{"title":"Sony October Sale","description":null,"products":[{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de-facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\r\n\r\n\u003cp\u003eOptimised for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilisation for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilisation that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.15ft minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polariser and variable NDs.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573933732117,"sku":"SEL70200GM","price":2928.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222776_1.jpg?v=1680155773"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilisation for outstanding performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22ft as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimise size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574019944725,"sku":"SEL100400GM","price":3294.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1492603626_1333230.jpg?v=1680158404"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eCombining a favoured wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574022598933,"sku":"SEL24F14GM","price":1879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1537457807_1435887.jpg?v=1680158516"},{"product_id":"sony-cybershot-dsc-rx100-vii-digital-camera","title":"Sony Cybershot DSC-RX100 VII Digital Camera","description":"\u003ch2\u003eBuy Sony Cybershot Camera\u003c\/h2\u003e\n\u003cp\u003eMixing speed, reach, and portability, the \u003cstrong\u003eSony Cybershot DSC RX100 VII\u003c\/strong\u003e is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1 inch Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003c\/p\u003e\n\u003cp\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0 inch 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20.1MP 1 inch Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003cbr\u003eUtilising an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1 inch Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1 inch sensor also has 357 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.\u003c\/p\u003e\n\u003cp\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF\/AE calculations being performed at 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZEISS Vario-Sonnar T* 24-200mm Lens\u003c\/strong\u003e\u003cbr\u003eSpanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f\/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eThe flexible reach is complemented by four stop-effective Optical SteadyShot image stabilisation, which minimises the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003cbr\u003eThe RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003cbr\u003eAble to record UHD 4K video at 30\/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefiting sharper recording, an Active SteadyShot mode can be used for recording that priorities smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cp\u003eSpeed is also a huge advantage of the RX100 VII, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003c\/p\u003e\n\u003cp\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBody Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0 inch 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eOne-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a ZEISS T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm external microphone port supports improved audio recording quality.\u003c\/li\u003e\n\u003cli\u003eA manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.\u003c\/li\u003e\n\u003cli\u003eCustom button and other programmable button can be set to one of over 40 functions for quick access to commonly used settings.\u003c\/li\u003e\n\u003cli\u003ePop-up flash will help illuminate subjects in dimly lit scenes.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimise shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Colour, Posterisation, Retro Photo, Soft High-Key, Partial Colour, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolour, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Colour Mode, Saturation, Colour Depth, Colour Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574405591317,"sku":"DSCRX100M7","price":1664.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1564050066_1496248.jpg?v=1680165718"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the \u003cstrong\u003eFE 1.4x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.​\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574421811477,"sku":"SEL14TC","price":703.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222777.jpg?v=1680166340"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eExtending the effective focal length of select \u003cstrong\u003eSony \u003c\/strong\u003eE-mount telephoto lenses, the FE\u003cstrong\u003e 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eCompatible Lenses\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 400mm f\/2.8 GM OSS\u003c\/li\u003e\r\n\t\u003cli\u003eFE 600mm f\/4 GM OSS\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574422008085,"sku":"SEL20TC","price":703.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222778.jpg?v=1680166350"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":4047.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS","description":"\u003cp\u003eTargeting amateur, enthusiast, and professional nature, aircraft, railroad, and sports shooters, the \u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of five ED elements and one aspherical element, plus Nano AR and fluorine coatings. It also features a relatively compact size through the use of an f\/5.6-6.3 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system and Optical SteadyShot image stabilisation for performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 7.88' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and an eleven-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSharp G Lens Resolution Throughout the Zoom Range\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. To achieve this resolution, it incorporates an aspherical element and five ED (Extra-low Dispersion) glass elements in an improved optical design to minimise chromatic aberrations that can be a problem at super-telephoto focal lengths. In addition, a Nano AR Coating is used to reduce flare and ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e200-600mm with Extended Reach\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of f\/5.6-6.3 (wide to tele). This zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm or 1200mm respectively, while maintaining image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, f\/8-9, and with the 2.0x teleconverter is 400-1200mm, f\/11-13.