v=1680158471"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favoured wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022598933,"sku":"SEL24F14GM","price":1643.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1537457807_1435887.jpg?v=1680158516"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the \u003cstrong\u003eFE 1.4x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.​\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574421811477,"sku":"SEL14TC","price":695.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222777.jpg?v=1680166340"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the FE\u003cstrong\u003e 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574422008085,"sku":"SEL20TC","price":695.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222778.jpg?v=1680166350"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":4179.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":1999.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1229.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1167.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":400.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f\/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.Notably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579708993813,"sku":"SEL35F14GM","price":1690.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1610533223_1613424.jpg?v=1680245739"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2174.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eA classic wide-angle prime, the FE 24mm f\/2.8 G Lens from Sony is characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858514197,"sku":"SEL24F28G","price":587.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616494580_img_1508101.jpg?v=1680249140"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":696.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eA classic normal focal length prime lens, the FE 50mm f\/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579859136789,"sku":"SEL50F25G","price":695.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508123.jpg?v=1680249173"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eA dynamic ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 21mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn XD Linear Motor system uses two separate motors, along with an internal focusing design, to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579918938389,"sku":"SEL14F18GM","price":1557.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1618916741_1635847_1.jpg?v=1680250409"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003cbr\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003cbr\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580598153493,"sku":"SEL70200GM2","price":2933.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8026_left_angle.jpg?v=1680269392"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003e\u003cstrong style=\"font-size: 26px;\"\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the sony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\r\n\u003cp\u003eThis fourth-generation of the  sony a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSensor and Processor\u003c\/strong\u003e\u003cbr\u003e33MP Exmor R BSI CMOS Sensor\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003cbr\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003cbr\u003e4K 60p Video Recording in 10-Bit\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\r\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\r\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\r\n\u003cli\u003eThe  sony a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003cbr\u003eAI-Based Autofocus\u003c\/p\u003e\r\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eReal-time Tracking and Real-time Eye AF\u003cbr\u003eBorrowing from the flagship AF system, the sony a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\r\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\r\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design, Connectivity, and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eViewfinder and LCD Screen\u003c\/li\u003e\r\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003c\/li\u003e\r\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\r\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\r\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\r\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\r\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\r\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580624564501,"sku":"ILCE7M4B","price":2924.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce-7m4_front.jpg?v=1680270503"},{"product_id":"sony-fe-16-35mm-f-4-pz-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003eThe SELP1635G packs Sony’s vast experience and expertise in lens design into the world’s lightest full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The advanced design of this compact, lightweight lens achieves imaging performance that has become the \u003ca title=\"Sony G Master Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003ehallmark Sony G lenses\u003c\/a\u003e. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAll-new Electronic Power Zoom\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α lens, zoom control is powered by the SELP1635G’s XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user’s intent is faithfully reproduced. Additionally, the maximum zoom speed across the lens’s full range is approximately twice that of previous models1. A zoom lever is mounted on the lens barrel for true power-zoom operability.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for AF and Zoom\u003c\/strong\u003e\u003cbr\u003eFor another first in an α lens, the SELP1635G uses six (6) XD Linear Motors to drive both zoom and autofocus, delivering exceptionally fast, responsive and reliable AF with quiet and low-vibration operation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWorld’s lightest2 F4 wide-angle PZ lens\u003c\/strong\u003e\u003cbr\u003eBenefiting from the very latest advances in design and manufacturing technology, the SELP1635G is the world’s lightest F4 wide-angle power-zoom lens. Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperior Mobility, control, and reliability\u003c\/strong\u003e\u003cbr\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44581939151125,"sku":"SELP1635G","price":1203.