{"title":"Sony Save $50 14\/8-7\/9","description":null,"products":[{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eSatisfy your wide-angle fix on your full-frame E-mount camera with the fast and compact \u003cstrong\u003eFE 28mm f\/2 Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimise aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eCovering a wide-angle perspective, this compact 28mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 42mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eA fast f\/2 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\r\n\t\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eThree aspherical elements, including one Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574429610261,"sku":"SEL28F20","price":595.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1425422738_1126139.jpg?v=1680166638"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realise sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\r\n\t\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574431871253,"sku":"SEL50F18F","price":435.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1459251297_1242613.jpg?v=1680166742"},{"product_id":"sony-fe-28-60mm-f-4-5-6-lens","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"\u003cp\u003eImpressively compact and versatile, the Sony FE 28-60mm f\/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. The svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCompact zoom is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 42-90mm equivalent focal length range.\u003c\/li\u003e\r\n\u003cli\u003eRetractable design maintains an especially compact profile when not in use.\u003c\/li\u003e\r\n\u003cli\u003eThree aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.\u003c\/li\u003e\r\n\u003cli\u003eLinear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44579833020693,"sku":"SEL2860","price":478.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1600125622_1592780.jpg?v=1680247593"},{"product_id":"sony-e-11mm-f-1-8-lens-1","title":"Sony E 11mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony E 11mm f\/1.8 Lens, ultra-wide angle of view is ideal for interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements, achieve consistently high resolution from the image centre to periphery, despite the lens’s ultra-wide 11 mm angle of view.\u003cbr\u003e\u003cbr\u003eThe aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding lens control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDespite its compact dimensions, the 11mm F1.8 offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. Dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Movie shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximising the speed potential of the camera body used to focus even on moving subjects. Sony’s latest lens technology greatly reduces focus breathing and angle-of-view variations are minimised for smooth, stable movie imagery.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44751493103893,"sku":"SEL11F18","price":695.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/cx8028_a.webp?v=1683011601"},{"product_id":"sony-e-30mm-f-3-5-macro-lens","title":"Sony E 30mm f\/3.5 Macro Lens","description":"\u003cp\u003eMove in close to capture stunning details with the \u003cstrong\u003eE 30mm f\/3.5 Macro Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. Designed to work with APS-C-format E-mount cameras, this lens offers a normal-length 45mm equivalent focal length that makes it useful for a wide variety of subjects. Its main feature is the 1:1 magnification ratio provided by the 3.7in minimum focus distance that enables photographers to capture outstanding close-ups. The lens makes use of one extra-low dispersion element and three aspherical elements to ensure sharp, contrasty images with minimal aberrations. Also, the lens has a maximum aperture of f\/3.5 and uses an internal focus design for fast, responsive autofocus. Along with these features, there is a seven-blade circular diaphragm to help create pleasing, smooth bokeh.\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003eDesigned for Sony's line of APS-C-format E-mount cameras, this lens will provide a normal-length 45mm equivalent focal length, which is a good option for general purpose shooting.\u003c\/li\u003e \t\u003cli\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 3.7in minimum focusing distance and a 0.9in minimum working distance for capturing close-ups of your subjects.\u003c\/li\u003e \t\u003cli\u003eAn aperture range of f\/3.5 to f\/22 allows for operation in a wide range of shooting situations and enables photographers to better control depth of field.\u003c\/li\u003e \t\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e \t\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e \t\u003cli\u003eAn internal focus design helps contribute to fast autofocusing speeds and prevents the lens' overall length from changing during use.\u003c\/li\u003e \t\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44975374074133,"sku":"SEL30M35","price":425.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sel30m35_1.webp?v=1686207730"},{"product_id":"sony-fe-28-70mm-f-3-5-5-6-oss-ii-lens","title":"Sony FE 28-70mm f\/3.5-5.6 OSS Lens","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAn ideal everyday companion, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 28-70mm f\/3.5-5.6 OSS II\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a standard zoom full-frame lens covering a useful wide-angle to portrait-length range within an especially compact and lightweight profile. Version II of this ultra-versatile zoom sees updated AF for high-speed shooting while retaining the efficient optical design, useful image stabilization, and durable weather-resistant build of its predecessor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpgraded Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2624414.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe key upgrades in Version II of this lens relate to autofocus, including a focusing system that now supports AF-C while continuous shooting with AF\/AE tracking at up to 120 fps. This is ideal for the fastest burst shooting and high-speed\/slow-motion video recording.\u003c\/li\u003e\n\u003cli\u003eFor more dynamic focus and zoom pulls, this lens also now supports AF tracking while zooming.\u003c\/li\u003e\n\u003cli\u003eAn internal focus mechanism and linear motor contribute to faster, more responsive performance and easier handling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization and Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2624416.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2624415.jpg\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49683038601493,"sku":"SEL2870","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/sony_fe_28_70mm_f_3_5_5_6_oss_1764667710_1935820.jpg?v=1767774766"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-50-14-8-7-9.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}