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDDSSM Delivers Fast, Precise, and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 200-600mm employs Sony's DDSSM (Direct Drive Supersonic Wave Motor) system, which has the power and precision needed to drive the heavy focus group, ensuring that moving subjects are reliably and quietly tracked with speed and precision. High positioning accuracy means that pinpoint autofocus is quickly achieved. The advanced DDSSM system is also very quiet, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInternal Zoom Mechanism\u003c\/strong\u003e\u003cbr\u003e\r\nAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operations with light zoom ring torque and works well in difficult outdoor conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eEleven-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce images with deep G Lens bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification out of the picture. The 200-600mm lens incorporates five ED glass elements to maximise resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eAspherical Lens Reduces Spherical Aberations\u003c\/strong\u003e\u003cbr\u003e\r\nAn aspherical lens is incorporated to reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses that degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast, even at maximum aperture, and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating technology minimizes flare and ghosting for a dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e3-Mode Built-In Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt-in Optical SteadyShot image stabilisation with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths. Mode 2 offers ideal stabilisation for panned shots, while Mode 3 provides enhanced viewfinder stabilisation that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilisation is available with compatible Alpha bodies. Mode 3 is supported by the latest a9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eCustomisation Focus Hold Buttons\u003c\/strong\u003e\u003cbr\u003e\r\nCustomisation focus hold buttons are provided in three locations that are 90° apart for easy, instant access when shooting in any orientation. Once you've adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera menu, allowing them to be assigned to a different function selected by the user.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eRobust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front-Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: Full, 133-8' \/ 10-2.4m, and Infinity-33' \/ 10m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426038549,"sku":"SEL200600G","price":2199.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248447_1485540.jpg?v=1680166541"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1274.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1333.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eDo it all with the \u003cstrong\u003eSony FE 24-240mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefiting use is built-in Optical SteadyShot image stabilisation that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574427414805,"sku":"SEL24240","price":1071.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126138.jpg?v=1680166592"},{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eSatisfy your wide-angle fix on your full-frame E-mount camera with the fast and compact \u003cstrong\u003eFE 28mm f\/2 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimise aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a wide-angle perspective, this compact 28mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 42mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eA fast f\/2 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574429610261,"sku":"SEL28F20","price":571.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126139.jpg?v=1680166638"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"\u003cp\u003eDesigned to satisfy 4K production requirements, the \u003cstrong\u003eSony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e is a wide-ranging zoom lens that covers wide-angle to telephoto perspectives while adding many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system. The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimised through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAngle of view variations while focusing (breathing) and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with advanced multi-coating technology to minimise distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIndependent control rings for zoom, focus, and iris (aperture) are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All three control rings have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefiting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilisation, which works to minimise the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\r\n\t\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\r\n\t\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\r\n\t\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/li\u003e\r\n\t\u003cli\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/li\u003e\r\n\t\u003cli\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/li\u003e\r\n\t\u003cli\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/li\u003e\r\n\t\u003cli\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation works to minimise the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431478037,"sku":"SELP28135G","price":2727.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1410490265_1082051.jpg?v=1680166725"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":400.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":891.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefiting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\r\n\t\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433214741,"sku":"SEL70300G","price":1655.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242614.jpg?v=1680166795"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's \u003c\/strong\u003eE-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialised elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimising the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilisation for compensating for camera shake at all focusing distances.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with an 11in minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus range limiter switch allows you constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\r\n\t\u003cli\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574433902869,"sku":"SEL90M28G","price":1079.