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8023_a.jpg?v=1750315057"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSmall Size, Huge Versatility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003ca title=\"Sony g master series lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003eG Master\u003c\/a\u003e Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\r\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\r\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\r\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44582275547413,"sku":"SEL2470GM2","price":2277.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1651055728_1702384.jpg?v=1750315092"},{"product_id":"sony-alpha-a7r-v-mirrorless-camera-body-only","title":"Sony A7R V Mirrorless Camera (Body Only)","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eA More Intelligent 'R'\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCombining resolution and precision, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony a7R V\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExmor R BSI Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e61MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUpdated 5-Axis Image Stabilisation\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\n\u003cstrong\u003eAccurate Exposure and \u003c\/strong\u003e\u003cb\u003eColour\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognise animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Fast Hybrid AF\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e8K 24p and 4K 60p Support\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible at up to 4K 60p in XAVC HS and XAVC S-I and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Flexibility\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Color Control\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e9.44m-Dot EVF and 4-Axis Multi-Angle LCD\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 440 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/100 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analogue signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584574779669,"sku":"ILCE7RM5B","price":4589.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/front_view_shutter_closed.jpg?v=1680321297"},{"product_id":"sony-fe-20-70mm-f-4-g-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony FE 20-70mm f\/4 G Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eAn Exceptional Upgrade to the Standard Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G redefines the standard zoom category with a focal length range that extends from ultra-wide 20mm to 70mm in a remarkably compact, lightweight full-frame lens. A maximum\u003cbr\u003eaperture of f\/4 and the exceptional image quality that the G lens marque is known for are combined here in a compact, lightweight design. The total package makes this lens perfect for use as a general companion, either for day-to-day captures, or as a workhorse for professional photography where portability and versatility are paramount.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVersatile performance for both photo and video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned with both photographers and videographers in mind, the SEL2070G offers powerful, moving perspectives for both stills and movies. Fully compatible with Active Image Stabilisation, the SEL2070G gives vloggers and other on-the-go content creators the ability to capture content in motion with confidence, while the remarkable 20mm wide angle delivers intense perspective for filmmakers, even after cropping to 16:9 or even wider. Both stills and video shooters will appreciate the smooth and responsie focus and iris rings that provide total control at the fingertips at all times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e9 blade aperture for stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G employs an 9 aperture blade design for refined and beautiful bokeh throughout the entire zoom range. Combined with crisp in-focus rendering and a short minimum focus distance, this lens can produce gorgeous focus falloff.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRapid, accurate focus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eEquipped with the latest XD Linear Motor design, the SEL2070G delivers perfect focus with outstanding reliability. Whether you’re looking for smooth, consistent transitions for video or confident, snappy focus for stills, Sony autofocus technology delivers.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperb reliability and handling\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFull dust and weather sealing, combined with a fluorine-coated front lens element, ensure that the SEL2070G will serve you reliably for many years to come, and the full suite of G lens handling refinements assure a smooth and intuitive user experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584888041749,"sku":"SEL2070G","price":1042.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel2070g_a.jpg?v=1750315148"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony FE 50mm f\/1.4 GM Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eA Redefined and Refreshed Professional Workhorse\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eUpdated and refreshed with the latest lensmaking innovations from Sony, this fast-aperture, professional grade standard prime provides extraordinary all-round performance for photographers \u003cbr\u003eand filmmakers who do not require the extreme aperture of the SEL50F12GM.\u003c\/p\u003e\r\n\u003cp\u003eWeighing in at just over 500g, the SEL50F14GM fits comfortably into the kit bag for event and on-site  photographers without adding unnecessary bulk. Boasting the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. At the same time, the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the\u003cbr\u003efield, ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExceptional Performance for Photo and Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eLike all modern Sony lenses, the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications. Updated to dual XD Linear motors from its predecessor’s ring-type SSM, this new lens achieves nearly double the focus speed, with higher precision, smooth transitions and silent operation. On compatible Alpha bodies¹, the 50mm f\/1.4 GM also benefits from breathing compensation, eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCombining an 11-bladed aperture, XA  aspheric lens elements and ED glass in a key magnifying group, along with generous flocking and coating throughout, the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eA Family of Professionals\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAlongside the 24mm f\/1.4 GM and 35mm f\/1.4 GM, this newest 50mm GM completes a matched set of primes that deliver familiar handling, matched filter threads, easy gimbal balancing and consistent image character for controlled, predictable results, every time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSmall, Discreet and Durable\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith the full suite of GM durability technology, the 50mm f\/1.4 GM is a solid investment in your photography. 