{"title":"Sony Save 30% 25\/7-2\/8","description":null,"products":[{"product_id":"sony-zv-1-digital-camera-black","title":"Sony ZV-1 Vlogging Camera (Black)","description":"\u003cdiv\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eVloggers and influencers rejoice, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ZV-1\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation.\u003c\/p\u003e\n\u003cp\u003eFeaturing a side flip-out 3.0\" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure.\u003c\/p\u003e\n\u003cp\u003eDespite its sleek and lightweight design, the ZV-1 is also characterised by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilisation helps to steady footage and reduce the appearance of camera shake for smoother takes.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log3\/2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eContent Creator and Vlogging Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\n\u003cli\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\n\u003cli\u003eFirmware version 2.00 enables camera livestreaming by simply connecting the camera to a computer via USB, allowing the ZV-1's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming. In addition, this firmware update provides compatibility between the ZV-1 and Sony's Xperia smartphones for livestreaming on the go, by using the smartphone as a hot spot and as a secondary display for monitoring the live feed and reading comments.\u003c\/li\u003e\n\u003cli\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/li\u003e\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. A built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/li\u003e\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/li\u003e\n\u003cli\u003eFor longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\n\u003cli\u003eActive SteadyShot is an advanced image stabilisation mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results when recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.\u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eZEISS Vario-Sonnar T* 24-70mm Lens Spanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits working in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cbr\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the ZV-1, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Colour, Posterization, Retro Photo, Soft High-Key, Partial Colour, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Colour Mode, Saturation, Colour Depth, Colour Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574413652245,"sku":"ZV-1","price":755.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1590489079_img_1365295_1.jpg?v=1753229727"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003eCustomisable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426267925,"sku":"SEL20F18G","price":1049.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1582633011_1549627.jpg?v=1680166553"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS","description":"\u003cp\u003eDesigned for versatility, the\u003cstrong\u003e FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefiting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilisation system to minimise the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilisation for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/li\u003e\r\n\t\u003cli\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574426792213,"sku":"SEL24105G","price":1098.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1508901628_1369442.jpg?v=1680166573"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eA classic wide normal focal length prime lens, the FE 40mm f\/2.5 G from Sony is characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579858907413,"sku":"SEL40F25G","price":594.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1616495493_img_1508109.jpg?v=1680249156"},{"product_id":"sony-zv-1-digital-camera-white","title":"Sony ZV-1 Vlogging Camera (White)","description":"\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eVloggers and influencers rejoice, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ZV-1\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation.\u003c\/p\u003e\n\u003cp\u003eFeaturing a side flip-out 3.0\" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure.\u003c\/p\u003e\n\u003cp\u003eDespite its sleek and lightweight design, the ZV-1 is also characterised by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilisation helps to steady footage and reduce the appearance of camera shake for smoother takes.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log3\/2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eContent Creator and Vlogging Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\n\u003cli\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\n\u003cli\u003eFirmware version 2.00 enables camera livestreaming by simply connecting the camera to a computer via USB, allowing the ZV-1's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming. In addition, this firmware update provides compatibility between the ZV-1 and Sony's Xperia smartphones for livestreaming on the go, by using the smartphone as a hot spot and as a secondary display for monitoring the live feed and reading comments.