{"title":"SONY Mirrorless Lenses","description":"","products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2159.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de-facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOptimised for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilisation for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilisation that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.15ft minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polariser and variable NDs.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573933732117,"sku":"SEL70200GM","price":2693.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222776_1.jpg?v=1680155773"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the \u003cstrong\u003eFE 135mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a medium telephoto prime characterised by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo customisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022304021,"sku":"SEL135F18GM","price":2298.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1551177473_1462821.jpg?v=1680158471"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favoured wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022598933,"sku":"SEL24F14GM","price":1643.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1537457807_1435887.jpg?v=1680158516"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, this \u003cstrong\u003eFE 400mm f\/2.8 GM OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximising performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\r\n\t\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\r\n\t\u003cli\u003eThree fluorite elements help reduce colour fringing and chromatic aberrations for increased quality and colour accuracy\u003c\/li\u003e\r\n\t\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\r\n\t\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot Stabilisation provides 5-axis image stabilisation when paired with a camera that features in-body image stabilisation\u003c\/li\u003e\r\n\t\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\r\n\t\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027481365,"sku":"SEL400F28GM","price":16528.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1530093975_1369634.jpg?v=1680158533"},{"product_id":"sony-fe-600mm-f-4-0-gm-oss-lens","title":"Sony FE 600mm f\/4.0 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, the \u003cstrong\u003eFE 600mm f\/4 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis designed for their E-mount cameras and is ideal for sports, news, wildlife, and nature photographers. The f\/4 aperture and eleven-blade circular diaphragm provide great depth of field control for isolating subjects, as well as maximising performance for low-light shooting situations. Three fluorite elements and one XA (extreme aspherical) element reduce chromatic aberration and colour bleeding, while two ED (extra-low dispersion) elements and a Nano AR lens coating further increase performance and image quality by reducing flare, ghosting, and spherical aberrations while shooting in harsh conditions. The front element is further protected by a fluorine coating that helps prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.71 pounds, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back to make it less front heavy, making tracking subjects and panning easier whether you're shooting handheld or on a monopod. Complementing that is Sony's XD (Extreme Dynamic) Linear Motor autofocus system, which is driven by two motors to quickly and quietly track subjects across the frame, even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find Power Focus functionality, which provides smooth, even focus while shooting movies. The magnesium alloy body of this lens is also dust- and moisture-resistant for protection while shooting in adverse conditions. A fixed tripod collar employs bearings to ensure smooth rotation, with a switch to engage or disengage click stops. When engaged, users can switch between horizontal and vertical orientations in 90° increments as required. The click stops can be disengaged when smooth, low-resistance operations are required.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLight 600mm f\/4 Super Telephoto Lens\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing in at 6.71 pounds, the light weight and balance of the FE 600mm f\/4 GM OSS lens is achieved through an optical design that includes a large XA (extreme aspherical) element, three fluorite elements, and two ED glass elements, as well as the use of durable magnesium alloy components. The improved design of this well-balanced lens reduces the number of elements deployed at the front of the barrel, resulting in faster, more precise panning, whether shooting handheld or on a monopod.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eXD (Extreme Dynamic) Linear Motors for Fast, Precise Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens' focus group is driven by two XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver improved levels of fast, precise, and quiet autofocus operation, and also contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, an algorithm developed specifically for the XD motors improves their response, minimising lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSuperlative G Master Quality\u003c\/strong\u003e\u003cbr\u003e\r\nAll lenses bearing the G Master brand are designed to high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimise axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony's original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eThree Fluorite Elements and Two ED Glass Elements Reduce Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nBased on an optical design that conforms to stringent G Master standards, the FE 600mm f\/4 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimised to create a strong balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve these characteristics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eWide f\/4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nThe wide f\/4 maximum aperture maintains exposure and depth of field, while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with the circular aperture blades used in this lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e11-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nComplementing the wide f\/4 aperture is the 11-blade circular aperture that results in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, this lens overcomes this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, this lens is tested and adjusted during manufacturing to achieve the high-quality bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eOptical SteadyShot Image Stabilisation Reduces Blur\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-performance Optical SteadyShot image stabilisation is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated 'Mode 3' algorithm is optimised for the smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilisation becomes available when used with Alpha-series cameras that feature built-in image stabilisation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e4x Customisable Multi-Function Focus Hold Buttons and Function Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in virtually any shooting situation. Once you've adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera body menu, allowing them to be assigned to a different function selected by the user, such as Eye AF.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDust- and Moisture-Resistant for Robust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLightweight Lens\u003c\/strong\u003e\u003cbr\u003e\r\nA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components. This provides the tough durability that demanding professional applications require, while minimising the overall weight. The FE 600mm f\/4 GM OSS weighs in at 6.71 pounds.