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Dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Movie shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximising the speed potential of the camera body used to focus even on moving subjects. Sony’s latest lens technology greatly reduces focus breathing and angle-of-view variations are minimised for smooth, stable movie imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44751493103893,"sku":"SEL11F18","price":569.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/cx8028_a.webp?v=1683011601"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8","description":"\u003ch2\u003eSony FE 35mm f\/1.8 Lens\u003c\/h2\u003e\n\u003cp\u003eThe fast and compact \u003cstrong\u003eFE 35mm f\/1.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eprovides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness.\u003c\/p\u003e\n\n\u003cp\u003eFor fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customisation focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975044624661,"sku":"SEL35F18F","price":581.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1562666802_1492866.jpg?v=1686203816"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8","description":"\u003ch2\u003eSony FE 85mm f\/1.8 Lens\u003c\/h2\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8 \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques.\u003cbr\u003e\n\u003cbr\u003e\nThe nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisation focus hold button for easy control over the precise focus position. The double linear AF motor itself affords quick, quiet, and smooth\u003c\/p\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\t\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003efocusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975074279701,"sku":"SEL85F18","price":552.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317562.jpg?v=1686204190"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cp\u003eHave all the essential focal lengths covered with this \u003cstrong\u003eE PZ 18-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. Designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e  \u003cp\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5ft and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eA versatile mid-range zoom for APS-C-format E-mount cameras, this 18-105mm lens provides a wide-angle to short telephoto 27-157.5mm equivalent focal length that works for anything from vast landscapes to tight portraits to distant subjects.\u003c\/li\u003e \t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA), are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which uses Handycam technology from Sony's well-regarded camcorders.\u003c\/li\u003e \t\u003cli\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 1.5ft and easier handling as the lens maintains its overall length.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975339241749,"sku":"SELP18105G","price":695.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/selp18105g_1.webp?v=1686207246"},{"product_id":"sony-alpha-6700-mirrorless-camera-body-only","title":"Sony A6700 Mirrorless Camera (Body Only)","description":"\u003cp\u003eComplete and Compact\u003cbr data-mce-fragment=\"1\"\u003e• BIONZ XR imaging processor with an AI processing unit\u003cbr data-mce-fragment=\"1\"\u003e• Extraordinary AI-Driven Autofocus in line with Alpha 7R V\u003cbr data-mce-fragment=\"1\"\u003e• 26 MP Exmor R CMOS Sensor; 5.0 steps 5-axis IBIS\u003cbr data-mce-fragment=\"1\"\u003e• 6K Overscan and 4K 120p HDR video recording\u003cbr data-mce-fragment=\"1\"\u003e• AI-Driven automation tools for Video\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus redefined with the power of AI\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 6700 inherits the extraordinarily powerful AI focus system first pioneered in the Alpha 7R V. Combining Sony’s industry leading Real-time Tracking AF with an all-new AI processing unit, unprecede nted AF speed and accuracy is now achievable, while unlocking a new suite of subject and object recognition. The AI processing unit in the Alpha 6700 utilises deep learning AI to process immense volumes of image data, delivering breathtaking results. For Human autofocus recognition, AF acquisition has been dramatically increased through AI with “human pose estimation”, using more than just face and eyes for detection, delivering accurate autofocus even if the subject is wearing sunglasses, a motorbike helmet, or is even facing away from the camera.\u003cbr data-mce-fragment=\"1\"\u003eAF Subject Recognition has also expanded to include Insects, Airplanes, Cars\/Trains, in addition to Human, Animal and Birds for both Stills and Movie mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetail \u0026amp; Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 6700 enjoys a wide range of upgrades to its fundamental image quality, owing the the new sensor and image processing pipeline. Like the Alpha 7R V and Alpha 1, skin tones have been tweaked for more pleasing rendition in challenging light, while retaining vibrant and natural colours throughout the image. Subject-aware exposure and processing ensure that your image output matches your intention, every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6K Oversampled Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a 26 Megapixel Exmor R sensor, the Alpha 6700 has the resolution and the readout speed to sample a 6K image for every frame of footage, resulting in a 4K video output that has higher resolution, better colour accuracy and less succeptibility to aliasing artifacts compared to more conventionally captured footage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Mode Selector for Hybrid Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognising the increasingly flexible way that many creators work, the Alpha 6700 separate exposure modes from recording modes, so you can use whatever exposure paramaters you like across stills, movie and slow-motion capture.