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126140.jpg?v=1750315026"},{"product_id":"sony-alpha-a6400-mirrorless-camera-body-only","title":"Sony A6400 Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a6400 Camera\u003c\/h2\u003e\r\n\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha A6400\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is an \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\/mirrorless-crop-sensor-aps-c\" title=\"APS C Mirrorless Camera\"\u003eAPS-C-format mirrorless camera\u003c\/a\u003e that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180° LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e  \u003cp\u003eSony a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, Sony a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging assets, the Sony a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGeneral Features\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCapture Decisive Moments\u003c\/strong\u003e\u003cbr\u003e The autofocus system on the Sony a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and Sony a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e  \u003cp\u003eSony a6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\" title=\"Professional Cameras\"\u003ecamera\u003c\/a\u003e now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e  \u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function\u003c\/p\u003e  \u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAdvancements in Image Quality\u003c\/strong\u003e\u003cbr\u003e Sony a6400 camera is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver improved image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e  \u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003e The versatile Sony a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e  \u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003c\/p\u003e  \u003cp\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eUpgraded Build for Increased Versatility\u003c\/strong\u003e\u003cbr\u003e Sony A6400 camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180° 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e  \u003cp\u003eThe Sony A6400 camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574528536853,"sku":"ILCE6400B","price":1124.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce6400b_0_6.jpg?v=1680169944"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cstrong\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e \t\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575568068885,"sku":"SEL70350G","price":1163.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel70350g_0_1.jpg?v=1680182315"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the\u003cstrong\u003e E 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eVersatile zoom designed for APS-C-format E-mount mirrorless cameras, this 18-135mm lens provides a 27-202.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eA linear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos. Additionally, a dedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e \t\u003cli\u003eMinimum focusing distance of 1.5' along with a maximum magnification of 0.29x benefit working with close-up subjects.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575569019157,"sku":"SEL18135","price":729.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel18135_0_3.jpg?v=1680182349"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575572001045,"sku":"SEL16F28","price":225.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel16f28_0_3.jpg?v=1680182469"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Zeiss E 24mm f\/1.8 ZA Lens","description":"\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this \u003cstrong\u003eSonnar T* E 24mm f\/1.8 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with eight elements in seven groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e \t\u003cli\u003eA wide-angle prime designed for APS-C Sony E-mount cameras, this 24mm lens will provide an equivalent focal length of 36mm. It can also be used on full-frame E-mount cameras in APS-C mode.\u003c\/li\u003e \t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e \t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e \t\u003cli\u003eThe advanced optical design permits a minimum focus distance of just 6.3\" for a maximum magnification of 0.25x, allowing shooter to capture sharp close ups.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575573344533,"sku":"SEL24F18Z","price":1342.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel24f18z_0_3.jpg?v=1680182535"},{"product_id":"sony-e-35mm-f-1-8-oss-lens","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003ch2\u003eSony E 35mm f\/1.8 OSS Lens\u003c\/h2\u003e\n\u003cp\u003eDelivering a \"normal-length\" 52.5mm equivalent on APS-C-format E-mount cameras, the \u003cstrong\u003eE 35mm f\/1.8 OSS Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format cameras, this compact 35mm lens will provide a \"normal\" 52.5mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eA maximum aperture of f\/1.8 offers excellent low-light imaging capabilities along with the ability to create images with a shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575577178389,"sku":"SEL35F18","price":509.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel35f18_0_3.jpg?v=1680182640"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the \u003cstrong\u003eE 20mm f\/2.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9inches. Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.8inch from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eOptimized for APS-C-format cameras, this compact 20mm lens offers a wide-angle 30mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses a rear focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 7.9inches.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575586320661,"sku":"SEL20F28","price":377.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel20f28_0_3.jpg?v=1680182839"},{"product_id":"sony-e-50mm-f-1-8-oss-lens-black","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"\u003cp\u003eEnjoy a near perfect portrait-length perspective on your APS-C E-mount camera with this black \u003cstrong\u003eE 50mm f\/1.8 OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e, which provides a 75mm equivalent focal length. It's fast f\/1.8 maximum aperture and seven-blade circular diaphragm help create beautiful images by allowing users to use selective focus techniques with the shallow depth of field. On top of this, the lens is equipped with Optical SteadyShot image stabilization for reducing the impact of camera shake. Also, it has an internal focus mechanism for fast, responsive AF and reaching a minimum focus distance of 1.3ft.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C format cameras, this 50mm lens will offer users a 75mm equivalent focal length, making it ideal for portraiture and other short telephoto applications.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/1.8 maximum aperture facilitates working in low light conditions and allows shooters to create images with an extremely shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 1.3ft, and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575590711573,"sku":"SEL50F18B","price":427.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel50f18b_0_3.jpg?v=1680182938"},{"product_id":"sony-e-pz-18-200mm-f-3-5-6-3-oss-lens","title":"Sony E PZ 18-200mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eMake sure you have the right tool for both stills and movies with this \u003cstrong\u003eE PZ 18-200mm f\/3.5-6.3 OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. Equipped with a power zoom mechanism that can be set to different speeds, users will enjoy smooth, precise zooms during their videos. Designed for APS-C-format E-mount cameras, shooters will be able to make good use of the lens' vast zoom range, which is equivalent to 27-300mm. Also, it has a variable f\/3.5-6.3 aperture to keep the overall size to a minimum and uses extra-low dispersion and aspherical elements to combat aberrations.