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e1.4x and 2.0x Tele-Converter Support\u003c\/strong\u003e\u003cbr\u003e\r\nOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to a 1200mm focal length, or up to an 1800mm equivalent on APS-C bodies. Outstanding imaging performance and fast, precise AF operations are maintained when either of these tele-converters are used, ensuring that the lens' G Master image quality is not compromised. Maximum aperture with the 1.4x and 2.0x tele-converters is f\/5.6 and f\/8, respectively.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes focusing faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFull-Time DMF\u003c\/strong\u003e\u003cbr\u003e\r\nDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF, since you'll then be able to fine tune your focus point using the manual focus ring. When the Full-Time DMF switch is on, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 49-15' \/ 15-4.5m, and Infinity-49' \/ 15m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDrop-In Filter Slot\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a filter slot that accepts 40.5mm filters, as well as the optional VF-DCPL1 drop-in circular polarising filter. The VF-DCPL1 can be rotated to achieve the desired polarisation while installed in the lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eHigh-Speed, Accurate Tracking at f\/22\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-speed, accurate AF tracking for continuous shooting at the minimum aperture of f\/22 (a9 software must be updated to the latest version). This is an important advantage, allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eStrong, Lightweight Carbon Fiber Lens Hood\u003c\/strong\u003e\u003cbr\u003e\r\nThe supplied lens hood is made of strong, lightweight carbon fibre to minimise added weight. The interior of the hood is lined with flocking to minimise reflections for better light control.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eIncreased Mount Strength and Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nWhile conventional lenses use four mount attachment screws, the FE 600mm f\/4 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will withstand professional use.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eVersatile High-Durability Tripod Mount\u003c\/strong\u003e\u003cbr\u003e\r\nThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allow the user to switch between horizontal and vertical camera orientations in 90° click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Hard Carrying Case\u003c\/strong\u003e\u003cbr\u003e\r\nA dedicated trunk-style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFunction Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a function ring with a switch that lets you select Preset (preset focus), Function, and Off positions. When in the Preset position, the Set button is initially used to memorise the desired focus point, and moving the function ring in either direction will immediately set focus to the memorised point. This can be an advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the Function position, functions can be assigned to the Function mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\r\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027546901,"sku":"SEL600F40GM","price":18428.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248128_img_1198249.jpg?v=1680158547"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony FE 12-24mm f\/4 G","description":"\u003cp\u003eUltra wide and versatile, the \u003cstrong\u003eFE 12-24mm f\/4 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterised by its constant f\/4 maximum aperture. Benefiting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and colour fidelity when working in bright, backlit situations.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIn addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra wide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides an 18-36mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design to control spherical aberrations in order to produce a high degree of sharpness while also limiting distortion.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Super ED and three ED elements are used to suppress chromatic aberrations and colour fringing for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574425547029,"sku":"SEL1224G","price":2249.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1495023744_1338517.jpg?v=1680166514"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":1999.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1229.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1167.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eDo it all with the \u003cstrong\u003eSony FE 24-240mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefiting use is built-in Optical SteadyShot image stabilisation that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574427414805,"sku":"SEL24240","price":1097.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126138.jpg?v=1680166592"},{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eSatisfy your wide-angle fix on your full-frame E-mount camera with the fast and compact \u003cstrong\u003eFE 28mm f\/2 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimise aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a wide-angle perspective, this compact 28mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 42mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eA fast f\/2 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574429610261,"sku":"SEL28F20","price":547.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126139.jpg?v=1680166638"},{"product_id":"sony-sonnar-t-fe-35mm-f-2-8-za-lens","title":"Sony Zeiss FE 35mm f\/2.8 ZA Lens","description":"\u003cp\u003e\u003cstrong\u003eSony \u003c\/strong\u003ehas managed to squeeze exceptional quality into the extraordinarily compact \u003cstrong\u003eSonnar T* FE 35mm f\/2.8 ZA Lens\u003c\/strong\u003e, making it a near perfect match for full-frame E-mount cameras. It benefits greatly from Zeiss's optical technology, as it utilises a Sonnar design with three double-sided aspherical to provide the relatively fast f\/2.8 aperture with minimal aberrations. The lens is also equipped with Zeiss' T* anti-reflective coating to effectively eliminate flare and ghosting. Taking things up a notch is the linear autofocus motor and internal focusing design, resulting in fast, quiet, and responsive performance in stills and video as well providing a minimum focus distance of 13.8\". On top of all this, the lens uses a seven-blade circular diaphragm for smooth bokeh and has a dust- and moisture-resistant construction that ensure it will keep functioning in less-than-ideal weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/2.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA wide-angle prime designed for full-frame E-mount cameras, this 35mm lens will provide a excellent perspective for street photography, environmental portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 52.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/2.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree double-sided aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eIncluded with the lens is a dedicated cap-style lens hood that is extremely compact and prevents flare. It also features its own 40.5mm filter thread in addition to the 49mm thread located on the lens.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574430560533,"sku":"SEL35F28Z","price":1231.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1559909365_1008123.jpg?v=1766737530"},{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Zeiss FE 50mm f\/1.4 ZA Lens","description":"\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the \u003cstrong\u003ePlanar T* FE 50mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimise spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise chromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574430888213,"sku":"SEL50F14Z","price":2127.