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45242076332309,"sku":"ILCE6700B","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89500_front.jpg?v=1689149055"},{"product_id":"sony-fe-70-200mm-macro-f4-g-lens","title":"Sony FE 70-200mm f\/4 G OSS II Lens","description":"\u003cp class=\"Default\" align=\"center\" style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eSony is radically changing the \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003etele-\u003c\/span\u003ezoom category of lenses with the introduction of the \u003cb data-mce-fragment=\"1\"\u003eFE \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e7\u003c\/span\u003e0-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e20\u003c\/span\u003e0mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e Macro\u003c\/span\u003e G \u003c\/b\u003eWith impressive G Lens\u003cspan style=\"font-size: 8.0pt;\" data-mce-fragment=\"1\" data-mce-style=\"font-size: 8.0pt;\"\u003e \u003c\/span\u003eimage quality high speed accuracy and tracking AF and a smart design for maximum mobility and operability\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e.\u003c\/span\u003e \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eWhat sets the \u003cb data-mce-fragment=\"1\"\u003eFE\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e70-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e200mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMacro\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eG \u003c\/b\u003e apart from other Tele-zoom lenses is the \u003cb data-mce-fragment=\"1\"\u003eMacro\u003c\/b\u003e capabilities (1:2) throughout the complete focal range\u003c\/span\u003e, offering \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eexpansive creative expression\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMax Magnification: 0.5 x\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMin Focus: 0.26 - 0.42m \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eFilter Diameter: 72 mm \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eDimensions: 82.2 x 149.0 mm\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eWeight: 794g\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45242133020949,"sku":"SEL70200G2","price":1871.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8036_A.jpg?v=1750314980"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe world’s smallest, lightest* high-performance wide-angle zoom for stills and movies brings out the best in evolved camera bodies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp\u003eImproved video performance\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003cbr\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies\u003cbr\u003eReduced Focus and Axial shift when zooming during video recording.\u003cbr\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003c\/p\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSpeed advantage achieved by XD Linear Motors\u003c\/p\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps\u003cbr\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003cbr\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProfessional reliability\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount.\u003cbr\u003eThe front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s smallest and lightest full frame 16-35mm F2.8 zoom lens*\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e* as of August 2023\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187599266069,"sku":"SEL1635GM2","price":2789.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8037_A-Large.jpg?v=1750314382"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-black","title":"Sony A7C II Mirrorless Camera Body (Black)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187726799125,"sku":"ILCE7CM2B","price":2849.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_black.jpg?v=1737338352"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-silver","title":"Sony A7C II Mirrorless Camera Body (Silver)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46201226887445,"sku":"ILCE7CM2S","price":2849.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_silver_3742f403-cbb7-4540-ae07-e98c40033892.jpg?v=1737338334"},{"product_id":"sony-alpha-7c-r-mirrorless-camera-body-only","title":"Sony A7CR Mirrorless Camera Body Only","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072276.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Processing Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePixel Shift Multi Shooting\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072268.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Exposure and Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNext Generation AI-Based Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072275.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Processing Unit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072271.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072274.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAF During Video Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072279.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072278.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46201275023637,"sku":"ILCE7CR","price":4299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89800_front_black-Large.jpg?v=1693384759"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony A9 III Mirrorless Camera (Body Only)","description":"\u003cp\u003e\u003cstrong\u003eA New Dimension of Image Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLaying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlobal Shutter—A First for Mirrorless\u003c\/strong\u003e\u003cbr\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. 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With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003cbr\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artefacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. 