\u003c\/li\u003e\n\u003cli\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/li\u003e\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. A built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/li\u003e\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/li\u003e\n\u003cli\u003eFor longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\n\u003cli\u003eActive SteadyShot is an advanced image stabilisation mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results when recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.\u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eZEISS Vario-Sonnar T* 24-70mm Lens Spanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits working in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cbr\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the ZV-1, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Colour, Posterization, Retro Photo, Soft High-Key, Partial Colour, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Colour Mode, Saturation, Colour Depth, Colour Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579910189333,"sku":"ZV-1W","price":755.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1603273590_img_1433159_1.jpg?v=1745501974"},{"product_id":"sony-e-11mm-f-1-8-lens-1","title":"Sony E 11mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony E 11mm f\/1.8 Lens, ultra-wide angle of view is ideal for interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements, achieve consistently high resolution from the image centre to periphery, despite the lens’s ultra-wide 11 mm angle of view.\u003cbr\u003e\u003cbr\u003eThe aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding lens control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDespite its compact dimensions, the 11mm F1.8 offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. Dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Movie shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximising the speed potential of the camera body used to focus even on moving subjects. Sony’s latest lens technology greatly reduces focus breathing and angle-of-view variations are minimised for smooth, stable movie imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44751493103893,"sku":"SEL11F18","price":486.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/cx8028_a.webp?v=1683011601"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8","description":"\u003ch2\u003eSony FE 85mm f\/1.8 Lens\u003c\/h2\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8 \u003c\/strong\u003efrom \u003cstrong\u003eSony \u003c\/strong\u003eis a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques.\u003cbr\u003e\n\u003cbr\u003e\nThe nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisation focus hold button for easy control over the precise focus position. The double linear AF motor itself affords quick, quiet, and smooth\u003c\/p\u003e\n\n\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimise chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefiting the optical design is a simple, intuitive physical layout that incorporates a customisable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\t\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/li\u003e\n\t\u003cli\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\t\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\t\u003cli\u003efocusing performance, and this motor also offers snappy manual focus performance for fine-tuned control.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975074279701,"sku":"SEL85F18","price":552.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1486462887_1317562.jpg?v=1686204190"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp\u003ePositioned as the workhorse lens for APS-C, the \u003cstrong\u003eSony E 16-55mm f\/2.8 G\u003c\/strong\u003e is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/li\u003e \t\u003cli\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/li\u003e \t\u003cli\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e \t\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e \t\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e \t\u003cli\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e \t\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e \t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e \t\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e \t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975320924437,"sku":"SEL1655G","price":1252.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel1655g_0_3.webp?v=1750314412"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eThe FE 24-50mm F\/2.8 G is a compact, fast-aperture standard zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony Full-Frame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is the top priority. For anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt For Beauty\u003cbr\u003e\u003c\/strong\u003eDesigned to take full advantage of its bright maximum aperture, the FE 24-50mm F\/2.8 G has smooth and pleasing roll-off into the defocused areas of an image, enhanced by an 11-bladed aperture for consistently rounded bokeh across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect with 7C\u003cbr\u003e\u003c\/strong\u003eCombined with an A7CII or A7CR, the FE 24-50mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for Stills, Great for Video\u003cbr\u003e\u003c\/strong\u003eThanks to its light weight, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48001595146517,"sku":"SEL2450G","price":1168.