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1468233754_1264965.jpg?v=1680166703"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"\u003cp\u003eDesigned to satisfy 4K production requirements, the \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e is a wide-ranging zoom lens that covers wide-angle to telephoto perspectives while adding many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system. The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimised through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAngle of view variations while focusing (breathing) and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with advanced multi-coating technology to minimise distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIndependent control rings for zoom, focus, and iris (aperture) are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All three control rings have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefiting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilisation, which works to minimise the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\r\n\t\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\r\n\t\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\r\n\t\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/li\u003e\r\n\t\u003cli\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/li\u003e\r\n\t\u003cli\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/li\u003e\r\n\t\u003cli\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation works to minimise the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431478037,"sku":"SELP28135G","price":2479.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1410490265_1082051.jpg?v=1680166725"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":400.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":786.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefiting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433214741,"sku":"SEL70300G","price":1565.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242614.jpg?v=1680166795"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's \u003c\/strong\u003eE-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialised elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimising the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilisation for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433902869,"sku":"SEL90M28G","price":983.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126140.jpg?v=1750315026"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f\/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.Notably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579708993813,"sku":"SEL35F14GM","price":1690.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1610533223_1613424.jpg?v=1680245739"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"\u003cp\u003eImpressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003c\/li\u003e\r\n\u003cli\u003eRetractable design maintains an especially compact profile when not in use.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579833020693,"sku":"SEL2860","price":430.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1600125622_1592780.jpg?v=1680247593"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2174.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eA classic wide-angle prime, the FE 24mm f\/2.8 G Lens from Sony is characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858514197,"sku":"SEL24F28G","price":587.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616494580_img_1508101.jpg?v=1680249140"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":696.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eA classic normal focal length prime lens, the FE 50mm f\/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579859136789,"sku":"SEL50F25G","price":695.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508123.jpg?v=1680249173"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eA dynamic ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 21mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn XD Linear Motor system uses two separate motors, along with an internal focusing design, to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579918938389,"sku":"SEL14F18GM","price":1557.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1618916741_1635847_1.jpg?v=1680250409"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003cbr\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003cbr\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580598153493,"sku":"SEL70200GM2","price":2933.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8026_left_angle.jpg?v=1680269392"},{"product_id":"sony-fe-16-35mm-f-4-pz-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003eThe SELP1635G packs Sony’s vast experience and expertise in lens design into the world’s lightest full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The advanced design of this compact, lightweight lens achieves imaging performance that has become the \u003ca title=\"Sony G Master Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003ehallmark Sony G lenses\u003c\/a\u003e. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAll-new Electronic Power Zoom\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α lens, zoom control is powered by the SELP1635G’s XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user’s intent is faithfully reproduced. Additionally, the maximum zoom speed across the lens’s full range is approximately twice that of previous models1. A zoom lever is mounted on the lens barrel for true power-zoom operability.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for AF and Zoom\u003c\/strong\u003e\u003cbr\u003eFor another first in an α lens, the SELP1635G uses six (6) XD Linear Motors to drive both zoom and autofocus, delivering exceptionally fast, responsive and reliable AF with quiet and low-vibration operation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWorld’s lightest2 F4 wide-angle PZ lens\u003c\/strong\u003e\u003cbr\u003eBenefiting from the very latest advances in design and manufacturing technology, the SELP1635G is the world’s lightest F4 wide-angle power-zoom lens. Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperior Mobility, control, and reliability\u003c\/strong\u003e\u003cbr\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44581939151125,"sku":"SELP1635G","price":1203.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8023_a.jpg?v=1750315057"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSmall Size, Huge Versatility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003ca title=\"Sony g master series lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003eG Master\u003c\/a\u003e Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\r\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\r\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\r\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44582275547413,"sku":"SEL2470GM2","price":2277.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1651055728_1702384.jpg?v=1750315092"},{"product_id":"sony-fe-20-70mm-f-4-g-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony FE 20-70mm f\/4 G Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eAn Exceptional Upgrade to the Standard Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G redefines the standard zoom category with a focal length range that extends from ultra-wide 20mm to 70mm in a remarkably compact, lightweight full-frame lens. A maximum\u003cbr\u003eaperture of f\/4 and the exceptional image quality that the G lens marque is known for are combined here in a compact, lightweight design. The total package makes this lens perfect for use as a general companion, either for day-to-day captures, or as a workhorse for professional photography where portability and versatility are paramount.