{"title":"Sony save 25% 8\/6-17\/6","description":null,"products":[{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Zeiss FE 55mm f\/1.8 ZA Lens","description":"\u003ch2\u003eSony Sonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/h2\u003e\r\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony \u003c\/strong\u003eE-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide a excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574432395541,"sku":"SEL55F18Z","price":786.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1489584921_1008124.jpg?v=1680166765"},{"product_id":"sony-e-16mm-f-2-8-lens-silver","title":"Sony E 16mm f\/2.8 Lens (Silver)","description":"\u003cp\u003eLightweight and exceptionally compact, the silver\u003cstrong\u003e E 16mm f\/2.8 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \t\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575572001045,"sku":"SEL16F28","price":198.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel16f28_0_3.jpg?v=1680182469"},{"product_id":"sony-fx30-aps-c-e-mount-cinema-camera","title":"Sony FX30 APS-C E-Mount Cinema Camera (XLR Handle Kit)","description":"\u003cp data-mce-fragment=\"1\"\u003eLeveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCinematic Expression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003cbr data-mce-fragment=\"1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super35 (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Capture Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProfessional Picture Control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural mid-tones, soft colors, and smooth highlight roll-off.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOperation for All Levels\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFast Hybrid AF\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComprehensive Feature Set\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTally lights for an easy indication that the camera is recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMedia Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMetadata recorded includes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003cbr\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Audio Recording\u003c\/strong\u003e\u003cbr\u003eThis version comes with a detachable XLR Handle Unit that offers two XLR\/TRS combo inputs for using professional audio equipment. The handle features a microphone mount, physical audio controls, and three 1\/4\"-20 threads for attaching accessories. It also securely mounts to the FX30 via the Multi Interface Shoe and a pair of screws.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic handheld operation of the camera.\u003c\/li\u003e\n\u003cli\u003eTwo XLR\/TRS combo inputs and one 3.5mm stereo input.\u003c\/li\u003e\n\u003cli\u003eUp to four channels of audio can be recorded.\u003c\/li\u003e\n\u003cli\u003eThree 1\/4\"-20 accessory mounting threads.\u003c\/li\u003e\n\u003cli\u003ePhysical dials and switches for adjusting gain and other audio settings.\u003c\/li\u003e\n\u003cli\u003eClamping microphone mount is ideal for optional camera-mounted shotgun mics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584515141909,"sku":"ILMEFX30","price":2849.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/fx30_sel11f18_front_top_handle-large.jpg?v=1680319840"},{"product_id":"sony-fx30-aps-c-e-mount-cinema-camera-body-only","title":"Sony FX30 APS-C E-Mount Cinema Camera (Body Only)","description":"\u003cp\u003eLeveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e26MP APS-C\/Super35 Exmor R BSI CMOS Sensor\u003cbr data-mce-fragment=\"1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line—capturing detailed 10-bit UHD 4K imagery at up to 120 fps—giving it specs fitting a true cinema camera. The newly developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super35 (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced Capture Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural mid-tones, soft colors, and smooth highlight roll-off.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off, which can be used in post to create a stable shot.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF\u003cbr\u003e\u003c\/strong\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive Feature Set\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTally lights for an easy indication that the camera is recording.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMetadata recorded includes:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/li\u003e\n\u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/li\u003e\n\u003cli\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584515502357,"sku":"ILMEFX30B","price":2099.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/fx30_front-large.jpg?v=1680319857"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eThe FE 24-50mm F\/2.8 G is a compact, fast-aperture standard zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt For Beauty\u003cbr\u003e\u003c\/strong\u003eDesigned to take full advantage of its bright maximum aperture, the FE 24-50mm F\/2.8 G has smooth and pleasing roll-off into the defocused areas of an image, enhanced by an 11-bladed aperture for consistently rounded bokeh across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003cbr\u003e\u003c\/strong\u003eCombined with an A7CII or A7CR, the FE 24-50mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48001595146517,"sku":"SEL2450G","price":1251.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8033_A.jpg?v=1750315126"},{"product_id":"sony-fe-16mm-f-1-8-g-lens-sony-e","title":"Sony FE 16mm f\/1.8 G Lens","description":"\u003cp\u003eAn ultrawide prime lens for Sony E-mount full-frame mirrorless cameras, the FE 16mm f\/1.8 G Lens from Sony establishes itself as a premium choice for vlogging as well as landscape, architecture, and street photography. Dual XD linear motors and internal AF allow speedy and efficient autofocusing performance that's expected with a G Series lens. Not only does this lens support AF at 120 fps, but its low focus breathing and compact design are a great benefit for video capturing. The front lens element doesn't protrude like most wide-angle optics, which allows users to equip 67mm screw-in filters. For increased dependability against the elements, a dust- and moisture-resistant design is provided as well as a fluorine coating to the front lens element, making it easier to clean and resistant to water and oil contaminants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeedy, Reliable AF Performance\u003c\/strong\u003e\u003cbr\u003eDual XD (extreme dynamic) linear motors help the FE 16mm f\/1.8 G achieve higher thrust for rapid and accurate focusing.