But the very big news is not in a very big package - in fact it is more compact than you'd think.
The Fujifilm company has just released their Fujifilm X-Pro2 camera - the newest component of their award-winning mirror-less camera system. It joins the other fine cameras and derives from the original Fujifilm X-Pro1.
People familiar with the Fujifilm X-Pro1 know that it has a unique X-Trans sensor that delivers extreme sharpness and very rich colours. The New Fujifilm X-Pro2 continues this performance and improves upon it with 24 Megapixels resolution. The new sensor is referred to in the literature as the Trans CMOS III. It is paired with the X-Processor Pro digital engine to put out even better images.
Looks as though the designers at Fujifilm have looked into the past of camera design to see what features people really need and appreciate, and they have placed some of the controls of the new camera right where we always wanted them to be.
For example: The ISO setting for many film cameras was found as a small window dial in the shutter speed control. Fujifilm (and I...) think this was a great idea to eliminate one more menu control. Here it is back in the right spot with great precision. Yay!
Fujifilm (and I...) thought that photographers needed more of a grip on the right hand side of the camera. They put on a bigger grip. Yay!
Then they thought whether the Fujifilm users would like a small front control wheel just under the right forefinger - and we would. Yay, again!
The shape of the X-Pro1 is there - perhaps a tad sleeker - but the functionality hasn't been compromised a bit. Full TTL hot shoe operation? PC socket on the side for studio flash? Thumb button to steer the AF points about? Don't mind if I do! And I'm guessing the battery will be the W 126 so we don't have to swap things over. Yay, indeed!
Now we'll be having a lecture/demonstration/hands-on by a very famous press and journal photographer to let us see what this new camera can do. Adam Ferguson has had numerous covers and editorial pictures accepted for Time,The National Geographic, The New York Times, Rolling Stone, and many others. He's exhibited his work in Houston, Los Angeles, Sydney and numerous other places. He's been shooting the shooting where the shooting is going on and knows how to do the photo business. When he comes to talk to us it will be well worth looking and listening.
Our Facebook and email contacts will be able to tell you when thus will be - the small press release doesn't nail it down yet. Suffice it to say this will be red-letter day for street shooters, portrait shooters, press shooters, and one old hot rod shooter.
And the wonderful thing about the Fujifilm X-System...? We don't have to get rid of any of our old gear! It all fits together seamlessly! But come in and buy a new Fujifilm X-Pro2 anyway - because Camera Electronic can do that! Yay!
* Heading Image: Delightful profile of new body and new lens.
* Tailing Image: Does the X- Trans sensor deliver the colour? Have a look. Pontiac LeMans.