\u003c\/p\u003e  \u003cp\u003eEnsuring sharp images at all focal lengths is built-in Optical SteadyShot image stabilization to reduce the effects of camera shake. Also, it has an internal focus design which prevents the lens from changing length during focusing. Additionally, it is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for APS-C-format E-mount cameras, this 18-200mm offers users a vast wide-angle to super telephoto range equivalent to 27-300mm.\u003c\/li\u003e \t\u003cli\u003eA variable f\/3.5-6.3 maximum aperture helps keep the lens' overall size and weight to a minimum.\u003c\/li\u003e \t\u003cli\u003eExtra-low dispersion glass is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eAspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. This lens also offers an Active Mode which provides stabilization, even at the wide end, when shooting movies.\u003c\/li\u003e \t\u003cli\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which can have its speed adjusted to suit different styles and needs.\u003c\/li\u003e \t\u003cli\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8in, and easier handling as the lens does not change in length during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575627772181,"sku":"SELP18200","price":1626.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/selp18200_0_3.jpg?v=1680183090"},{"product_id":"sony-fx6-full-frame-e-mount-cinema-camera-body-only","title":"Sony FX6 Full Frame E-Mount Cinema Camera (Body Only)","description":"\u003ch2\u003eSony FX6 Full Frame E-Mount Cinema Camera (Body Only)\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eExperience cinema with full-frame capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRealise beautiful 4K imagery with creative freedom made possible by a full frame sensor. Stunningly rich bokeh offers a truly cinematic look to every shot, with the impressive expanded ISO range up to 409,600*, the FX6 can capture footage in near total darkness for limitless shooting possibilities.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFast-Hybrid Autofocus freedom\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe wide-area AF utilises intelligent tracking and on-sensor phasedetection for tenacious subject tracking. 627 point focal phase-detection AF covers 89% of the image area delivering exceptional accuracy. Additionally the FX6 supports Real-time Eye AF and Face Detection even when shooting at 120p high frame rates in DCI-4K or 4K (QFH)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOperability and professional connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA wide range of professional interfaces are available including 12G-SDI and HDMI outputs, TC for multi-camera sync, and SuperSpeed USB 5Gbps to support fluid data workflows. Internal audio recording is available across four channels with intuitive controls located on the body of the camera, and dual XLR inputs on the Smart Handle. 5Ghz and 2.4ghz WiFi\u003cbr\u003e\nfrequencies enable a host of advanced wireless production features.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRemarkable camera customisation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDespite it’s amazingly light 0.89kg body, the magnesiumalloy FX6 is more than tough enough for the rigors of realworld shooting. Featuring the ergonomic Smart Grip and Smart Handle, these offer easy one-button adjustments for consistently used functions such as iris, zoom, record, and also a swath of assignable buttons and dials for ultimate customisation. Dual media slots support CFexpress Type A cards along with conventional SDXC UHS-I and UHS-II cards for convenient data management.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColour Science inspired by VENICE\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eInspired by the VENICE cinema camera, the FX6 supports the colour profile S-Cinetone. This colour profile responds to a growing need for more expressive colour and tone depth \u003cbr\u003e\nwhen recording footage without the time consuming efforts of colour grading. The straight out-of-camera colour has been designed to portray natural skin tones with pleasant highlight\u003cbr\u003e\nroll off and rich details in shadows. For ultimate colour and tone range, S-Log3 offers 15+ stops dynamic range for detailed and rich footage to be worked with in post-production.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575877562645,"sku":"ILME-FX6V","price":8359.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilme-fx6v_5.png?v=1680187443"},{"product_id":"sony-fe-c-16-35mm-t3-1-g-e-mount-cinema-lens","title":"Sony FE PZ C 16-35mm T3.1 G Cine Lens","description":"\u003cp\u003eIf you're looking for a fast and flexible wide-angle cine zoom for your full-frame cinema camera, the flagship FE C 16-35mm T3.1 G E-Mount Lens from Sony features a constant T3.1 aperture with consistent performance throughout its 16 to 35mm zoom range and provides high-quality imagery in low-light conditions. You can operate the zoom manually or use the detachable servo unit to help create dramatic fast or slow zooms with ease. It can also be controlled by the camera's handle or an optional external grip zoom. The FE C 16-35 features a true cine design with its 0.8 MOD gear and 114mm lens diameter to fit standard cine follow focus and matte box rigs.\u003c\/p\u003e\n\n\u003cp\u003eThe optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eComplementing the optical assets, this lens includes an 11-blade iris to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, you can quickly change between AF and MF with a switch. A linear response manual focus allows for responsive, lag-free control for smooth operation. The focus ring provides 120° rotation with fine control, and distance is marked in feet. The switch also features a setting for click stops so you can use tactile feel when focusing. The Enhanced Hybrid autofocus supports phase and contrast detection, and the lens also supports autoexposure as supported on a Sony Cine camera such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eWide-angle zoom designed for full-frame E-mount cine cameras, this lens is also compatible with full-frame cinema cameras such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eThe included detachable servo unit provides comfortable fingertip control for smooth, gradual zooms suitable for a slow-moving drama or promotional video. Servo and manual control are switchable by the button on the lens unit, and while set to servo you can control zoom via camera's handle or grip zoom.\u003c\/li\u003e\n\t\u003cli\u003eConstant T3.1 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eLinear response manual focus and Enhanced Hybrid autofocus offer quick, quiet, and precise focusing performance to suit cine applications.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575882445077,"sku":"SELC1635G","price":9167.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1587393964_img_1344902.jpg?v=1753620818"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f\/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.Notably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579708993813,"sku":"SEL35F14GM","price":1690.