{"title":"Sony save 5% 8\/6-17\/6","description":null,"products":[{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilisation for outstanding performance at all focal lengths.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22ft as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customisation focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\t\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\r\n\t\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimise size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/li\u003e\r\n\t\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\t\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\r\n\t\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n\t\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\r\n\t\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574019944725,"sku":"SEL100400GM","price":3303.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1492603626_1333230.jpg?v=1680158404"},{"product_id":"sony-fe-400mm-f-2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, this \u003cstrong\u003eFE 400mm f\/2.8 GM OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximising performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\r\n\t\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\r\n\t\u003cli\u003eThree fluorite elements help reduce colour fringing and chromatic aberrations for increased quality and colour accuracy\u003c\/li\u003e\r\n\t\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\r\n\t\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\r\n\t\u003cli\u003eOptical SteadyShot Stabilisation provides 5-axis image stabilisation when paired with a camera that features in-body image stabilisation\u003c\/li\u003e\r\n\t\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\r\n\t\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\r\n\t\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\r\n\t\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027481365,"sku":"SEL400F28GM","price":16528.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1530093975_1369634.jpg?v=1680158533"},{"product_id":"sony-fe-600mm-f-4-0-gm-oss-lens","title":"Sony FE 600mm f\/4.0 GM OSS Lens","description":"\u003cp\u003eCombining a super telephoto length, bright aperture, and lightweight design, the \u003cstrong\u003eFE 600mm f\/4 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis designed for their E-mount cameras and is ideal for sports, news, wildlife, and nature photographers. The f\/4 aperture and eleven-blade circular diaphragm provide great depth of field control for isolating subjects, as well as maximising performance for low-light shooting situations. Three fluorite elements and one XA (extreme aspherical) element reduce chromatic aberration and colour bleeding, while two ED (extra-low dispersion) elements and a Nano AR lens coating further increase performance and image quality by reducing flare, ghosting, and spherical aberrations while shooting in harsh conditions. The front element is further protected by a fluorine coating that helps prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWeighing in at just 6.71 pounds, this lens is incredibly portable for glass of its size. The weight of the lens is also redistributed to the back to make it less front heavy, making tracking subjects and panning easier whether you're shooting handheld or on a monopod. Complementing that is Sony's XD (Extreme Dynamic) Linear Motor autofocus system, which is driven by two motors to quickly and quietly track subjects across the frame, even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilisation to provide 5-axis stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo shooters will also be pleased to find Power Focus functionality, which provides smooth, even focus while shooting movies. The magnesium alloy body of this lens is also dust- and moisture-resistant for protection while shooting in adverse conditions. A fixed tripod collar employs bearings to ensure smooth rotation, with a switch to engage or disengage click stops. When engaged, users can switch between horizontal and vertical orientations in 90° increments as required. The click stops can be disengaged when smooth, low-resistance operations are required.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLight 600mm f\/4 Super Telephoto Lens\u003c\/strong\u003e\u003cbr\u003e\r\nWeighing in at 6.71 pounds, the light weight and balance of the FE 600mm f\/4 GM OSS lens is achieved through an optical design that includes a large XA (extreme aspherical) element, three fluorite elements, and two ED glass elements, as well as the use of durable magnesium alloy components. The improved design of this well-balanced lens reduces the number of elements deployed at the front of the barrel, resulting in faster, more precise panning, whether shooting handheld or on a monopod.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eXD (Extreme Dynamic) Linear Motors for Fast, Precise Autofocus\u003c\/strong\u003e\u003cbr\u003e\r\nTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens' focus group is driven by two XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver improved levels of fast, precise, and quiet autofocus operation, and also contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, an algorithm developed specifically for the XD motors improves their response, minimising lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSuperlative G Master Quality\u003c\/strong\u003e\u003cbr\u003e\r\nAll lenses bearing the G Master brand are designed to high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimise axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony's original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eThree Fluorite Elements and Two ED Glass Elements Reduce Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003e\r\nBased on an optical design that conforms to stringent G Master standards, the FE 600mm f\/4 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimised to create a strong balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve these characteristics.