{"title":"Sony Save 8% 25\/7-2\/8","description":null,"products":[{"product_id":"sony-planar-t-fe-50mm-f-1-4-za-lens","title":"Sony Zeiss FE 50mm f\/1.4 ZA Lens","description":"\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the \u003cstrong\u003ePlanar T* FE 50mm f\/1.4 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimise spherical and chromatic aberrations. On top of that, the legendary Zeiss T* anti-reflective coating combats flare and ghosting for crisp, clear imagery.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePerformance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBased on the Zeiss Planar optical concept, this lens uses a design with 12 elements in 9 groups that helps achieve the large maximum aperture of f\/1.4 while helping to minimise chromatic aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eA normal-length prime designed for full-frame E-mount mirrorless cameras, this 50mm f\/1.4 is also compatible with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\r\n\t\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n\t\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimise reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/li\u003e\r\n\t\u003cli\u003eOne Advanced Aspherical (AA) and one aspherical element are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\t\u003cli\u003eOne extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\r\n\t\u003cli\u003eA ring drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n\t\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\t\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\t\u003cli\u003eRounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574430888213,"sku":"SEL50F14Z","price":2059.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/1468233754_1264965.jpg?v=1680166703"},{"product_id":"sony-alpha-a6400-mirrorless-camera-body-only","title":"Sony A6400 Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a6400 Camera\u003c\/h2\u003e\r\n\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha A6400\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is an \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\/mirrorless-cameras\/mirrorless-crop-sensor-aps-c\" title=\"APS C Mirrorless Camera\"\u003eAPS-C-format mirrorless camera\u003c\/a\u003e that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180° LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e  \u003cp\u003eSony a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, Sony a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e  \u003cp\u003eComplementing the imaging assets, the Sony a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGeneral Features\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCapture Decisive Moments\u003c\/strong\u003e\u003cbr\u003e The autofocus system on the Sony a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and Sony a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e  \u003cp\u003eSony a6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the \u003ca href=\"https:\/\/www.cameraelectronic.com.au\/cameras\" title=\"Professional Cameras\"\u003ecamera\u003c\/a\u003e now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e  \u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function\u003c\/p\u003e  \u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAdvancements in Image Quality\u003c\/strong\u003e\u003cbr\u003e Sony a6400 camera is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver improved image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e  \u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/strong\u003e\u003cbr\u003e The versatile Sony a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e  \u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003c\/p\u003e  \u003cp\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eUpgraded Build for Increased Versatility\u003c\/strong\u003e\u003cbr\u003e Sony A6400 camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180° 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e  \u003cp\u003eThe Sony A6400 camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44574528536853,"sku":"ILCE6400B","price":1149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/ilce6400b_0_6.jpg?v=1680169944"},{"product_id":"sony-e-pz-18-110mm-f-4-g-oss-lens","title":"Sony E PZ 18-110mm f\/4 G OSS Lens","description":"\u003cp\u003eWith a wide focal-length range and a constant f\/4 aperture in a compact form factor, the \u003cstrong\u003eSony E PZ 18-110mm f\/4 G OSS Lens \u003c\/strong\u003eoffers videographers and cinematographers a versatile lens choice for lightweight operations. While the lens may seem small, it has professional features to back it up. The 18-110m focal-length range covers moderately wide to narrow angles-of-view. Sony's built-in Smooth Motion Optics leverage the internal mechanics of the lens to minimize focus breathing, focus shifting, and other anomalies that would otherwise be noticeable when adjusting the lens during recording.\u003cbr\u003e \u003cbr\u003e The body of the lens sports separate focus, zoom, and iris rings for complete manual control. Just pull the focus ring back and full-time manual focus is engaged. The focus ring itself has built-in cinema-standard gearing for follow-focus compatibility. Zoom functionality can be operated both manually and electronically. The zoom ring is connected to the lens mechanically, so crash-zooms can be achieved without lag. Iris operation can be done automatically, or by rotating the iris ring. By disengaging the iris click switch, manual iris adjustments can be made smoothly.\u003cbr\u003e \u003cbr\u003e For smaller, less robust cameras, a quick-release tripod foot is included. The foot secures towards the rear of the lens for tripod use. Alternatively, a conventional lens support can be attached near front of the lens for compatibility with rod-based lens supports. The filter thread will accept 95mm-diameter round filters and the included lens cap. A lens hood is also included for minimizing flare. The hood's shuttered design can be closed when the camera is not in use.