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8033_A.jpg?v=1750315126"},{"product_id":"sony-fe-16mm-f-1-8-g-lens-sony-e","title":"Sony FE 16mm f\/1.8 G Lens","description":"\u003cp\u003eAn ultrawide prime lens for Sony E-mount full-frame mirrorless cameras, the FE 16mm f\/1.8 G Lens from Sony establishes itself as a premium choice for vlogging as well as landscape, architecture, and street photography. Dual XD linear motors and internal AF allow speedy and efficient autofocusing performance that's expected with a G Series lens. Not only does this lens support AF at 120 fps, but its low focus breathing and compact design are a great benefit for video capturing. The front lens element doesn't protrude like most wide-angle optics, which allows users to equip 67mm screw-in filters. 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Also bolstering overall image quality are three extra-low dispersion elements and one Super ED element, which work together to produce images with impressive resolution, improved clarity, and minimized optical aberrations.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48800509493525,"sku":"SEL16F18G","price":1189.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8032_A-Large.jpg?v=1750323337"},{"product_id":"sony-fx2-cinema-body-xlr-h1-handle","title":"Sony FX2 Cinema Body + XLR-H1 Handle","description":"\u003ch2 data-start=\"187\" data-end=\"227\"\u003e\u003cstrong data-start=\"190\" data-end=\"227\"\u003eSony FX2 Full-Frame Cinema Camera\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"229\" data-end=\"245\"\u003e\u003cstrong data-start=\"229\" data-end=\"245\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"246\" data-end=\"708\"\u003e\n\u003cli data-start=\"246\" data-end=\"294\"\u003e\n\u003cp data-start=\"248\" data-end=\"294\"\u003e33MP Full-Frame Back-Illuminated CMOS Sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"295\" data-end=\"324\"\u003e\n\u003cp data-start=\"297\" data-end=\"324\"\u003eDual Base ISO: 800 \/ 4000\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"325\" data-end=\"351\"\u003e\n\u003cp data-start=\"327\" data-end=\"351\"\u003e16-Bit RAW HDMI Output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"352\" data-end=\"387\"\u003e\n\u003cp data-start=\"354\" data-end=\"387\"\u003eDesqueeze Display (1.3x \u0026amp; 2.0x)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"388\" data-end=\"423\"\u003e\n\u003cp data-start=\"390\" data-end=\"423\"\u003eInternal LUT Support (Up to 16)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"424\" data-end=\"460\"\u003e\n\u003cp data-start=\"426\" data-end=\"460\"\u003eUp to 15+ Stops of Dynamic Range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"521\"\u003e\n\u003cp data-start=\"463\" data-end=\"521\"\u003eAI Processing Unit for Advanced AF \u0026amp; Subject Recognition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"522\" data-end=\"554\"\u003e\n\u003cp data-start=\"524\" data-end=\"554\"\u003eDynamic Active Stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"582\"\u003e\n\u003cp data-start=\"557\" data-end=\"582\"\u003e90° Tiltable Viewfinder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"583\" data-end=\"621\"\u003e\n\u003cp data-start=\"585\" data-end=\"621\"\u003eLog Shooting for Stills (JPG\/HEIF)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"670\"\u003e\n\u003cp data-start=\"624\" data-end=\"670\"\u003eInstant Still Image Capture During Recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"671\" data-end=\"708\"\u003e\n\u003cp data-start=\"673\" data-end=\"708\"\u003eBIG 6 Touch Home Screen Interface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"710\" data-end=\"713\"\u003e\n\u003ch3 data-start=\"715\" data-end=\"766\"\u003e\u003cstrong data-start=\"719\" data-end=\"766\"\u003eCompact Cinema Power, Full-Frame Excellence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"768\" data-end=\"1081\"\u003eThe \u003cstrong data-start=\"772\" data-end=\"784\"\u003eSony FX2\u003c\/strong\u003e is the latest addition to Sony’s renowned Cinema Line, bringing full-frame cinematic performance to a compact, lightweight body ideal for solo shooters, documentarians, and run-and-gun filmmakers. 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With \u003cstrong data-start=\"1332\" data-end=\"1374\"\u003edual base ISO settings of 800 and 4000\u003c\/strong\u003e, the FX2 offers incredible exposure flexibility, whether you're shooting in daylight or low-light environments.\u003c\/p\u003e\n\u003chr data-start=\"1488\" data-end=\"1491\"\u003e\n\u003ch3 data-start=\"1493\" data-end=\"1540\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1540\"\u003eCinematic Dynamic Range \u0026amp; Color Science\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1542\" data-end=\"1788\"\u003eEnjoy \u003cstrong data-start=\"1548\" data-end=\"1582\"\u003eover 15 stops of dynamic range\u003c\/strong\u003e, preserving highlight and shadow detail even in high-contrast scenes. The FX2 supports \u003cstrong data-start=\"1670\" data-end=\"1680\"\u003eS-Log3\u003c\/strong\u003e, \u003cstrong data-start=\"1682\" data-end=\"1696\"\u003eS-Cinetone\u003c\/strong\u003e, and user-imported \u003cstrong data-start=\"1716\" data-end=\"1735\"\u003eLUTs (up to 16)\u003c\/strong\u003e for flexible color grading and monitoring workflows.