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVersatile performance for both photo and video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned with both photographers and videographers in mind, the SEL2070G offers powerful, moving perspectives for both stills and movies. Fully compatible with Active Image Stabilisation, the SEL2070G gives vloggers and other on-the-go content creators the ability to capture content in motion with confidence, while the remarkable 20mm wide angle delivers intense perspective for filmmakers, even after cropping to 16:9 or even wider. Both stills and video shooters will appreciate the smooth and responsie focus and iris rings that provide total control at the fingertips at all times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e9 blade aperture for stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G employs an 9 aperture blade design for refined and beautiful bokeh throughout the entire zoom range. Combined with crisp in-focus rendering and a short minimum focus distance, this lens can produce gorgeous focus falloff.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRapid, accurate focus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eEquipped with the latest XD Linear Motor design, the SEL2070G delivers perfect focus with outstanding reliability. Whether you’re looking for smooth, consistent transitions for video or confident, snappy focus for stills, Sony autofocus technology delivers.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperb reliability and handling\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFull dust and weather sealing, combined with a fluorine-coated front lens element, ensure that the SEL2070G will serve you reliably for many years to come, and the full suite of G lens handling refinements assure a smooth and intuitive user experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584888041749,"sku":"SEL2070G","price":1042.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel2070g_a.jpg?v=1750315148"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony FE 50mm f\/1.4 GM Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eA Redefined and Refreshed Professional Workhorse\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eUpdated and refreshed with the latest lensmaking innovations from Sony, this fast-aperture, professional grade standard prime provides extraordinary all-round performance for photographers \u003cbr\u003eand filmmakers who do not require the extreme aperture of the SEL50F12GM.\u003c\/p\u003e\r\n\u003cp\u003eWeighing in at just over 500g, the SEL50F14GM fits comfortably into the kit bag for event and on-site  photographers without adding unnecessary bulk. Boasting the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. At the same time, the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the\u003cbr\u003efield, ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExceptional Performance for Photo and Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eLike all modern Sony lenses, the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications. Updated to dual XD Linear motors from its predecessor’s ring-type SSM, this new lens achieves nearly double the focus speed, with higher precision, smooth transitions and silent operation. On compatible Alpha bodies¹, the 50mm f\/1.4 GM also benefits from breathing compensation, eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCombining an 11-bladed aperture, XA  aspheric lens elements and ED glass in a key magnifying group, along with generous flocking and coating throughout, the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eA Family of Professionals\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAlongside the 24mm f\/1.4 GM and 35mm f\/1.4 GM, this newest 50mm GM completes a matched set of primes that deliver familiar handling, matched filter threads, easy gimbal balancing and consistent image character for controlled, predictable results, every time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSmall, Discreet and Durable\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith the full suite of GM durability technology, the 50mm f\/1.4 GM is a solid investment in your photography. Dust and weather sealing, a fluorine-coated front element, and high-durability materials throughout ensure long life and reliable functionality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44585062662421,"sku":"SEL50F14GM","price":1695.63,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel50f14gm_a-large.jpg?v=1750314943"},{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS","description":"\u003cp\u003eDelivering both smooth bokeh and fine sharpness, the \u003cstrong\u003eFE 100mm f\/2.8 STF GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a short-telephoto prime featuring a unique, yet sophisticated optical design. Separating itself from other portrait-length lenses, this 100mm f\/2.8 features Smooth Trans Focus (STF) technology, which uses an apodisation filter to realise notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background. Contributing to a high degree of sharpness and clarity, the lens also incorporates one aspherical element and one extra-low dispersion element to suppress both spherical and chromatic aberrations. Additionally, a Nano AR coating has also been applied to reduce lens flare and ghosting for greater contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics, this lens also sports a robust physical construction that is dust- and moisture-sealed for use in trying conditions. It is also an apt performer, and utilises a Direct Drive SSM to afford quick, quiet, and smooth autofocus performance. A macro switching ring permits selecting between two focusing ranges, including a dedicated close-up range for working with subjects as close as 1.9ft away with a 0.25x maximum magnification. Additionally, Optical SteadyShot image stabilisation further contributes to producing sharp images when shooting handheld by minimising the appearance of camera shake.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eShort telephoto prime designed for full-frame Sony E-mount mirrorless cameras, however it can also be used on APS-C models where it will provide a 150mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eOptical design incorporates an apodisation element that helps to improve the quality of bokeh. This element, which resembles a radially graduated ND filter that tapers from clear in the centre to denser around the edges, produces more circular out-of-focus highlights for more pleasing selective focus and shallow depth of field effects.\u003c\/li\u003e\n\t\u003cli\u003eAn aperture range of f\/2.8 to f\/20 is available, however the implementation of the apodisation filter renders this range as T5.6 to T22.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element reduces colour fringing and chromatic aberrations while one aspherical element controls spherical aberrations for improved clarity and sharpness.\u003c\/li\u003e\n\t\u003cli\u003eOptical layout has also been designed to reduce peripheral highlight distortion due to vignetting in order to achieve rounder out-of-focus highlights in both the foreground and background.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\t\u003cli\u003eA macro switching ring allows you to choose between two focusing ranges: 2.8ft to infinity or a closer range of 1.9-3.3ft, which also offers a 0.25x magnification at minimum focus for working with close-up details.\u003c\/li\u003e\n\t\u003cli\u003eCustomisable focus hold button on lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions.