{"title":"Sony Save $400 14\/8-7\/9","description":null,"products":[{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003ch2\u003eSony FE 24-70mm GM Lens\u003c\/h2\u003e\r\n\u003cp\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\/e-mount-sony\" title=\"Sony E Mount Video Lenses\"\u003eE-mount mirrorless cameras\u003c\/a\u003e. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBeyond the attributes of the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\" title=\"Camera Lenses\"\u003elens system\u003c\/a\u003e itself, this 24-70mm is also characterised by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberised control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/lenses\/for-sony\/g-master-series\" title=\"Sony G Master Lens\"\u003eG Master series\u003c\/a\u003e, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\t\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44573932519701,"sku":"SEL2470GM","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1454496359_1222774_1.jpg?v=1680155758"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":4399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-fe-c-16-35mm-t3-1-g-e-mount-cinema-lens","title":"Sony FE PZ C 16-35mm T3.1 G Cine Lens","description":"\u003cp\u003eIf you're looking for a fast and flexible wide-angle cine zoom for your full-frame cinema camera, the flagship FE C 16-35mm T3.1 G E-Mount Lens from Sony features a constant T3.1 aperture with consistent performance throughout its 16 to 35mm zoom range and provides high-quality imagery in low-light conditions. You can operate the zoom manually or use the detachable servo unit to help create dramatic fast or slow zooms with ease. It can also be controlled by the camera's handle or an optional external grip zoom. The FE C 16-35 features a true cine design with its 0.8 MOD gear and 114mm lens diameter to fit standard cine follow focus and matte box rigs.\u003c\/p\u003e\n\n\u003cp\u003eThe optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eComplementing the optical assets, this lens includes an 11-blade iris to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, you can quickly change between AF and MF with a switch. A linear response manual focus allows for responsive, lag-free control for smooth operation. The focus ring provides 120° rotation with fine control, and distance is marked in feet. The switch also features a setting for click stops so you can use tactile feel when focusing. The Enhanced Hybrid autofocus supports phase and contrast detection, and the lens also supports autoexposure as supported on a Sony Cine camera such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eWide-angle zoom designed for full-frame E-mount cine cameras, this lens is also compatible with full-frame cinema cameras such as the PXW-FX9.\u003c\/li\u003e\n\t\u003cli\u003eThe included detachable servo unit provides comfortable fingertip control for smooth, gradual zooms suitable for a slow-moving drama or promotional video. Servo and manual control are switchable by the button on the lens unit, and while set to servo you can control zoom via camera's handle or grip zoom.\u003c\/li\u003e\n\t\u003cli\u003eConstant T3.1 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, and other spherical aberrations.\u003c\/li\u003e\n\t\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\t\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\t\u003cli\u003eLinear response manual focus and Enhanced Hybrid autofocus offer quick, quiet, and precise focusing performance to suit cine applications.\u003c\/li\u003e\n\t\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575882445077,"sku":"SELC1635G","price":9965.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1587393964_img_1344902.jpg?v=1753620818"},{"product_id":"sony-alpha-a1-mirrorless-camera-body-only","title":"Sony A1 Mirrorless Camera","description":"\u003ch2\u003eSony Alpha A1 Camera\u003c\/h2\u003e\n\u003cp\u003eA flagship in the truest sense, the Sony Alpha a1 is the one camera designed to do it all. Built without compromise, this \u003ca title=\"Full Frame Mirrorless Camera\" href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\/full-frame\"\u003efull-frame mirrorless camera\u003c\/a\u003e offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows. \u003c\/p\u003e\n\u003cp\u003eAt its core, the a1 is distinguished by a newly designed 50.1MP full-frame Exmor RS BSI CMOS sensor and the BIONZ XR processing engine. Pairing the efficient stacked sensor design with optimised processing means the a1 is capable of 30 fps continuous shooting at full-resolution, 8K 30p and 4K 120p 10-bit video recording, and still offers versatile sensitivity up to ISO 102400 for low-light shooting. The sensor's design also includes a 759-point Fast Hybrid AF system, which offers advanced subject tracking and Real-time Eye AF on humans and animals, even including a dedicated Bird Mode.\u003c\/p\u003e\n\u003cp\u003eDespite the connotations of a high-resolution sensor, the a1 is a strong contender in the video arena, offering 8K and \u003ca title=\"4k HDMI Recording Monitor\" href=\"https:\/\/www.cameraelectronic.com.au\/atomos-ninja-v-5-inches-4k-hdmi-recording-monitor\"\u003e4K recording resolutions\u003c\/a\u003e along with full pixel readout, internal 4:2:2 10-bit sampling, and 16-bit raw output via the full-size HDMI. No recording limit allows for extended takes and, matching with \u003ca title=\"Cinema Cameras\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\"\u003eprofessional cine cameras\u003c\/a\u003e, the a1 includes S-Cinetone support for smooth skin-tone rendering along with well-controlled highlights and soft colours.\u003c\/p\u003e\n\u003cp\u003ePhysically, the a1 has a familiar shape, but internally it reaps the best tech of Sony Alpha series with some notable upgrades, including a 9.44m-dot OLED EVF that touts a 240 fps refresh rate for fluid motion rendering and greatly reduced blackout when shooting continuously. The camera's shutter design has also been revised and now offers full-frame flash sync speeds up to 1\/400 sec, and flash sync up to 1\/200 sec is even supported when working with the silent electronic shutter. At the rear of the camera is a 3.0\" tilting touchscreen LCD and both Bluetooth and Wi-Fi connectivity, with 2x2 MIMO support, offer wireless remote control and file transferring capabilities. Additionally, the a1 includes dual memory card slots, both of which support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\n\u003ch2\u003e50.1MP Exmor RS BSI CMOS Stacked Sensor\u003c\/h2\u003e\n\u003cp\u003eNewly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic range while also enabling fast 30 fps shooting and and phase-detection AF. The 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR Processor\u003c\/h2\u003e\n\u003cp\u003eA revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds.\u003c\/p\u003e\n\u003ch2\u003eUp to 30 fps Shooting and Updated Shutter\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEfficient sensor design and processing enables high-speed shooting up to 30 fps at full 50.1MP resolution, with full AF and AE capabilities, when working with an electronic shutter. When working with the mechanical shutter, speeds are still kept high at 10 fps. Also, a large buffer memory permits recording up to 155 compressed raw frames, or 165 JPEGs, in one single burst at 30 fps.\u003c\/li\u003e\n\u003cli\u003eSuiting fast-paced continuous shooting is a blackout-free viewfinder experience, which makes use of a 240 fps refresh rate for fluent eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eUpdated electronic shutter offers silent, vibration-free performance and also supports anti-flicker shooting for working under fluorescent, LED, or other flicker-prone types of artificial light, even while shooting at 30 fps with 120 fps AF speeds.\u003c\/li\u003e\n\u003cli\u003eDue to quickened readout speeds, electronic shutter flash sync is possible up to 1\/200 sec. Even faster flash sync speeds are available when using the updated mechanical shutter, too, which can sync at 1\/400 sec in full-frame or 1\/500 secwith an APS-C crop.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e8K 30p and 4K 120p Video Recording in 10-Bit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 30p XAVC HS video recording is possible with 8.6K oversampling for impressive sharpness and realism. This high-res recording also benefits 4K editing processes and low bit-rate proxy files with HD resolution can be simultaneously recorded with 8K footage for easier playback.\u003c\/li\u003e\n\u003cli\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eThe a1 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eHigh-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than 30 minutes for 8K 30p or 4K 60p videos, or recordings done at 10-bit 4:2:0.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that matches the FX9 and \u003ca title=\"Sony FX6 Full Frame E-Mount Camera\" href=\"https:\/\/www.cameraelectronic.com.au\/sony-fx6-full-frame-e-mount-cinema-camera-body-only\"\u003eFX6 cameras\u003c\/a\u003e and is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customisable colour and gamma controls, the you can adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca title=\"Cinema Cameras\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFast Hybrid AF System\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eLock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/li\u003e\n\u003cli\u003eDedicated Real-time Eye AF Bird Mode lets you select the bird to be tracked and the camera will automatically detect the bird's eye and track it, regardless if the bird is in flight or still. This mode even works once a sitting bird takes flight.\u003c\/li\u003e\n\u003cli\u003eHelping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilisation.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilisation methods for even smoother footage straight out of camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePixel Shift Multi Shooting\u003c\/h2\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater colour accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch2\u003eBody Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 240 fps High Quality+ setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003cli\u003eA 3.0inch 1.44m-dot tilting screen benefits working from high and low angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 430 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and \u003ca title=\"Microphone\" href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/audio-monitors\/microphones\"\u003eexternal microphone\u003c\/a\u003e ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eConnectivity\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a1 to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. Also, the 5.0 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eNFC (Near Field Communication) allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eEthernet port offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eWhen working over a wired LAN, the Remote Camera Tool 2.1 app now has been enhanced for a reduced release time lag and live view delays as well as support for remote SD card formatting, FTP server switching, and changes to the still image storage destination. Wired or wireless LAN transfers can also occur in the background, while continuing to shoot.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB Type-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off. Transfer \u0026amp; Tagging add-on app can send FTP setting parameters from your mobile device to the camera, offers automatic data upload to an FTP server with attached metadata, and can perform automatic voice-to-text conversion.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579729998101,"sku":"ILCE1B","price":7999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1611656508_1619483.jpg?v=1680245860"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, color fringing, and distortion.\u003cbr\u003eEach element features Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli\u003eNormal perspective 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli\u003eNotably fast f\/1.2 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli\u003eThree XA (eXtreme Aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579849994517,"sku":"SEL50F12GM","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1615895153_1630079.jpg?v=1680248519"},{"product_id":"sony-640gb-cfexpress-type-a-card","title":"Sony 640GB CFExpress Type A Card","description":"\u003cp\u003e\u003cstrong style=\"font-size: 26px;\"\u003e\u003cspan class=\"base\" style=\"font-size: 16px;\" data-ui-id=\"page-title-wrapper\"\u003eSony 640GB CFExpress Type A Card\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\"\u003e\u003cstrong\u003eExtraordinary Speeds for Professional use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eUsing the latest flash memory control technology, Sony’s CF Express Type A media cards achieve write speeds as high as 700MB\/s* and read speeds as high as 800MB\/s*, greatly reducing buffer clear times for efficient, stress-free shooting. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB\/s, providing exceptional compatibility with Sony Cinema Line products. All of this contributes to a smooth workflow for professional photographers and movie-makers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44584495743253,"sku":"CEAG640T","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/cea-g640t.jpg?v=1680318893"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe world’s smallest, lightest* high-performance wide-angle zoom for stills and movies brings out the best in evolved camera bodies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp\u003eImproved video performance\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003cbr\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies\u003cbr\u003eReduced Focus and Axial shift when zooming during video recording.\u003cbr\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003c\/p\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSpeed advantage achieved by XD Linear Motors\u003c\/p\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps\u003cbr\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003cbr\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProfessional reliability\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount.\u003cbr\u003eThe front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe world’s smallest and lightest full frame 16-35mm F2.8 zoom lens*\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e* as of August 2023\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187599266069,"sku":"SEL1635GM2","price":3099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/VX8037_A-Large.jpg?v=1750314382"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-black","title":"Sony A7C II Mirrorless Camera Body (Black)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187726799125,"sku":"ILCE7CM2B","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_black.jpg?v=1737338352"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-silver","title":"Sony A7C II Mirrorless Camera Body (Silver)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46201226887445,"sku":"ILCE7CM2S","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_silver_3742f403-cbb7-4540-ae07-e98c40033892.jpg?v=1737338334"},{"product_id":"sony-alpha-7c-r-mirrorless-camera-body-only","title":"Sony A7CR Mirrorless Camera Body Only","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072276.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Processing Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePixel Shift Multi Shooting\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072268.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Exposure and Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNext Generation AI-Based Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072275.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Processing Unit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072271.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072274.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAF During Video Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072279.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072278.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46201275023637,"sku":"ILCE7CR","price":4299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89800_front_black-Large.jpg?v=1693384759"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony A9 III Mirrorless Camera (Body Only)","description":"\u003cp\u003e\u003cstrong\u003eA New Dimension of Image Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLaying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlobal Shutter—A First for Mirrorless\u003c\/strong\u003e\u003cbr\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003cbr\u003e\u003cbr\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost—Never Miss a Moment\u003c\/strong\u003e\u003cbr\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli\u003eSpeed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003cbr\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artefacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n\u003cli\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n\u003cli\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRefined Body Design\u003cbr\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAddition of C5 custom button to front of camera body.\u003c\/strong\u003e\u003cbr\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\n\u003cli\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\n\u003cli\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\n\u003cli\u003eThe optional VG-C5EM Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFuture Firmware Updates\u003c\/strong\u003e\u003cbr\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003c\/li\u003e\n\u003cli\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003c\/li\u003e\n\u003cli\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47606338355477,"sku":"ILCE9M3B","price":8999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/1699350050_1794764.jpg?v=1699408492"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens-sony-e","title":"Sony FE 400-800mm f\/6.3-8 G OSS","description":"\u003cp\u003eThe farthest reaching Sony E-mount lens yet, the FE 400-800mm f\/6.3-8 G OSS Lens from Sony is a super-telephoto powerhouse lens that's primed to be the dominant choice for capturing wildlife, nature, and sports. With this addition to the G Series, Sony continues to blur the lines between G and GM lenses, offering its users exceptional quality at a reduced cost. This lens features internal zoom for improved functionality as well as dual linear motors for smooth, quick AF performance. Optical SteadyShot stabilization includes three distinct modes, along with a focus limiter and three focus hold buttons for advanced control. For increased lens stability and sharper imagery, a fixed, rotating tripod foot is included on the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Range\u003c\/strong\u003e\u003cbr\u003eNot only is this the first Alpha zoom to reach 800mm, but its compatibility with 1.4x and 2x teleconverters extends the maximum focal length to 1120mm and 1600mm respectively, making this an elite choice for birding and wildlife as you'll be able to keep a safe distance from your subjects. 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