{"title":"Sony Save 15% 1\/10-31\/10","description":null,"products":[{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1274.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1333.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":891.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cstrong\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/li\u003e \t\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e \t\u003cli\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575568068885,"sku":"SEL70350G","price":1163.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel70350g_0_1.jpg?v=1680182315"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575572001045,"sku":"SEL16F28","price":225.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel16f28_0_3.jpg?v=1680182469"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8","description":"\u003ch2\u003eSony FE 35mm f\/1.8 Lens\u003c\/h2\u003e\n\u003cp\u003eThe fast and compact \u003cstrong\u003eFE 35mm f\/1.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eprovides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness.\u003c\/p\u003e\n\n\u003cp\u003eFor fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customisation focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975044624661,"sku":"SEL35F18F","price":823.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1562666802_1492866.jpg?v=1686203816"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8","description":"\u003ch2\u003eSony FE 85mm f\/1.8 Lens\u003c\/h2\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8 \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques.\u003cbr\u003e\n\u003cbr\u003e\nThe nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisation focus hold button for easy control over the precise focus position. The double linear AF motor itself affords quick, quiet, and smooth\u003c\/p\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\t\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003efocusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975074279701,"sku":"SEL85F18","price":670.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317562.jpg?v=1686204190"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp\u003ePositioned as the workhorse lens for APS-C, the \u003cstrong\u003eSony E 16-55mm f\/2.8 G\u003c\/strong\u003e is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/li\u003e \t\u003cli\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e \t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e \t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975320924437,"sku":"SEL1655G","price":1520.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel1655g_0_3.webp?v=1750314412"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eThe FE 24-50mm F\/2.8 G is a compact, fast-aperture standard zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt For Beauty\u003cbr\u003e\u003c\/strong\u003eDesigned to take full advantage of its bright maximum aperture, the FE 24-50mm F\/2.8 G has smooth and pleasing roll-off into the defocused areas of an image, enhanced by an 11-bladed aperture for consistently rounded bokeh across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003cbr\u003e\u003c\/strong\u003eCombined with an A7CII or A7CR, the FE 24-50mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48001595146517,"sku":"SEL2450G","price":1418.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8033_A.jpg?v=1750315126"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-lens","title":"Sony FE 100mm f\/2.8 Macro GM OSS","description":"\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch1 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e1.4x max. magnification in Sony’s first \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e G Master macro lens\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eThis versatile 100mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eG Master resolution and bokeh contribute to impressive macro captures, while advanced stabilisation and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003emacro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e.  \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eUp to 1.4x magnification, superb control\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eThe first G Master macro lens\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eG Master resolution and bokeh contribute to impressive macro captures. Advanced stabilisation and macro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eed operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eExtreme macro with more than a 1:1 ratio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ebarely \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003einvisible to the naked eye in creative new ways.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e2.8x magnification with a teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eTeleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ecan’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e be approached \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eclosely, but\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e also allows extra space for effective lighting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eBreathtaking G Master resolution and bokeh\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eBreathtaking G Master resolution\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ees aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eRefined optical image stabili\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eation minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ees macro shake\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eEffective stabilisation for macro shooting\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eAdvanced optical image stabilisation is optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eed for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eCompatible α bodies\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e additionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eReliable AF keeps the creativity flowing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eFocus operation \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eoptimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e for macro shooting\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eCritical focus for eye-opening macro\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eQuick, easy focus adjustment\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eCustomisable focus hold buttons\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eWhen using AF, pressing a focus hold button \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e focus at the current setting for as long as the button is held. The focus hold buttons can be assigned \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003edifferent functions\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eNatural linear manual focus response\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eaccurate\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e manual focus shifts when shooting movies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eRobust and reliable in the field\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eThe front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eSony's goal: zero environmental footprint\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eEnvironmentally conscious\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eSony’s “Road to Zero” environmental plan aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003eed from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49383796474133,"sku":"SEL100M28GM","price":2149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/SEL100M28GM_A_6f107017-1d20-4fa7-a293-c9be72f5ddd0.jpg?v=1759127145"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-15-1-10-31-10.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}