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1610533223_1613424.jpg?v=1680245739"},{"product_id":"sony-alpha-a1-mirrorless-camera-body-only","title":"Sony A1 Mirrorless Camera","description":"\u003ch2\u003eSony Alpha A1 Camera\u003c\/h2\u003e\n\u003cp\u003eA flagship in the truest sense, the Sony Alpha a1 is the one camera designed to do it all. Built without compromise, this \u003ca title=\"Full Frame Mirrorless Camera\" href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\/full-frame\"\u003efull-frame mirrorless camera\u003c\/a\u003e offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows. \u003c\/p\u003e\n\u003cp\u003eAt its core, the a1 is distinguished by a newly designed 50.1MP full-frame Exmor RS BSI CMOS sensor and the BIONZ XR processing engine. Pairing the efficient stacked sensor design with optimised processing means the a1 is capable of 30 fps continuous shooting at full-resolution, 8K 30p and 4K 120p 10-bit video recording, and still offers versatile sensitivity up to ISO 102400 for low-light shooting. The sensor's design also includes a 759-point Fast Hybrid AF system, which offers advanced subject tracking and Real-time Eye AF on humans and animals, even including a dedicated Bird Mode.\u003c\/p\u003e\n\u003cp\u003eDespite the connotations of a high-resolution sensor, the a1 is a strong contender in the video arena, offering 8K and \u003ca title=\"4k HDMI Recording Monitor\" href=\"https:\/\/www.cameraelectronic.com.au\/atomos-ninja-v-5-inches-4k-hdmi-recording-monitor\"\u003e4K recording resolutions\u003c\/a\u003e along with full pixel readout, internal 4:2:2 10-bit sampling, and 16-bit raw output via the full-size HDMI. No recording limit allows for extended takes and, matching with \u003ca title=\"Cinema Cameras\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\"\u003eprofessional cine cameras\u003c\/a\u003e, the a1 includes S-Cinetone support for smooth skin-tone rendering along with well-controlled highlights and soft colours.\u003c\/p\u003e\n\u003cp\u003ePhysically, the a1 has a familiar shape, but internally it reaps the best tech of Sony Alpha series with some notable upgrades, including a 9.44m-dot OLED EVF that touts a 240 fps refresh rate for fluid motion rendering and greatly reduced blackout when shooting continuously. The camera's shutter design has also been revised and now offers full-frame flash sync speeds up to 1\/400 sec, and flash sync up to 1\/200 sec is even supported when working with the silent electronic shutter. At the rear of the camera is a 3.0\" tilting touchscreen LCD and both Bluetooth and Wi-Fi connectivity, with 2x2 MIMO support, offer wireless remote control and file transferring capabilities. Additionally, the a1 includes dual memory card slots, both of which support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\n\u003ch2\u003e50.1MP Exmor RS BSI CMOS Stacked Sensor\u003c\/h2\u003e\n\u003cp\u003eNewly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic range while also enabling fast 30 fps shooting and and phase-detection AF. The 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR Processor\u003c\/h2\u003e\n\u003cp\u003eA revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds.\u003c\/p\u003e\n\u003ch2\u003eUp to 30 fps Shooting and Updated Shutter\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEfficient sensor design and processing enables high-speed shooting up to 30 fps at full 50.1MP resolution, with full AF and AE capabilities, when working with an electronic shutter. When working with the mechanical shutter, speeds are still kept high at 10 fps. Also, a large buffer memory permits recording up to 155 compressed raw frames, or 165 JPEGs, in one single burst at 30 fps.\u003c\/li\u003e\n\u003cli\u003eSuiting fast-paced continuous shooting is a blackout-free viewfinder experience, which makes use of a 240 fps refresh rate for fluent eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eUpdated electronic shutter offers silent, vibration-free performance and also supports anti-flicker shooting for working under fluorescent, LED, or other flicker-prone types of artificial light, even while shooting at 30 fps with 120 fps AF speeds.\u003c\/li\u003e\n\u003cli\u003eDue to quickened readout speeds, electronic shutter flash sync is possible up to 1\/200 sec. Even faster flash sync speeds are available when using the updated mechanical shutter, too, which can sync at 1\/400 sec in full-frame or 1\/500 secwith an APS-C crop.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e8K 30p and 4K 120p Video Recording in 10-Bit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 30p XAVC HS video recording is possible with 8.6K oversampling for impressive sharpness and realism. This high-res recording also benefits 4K editing processes and low bit-rate proxy files with HD resolution can be simultaneously recorded with 8K footage for easier playback.\u003c\/li\u003e\n\u003cli\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eThe a1 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eHigh-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than 30 minutes for 8K 30p or 4K 60p videos, or recordings done at 10-bit 4:2:0.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that matches the FX9 and \u003ca title=\"Sony FX6 Full Frame E-Mount Camera\" href=\"https:\/\/www.cameraelectronic.com.au\/sony-fx6-full-frame-e-mount-cinema-camera-body-only\"\u003eFX6 cameras\u003c\/a\u003e and is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customisable colour and gamma controls, the you can adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca title=\"Cinema Cameras\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFast Hybrid AF System\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eLock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/li\u003e\n\u003cli\u003eDedicated Real-time Eye AF Bird Mode lets you select the bird to be tracked and the camera will automatically detect the bird's eye and track it, regardless if the bird is in flight or still. This mode even works once a sitting bird takes flight.\u003c\/li\u003e\n\u003cli\u003eHelping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilisation.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilisation methods for even smoother footage straight out of camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePixel Shift Multi Shooting\u003c\/h2\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater colour accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch2\u003eBody Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 240 fps High Quality+ setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003cli\u003eA 3.0inch 1.44m-dot tilting screen benefits working from high and low angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 430 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and \u003ca title=\"Microphone\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/audio-monitors\/microphones\"\u003eexternal microphone\u003c\/a\u003e ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eConnectivity\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a1 to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. Also, the 5.0 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eNFC (Near Field Communication) allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eEthernet port offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eWhen working over a wired LAN, the Remote Camera Tool 2.1 app now has been enhanced for a reduced release time lag and live view delays as well as support for remote SD card formatting, FTP server switching, and changes to the still image storage destination. Wired or wireless LAN transfers can also occur in the background, while continuing to shoot.