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eSmooth Motion Optics\u003c\/strong\u003e\u003cbr\u003e Sony's SMO (Smooth Motion Optics) design and construction minimizes optical shifts that can have a negative impact on image quality. Focus breathing is minimized by an internal focus mechanism, focus shift while zooming is eliminated by precise focus tracking adjustment, and axial shift is minimized by a constant-length design.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eVersatile Zoom Control\u003c\/strong\u003e\u003cbr\u003e In addition to a smooth servo zoom, mechanical manual zoom ensures precise control with an immediate response. The desired angle of view can be accurately reached by preventing over or undershoot due to lag. Zoom ring direction can be easily switched as required, smooth, slow powered zoom is supported, and an inner zoom mechanism means that the length of the lens remains constant, regardless of focal length.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eProfessional Focusing Features\u003c\/strong\u003e\u003cbr\u003e The focus ring slides back to quickly engage manual focusing. Cinema-standard MOD 0.8 gear teeth are built into the focus ring, enabling use of standard follow focuses without requiring cumbersome focus gear accessories.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eCompact Design\u003c\/strong\u003e\u003cbr\u003e The lightweight form-factor of this lens contributes to the kind of mobility that active movie shooting demands. Small size and low weight can be advantageous when using gimbals and other types of support as well.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eOptical SteadyShot\u003c\/strong\u003e\u003cbr\u003e Built-in Optical SteadyShot (OSS) image stabilization helps to keep recorded images stable and free of excess blur in a wide range of handheld or locked-down shooting conditions involving camera movement.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eWeather Resistance\u003c\/strong\u003e\u003cbr\u003e A dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments and inclement weather. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e ","brand":"Sony","offers":[{"title":"Default Title","offer_id":44681392095509,"sku":"SELP18110G","price":4580.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/products\/selp18110g_0.webp?v=1681875214"},{"product_id":"sony-alpha-6700-mirrorless-camera-body-only","title":"Sony A6700 Mirrorless Camera (Body Only)","description":"\u003cp\u003eComplete and Compact\u003cbr data-mce-fragment=\"1\"\u003e• BIONZ XR imaging processor with an AI processing unit\u003cbr data-mce-fragment=\"1\"\u003e• Extraordinary AI-Driven Autofocus in line with Alpha 7R V\u003cbr data-mce-fragment=\"1\"\u003e• 26 MP Exmor R CMOS Sensor; 5.0 steps 5-axis IBIS\u003cbr data-mce-fragment=\"1\"\u003e• 6K Overscan and 4K 120p HDR video recording\u003cbr data-mce-fragment=\"1\"\u003e• AI-Driven automation tools for Video\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus redefined with the power of AI\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 6700 inherits the extraordinarily powerful AI focus system first pioneered in the Alpha 7R V. Combining Sony’s industry leading Real-time Tracking AF with an all-new AI processing unit, unprecede nted AF speed and accuracy is now achievable, while unlocking a new suite of subject and object recognition. The AI processing unit in the Alpha 6700 utilises deep learning AI to process immense volumes of image data, delivering breathtaking results. For Human autofocus recognition, AF acquisition has been dramatically increased through AI with “human pose estimation”, using more than just face and eyes for detection, delivering accurate autofocus even if the subject is wearing sunglasses, a motorbike helmet, or is even facing away from the camera.\u003cbr data-mce-fragment=\"1\"\u003eAF Subject Recognition has also expanded to include Insects, Airplanes, Cars\/Trains, in addition to Human, Animal and Birds for both Stills and Movie mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetail \u0026amp; Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alpha 6700 enjoys a wide range of upgrades to its fundamental image quality, owing the the new sensor and image processing pipeline. Like the Alpha 7R V and Alpha 1, skin tones have been tweaked for more pleasing rendition in challenging light, while retaining vibrant and natural colours throughout the image. Subject-aware exposure and processing ensure that your image output matches your intention, every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6K Oversampled Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a 26 Megapixel Exmor R sensor, the Alpha 6700 has the resolution and the readout speed to sample a 6K image for every frame of footage, resulting in a 4K video output that has higher resolution, better colour accuracy and less succeptibility to aliasing artifacts compared to more conventionally captured footage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Mode Selector for Hybrid Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecognising the increasingly flexible way that many creators work, the Alpha 6700 separate exposure modes from recording modes, so you can use whatever exposure paramaters you like across stills, movie and slow-motion capture.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45242076332309,"sku":"ILCE6700B","price":2023.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/0252\/0085\/files\/CX89500_front.jpg?v=1689149055"}],"url":"https:\/\/www.cameraelectronic.com.au\/collections\/sony-save-8-25-7-2-8.oembed","provider":"Camera Electronic","version":"1.0","type":"link"}