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eWide f\/4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nThe wide f\/4 maximum aperture maintains exposure and depth of field, while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with the circular aperture blades used in this lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e11-Blade Circular Aperture\u003c\/strong\u003e\u003cbr\u003e\r\nComplementing the wide f\/4 aperture is the 11-blade circular aperture that results in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, this lens overcomes this problem through a design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, this lens is tested and adjusted during manufacturing to achieve the high-quality bokeh.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\r\nSony's original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eOptical SteadyShot Image Stabilisation Reduces Blur\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-performance Optical SteadyShot image stabilisation is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated 'Mode 3' algorithm is optimised for the smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilisation becomes available when used with Alpha-series cameras that feature built-in image stabilisation.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e4x Customisable Multi-Function Focus Hold Buttons and Function Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in virtually any shooting situation. Once you've adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customised via an in-camera body menu, allowing them to be assigned to a different function selected by the user, such as Eye AF.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDust- and Moisture-Resistant for Robust Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nSony's lens sealing maximises resistance to dust and moisture, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLightweight Lens\u003c\/strong\u003e\u003cbr\u003e\r\nA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components. This provides the tough durability that demanding professional applications require, while minimising the overall weight. The FE 600mm f\/4 GM OSS weighs in at 6.71 pounds.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003e1.4x and 2.0x Tele-Converter Support\u003c\/strong\u003e\u003cbr\u003e\r\nOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to a 1200mm focal length, or up to an 1800mm equivalent on APS-C bodies. Outstanding imaging performance and fast, precise AF operations are maintained when either of these tele-converters are used, ensuring that the lens' G Master image quality is not compromised. Maximum aperture with the 1.4x and 2.0x tele-converters is f\/5.6 and f\/8, respectively.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eInstant Auto\/Manual Focus Selection\u003c\/strong\u003e\u003cbr\u003e\r\nInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes focusing faster and easier as you let the camera and lens focus for you, or you can decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFluorine Front Element Coating\u003c\/strong\u003e\u003cbr\u003e\r\nThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFull-Time DMF\u003c\/strong\u003e\u003cbr\u003e\r\nDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF, since you'll then be able to fine tune your focus point using the manual focus ring. When the Full-Time DMF switch is on, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e\u003cbr\u003e\r\nThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 49-15' \/ 15-4.5m, and Infinity-49' \/ 15m.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDrop-In Filter Slot\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a filter slot that accepts 40.5mm filters, as well as the optional VF-DCPL1 drop-in circular polarising filter. The VF-DCPL1 can be rotated to achieve the desired polarisation while installed in the lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eHigh-Speed, Accurate Tracking at f\/22\u003c\/strong\u003e\u003cbr\u003e\r\nHigh-speed, accurate AF tracking for continuous shooting at the minimum aperture of f\/22 (a9 software must be updated to the latest version). This is an important advantage, allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eStrong, Lightweight Carbon Fiber Lens Hood\u003c\/strong\u003e\u003cbr\u003e\r\nThe supplied lens hood is made of strong, lightweight carbon fibre to minimise added weight. The interior of the hood is lined with flocking to minimise reflections for better light control.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eIncreased Mount Strength and Reliability\u003c\/strong\u003e\u003cbr\u003e\r\nWhile conventional lenses use four mount attachment screws, the FE 600mm f\/4 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will withstand professional use.