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Pixel Shift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncluded Dual Charger\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproved grip design \u0026amp; new front button (C5)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWi-Fi 5GHz(2x2)+\/2.4GHz\/2.5GBASE-T LAN\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Big Picture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II provides a total camera solution for professionals who require performance across the full range of photographic disciplines, without compromise. Built upon the feedback of working professionals and top-level creators, the Alpha 1 II takes the original and well-proven sensor from the Alpha 1, and puts it into a package that delivers a level of reliability and performance that quite simply cannot be beaten. A new AI chip enables incredible tracking performance, with tenacious and precise focus even at 120 frames per second. A revamped stabilisation system delivers up to 8.5 stops of stabilisation for exceptional stability in low light or with longer focal lengths. An enhanced body design provides a significantly upgraded viewfinder and screen, as well as the highly-acclaimed ergonomics of the Alpha 9 III. For any photographer that requires total performance, this camera is the new pinnacle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnbreakable Focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe addition of an AI chip takes the Alpha 1’s already breathtaking autofocus performance and elevates it to the extraordinary. By incorporating an understanding of the subject’s total position in space, the camera is able to accurately track focus even in the most difficult circumstances, gracefully switching between eye, face and body as the situation requires, and delivering perfect focus, shot after shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgraded Image Stabilisation system\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 8.5-step1 stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides precise detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II utilises the same 4-axis multi-angle LCD monitor previously seen on the Alpha 7R V and Alpha 9 III. The design can be freely adjusted in both a tiltable direction or side open, providing excellent operability even the most challenging situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor situations that require a deeply specialised approach, the Alpha 1 II offers two Composite RAW capture modes. In NR Shooting mode, the camera captures multiple RAW images (4, 8, 16 or 32) which can be composited using Sony’s Imaging Edge Desktop application for remarkably low noise images even at very high sensitivity. For the last word in detail, Pixel Shift Multi Shooting is also available, giving up to 199 Megapixels of detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary Detail \u0026amp; Fidelity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough it uses the same 50.1 Megapixel sensor as the original Alpha 1, the Alpha 1 II has been enhanced to provide even higher levels of quality. Improvements to the processing and signal handling of the BIONZ X Image processors provides improvements to mid-high ISO image quality and detail, and further refinements have also improved the consistency of exposure and colour from shot to shot. All of this while retaining the camera’s incredible 15-stop dynamic range for exceptional depth of colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Grip Ergonomics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA slightly reclined grip and repositioned shutter button give a more affirmative shutter action for decisive capture. In addition, new customisation options for release lag allow professionals to fine-tune timing, for a tool that perfectly suits its user.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48654211285269,"sku":"ILCE1M2B","price":8999.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89900_front-Large.jpg?v=1731978975"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens","title":"Sony FE 28-70mm f\/2 GM","description":"\u003cp\u003e\u003cstrong\u003eLens Specification\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMin.Focal Length (FF equivalent): 28mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax.Focal Length (FF equivalent): 70mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture: 2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: 22\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Groups: 14\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Elements: 20\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNumber of Aperture Blades: 11\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCircular Aperture: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 0.38m\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximum Magnification Ratio: 0.23x\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 86mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions (DxLmm): Φ92.9x139.8\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight: 918 g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFluorine Coating: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR II Coating: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture proof: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrime-like Performance, Zoom Versatility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 28-70mm f\/2 GM is a truly unique addition to the GM range of optics. With a constant f\/2 maximum aperture, the lens provides powerful background defocus and low-light performance across its significant focal length range. Despite its remarkable technical specifications, the 28-70mm f\/2 GM is a highly portable lens, weighing in at just 918g; far lighter than any comparable optic. As a result, the lens is a powerful option for any professional seeking to add some of the qualities that prime lenses offer, while maintaining the versatility that only a zoom lens provides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble the Light-Gathering of other Premium Zooms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo create an f\/2 zoom in such a compact design, Sony engineers have employed all of the tools available; three Aspheric elements and three Extreme Aspheric elements (six total) are employed to minimise the number and size of elements required for the design. Stringent quality control ensures minimal onion-ring effect from aspheric inclusion, and the power of Sony’s XD Linear motors allows fast and silent autofocus even with large and heavy focusing elements. With this combination of technologies, the 28-70mm f\/2 GM represents the pinnacle of Sony’s lens engineering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRapid, Tenacious Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with four XD linear motors in two focusing groups, the 28-70mm f\/2 GM pairs perfectly with even the most demanding Alpha bodies, providing both powerful responsiveness and fine control for stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Stills and Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to an aperture click selector and minimal barrel extension with zoom, the 28-70mm f\/2 GM fits smoothly into a video production environment. With minimal focus breathing and unique optical properties, it offers an all-in-one option for filmmakers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture clear images with minimal flare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only does this lens offer prime-like resolution across the image frame, it is also highly optimised for pleasing and consistent defocus, with minimal longitudinal chromatic aberration, and smooth, non-distracting rendering of background elements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48654216102165,"sku":"SEL2870GM","price":4159.