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Hasselblad V Series, The Classic Square Format Lives On

The Hasselblad V Series camera is an undisputed classic in the world of professional photography. From location shoots to studio work the '500's' have proved themselves in every conceivable photographic situation, including a few trips to...
on April 20, 2011
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The Importance of Digital Grey Cards and Digital Colour Cards

You may have noticed a few weeks ago that we announced the Digital Image Flow compact grey cards are now in stock. These credit card size little cards are super handy and can save you hours...
on April 19, 2011
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Hasselblad H System Available at New Low Price!

Medium format digital cameras are expensive right? Well yes, they are pretty pricey, but it wasn't too long ago when the gap between a pro 35mm format digital camera and a medium format digital camera was...
on April 19, 2011
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New Nikon D5100 to Arrive Instore Soon

Earlier this month Nikon Japan announced the release of a new mid level camera body designed to fill the gap between the D7000 and D3100 models.The D5100 is designed around the same principle as the D7000...
on April 19, 2011
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Zeiss to Release Lens Kit in Custom Waterproof Case, for Cine and Photo

Zeiss has announced it plans to market a lens kit bundle with custom waterproof hard case, something along the lines of the old Cine kits that movie directors would be accustomed to. As Hi Def video...
on April 18, 2011
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Fuji X100 Launch Night

The official West Australian Fuji X100 launch was held at Malt Supper Club in Mount Lawley last week. A very special thanks to Fuji, Brad Rimmer and Christian Fletcher!Nearly 100 people attended to see the unveiling...
on April 17, 2011
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At Camera Electronic we love photography – and we love writing about it. There is always new equipment coming into the shop and the industry leaders are always finding new ways that it can be used. Now you can freshen up your weekday with our weblog column and get some of that fun yourself.

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