\u003c\/li\u003e\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\n\t\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eA rounded 11-blade diaphragm further contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974140915989,"sku":"SEL100F28GM","price":1995.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317561.jpg?v=1686189686"},{"product_id":"sony-fe-12-24mm-f-2-8-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM","description":"\u003cp\u003eComprising a range of ultra-wide fields of view, the \u003cstrong\u003eSony FE 12-24mm f\/2.8 GM\u003c\/strong\u003e is a bright and versatile zoom characterised by its broad range and bright design. Featuring a constant f\/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable colour accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. A floating focus design is employed, too, that aids in maintaining consistent results throughout the focusing range, from 11\" to infinity. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and there is a built-in petal-shaped lens hood to block stray light and physically protect the front element.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eVersatile ultra-wide-angle zoom is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides an 18-36mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\t\u003cli\u003eThree XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\t\u003cli\u003eTwo Super ED elements and three extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimising internal reflections.\u003c\/li\u003e\n\t\u003cli\u003eFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\n\t\u003cli\u003eAn XD Linear Motor system uses four separate motors—two per focusing group—along with an internal focusing design to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\t\u003cli\u003eMinimum focusing distance of 11\" is available throughout the zoom range.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\n\t\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974159724821,"sku":"SEL1224GM","price":4346.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1594117237_1573884.jpg?v=1686189934"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eA fast and flexible wide-angle zoom, the \u003cstrong\u003eFE 16-35mm f\/2.8 GM Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eWide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides a 24-52.5mm equivalent focal length range.\u003c\/li\u003e\n\t\u003cli\u003eConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974179975445,"sku":"SEL1635GM","price":2667.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1495023744_1338516.jpg?v=1686190155"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eA prized focal length for portraiture, the \u003cstrong\u003eFE 85mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterised by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eA portrait-length prime designed for full-frame E-mount mirrorless cameras, this 85mm f\/1.4 is also compatible with APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eA linear Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974186496277,"sku":"SEL85F14GM","price":1880.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1454496359_1222775.jpg?v=1686190358"},{"product_id":"sony-vario-tessar-t-fe-24-70mm-f-4-za-oss-lens","title":"Sony Zeiss FE 24-70mm f\/4 ZA OSS Lens","description":"\u003cp\u003eWalk around all day with the \u003cstrong\u003eVario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e, a compact full-frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f\/4 aperture makes operation smooth and consistent throughout the zoom range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilisation to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eBased on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.\u003c\/li\u003e\n\t\u003cli\u003eCovering wide-angle to short telephoto perspectives, this compact 24-70mm can quickly become a go-to lens for Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 36-105mm equivalent zoom range.\u003c\/li\u003e\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975008448789,"sku":"SEL2470Z","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1559909365_1008126.jpg?v=1766737601"},{"product_id":"sony-distagon-t-fe-35mm-f-1-4-za-lens","title":"Sony Zeiss FE 35mm f\/1.4 ZA Lens","description":"\u003cp\u003eFast, sharp, and loaded with the latest technology, the \u003cstrong\u003eDistagon T* FE 35mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eoffers full-frame E-mount shooters a classic wide-angle focal length with excellent optical performance. Offering a maximum aperture of f\/1.4, shooters will enjoy excellent performance in low-light conditions as well as the ability to create images with a shallow depth of field. Ensuring excellent imagery are three aspherical elements and one Advanced Aspherical (AA) element which combat aberrations. Along with this, the lens uses a Zeiss T* anti-reflective coating to effectively eliminate flare and ghosting to create a sharp, contrasty image.\u003c\/p\u003e\n\n\u003cp\u003ePhotographers and videographers will enjoy fast, responsive focusing due to the implementation of a direct drive Super Sonic wave AF Motor (SSM) and an internal focusing mechanism. There are tactile control options as well, including an AF\/MF switch and a physical aperture ring, which can be de-clicked for smooth iris changes during video. Smooth bokeh is also a characteristic of this lens due to the use of a nine-blade circular diaphragm. And, the lens is dust and moisture resistant for use in less-than-ideal conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eBased on the Zeiss Distagon optical concept, this lens uses a design with 12 elements in eight groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise vignetting and spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eA wide-angle prime designed for full-frame E-mount cameras, this 35mm is also compatible with APS-C models where it will provide a 52.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\n\t\u003cli\u003eOne Advanced Aspherical (AA) and two aspherical elements are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eA direct drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975025717525,"sku":"SEL35F14Z","price":1719.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1425422738_1126137.jpg?v=1759282892"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8","description":"\u003ch2\u003eSony FE 35mm f\/1.8 Lens\u003c\/h2\u003e\n\u003cp\u003eThe fast and compact \u003cstrong\u003eFE 35mm f\/1.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eprovides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness.\u003c\/p\u003e\n\n\u003cp\u003eFor fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customisation focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975044624661,"sku":"SEL35F18F","price":581.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1562666802_1492866.jpg?v=1686203816"},{"product_id":"sony-fe-50mm-f-2-8-macro-lens","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"\u003cp\u003eA normal-length prime with close-focusing capabilities, the \u003cstrong\u003eFE 50mm f\/2.8 Macro Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eoffers an impressive 1:1 maximum magnification, along with a 6.3in minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter, and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the Sony macro lens sports a dust- and moisture-resistant design to benefit working in inclement weather conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eStandard prime macro lens is designed for \u003ca href- title=\"Full Frame Mirrorless Cameras\"\u003efull-frame Sony E-mount mirrorless cameras\u003c\/a\u003e, and can also be used on APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 6.3in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eOne aspherical element is incorporated in Sony macro lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 6.3-11.8in, 11.8in-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975053996309,"sku":"SEL50M28","price":707.