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB Type-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off. Transfer \u0026amp; Tagging add-on app can send FTP setting parameters from your mobile device to the camera, offers automatic data upload to an FTP server with attached metadata, and can perform automatic voice-to-text conversion.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579729998101,"sku":"ILCE1B","price":6159.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1611656508_1619483.jpg?v=1680245860"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"\u003cp\u003eImpressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003c\/li\u003e\r\n\u003cli\u003eRetractable design maintains an especially compact profile when not in use.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579833020693,"sku":"SEL2860","price":764.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1600125622_1592780.jpg?v=1680247593"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2169.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eA classic wide-angle prime, the FE 24mm f\/2.8 G Lens from Sony is characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858514197,"sku":"SEL24F28G","price":746.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616494580_img_1508101.jpg?v=1680249140"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":764.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eA classic normal focal length prime lens, the FE 50mm f\/2.5 G Lens from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579859136789,"sku":"SEL50F25G","price":782.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508123.jpg?v=1680249173"},{"product_id":"sony-zv-1-digital-camera-white","title":"Sony ZV-1 Vlogging Camera (White)","description":"\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eVloggers and influencers rejoice, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ZV-1\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation.\u003c\/p\u003e\n\u003cp\u003eFeaturing a side flip-out 3.0\" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure.\u003c\/p\u003e\n\u003cp\u003eDespite its sleek and lightweight design, the ZV-1 is also characterised by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilisation helps to steady footage and reduce the appearance of camera shake for smoother takes.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log3\/2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eContent Creator and Vlogging Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\n\u003cli\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\n\u003cli\u003eFirmware version 2.00 enables camera livestreaming by simply connecting the camera to a computer via USB, allowing the ZV-1's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming. In addition, this firmware update provides compatibility between the ZV-1 and Sony's Xperia smartphones for livestreaming on the go, by using the smartphone as a hot spot and as a secondary display for monitoring the live feed and reading comments.\u003c\/li\u003e\n\u003cli\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/li\u003e\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. A built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/li\u003e\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/li\u003e\n\u003cli\u003eFor longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\n\u003cli\u003eActive SteadyShot is an advanced image stabilisation mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results when recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.\u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eZEISS Vario-Sonnar T* 24-70mm Lens Spanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits working in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cbr\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the ZV-1, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Colour, Posterization, Retro Photo, Soft High-Key, Partial Colour, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Colour Mode, Saturation, Colour Depth, Colour Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579910189333,"sku":"ZV-1W","price":962.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1603273590_img_1433159_1.jpg?v=1745501974"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eA dynamic ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 21mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn XD Linear Motor system uses two separate motors, along with an internal focusing design, to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579918938389,"sku":"SEL14F18GM","price":1614.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1618916741_1635847_1.jpg?v=1680250409"},{"product_id":"sony-zv-e10-mirrorless-camera-body-only-white","title":"Sony ZV-E10 Mirrorless Camera (Body Only, White)","description":"\u003cp\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp\u003eThe body design is reminiscent of Sony's other Alpha E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being a main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptimised Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off,\u003c\/li\u003e\r\n\u003cli\u003eLow, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003cbr\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/li\u003e\r\n\u003cli\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580326736149,"sku":"ZVE10W","price":854.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/zv-e10_front_white_02-large.jpg?v=1680261174"},{"product_id":"sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm II Lens (Black)","description":"\u003cp\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp\u003eThe body design is reminiscent of Sony's other Alpha E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being a main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptimised Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off,\u003c\/li\u003e\r\n\u003cli\u003eLow, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003cbr\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/li\u003e\r\n\u003cli\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580326965525,"sku":"ZVE10LB","price":989.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/zv-e10_selp1650_front_black-large.jpg?v=1680261187"},{"product_id":"sony-zv-e10-mirrorless-camera-with-16-50mm-lens-white","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm II Lens (White)","description":"\u003cp\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp\u003eThe body design is reminiscent of Sony's other Alpha E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being a main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptimised Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off,\u003c\/li\u003e\r\n\u003cli\u003eLow, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003cbr\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/li\u003e\r\n\u003cli\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580327031061,"sku":"ZVE10LW","price":989.