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eVersatile High-Durability Tripod Mount\u003c\/strong\u003e\u003cbr\u003e\r\nThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allow the user to switch between horizontal and vertical camera orientations in 90° click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Hard Carrying Case\u003c\/strong\u003e\u003cbr\u003e\r\nA dedicated trunk-style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eFunction Ring\u003c\/strong\u003e\u003cbr\u003e\r\nThe FE 600mm f\/4 GM OSS includes a function ring with a switch that lets you select Preset (preset focus), Function, and Off positions. When in the Preset position, the Set button is initially used to memorise the desired focus point, and moving the function ring in either direction will immediately set focus to the memorised point. This can be an advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the Function position, functions can be assigned to the Function mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\r\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574027546901,"sku":"SEL600F40GM","price":18428.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1560248128_img_1198249.jpg?v=1680158547"},{"product_id":"sony-alpha-a7s-iii-mirrorless-camera-body-only","title":"Sony A7S III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Camera\u003c\/h2\u003e\r\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\" title=\"Digital Mirrorless Cameras\"\u003emirrorless camera\u003c\/a\u003e is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\r\n\r\n\u003cp\u003eVideo is the primary application of the Sony a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The Sony a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilisation is available, too, which minimises the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\r\n\u003cp\u003eComplementing the imaging assets, \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/sony\" titile=\"Sony Cameras\"\u003eSony\u003c\/a\u003e has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, Sony a7SIII does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAffording extensive customisation colour and gamma controls, the Sony a7S III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-audio-cameras\/cinema-cameras\" title=\"Cinema Cameras\"\u003eSony Cinema cameras\u003c\/a\u003e that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony a7SIII incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adaptors or lenses with built-in optical stabilisation.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds electronic stabilisation for even smoother footage straight out of camera.\u003c\/p\u003e\r\n\r\n\u003ch3\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/h3\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\t\u003cli\u003eDual \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\/memory-cards\" title=\"Camera Memory Cards\"\u003ememory card\u003c\/a\u003e slots both accept either CFexpress Type A or \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/memory-cards-drives\" title=\"Memory Cards\"\u003eSD-type memory cards\u003c\/a\u003e. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\t\u003cli\u003eBoth 3.5mm microphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adaptor to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003e\n\u003ca href=\"https:\/\/www.cameraelectronic.com.au\/accessories\/camera-accessories\" title=\"Camera Accessories\"\u003eCamera Accessories\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/dslr-cameras\" title=\"DSLR Cameras\"\u003eDSLR Cameras\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/video-audio\/video-lenses\" title=\"Video Camera Lenses\"\u003eVideo Camera Lenses\u003c\/a\u003e | \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/drones\" title=\"DJI Drones\"\u003eDJI Drones\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574424531221,"sku":"ILCE7SM3B","price":4179.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1595930779_1577838.jpg?v=1680166476"},{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Zeiss FE 50mm f\/1.4 ZA Lens","description":"\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the \u003cstrong\u003ePlanar T* FE 50mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimise spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise chromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574430888213,"sku":"SEL50F14Z","price":2127.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1468233754_1264965.jpg?v=1680166703"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Zeiss E 24mm f\/1.8 ZA Lens","description":"\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this \u003cstrong\u003eSonnar T* E 24mm f\/1.8 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003ewill help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with eight elements in seven groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e \t\u003cli\u003eA wide-angle prime designed for APS-C Sony E-mount cameras, this 24mm lens will provide an equivalent focal length of 36mm. It can also be used on full-frame E-mount cameras in APS-C mode.\u003c\/li\u003e \t\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e \t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e \t\u003cli\u003eThe advanced optical design permits a minimum focus distance of just 6.3\" for a maximum magnification of 0.25x, allowing shooter to capture sharp close ups.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575573344533,"sku":"SEL24F18Z","price":1448.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel24f18z_0_3.jpg?v=1680182535"},{"product_id":"sony-e-20mm-f-2-8-lens","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cp\u003eBegin your wide-angle journey with the \u003cstrong\u003eE 20mm f\/2.8 Lens \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9inches. Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eWith its pancake design, the lens only extends 0.8inch from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e \t\u003cli\u003eOptimized for APS-C-format cameras, this compact 20mm lens offers a wide-angle 30mm equivalent focal length.\u003c\/li\u003e \t\u003cli\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eThe lens uses a rear focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 7.9inches.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44575586320661,"sku":"SEL20F28","price":398.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/sel20f28_0_3.jpg?v=1680182839"},{"product_id":"sony-e-pz-18-110mm-f-4-g-oss-lens","title":"Sony E PZ 18-110mm f\/4 G OSS Lens","description":"\u003cp\u003eWith a wide focal-length range and a constant f\/4 aperture in a compact form factor, the \u003cstrong\u003eSony E PZ 18-110mm f\/4 G OSS Lens \u003c\/strong\u003eoffers videographers and cinematographers a versatile lens choice for lightweight operations. While the lens may seem small, it has professional features to back it up. The 18-110m focal-length range covers moderately wide to narrow angles-of-view. Sony's built-in Smooth Motion Optics leverage the internal mechanics of the lens to minimize focus breathing, focus shifting, and other anomalies that would otherwise be noticeable when adjusting the lens during recording.\u003cbr\u003e \u003cbr\u003e The body of the lens sports separate focus, zoom, and iris rings for complete manual control. Just pull the focus ring back and full-time manual focus is engaged. The focus ring itself has built-in cinema-standard gearing for follow-focus compatibility. Zoom functionality can be operated both manually and electronically. The zoom ring is connected to the lens mechanically, so crash-zooms can be achieved without lag. Iris operation can be done automatically, or by rotating the iris ring. By disengaging the iris click switch, manual iris adjustments can be made smoothly.\u003cbr\u003e \u003cbr\u003e For smaller, less robust cameras, a quick-release tripod foot is included. The foot secures towards the rear of the lens for tripod use. Alternatively, a conventional lens support can be attached near front of the lens for compatibility with rod-based lens supports. The filter thread will accept 95mm-diameter round filters and the included lens cap. A lens hood is also included for minimizing flare. The hood's shuttered design can be closed when the camera is not in use.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eSmooth Motion Optics\u003c\/strong\u003e\u003cbr\u003e Sony's SMO (Smooth Motion Optics) design and construction minimizes optical shifts that can have a negative impact on image quality. Focus breathing is minimized by an internal focus mechanism, focus shift while zooming is eliminated by precise focus tracking adjustment, and axial shift is minimized by a constant-length design.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eVersatile Zoom Control\u003c\/strong\u003e\u003cbr\u003e In addition to a smooth servo zoom, mechanical manual zoom ensures precise control with an immediate response. The desired angle of view can be accurately reached by preventing over or undershoot due to lag. Zoom ring direction can be easily switched as required, smooth, slow powered zoom is supported, and an inner zoom mechanism means that the length of the lens remains constant, regardless of focal length.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eProfessional Focusing Features\u003c\/strong\u003e\u003cbr\u003e The focus ring slides back to quickly engage manual focusing. Cinema-standard MOD 0.8 gear teeth are built into the focus ring, enabling use of standard follow focuses without requiring cumbersome focus gear accessories.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eCompact Design\u003c\/strong\u003e\u003cbr\u003e The lightweight form-factor of this lens contributes to the kind of mobility that active movie shooting demands. Small size and low weight can be advantageous when using gimbals and other types of support as well.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eOptical SteadyShot\u003c\/strong\u003e\u003cbr\u003e Built-in Optical SteadyShot (OSS) image stabilization helps to keep recorded images stable and free of excess blur in a wide range of handheld or locked-down shooting conditions involving camera movement.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eWeather Resistance\u003c\/strong\u003e\u003cbr\u003e A dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments and inclement weather. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44681392095509,"sku":"SELP18110G","price":4730.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/selp18110g_0.webp?v=1681875214"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-black","title":"Sony A7C II Mirrorless Camera Body (Black)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46187726799125,"sku":"ILCE7CM2B","price":2849.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_black.jpg?v=1737338352"},{"product_id":"sony-alpha-7c-ii-mirrorless-camera-body-silver","title":"Sony A7C II Mirrorless Camera Body (Silver)","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072051.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072049.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072055.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2072050.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46201226887445,"sku":"ILCE7CM2S","price":2849.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89700_front_silver_3742f403-cbb7-4540-ae07-e98c40033892.jpg?v=1737338334"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-5-8-6-17-6.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}