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1472552476_1277527.jpg?v=1686204010"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8","description":"\u003ch2\u003eSony FE 85mm f\/1.8 Lens\u003c\/h2\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8 \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques.\u003cbr\u003e\n\u003cbr\u003e\nThe nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisation focus hold button for easy control over the precise focus position. The double linear AF motor itself affords quick, quiet, and smooth\u003c\/p\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\t\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003efocusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975074279701,"sku":"SEL85F18","price":552.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317562.jpg?v=1686204190"},{"product_id":"sony-fe-70-200mm-macro-f4-g-lens","title":"Sony FE 70-200mm f\/4 G OSS II Lens","description":"\u003cp class=\"Default\" align=\"center\" style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eSony is radically changing the \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003etele-\u003c\/span\u003ezoom category of lenses with the introduction of the \u003cb data-mce-fragment=\"1\"\u003eFE \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e7\u003c\/span\u003e0-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e20\u003c\/span\u003e0mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e Macro\u003c\/span\u003e G \u003c\/b\u003eWith impressive G Lens\u003cspan style=\"font-size: 8.0pt;\" data-mce-fragment=\"1\" data-mce-style=\"font-size: 8.0pt;\"\u003e \u003c\/span\u003eimage quality high speed accuracy and tracking AF and a smart design for maximum mobility and operability\u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003e.\u003c\/span\u003e \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eWhat sets the \u003cb data-mce-fragment=\"1\"\u003eFE\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e70-\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e200mm F4\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMacro\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eG \u003c\/b\u003e apart from other Tele-zoom lenses is the \u003cb data-mce-fragment=\"1\"\u003eMacro\u003c\/b\u003e capabilities (1:2) throughout the complete focal range\u003c\/span\u003e, offering \u003cspan style=\"color: windowtext;\" data-mce-fragment=\"1\" data-mce-style=\"color: windowtext;\"\u003eexpansive creative expression\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMax Magnification: 0.5 x\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMin Focus: 0.26 - 0.42m \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eFilter Diameter: 72 mm \u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eDimensions: 82.2 x 149.0 mm\u003c\/p\u003e\n\u003cp class=\"Default\" align=\"center\" style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eWeight: 794g\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45242133020949,"sku":"SEL70200G2","price":1871.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8036_A.jpg?v=1750314980"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe world’s smallest, lightest* high-performance wide-angle zoom for stills and movies brings out the best in evolved camera bodies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp\u003eImproved video performance\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003cbr\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies\u003cbr\u003eReduced Focus and Axial shift when zooming during video recording.\u003cbr\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003c\/p\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSpeed advantage achieved by XD Linear Motors\u003c\/p\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps\u003cbr\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003cbr\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProfessional reliability\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount.\u003cbr\u003eThe front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s smallest and lightest full frame 16-35mm F2.8 zoom lens*\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e* as of August 2023\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187599266069,"sku":"SEL1635GM2","price":2789.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8037_A-Large.jpg?v=1750314382"},{"product_id":"sony-fe-300mm-f-2-8-oss-gm-lens","title":"Sony FE 300mm f\/2.8 OSS GM","description":"\u003cdiv\u003e\n\u003cspan\u003eIntroducing the Sony FE 300mm f\/2.8 OSS GM lens, a masterpiece of optical engineering that sets a new standard in telephoto photography. Designed to deliver unparalleled image quality and performance, this lens is a game-changer for professional photographers and enthusiasts alike.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eWith its impressive f\/2.8 aperture, the FE 300mm allows for stunning low-light performance and beautiful background bokeh, making it perfect for wildlife, sports, and event photography. The lens incorporates Sony's cutting-edge G Master (GM) technology, ensuring exceptional sharpness, clarity, and colour rendition throughout the frame. Its built-in Optical SteadyShot (OSS) stabilisation system provides rock-solid handheld shooting, even at extended focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens is remarkably lightweight and portable for a 300mm f\/2.8, making it a versatile choice for on-the-go photographers. With fast and quiet autofocus, robust weather sealing, and a fluorine coating to repel moisture and dust, the Sony FE 300mm f\/2.8 OSS GM lens is the pinnacle of excellence, empowering photographers to capture extraordinary moments with unparalleled precision and detail.\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh resolution plus bokeh that can make images pop\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast, precise AF brings out the full potential of advanced bodies\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExceptional mobility and operability support professional creation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh reliability in outdoor and sports applications\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCompatible with SEL14TC \/ SEL2OTC\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47595502010645,"sku":"SEL300F28GM","price":8074.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8038_A.jpg?v=1699251936"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eThe FE 24-50mm F\/2.8 G is a compact, fast-aperture standard zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt For Beauty\u003cbr\u003e\u003c\/strong\u003eDesigned to take full advantage of its bright maximum aperture, the FE 24-50mm F\/2.8 G has smooth and pleasing roll-off into the defocused areas of an image, enhanced by an 11-bladed aperture for consistently rounded bokeh across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003cbr\u003e\u003c\/strong\u003eCombined with an A7CII or A7CR, the FE 24-50mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48001595146517,"sku":"SEL2450G","price":1251.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8033_A.jpg?v=1750315126"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens","title":"Sony FE 16-25mm f\/2.8 G Lens","description":"\u003cp\u003e\u003cstrong\u003eA Bright, Compact Wide-Angle\u003c\/strong\u003e\u003cbr\u003eThe FE 16-25mm F\/2.8 G is a compact, fast-aperture ultrawide zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDrama and Focus\u003c\/strong\u003e\u003cbr\u003eProviding both a fast maximum aperture and wide-angle perspective, the FE 16-25mm F\/2.8 G provides a unique tool for content creators who want to achieve dramatic perspective with the instant “pop” of a sharp subject and defocused background. In addition to its fast maximum aperture, the lens also provides a close minimum focusing distance, further enhancing the separation of foreground and background.