I knew something was different from the outside of the package - Fujifilm boxes for the X system are normally all black with white lettering. This one was grey-silver gloss.
Turns out, so was the camera inside. It is the new Fujifilm X-T1 in graphite silver finish. Same great X-T1 performance but a new style note.
This should resonate with Perth's SUV and 4WD drivers - they favour silver and dark grey as well. Mind you, the Fujifilm camera does not have a roo bar or fishing rod holders on the front or a tow ball on the back...but these cannot be far away.
I shall look forward to having one loom up in the rear-view mirror one day on the way to work.