{"title":"Sony save 10% 8\/6-17\/6","description":null,"products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2159.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-alpha-a6400-mirrorless-camera-body-only","title":"Sony A6400 Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a6400 Camera\u003c\/h2\u003e\r\n\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha A6400\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is an \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\/mirrorless-crop-sensor-aps-c\" title=\"APS C Mirrorless Camera\"\u003eAPS-C-format mirrorless camera\u003c\/a\u003e that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180° LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e  \u003cp\u003eSony a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, Sony a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging assets, the Sony a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGeneral Features\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCapture Decisive Moments\u003c\/strong\u003e\u003cbr\u003e The autofocus system on the Sony a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and Sony a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e  \u003cp\u003eSony a6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\" title=\"Professional Cameras\"\u003ecamera\u003c\/a\u003e now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e  \u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function\u003c\/p\u003e  \u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAdvancements in Image Quality\u003c\/strong\u003e\u003cbr\u003e Sony a6400 camera is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver improved image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e  \u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003e The versatile Sony a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e  \u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003c\/p\u003e  \u003cp\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eUpgraded Build for Increased Versatility\u003c\/strong\u003e\u003cbr\u003e Sony A6400 camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180° 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e  \u003cp\u003eThe Sony A6400 camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574528536853,"sku":"ILCE6400B","price":1124.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce6400b_0_6.jpg?v=1680169944"},{"product_id":"sony-zv-e10-mirrorless-camera-body-only-white","title":"Sony ZV-E10 Mirrorless Camera (Body Only, White)","description":"\u003cp\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp\u003eThe body design is reminiscent of Sony's other Alpha E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being a main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOptimised Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off,\u003c\/li\u003e\r\n\u003cli\u003eLow, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003cbr\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003c\/li\u003e\r\n\u003cli\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580326736149,"sku":"ZVE10W","price":854.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/zv-e10_front_white_02-large.jpg?v=1680261174"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003e\u003cstrong style=\"font-size: 26px;\"\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the sony a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\r\n\u003cp\u003eThis fourth-generation of the  sony a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSensor and Processor\u003c\/strong\u003e\u003cbr\u003e33MP Exmor R BSI CMOS Sensor\u003cbr\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003cbr\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003cbr\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003cbr\u003e4K 60p Video Recording in 10-Bit\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\r\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\r\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\r\n\u003cli\u003eThe  sony a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003cbr\u003eAI-Based Autofocus\u003c\/p\u003e\r\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003cbr\u003eReal-time Tracking and Real-time Eye AF\u003cbr\u003eBorrowing from the flagship AF system, the sony a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\r\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\r\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design, Connectivity, and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eViewfinder and LCD Screen\u003c\/li\u003e\r\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003c\/li\u003e\r\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\r\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\r\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\r\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\r\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\r\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44580624564501,"sku":"ILCE7M4B","price":2924.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce-7m4_front.jpg?v=1680270503"},{"product_id":"sony-fe-12-24mm-f-2-8-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM","description":"\u003cp\u003eComprising a range of ultra-wide fields of view, the \u003cstrong\u003eSony FE 12-24mm f\/2.8 GM\u003c\/strong\u003e is a bright and versatile zoom characterised by its broad range and bright design. Featuring a constant f\/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable colour accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. A floating focus design is employed, too, that aids in maintaining consistent results throughout the focusing range, from 11\" to infinity. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and there is a built-in petal-shaped lens hood to block stray light and physically protect the front element.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\t\u003cli\u003eVersatile ultra-wide-angle zoom is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides an 18-36mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\t\u003cli\u003eThree XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\t\u003cli\u003eTwo Super ED elements and three extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimising internal reflections.\u003c\/li\u003e\n\t\u003cli\u003eFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\n\t\u003cli\u003eAn XD Linear Motor system uses four separate motors—two per focusing group—along with an internal focusing design to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\t\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\t\u003cli\u003eMinimum focusing distance of 11\" is available throughout the zoom range.\u003c\/li\u003e\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/li\u003e\n\t\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\n\t\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44974159724821,"sku":"SEL1224GM","price":4346.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1594117237_1573884.jpg?v=1686189934"},{"product_id":"sony-zv-e10-mirrorless-camera-black","title":"Sony ZV-E10 Mirrorless Camera (Black)","description":"\u003cp data-mce-fragment=\"1\"\u003ePerfect for vloggers, the \u003cstrong data-mce-fragment=\"1\"\u003eSony ZV-E10\u003c\/strong\u003e pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOptimized Camera Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRear 3.0\" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003cbr data-mce-fragment=\"1\"\u003eSide-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors. It attaches using the supplied wind screen adapter, which mounts into the shoe mount on the top of the camera and holds the wind screen to the side.