\u003c\/p\u003e\n\u003chr data-start=\"1790\" data-end=\"1793\"\u003e\n\u003ch3 data-start=\"1795\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1829\"\u003e16-Bit RAW Output via HDMI\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1831\" data-end=\"2003\"\u003eFor high-end production workflows, the FX2 outputs \u003cstrong data-start=\"1882\" data-end=\"1905\"\u003e16-bit RAW via HDMI\u003c\/strong\u003e, enabling advanced color correction and finishing when paired with compatible external recorders.\u003c\/p\u003e\n\u003chr data-start=\"2005\" data-end=\"2008\"\u003e\n\u003ch3 data-start=\"2010\" data-end=\"2047\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2047\"\u003eAnamorphic Monitoring Support\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2049\" data-end=\"2212\"\u003eBuilt-in \u003cstrong data-start=\"2058\" data-end=\"2103\"\u003edesqueeze display options (1.3x and 2.0x)\u003c\/strong\u003e allow accurate monitoring and framing when using anamorphic lenses, eliminating the need for external tools.\u003c\/p\u003e\n\u003chr data-start=\"2214\" data-end=\"2217\"\u003e\n\u003ch3 data-start=\"2219\" data-end=\"2266\"\u003e\u003cstrong data-start=\"2223\" data-end=\"2266\"\u003eAI-Powered Autofocus \u0026amp; Subject Tracking\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2268\" data-end=\"2464\"\u003eThe integrated \u003cstrong data-start=\"2283\" data-end=\"2305\"\u003eAI processing unit\u003c\/strong\u003e enhances autofocus precision, subject recognition, and tracking—even in challenging environments—making the FX2 ideal for solo operators and dynamic subjects.\u003c\/p\u003e\n\u003chr data-start=\"2466\" data-end=\"2469\"\u003e\n\u003ch3 data-start=\"2471\" data-end=\"2525\"\u003e\u003cstrong data-start=\"2475\" data-end=\"2525\"\u003eBuilt for Motion: Dynamic Active Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2527\" data-end=\"2659\"\u003eSony’s \u003cstrong data-start=\"2534\" data-end=\"2566\"\u003eDynamic Active Stabilisation\u003c\/strong\u003e offers gimbal-like smoothness without extra gear, perfect for handheld shooting on the move.\u003c\/p\u003e\n\u003chr data-start=\"2661\" data-end=\"2664\"\u003e\n\u003ch3 data-start=\"2666\" data-end=\"2711\"\u003e\u003cstrong data-start=\"2670\" data-end=\"2711\"\u003eStill Image Creation During Recording\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2713\" data-end=\"2953\"\u003eCapture high-resolution stills \u003cstrong data-start=\"2744\" data-end=\"2780\"\u003einstantly during video recording\u003c\/strong\u003e, without interrupting your workflow. The FX2 also introduces \u003cstrong data-start=\"2842\" data-end=\"2869\"\u003eLog Shooting for Stills\u003c\/strong\u003e, offering JPG or HEIF formats with extended dynamic range and cinematic color tone.\u003c\/p\u003e\n\u003chr data-start=\"2955\" data-end=\"2958\"\u003e\n\u003ch3 data-start=\"2960\" data-end=\"3015\"\u003e\u003cstrong data-start=\"2964\" data-end=\"3015\"\u003e90° Tiltable Viewfinder \u0026amp; BIG 6 Touch Interface\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3017\" data-end=\"3194\"\u003eA \u003cstrong data-start=\"3019\" data-end=\"3045\"\u003e90-degree tiltable EVF\u003c\/strong\u003e offers flexible viewing angles, while the \u003cstrong data-start=\"3088\" data-end=\"3119\"\u003eBIG 6 home screen interface\u003c\/strong\u003e delivers fast, intuitive access to key settings via a large touch display.\u003c\/p\u003e\n\u003chr data-start=\"3196\" data-end=\"3199\"\u003e\n\u003ch3 data-start=\"3201\" data-end=\"3219\"\u003e\u003cstrong data-start=\"3205\" data-end=\"3219\"\u003eIdeal for:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"3220\" data-end=\"3387\"\u003e\n\u003cli data-start=\"3220\" data-end=\"3267\"\u003e\n\u003cp data-start=\"3222\" data-end=\"3267\"\u003eCinematographers and Independent Filmmakers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3268\" data-end=\"3306\"\u003e\n\u003cp data-start=\"3270\" data-end=\"3306\"\u003eDocumentary \u0026amp; Travel Videographers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3307\" data-end=\"3346\"\u003e\n\u003cp data-start=\"3309\" data-end=\"3346\"\u003eCommercial \u0026amp; Music Video Production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3347\" data-end=\"3387\"\u003e\n\u003cp data-start=\"3349\" data-end=\"3387\"\u003eGimbal, Drone, and Handheld Shooters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3527\" data-end=\"3547\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48963694526741,"sku":"ILMEFX2","price":4129.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX96900_front_top_handle-Large.jpg?v=1748405256"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-oss-lens","title":"Sony FE 100mm f\/2.8 Macro GM OSS","description":"\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch1 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e1.4x max. magnification in Sony’s first \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e G Master macro lens\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThis versatile 100mm macro lens offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures, while advanced stabilisation and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emacro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e.  \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eUp to 1.4x magnification, superb control\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe first G Master macro lens\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eG Master resolution and bokeh contribute to impressive macro captures. Advanced stabilisation and macro-optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExtreme macro with more than a 1:1 ratio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ebarely \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003einvisible to the naked eye in creative new ways.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e2.8x magnification with a teleconverter\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTeleconverter\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ecan’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e be approached \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eclosely, but\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e also allows extra space for effective lighting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eBreathtaking G Master resolution and bokeh\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eBreathtaking G Master resolution\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ees aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eRefined optical image stabili\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eation minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ez\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003ees macro shake\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEffective stabilisation for macro shooting\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eAdvanced optical image stabilisation is optimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eCompatible α bodies\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e additionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Footnote\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eReliable AF keeps the creativity flowing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eFocus operation \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eoptimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eed\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003e for macro shooting\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCritical focus for eye-opening macro\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eQuick, easy focus adjustment\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eCustomisable focus hold buttons\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eWhen using AF, pressing a focus hold button \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003emaintains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e focus at the current setting for as long as the button is held. The focus hold buttons can be assigned \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003edifferent functions\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eNatural linear manual focus response\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eaccurate\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e manual focus shifts when shooting movies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eRobust and reliable in the field\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003e. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eThe front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch2 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Chapter\"\u003eSony's goal: zero environmental footprint\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245418\":true,\"134245529\":true,\"335557856\":16777215,\"335559738\":240}'\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003ch3 class=\"Paragraph SCXW109868679 BCX0\"\u003e\n\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Headline\"\u003eEnvironmentally conscious\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"134245417\":false,\"134245418\":true,\"134245529\":true,\"335551550\":1,\"335551620\":1,\"335559738\":160,\"335559739\":120}'\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW109868679 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW109868679 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW109868679 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eSony’s “Road to Zero” environmental plan aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimi\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW109868679 BCX0\" data-ccp-parastyle=\"PI_Body\"\u003eed from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW109868679 BCX0\" data-ccp-props='{\"335559685\":720}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49383796474133,"sku":"SEL100M28GM","price":1770.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/SEL100M28GM_A_6f107017-1d20-4fa7-a293-c9be72f5ddd0.jpg?v=1759127145"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-30-25-7-2-8.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}