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003c\/strong\u003e\u003cbr\u003eCombined with an A7CII or A7CR, the FE 16-25mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight and rapid focus system, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48185181896981,"sku":"SEL1625G","price":1239.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel1625g-01.jpg?v=1750314314"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eThe Ultimate Portrait Prime, Upgraded\u003c\/strong\u003e\u003cbr\u003eSlimmed, trimmed, and newly outfitted, Sony has upgraded its most popular portrait prime with the FE 85mm f\/1.4 GM II Lens, featuring faster autofocus, smoother bokeh, and video-friendly functionality. Delivering top-of-the-line G Master sharpness and bokeh quality, the lens' pleasing image quality is well-suited for stills and videos in portrait, event, and other shallow depth of field applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Optics with Smoother Bokeh\u003c\/strong\u003e\u003cbr\u003eSony continues to push the boundaries of G Master excellence with the 85mm f\/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTwo XA elements are now incorporated into the optical design, which features superior surface precision to suppress \"onion ring\" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFaster and More Accurate Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus tracking is precise and smooth even at frame rates up to 120p.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApproximately 20% lighter and 13% smaller than its predecessor, the 85mm f\/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003cbr\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48505978224917,"sku":"SEL85F14GM2","price":2013.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1724849139_1849952.jpg?v=1724898855"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens","title":"Sony FE 28-70mm f\/2 GM","description":"\u003cp\u003e\u003cstrong\u003eLens Specification\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMin.Focal Length (FF equivalent): 28mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax.Focal Length (FF equivalent): 70mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture: 2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: 22\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Groups: 14\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Elements: 20\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNumber of Aperture Blades: 11\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCircular Aperture: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 0.38m\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximum Magnification Ratio: 0.23x\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 86mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions (DxLmm): Φ92.9x139.8\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight: 918 g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFluorine Coating: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR II Coating: Yes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture proof: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrime-like Performance, Zoom Versatility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 28-70mm f\/2 GM is a truly unique addition to the GM range of optics. With a constant f\/2 maximum aperture, the lens provides powerful background defocus and low-light performance across its significant focal length range. Despite its remarkable technical specifications, the 28-70mm f\/2 GM is a highly portable lens, weighing in at just 918g; far lighter than any comparable optic. As a result, the lens is a powerful option for any professional seeking to add some of the qualities that prime lenses offer, while maintaining the versatility that only a zoom lens provides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble the Light-Gathering of other Premium Zooms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo create an f\/2 zoom in such a compact design, Sony engineers have employed all of the tools available; three Aspheric elements and three Extreme Aspheric elements (six total) are employed to minimise the number and size of elements required for the design. Stringent quality control ensures minimal onion-ring effect from aspheric inclusion, and the power of Sony’s XD Linear motors allows fast and silent autofocus even with large and heavy focusing elements. With this combination of technologies, the 28-70mm f\/2 GM represents the pinnacle of Sony’s lens engineering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRapid, Tenacious Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with four XD linear motors in two focusing groups, the 28-70mm f\/2 GM pairs perfectly with even the most demanding Alpha bodies, providing both powerful responsiveness and fine control for stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Stills and Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to an aperture click selector and minimal barrel extension with zoom, the 28-70mm f\/2 GM fits smoothly into a video production environment. With minimal focus breathing and unique optical properties, it offers an all-in-one option for filmmakers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture clear images with minimal flare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only does this lens offer prime-like resolution across the image frame, it is also highly optimised for pleasing and consistent defocus, with minimal longitudinal chromatic aberration, and smooth, non-distracting rendering of background elements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48654216102165,"sku":"SEL2870GM","price":4159.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8041_A.jpg?v=1753229656"},{"product_id":"sony-fe-16mm-f-1-8-g-lens-sony-e","title":"Sony FE 16mm f\/1.8 G Lens","description":"\u003cp\u003eAn ultrawide prime lens for Sony E-mount full-frame mirrorless cameras, the FE 16mm f\/1.8 G Lens from Sony establishes itself as a premium choice for vlogging as well as landscape, architecture, and street photography. Dual XD linear motors and internal AF allow speedy and efficient autofocusing performance that's expected with a G Series lens. Not only does this lens support AF at 120 fps, but its low focus breathing and compact design are a great benefit for video capturing. The front lens element doesn't protrude like most wide-angle optics, which allows users to equip 67mm screw-in filters. For increased dependability against the elements, a dust- and moisture-resistant design is provided as well as a fluorine coating to the front lens element, making it easier to clean and resistant to water and oil contaminants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeedy, Reliable AF Performance\u003c\/strong\u003e\u003cbr\u003eDual XD (extreme dynamic) linear motors help the FE 16mm f\/1.8 G achieve higher thrust for rapid and accurate focusing.\u003cbr\u003eInternal AF allows the lens to maintain its short overall length and helps it operate more efficiently.\u003c\/p\u003e\n\u003cp\u003eA bright f\/1.8 aperture strengthens this prime lens's ability to create quality imagery in dimmer lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConveniently Built for Everyday Shooting\u003c\/strong\u003e\u003cbr\u003eComplementing the lens's ultrawide field of view is a form factor that's designed for easily taking on-the-go.\u003cbr\u003eA focus hold button, an AF\/MF switch, and a physical aperture ring give you greater settings control right at your fingertips so you can quickly make adjustments while capturing and not miss your shot.