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/zv-e10_selp1650_front_white-large.jpg?v=1680261201"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003cbr\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003cbr\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003cbr\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580598153493,"sku":"SEL70200GM2","price":2867.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8026_left_angle.jpg?v=1680269392"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003e\u003cstrong style=\"font-size: 26px;\"\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the sony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\r\n\u003cp\u003eThis fourth-generation of the  sony a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSensor and Processor\u003c\/strong\u003e\u003cbr\u003e33MP Exmor R BSI CMOS Sensor\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003cbr\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003cbr\u003e4K 60p Video Recording in 10-Bit\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\r\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\r\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\r\n\u003cli\u003eThe  sony a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003cbr\u003eAI-Based Autofocus\u003c\/p\u003e\r\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eReal-time Tracking and Real-time Eye AF\u003cbr\u003eBorrowing from the flagship AF system, the sony a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\r\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\r\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design, Connectivity, and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eViewfinder and LCD Screen\u003c\/li\u003e\r\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003c\/li\u003e\r\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\r\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\r\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\r\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\r\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\r\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580624564501,"sku":"ILCE7M4B","price":2989.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce-7m4_front.jpg?v=1680270503"},{"product_id":"sony-fe-16-35mm-f-4-pz-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003eThe SELP1635G packs Sony’s vast experience and expertise in lens design into the world’s lightest full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The advanced design of this compact, lightweight lens achieves imaging performance that has become the \u003ca title=\"Sony G Master Lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003ehallmark Sony G lenses\u003c\/a\u003e. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAll-new Electronic Power Zoom\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α lens, zoom control is powered by the SELP1635G’s XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user’s intent is faithfully reproduced. Additionally, the maximum zoom speed across the lens’s full range is approximately twice that of previous models1. A zoom lever is mounted on the lens barrel for true power-zoom operability.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for AF and Zoom\u003c\/strong\u003e\u003cbr\u003eFor another first in an α lens, the SELP1635G uses six (6) XD Linear Motors to drive both zoom and autofocus, delivering exceptionally fast, responsive and reliable AF with quiet and low-vibration operation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWorld’s lightest2 F4 wide-angle PZ lens\u003c\/strong\u003e\u003cbr\u003eBenefiting from the very latest advances in design and manufacturing technology, the SELP1635G is the world’s lightest F4 wide-angle power-zoom lens. Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperior Mobility, control, and reliability\u003c\/strong\u003e\u003cbr\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44581939151125,"sku":"SELP1635G","price":1104.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8023_a.jpg?v=1750315057"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cstrong\u003eSmall Size, Huge Versatility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003ca title=\"Sony g master series lenses\" href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\"\u003eG Master\u003c\/a\u003e Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\r\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\r\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\r\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\r\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44582275547413,"sku":"SEL2470GM2","price":2357.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1651055728_1702384.jpg?v=1750315092"},{"product_id":"sony-e-10-20mm-f-4-g-lens","title":"Sony E PZ 10-20mm f\/4 G Lens","description":"\u003cp\u003eThe PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and is designed to deliver a consistently excellent optical performance from the center to the periphery of every image at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced AF Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFast, reliable AF can smoothly track subjects when shooting high frame rate movies, and reliably follow fast-moving subjects when shooting stills continuously at high speed. Reduced focus breathing and angle-of-view variations are expertly minimised for smooth, stable movie imagery. Also, the focus mechanism is internal, so the length of the lens remains constant while focusing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRefined expression for movies\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have a huge amount of control in a wide variety of shooting scenarios with a zoom lever.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44583416299797,"sku":"SELP1020G","price":900.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/vx8025_e.jpg?v=1749906003"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm F1.4 G lens deploys three aspherical elements in an advanced optical design which effectively compensates for distortion and delivers excellent corner-to-corner resolution, despite the lens’s wide 15 mm view.\u003cbr\u003e\u003cbr\u003eA large F1.4 maximum aperture, along with precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for artist effect.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExcellent control and reliability for stills and movies\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFast, precise, quiet AF and tracking for both stills and movies is achieved with two advanced linear motors. This maximises the speed potential of the camera body used to maintain accurate focus, even on moving subjects.\u003cbr\u003eThe 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing, and angle-of-view variations are minimised for smooth, stable movie imagery. The 15mm F1.4 G also supports the breathing compensation function provided in compatible α series bodies, minimising breathing.