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This is the basic wholesale/retail question faced by every person behind a counter or travelling around the stores…
a. Would it sell to the average person?
Well, go find me one of those. They are getting rarer ever since the rise of the categorised population. Everyone is now a different generation - X- Y- Z and so on - and they will further break down into X Mk I, Mk II, Mk III. Pretty soon no-one will be average.*
b. Would it sell in this town? Some places will buy anything. Some will buy nothing. Imported goods are always seen as better than local produce until someone decides to become xenophobic and then the advertising reverses. Beware when the kangaroos and flags start to appear in the adverts.
c. Would it sell for the price we want to get? Or are we just kidding ourselves? Can we get someone else to go along with the gag? Remember that money cannot buy you happiness but we’re willing to give a punt. Please visit the store and cheer us up.
d. Would it sell in a pink fit?
Or has the factory succumbed to someone in the design and marketing department making a bet and then seeing if we detect it?
The happiest sales tales are concerned with surplus goods sent to Western Australia as ballast in ships. Like unsalable machinery from Europe and Asia, that got hauled out and sold cheap during the Great Depression. Then the makers went bust and the goods broke down and disappeared everywhere - everywhere except here in WA.
A few decades ago a cockie in the wheatbelt found he had the last ever tractor from somewhere in central Europe, and it was now worth an absolute fortune - because he just kept running it all those years…It wasn’t used up and there was no need to get rid of it…
* I plan to be overage.
