{"title":"Sony Save 25% 25\/7-2\/8","description":null,"products":[{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":786.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575572001045,"sku":"SEL16F28","price":198.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel16f28_0_3.jpg?v=1680182469"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eA dynamic ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 21mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eAn XD Linear Motor system uses two separate motors, along with an internal focusing design, to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579918938389,"sku":"SEL14F18GM","price":1424.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1618916741_1635847_1.jpg?v=1680250409"},{"product_id":"sony-fe-20-70mm-f-4-g-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\r\n\u003ch2 class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony FE 20-70mm f\/4 G Lens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eAn Exceptional Upgrade to the Standard Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G redefines the standard zoom category with a focal length range that extends from ultra-wide 20mm to 70mm in a remarkably compact, lightweight full-frame lens. A maximum\u003cbr\u003eaperture of f\/4 and the exceptional image quality that the G lens marque is known for are combined here in a compact, lightweight design. The total package makes this lens perfect for use as a general companion, either for day-to-day captures, or as a workhorse for professional photography where portability and versatility are paramount.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVersatile performance for both photo and video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eDesigned with both photographers and videographers in mind, the SEL2070G offers powerful, moving perspectives for both stills and movies. Fully compatible with Active Image Stabilisation, the SEL2070G gives vloggers and other on-the-go content creators the ability to capture content in motion with confidence, while the remarkable 20mm wide angle delivers intense perspective for filmmakers, even after cropping to 16:9 or even wider. Both stills and video shooters will appreciate the smooth and responsie focus and iris rings that provide total control at the fingertips at all times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e9 blade aperture for stunning Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe SEL2070G employs an 9 aperture blade design for refined and beautiful bokeh throughout the entire zoom range. Combined with crisp in-focus rendering and a short minimum focus distance, this lens can produce gorgeous focus falloff.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRapid, accurate focus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eEquipped with the latest XD Linear Motor design, the SEL2070G delivers perfect focus with outstanding reliability. Whether you’re looking for smooth, consistent transitions for video or confident, snappy focus for stills, Sony autofocus technology delivers.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperb reliability and handling\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFull dust and weather sealing, combined with a fluorine-coated front lens element, ensure that the SEL2070G will serve you reliably for many years to come, and the full suite of G lens handling refinements assure a smooth and intuitive user experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584888041749,"sku":"SEL2070G","price":1098.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel2070g_a.jpg?v=1750315148"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens","title":"Sony FE 16-25mm f\/2.8 G Lens","description":"\u003cp\u003e\u003cstrong\u003eA Bright, Compact Wide-Angle\u003c\/strong\u003e\u003cbr\u003eThe FE 16-25mm F\/2.8 G is a compact, fast-aperture ultrawide zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDrama and Focus\u003c\/strong\u003e\u003cbr\u003eProviding both a fast maximum aperture and wide-angle perspective, the FE 16-25mm F\/2.8 G provides a unique tool for content creators who want to achieve dramatic perspective with the instant “pop” of a sharp subject and defocused background. In addition to its fast maximum aperture, the lens also provides a close minimum focusing distance, further enhancing the separation of foreground and background.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003c\/strong\u003e\u003cbr\u003eCombined with an A7CII or A7CR, the FE 16-25mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight and rapid focus system, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48185181896981,"sku":"SEL1625G","price":1161.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel1625g-01.jpg?v=1750314314"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-25-25-7-2-8.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}