\u003cbr\u003e\u003cbr\u003eDespite its compact dimensions, the 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44583426556181,"sku":"SEL15F14G","price":899.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cx8029_c_1.jpg?v=1680298499"},{"product_id":"sony-fx30-aps-c-e-mount-cinema-camera","title":"Sony FX30 APS-C E-Mount Cinema Camera (XLR Handle Kit)","description":"\u003cp data-mce-fragment=\"1\"\u003eLeveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCinematic Expression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003cbr data-mce-fragment=\"1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super35 (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Capture Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProfessional Picture Control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural mid-tones, soft colors, and smooth highlight roll-off.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOperation for All Levels\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFast Hybrid AF\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComprehensive Feature Set\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTally lights for an easy indication that the camera is recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMedia Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMetadata recorded includes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003cbr\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Audio Recording\u003c\/strong\u003e\u003cbr\u003eThis version comes with a detachable XLR Handle Unit that offers two XLR\/TRS combo inputs for using professional audio equipment. The handle features a microphone mount, physical audio controls, and three 1\/4\"-20 threads for attaching accessories. It also securely mounts to the FX30 via the Multi Interface Shoe and a pair of screws.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic handheld operation of the camera.\u003c\/li\u003e\n\u003cli\u003eTwo XLR\/TRS combo inputs and one 3.5mm stereo input.\u003c\/li\u003e\n\u003cli\u003eUp to four channels of audio can be recorded.\u003c\/li\u003e\n\u003cli\u003eThree 1\/4\"-20 accessory mounting threads.\u003c\/li\u003e\n\u003cli\u003ePhysical dials and switches for adjusting gain and other audio settings.\u003c\/li\u003e\n\u003cli\u003eClamping microphone mount is ideal for optional camera-mounted shotgun mics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584515141909,"sku":"ILMEFX30","price":3446.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/fx30_sel11f18_front_top_handle-large.jpg?v=1680319840"},{"product_id":"sony-fx30-aps-c-e-mount-cinema-camera-body-only","title":"Sony FX30 APS-C E-Mount Cinema Camera (Body Only)","description":"\u003cp\u003eLeveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003cbr data-mce-fragment=\"1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super35 (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced Capture Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural mid-tones, soft colors, and smooth highlight roll-off.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF\u003cbr\u003e\u003c\/strong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive Feature Set\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTally lights for an easy indication that the camera is recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMetadata recorded includes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/li\u003e\n\u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/li\u003e\n\u003cli\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584515502357,"sku":"ILMEFX30B","price":2621.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/fx30_front-large.jpg?v=1680319857"},{"product_id":"sony-zv1f-vlogging-camera-20mm-lens-and-directional-mic-black","title":"Sony ZV-1F Vlogging Camera (Black)","description":"\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 16px;\"\u003eSony ZV1F Camera\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVari-Angle LCD Screen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ZV-1F has a vari-angle LCD Screen that enables camera operation by touch. Operate the camera zoom by touching the screen. Swipe up to access frequently used camera settings (Fn Menu)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBokeh at the push of a button\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bokeh Switch button offers artistic control, simply by pressing the C1 button. When turned on, the background will fall away into an exquisite soft focus, removing any distracting elements while making the subject stand out\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Vloggers and Content Creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for the demands of video and filmmakers, the Digital Camera ZV-1F is optimised with a suite of powerful video making features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreative look\u003c\/li\u003e\n\u003cli\u003eSupplementary power via USB-C port\u003c\/li\u003e\n\u003cli\u003e4K HDR recording\u003c\/li\u003e\n\u003cli\u003eS-Log2\/3 Picture Profiles\u003c\/li\u003e\n\u003cli\u003eDirectional 3-capsule microphone\u003c\/li\u003e\n\u003cli\u003eSoft skin effect\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584569471253,"sku":"ZV1F","price":695.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cx64700_front_black.jpg?v=1680320967"},{"product_id":"sony-zv1f-vlogging-camera-20mm-lens-and-directional-mic-white","title":"Sony ZV-1F Vlogging Camera (White)","description":"\u003cp\u003e\u003cstrong\u003eVari-Angle LCD Screen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ZV-1F has a vari-angle LCD Screen that enables camera operation by touch. Operate the camera zoom by touching the screen. Swipe up to access frequently used camera settings (Fn Menu)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBokeh at the push of a button\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bokeh Switch button offers artistic control, simply by pressing the C1 button. When turned on, the background will fall away into an exquisite soft focus, removing any distracting elements while making the subject stand out\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Vloggers and Content Creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for the demands of video and filmmakers, the Digital Camera ZV-1F is optimised with a suite of powerful video making features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreative look\u003c\/li\u003e\n\u003cli\u003eSupplementary power via USB-C port\u003c\/li\u003e\n\u003cli\u003e4K HDR recording\u003c\/li\u003e\n\u003cli\u003eS-Log2\/3 Picture Profiles\u003c\/li\u003e\n\u003cli\u003eDirectional 3-capsule microphone\u003c\/li\u003e\n\u003cli\u003eSoft skin effect\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584570061077,"sku":"ZV1FW","price":695.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cx64700_front_white.jpg?v=1680321001"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-october-sale.oembed?page=2","provider":"Camera Electronic","version":"1.0","type":"link"}