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8041_A.jpg?v=1753229656"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens","title":"Sony FE 50-150mm f\/2 GM","description":"\u003cp\u003e\u003cstrong\u003eSony FE 50-150mm F2 G Master Telephoto Zoom Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eUnleash Pro-Level Versatility and Precision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for professionals who demand excellence, the Sony FE 50-150mm F2 G Master telephoto zoom lens delivers exceptional performance across a versatile zoom range. With a \u003cstrong\u003econstant F2 aperture\u003c\/strong\u003e, you get stunning low-light performance and beautifully shallow depth of field from 50mm to 150mm—perfect for portraits, sports, events, and cinematic video.\u003c\/p\u003e\n\u003cp\u003eDesigned with Sony’s latest optical innovations, this lens strikes the perfect balance between \u003cstrong\u003eincredible resolution and creamy, artistic bokeh\u003c\/strong\u003e. Whether you're shooting stills or video, the \u003cstrong\u003efast and precise autofocus\u003c\/strong\u003e system ensures you never miss the moment.\u003c\/p\u003e\n\u003cp\u003eDespite its pro-grade capabilities, this lens remains \u003cstrong\u003eeasy to handle\u003c\/strong\u003e, with a \u003cstrong\u003econstant barrel length of just 200mm (7-7\/8 in)\u003c\/strong\u003e and a manageable \u003cstrong\u003eweight of 1,340 g (47.3 oz)\u003c\/strong\u003e. The durable build features \u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e to dramatically reduce flare and ghosting—even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConstant F2 maximum aperture\u003c\/strong\u003e for consistent exposure and creative control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding resolution and bokeh\u003c\/strong\u003e for premium image quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, accurate AF\u003c\/strong\u003e optimized for both photography and videography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and well-balanced design\u003c\/strong\u003e for professional mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThree customizable focus hold buttons\u003c\/strong\u003e for intuitive control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge 95mm filter diameter\u003c\/strong\u003e for creative flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're capturing fast-moving subjects or cinematic visuals, the SEL50150GM is the ultimate tool for visual storytellers seeking uncompromising image quality and professional handling.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48916350959893,"sku":"SEL50150GM","price":5201.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8043_A-Large.jpg?v=1745311584"},{"product_id":"sony-rx1r-mark-iii","title":"Sony RX1R Mark III","description":"\u003ch4\u003eMoments Await\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCompact \u0026amp; Lightweight Design, Less Than 500g\u003c\/li\u003e\n\u003cli\u003eExceptional Image Quality with 61MP Exmor R Sensor \u0026amp; Zeiss Sonnar Lens\u003c\/li\u003e\n\u003cli\u003eAI Chip Provides Exceptional AF Performance\u003c\/li\u003e\n\u003cli\u003eBetter Power With W-Series Battery \u0026amp; USB PD Charging\u003c\/li\u003e\n\u003cli\u003eZeiss 35mm f\/2 lens with micron precision\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe RX1R III updates the legendary RX1 series cameras to the cutting edge, bringing the latest sensor technology, AI-based autofocus, and a hugely boosted battery life to the classic form factor. Enjoyers of the classic rangefinder-style body and extraordinarily compact form factor will be pleased by a strong consistent style and dedication to the user experience, while technology enthusiasts will be satisfied with the extraordinary raft of features included in this flagship fixed-lens camera. Not only does the RX1R III continue a rich tradition, it pushes back the boundaries of miniaturisation and craftsmanship\u003c\/p\u003e\n\u003ch4\u003eZeiss 35mm f\/2 Lens\u003c\/h4\u003e\n\u003cp\u003eThe unique 35mm f\/2 lens that appears in all RX1 cameras has been refined in the RX1R III, with the placement of each lens element controlled to the micron level. As with past RX1 cameras, a large Advanced Aspheric element near the sensor plane makes the lens design possible, while a floating focus design allows for near-macro close focus performance.\u003c\/p\u003e\n\u003ch4\u003eLeaf Shutter\u003c\/h4\u003e\n\u003cp\u003eUnique among Sony cameras, the RX1 series use a leaf-type mechanical shutter. Positioned near the lens aperture instead of the focal plane, this shutter prevents banding from flickering light sources, is near-silent, and allows flash sync at up to 1\/4000 sec.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49081960857877,"sku":"DSCRX1RM3","price":7999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/DSCRX1RM3_front-Large.jpg?v=1753197904"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-lens","title":"Sony FE 100mm f\/2.8 Macro GM OSS","description":"\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch1 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e1.4x max. magnification in Sony’s first \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e G Master macro lens\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThis versatile 100mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures, while advanced stabilisation and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emacro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e.  \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eUp to 1.4x magnification, superb control\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe first G Master macro lens\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures. Advanced stabilisation and macro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExtreme macro with more than a 1:1 ratio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ebarely \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003einvisible to the naked eye in creative new ways.