\u003c\/p\u003e\n\u003cp\u003eWeighing just 10.7 oz, you can capture with this lens for extended shooting times without getting fatigued.\u003c\/p\u003e\n\u003cp\u003eThe front lens element accepts 67mm screw-in filters, further widening its versatility by allowing the usage of UV, ND, or any other useful filters in your arsenal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e\u003cbr\u003eTo minimize field curvature and astigmatism, two Advanced Aspherical lenses are featured. Also bolstering overall image quality are three extra-low dispersion elements and one Super ED element, which work together to produce images with impressive resolution, improved clarity, and minimized optical aberrations.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48800509493525,"sku":"SEL16F18G","price":1274.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8032_A-Large.jpg?v=1750323337"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens-sony-e","title":"Sony FE 400-800mm f\/6.3-8 G OSS","description":"\u003cp\u003eThe farthest reaching Sony E-mount lens yet, the FE 400-800mm f\/6.3-8 G OSS Lens from Sony is a super-telephoto powerhouse lens that's primed to be the dominant choice for capturing wildlife, nature, and sports. With this addition to the G Series, Sony continues to blur the lines between G and GM lenses, offering its users exceptional quality at a reduced cost. This lens features internal zoom for improved functionality as well as dual linear motors for smooth, quick AF performance. Optical SteadyShot stabilization includes three distinct modes, along with a focus limiter and three focus hold buttons for advanced control. For increased lens stability and sharper imagery, a fixed, rotating tripod foot is included on the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Range\u003c\/strong\u003e\u003cbr\u003eNot only is this the first Alpha zoom to reach 800mm, but its compatibility with 1.4x and 2x teleconverters extends the maximum focal length to 1120mm and 1600mm respectively, making this an elite choice for birding and wildlife as you'll be able to keep a safe distance from your subjects. Complementing its impressive reach is a zoom ring that offers smooth, precise rotation that is made to help prevent accidental focal length changes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrioritizing Functionality \u0026amp; Usability\u003c\/strong\u003e\u003cbr\u003ePoised to outshine Sony's FE 200-600mm f\/5.6-6.3 G OSS, this super-telephoto provides longer range and better overall lens performance while weighing just slightly more at 5.45 lb.\u003cbr\u003eFeaturing a short rotational throw, this lens allows you to make swift focal adjustments while capturing.\u003c\/p\u003e\n\u003cp\u003eThis zoom accepts screw-in filters on the front lens element, expanding your ability to create in various lighting conditions.\u003c\/p\u003e\n\u003cp\u003eMultiple function switches are built into the lens barrel that allow you to make rapid settings adjustments, including a switch for AF\/MF, OSS, and focus limiting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-Edge Optical Design\u003c\/strong\u003e\u003cbr\u003eSix ED lens elements significantly reduce flare and ghosting in backlit conditions and help control chromatic aberration in images.\u003cbr\u003eAn 11-blade circular diaphragm produces smooth and rich bokeh, ensuring effective subject isolation and blurred background when capturing with a narrow depth of field.\u003c\/p\u003e\n\u003cp\u003eA complex optical configuration of 27 elements in 19 groups allows the lens to reproduce fine details and create high contrast images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Last\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with a dust- and moisture-resistant design, the FE 400-800mm f\/6.3-8 G OSS maximizes reliability in the field, regardless of inclement weather conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating that repels water and oil. This coating also makes the lens glass easier to clean.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA robust lens hood with a lock button adds significant protection and features a filter opening for quick and convenient filter adjustment.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Level Stabilization \u0026amp; Control\u003c\/strong\u003e\u003cbr\u003eA 400-800mm zoom range demands exceptional lens stability, which is provided by Sony's Optical SteadyShot image-stabilization system. OSS utilizes a gimbal mechanism and an algorithm to effectively counteract camera shake by shifting the entire lens unit and sensor. When using a tripod, the lens's fixed mount foot can be easily rotated for horizontal or vertical capturing. Located around the lens barrel at 90° increments are three focus hold buttons, allowing maximum access in any orientation. These buttons can also be assigned to your preferred functions for making specific settings changes more quickly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48800510214421,"sku":"SEL400800G","price":3599.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8042_A-Large.jpg?v=1740624294"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens","title":"Sony FE 50-150mm f\/2 GM","description":"\u003cp\u003e\u003cstrong\u003eSony FE 50-150mm F2 G Master Telephoto Zoom Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eUnleash Pro-Level Versatility and Precision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for professionals who demand excellence, the Sony FE 50-150mm F2 G Master telephoto zoom lens delivers exceptional performance across a versatile zoom range. With a \u003cstrong\u003econstant F2 aperture\u003c\/strong\u003e, you get stunning low-light performance and beautifully shallow depth of field from 50mm to 150mm—perfect for portraits, sports, events, and cinematic video.\u003c\/p\u003e\n\u003cp\u003eDesigned with Sony’s latest optical innovations, this lens strikes the perfect balance between \u003cstrong\u003eincredible resolution and creamy, artistic bokeh\u003c\/strong\u003e. Whether you're shooting stills or video, the \u003cstrong\u003efast and precise autofocus\u003c\/strong\u003e system ensures you never miss the moment.\u003c\/p\u003e\n\u003cp\u003eDespite its pro-grade capabilities, this lens remains \u003cstrong\u003eeasy to handle\u003c\/strong\u003e, with a \u003cstrong\u003econstant barrel length of just 200mm (7-7\/8 in)\u003c\/strong\u003e and a manageable \u003cstrong\u003eweight of 1,340 g (47.3 oz)\u003c\/strong\u003e. The durable build features \u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e to dramatically reduce flare and ghosting—even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConstant F2 maximum aperture\u003c\/strong\u003e for consistent exposure and creative control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding resolution and bokeh\u003c\/strong\u003e for premium image quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, accurate AF\u003c\/strong\u003e optimized for both photography and videography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and well-balanced design\u003c\/strong\u003e for professional mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThree customizable focus hold buttons\u003c\/strong\u003e for intuitive control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge 95mm filter diameter\u003c\/strong\u003e for creative flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're capturing fast-moving subjects or cinematic visuals, the SEL50150GM is the ultimate tool for visual storytellers seeking uncompromising image quality and professional handling.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48916350959893,"sku":"SEL50150GM","price":5201.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8043_A-Large.jpg?v=1745311584"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-mirrorless-lenses.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}