\u003cbr\u003eInternal AF allows the lens to maintain its short overall length and helps it operate more efficiently.\u003c\/p\u003e\n\u003cp\u003eA bright f\/1.8 aperture strengthens this prime lens's ability to create quality imagery in dimmer lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConveniently Built for Everyday Shooting\u003c\/strong\u003e\u003cbr\u003eComplementing the lens's ultrawide field of view is a form factor that's designed for easily taking on-the-go.\u003cbr\u003eA focus hold button, an AF\/MF switch, and a physical aperture ring give you greater settings control right at your fingertips so you can quickly make adjustments while capturing and not miss your shot.\u003c\/p\u003e\n\u003cp\u003eWeighing just 10.7 oz, you can capture with this lens for extended shooting times without getting fatigued.\u003c\/p\u003e\n\u003cp\u003eThe front lens element accepts 67mm screw-in filters, further widening its versatility by allowing the usage of UV, ND, or any other useful filters in your arsenal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e\u003cbr\u003eTo minimize field curvature and astigmatism, two Advanced Aspherical lenses are featured. Also bolstering overall image quality are three extra-low dispersion elements and one Super ED element, which work together to produce images with impressive resolution, improved clarity, and minimized optical aberrations.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48800509493525,"sku":"SEL16F18G","price":1274.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8032_A-Large.jpg?v=1750323337"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-lens","title":"Sony FE 100mm f\/2.8 Macro GM OSS","description":"\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch1 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e1.4x max. magnification in Sony’s first \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e G Master macro lens\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThis versatile 100mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures, while advanced stabilisation and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emacro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e.  \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eUp to 1.4x magnification, superb control\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe first G Master macro lens\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures. Advanced stabilisation and macro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExtreme macro with more than a 1:1 ratio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ebarely \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003einvisible to the naked eye in creative new ways.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e2.8x magnification with a teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTeleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ecan’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e be approached \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eclosely, but\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e also allows extra space for effective lighting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eBreathtaking G Master resolution and bokeh\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eBreathtaking G Master resolution\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ees aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eRefined optical image stabili\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eation minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ees macro shake\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEffective stabilisation for macro shooting\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAdvanced optical image stabilisation is optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eCompatible α bodies\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e additionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eReliable AF keeps the creativity flowing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFocus operation \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eoptimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003e for macro shooting\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCritical focus for eye-opening macro\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eQuick, easy focus adjustment\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCustomisable focus hold buttons\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eWhen using AF, pressing a focus hold button \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e focus at the current setting for as long as the button is held. The focus hold buttons can be assigned \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003edifferent functions\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eNatural linear manual focus response\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eaccurate\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e manual focus shifts when shooting movies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eRobust and reliable in the field\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eSony's goal: zero environmental footprint\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEnvironmentally conscious\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eSony’s “Road to Zero” environmental plan aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49383796474133,"sku":"SEL100M28GM","price":1896.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/SEL100M28GM_A_6f107017-1d20-4fa7-a293-c9be72f5ddd0.jpg?v=1759127145"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-25-8-6-17-6.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}