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Sigma. Good Thinking
designDick’s Viewmirror-lesssensor cleaningSigma

Sigma. Good Thinking " 99 "...

Sigma may make lenses for other people's cameras, but they have always done a lot of their own thinking. This has been evident in some of their choices - their own mount, their own sensor, their...
on November 21, 2019
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Small Square and Big Square - It All Works For Fujifilm
designDick’s ViewFujifilmInstaxJapanstyle

Small Square and Big Square - It All Works For Fujifilm

We've been showing the Fujifilm Instax cameras for some time now - the ones with the coloured bodies, textured cases, slippy shapes, etc. They are prime candidates for styling and promotion - both because of the...
on October 02, 2019
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Comes In Four Flavours...
BinocularscolourdesignDick’s ViewFashionMooseOlympus

Comes In Four Flavours...

I stopped dead opposite the Olympus binocular shelf at the Murray Street store this last week - and that's exactly what the Olympus designers intended me to do. That's why they made the 8 x 21...
on July 09, 2019
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The Analog Line - Part Nine - Wetzlar
designDick’s Viewfilm cameraLeicaprice

The Analog Line - Part Nine - Wetzlar

We cannot talk analog cameras without involving the Leica company - they are one of the very few makers of new film cameras. They are certainly the only manufacturer who has a new offering of absolutely...
on May 16, 2019
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Russian Dolls
CamerascasesdesignDick’s ViewLenses

Russian Dolls

We’ve all seen the Russian Matryoshka doll - those cute little wooden toys that nest one hollow girl inside another in an ever-smaller succession. Some take it as a metaphor for life, or society, or whatever...
on November 10, 2018
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Don't Call Me A Potato
designDick’s Viewfocal lengthsLenses. aperturesnamesretro

Don't Call Me A Potato

I'm a potahto. And while we're at it, the tomahto wants to have a word with you as well... Or we could call the whole thing off. I was prompted to this conclusion by an posting...
on March 08, 2018
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At Camera Electronic we love photography – and we love writing about it. There is always new equipment coming into the shop and the industry leaders are always finding new ways that it can be used. Now you can freshen up your weekday with our weblog column and get some of that fun yourself.

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