\u003cbr data-mce-fragment=\"1\"\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFront tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003cbr data-mce-fragment=\"1\"\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003cbr data-mce-fragment=\"1\"\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003cbr data-mce-fragment=\"1\"\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003cbr data-mce-fragment=\"1\"\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003cbr data-mce-fragment=\"1\"\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003cbr data-mce-fragment=\"1\"\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003cbr data-mce-fragment=\"1\"\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003cbr data-mce-fragment=\"1\"\u003eThe sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003cbr data-mce-fragment=\"1\"\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003cbr data-mce-fragment=\"1\"\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003cbr data-mce-fragment=\"1\"\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real time with seamless changing depending on the status of the moving subject.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr data-mce-fragment=\"1\"\u003eNo recording limit for movie recording, allowing for longer takes and uninterrupted shooting of live events.\u003cbr data-mce-fragment=\"1\"\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003cbr data-mce-fragment=\"1\"\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCamera Body Design\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and intuitive physical control layout.\u003cbr data-mce-fragment=\"1\"\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003cbr data-mce-fragment=\"1\"\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003cbr data-mce-fragment=\"1\"\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003cbr data-mce-fragment=\"1\"\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 125 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003cbr data-mce-fragment=\"1\"\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003cbr data-mce-fragment=\"1\"\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975742583061,"sku":"ZVE10B","price":854.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1627386436_img_1578927_1.webp?v=1686211119"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe world’s smallest, lightest* high-performance wide-angle zoom for stills and movies brings out the best in evolved camera bodies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp\u003eImproved video performance\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003cbr\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies\u003cbr\u003eReduced Focus and Axial shift when zooming during video recording.\u003cbr\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003c\/p\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSpeed advantage achieved by XD Linear Motors\u003c\/p\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps\u003cbr\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003cbr\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProfessional reliability\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount.\u003cbr\u003eThe front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s smallest and lightest full frame 16-35mm F2.8 zoom lens*\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e* as of August 2023\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187599266069,"sku":"SEL1635GM2","price":2789.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8037_A-Large.jpg?v=1750314382"},{"product_id":"sony-alpha-a1-mark-ii-mirrorless-camera-body","title":"Sony A1 Mark II Mirrorless Camera Body","description":"\u003cp\u003e\u003cstrong\u003eUnrivalled\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI Processing Unit for Class-Leading Subject Recognition and Focus tracking\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEvolved Image stabilization with up to 8.5-step stabilisation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e8K 30p and 4K 50\/60p movie recording, 4:2:2 10 bit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e50.1 MP (approx., effective) Exmor RS™ stacked CMOS sensor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUPGRADES \u0026amp; SECONDARY FEATURES\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e759 Phase-detect AF points (full-frame)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processor for improved mid-high ISO quality\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e30fps Stills burst shooting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePre-Capture up to 1s, customisable\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e30s-1\/80,000 shutter speed range\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e147 RAW(Compressed) + JPEG buffer depth\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExpanded subject database with Human\/ Animal\/ Bird\/ Insects\/ Car|Train\/ Airplane\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e8.5 steps (CIPA) image stabilisation with gyro sensor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal intra-frame recording at 10-bit 4:2:2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual CFe-Type A \u0026amp; SD Card media slots\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e9.44 million-dot Quad XGA EVF, up to 240fps\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh-resolution LCD Screen 2.1 million dots, with 4-axis multi-angle adjustability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eComposite RAW capture \u0026amp; Pixel Shift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncluded Dual Charger\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproved grip design \u0026amp; new front button (C5)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWi-Fi 5GHz(2x2)+\/2.4GHz\/2.5GBASE-T LAN\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Big Picture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II provides a total camera solution for professionals who require performance across the full range of photographic disciplines, without compromise. Built upon the feedback of working professionals and top-level creators, the Alpha 1 II takes the original and well-proven sensor from the Alpha 1, and puts it into a package that delivers a level of reliability and performance that quite simply cannot be beaten. A new AI chip enables incredible tracking performance, with tenacious and precise focus even at 120 frames per second. A revamped stabilisation system delivers up to 8.5 stops of stabilisation for exceptional stability in low light or with longer focal lengths. An enhanced body design provides a significantly upgraded viewfinder and screen, as well as the highly-acclaimed ergonomics of the Alpha 9 III. For any photographer that requires total performance, this camera is the new pinnacle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnbreakable Focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe addition of an AI chip takes the Alpha 1’s already breathtaking autofocus performance and elevates it to the extraordinary. By incorporating an understanding of the subject’s total position in space, the camera is able to accurately track focus even in the most difficult circumstances, gracefully switching between eye, face and body as the situation requires, and delivering perfect focus, shot after shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgraded Image Stabilisation system\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 8.5-step1 stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides precise detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 1 II utilises the same 4-axis multi-angle LCD monitor previously seen on the Alpha 7R V and Alpha 9 III. The design can be freely adjusted in both a tiltable direction or side open, providing excellent operability even the most challenging situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor situations that require a deeply specialised approach, the Alpha 1 II offers two Composite RAW capture modes. 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