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e2.8x magnification with a teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTeleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ecan’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e be approached \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eclosely, but\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e also allows extra space for effective lighting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eBreathtaking G Master resolution and bokeh\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eBreathtaking G Master resolution\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ees aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eRefined optical image stabili\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eation minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ees macro shake\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEffective stabilisation for macro shooting\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAdvanced optical image stabilisation is optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eCompatible α bodies\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e additionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eReliable AF keeps the creativity flowing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFocus operation \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eoptimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003e for macro shooting\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCritical focus for eye-opening macro\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eQuick, easy focus adjustment\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCustomisable focus hold buttons\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eWhen using AF, pressing a focus hold button \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e focus at the current setting for as long as the button is held. The focus hold buttons can be assigned \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003edifferent functions\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eNatural linear manual focus response\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eaccurate\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e manual focus shifts when shooting movies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eRobust and reliable in the field\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eSony's goal: zero environmental footprint\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEnvironmentally conscious\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eSony’s “Road to Zero” environmental plan aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49383796474133,"sku":"SEL100M28GM","price":1896.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/SEL100M28GM_A_6f107017-1d20-4fa7-a293-c9be72f5ddd0.jpg?v=1759127145"},{"product_id":"sony-alpha-a7-v-mirrorless-camera-body","title":"Sony A7 V Mirrorless Camera Body","description":"\u003ch2\u003eBasic Redefined\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e• BIONZ XR2 processing unit supports AI Focus and extends battery life\u003cbr\u003e• 33 MP Exmor RS Partially-stacked CMOS Sensor with 16-stop dynamic range\u003cbr\u003e• 4K 60p Full Frame and 4K 120p Super35 movie recording, 4:2:2 10 bit \u003cbr\u003e• 30 frames per second full-resolution still capture, blackout-free\u003c\/p\u003e\n\u003ch3\u003eThe Complete Package\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V combines the latest innovations in imaging technology with cutting edge features from the flagship Alpha range to provide a new “standard” camera that’s anything but standard. Combining a rand-new 33 Megapixel partially stacked CMOS sensor with the completely new BIONZ XR2 processor, the Alpha 7 V delivers unprecedented performance for both stills and video, achieving performance that rivals flagship models in some areas while still maintaining extraordinarily generous battery life and thermal performance spec.\u003c\/p\u003e\n\u003cp\u003eDesigned to satisfy a wide range of Alpha photographers from professionals seeking an all around performer to passionate amateurs who want to step up to the next level of performance, the Alpha 7 V provides a feature set that excels in a wide range of shooting situations. \u003c\/p\u003e\n\u003ch3\u003eExceptional Quality\u003c\/h3\u003e\n\u003cp\u003eStills-focused shooters can look forward to a new level of robustness and clarity with 16 stop dynamic range on the Alpha 7 V. This colossal depth of colour gives the camera’s RAW files a level of robustness that can stand up to even the most extreme adjustments in post-editing, perfect for the most exacting photographers. \u003c\/p\u003e\n\u003ch3\u003eUpgraded Image Stabilisation system\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises the same 4-axis multi-angle LCD monitor system previously seen on the Alpha 7R V flagship models. The design can be freely adjusted in nearly any direction, providing excellent operability even the most challenging situations.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e4-axis multi angle LCD monitor\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 7.5-step stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides precise detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk. Newly integrated on the BIONZ XR2 chip, the Alpha 7 V’s \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Enhanced Autofocus\u003c\/h3\u003e\n\u003cp\u003eAI autofocus functions provide the same human pose estimation and subject detection options as the Alpha 1 II. Autofocus performance is also upgraded, with 60 AF samples per second ensuring crisp, consistent focus even when shooting at 30 frames per second.\u003c\/p\u003e\n\u003ch3\u003eOLED Viewfinder\u003c\/h3\u003e\n\u003cp\u003eImprovements to the processor and panel along with AI-based white balance enhancements provide a significantly upgrated viewfinder experience, with a relaxed eyepoint and full diopter control for glasses and contact wearers\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49583950332181,"sku":"ILCE7M5B","price":3994.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX76800_front.jpg?v=1764656595"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-cashbacks.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}