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Dick’s View

Top Of The Tree - Part Three - The Payoff
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Top Of The Tree - Part Three - The Payoff

Well, I've teased you long enough...we always deliver on our promises around here. You want to know how to make your name shine above all others? You want to know how to make the world beat...
on November 21, 2017
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Top Of The Tree - Part Two - The No-Name
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Top Of The Tree - Part Two - The No-Name

Do we all remember Dr. No in the James Bond novel? Wasn't a very nice person, was he? His name was chosen for sinister overtones and because everyone reacts negatively to negativity. No? It's the same...
on November 20, 2017
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Welcome To The Top Of The Tree - Part One - The Brand Name
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Welcome To The Top Of The Tree - Part One - The Brand Name

So good to see you here - out on this limb, so far above the ground. Nice to have company. Don't jiggle, people. It's not that strong a limb. I've asked you all here to discuss...
on November 19, 2017
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Unique And Pretty - That's Pretty Unique
Dick’s View

Unique And Pretty - That's Pretty Unique

The short-range macro lens is an oddity in the optical world. Odd in the sense that the makers of macro lenses nearly always try to get you to buy a longer focal length. Also odd in...
on November 16, 2017
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Lifesaver In A Box
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Lifesaver In A Box

You thought Lifesavers came in little paper rolls? Well the Assorted Fruit and Pep-O-Mint ones might, but you can get other sorts of lifesavers too, and photography sometimes needs them. As we get further from the...
on November 15, 2017
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The No-Gamble Gimbal
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The No-Gamble Gimbal

We've been selling Wimberley heads for years in various forms. When I started working for the shop a decade ago there was a stack of Indian-made castings in the store-room that were intended for use as...
on November 14, 2017
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At Camera Electronic we love photography – and we love writing about it. There is always new equipment coming into the shop and the industry leaders are always finding new ways that it can be used. Now you can freshen up your weekday with our weblog column and get some of that fun yourself.

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